China Hair Growth Supplement and Treatment Market Overview, 2030

A thousand-year-old culture that once used rice water for shiny hair now stands at the forefront of biotech-driven hair care, and the evolution of China’s hair growth supplement and treatment market blends ancient wisdom with modern science across Asia and increasingly the global scene. The purpose of this market is to cater to millions of consumers battling hair thinning, premature balding, and scalp stress due to rapid urbanization, environmental changes, and work-life imbalance. The market primarily aims to offer non-surgical, accessible, and long-term solutions through both ingestible and topical products that restore hair health, prevent breakage, and support natural regrowth. The journey began when traditional remedies like herbal tonics and scalp massages couldn’t keep up with rising hair problems in urban centers like Shanghai and Beijing. To solve this, companies introduced modern products combining TCM (Traditional Chinese Medicine) with scientific compounds such as biotin, zinc, caffeine, and red ginseng. Initially introduced through pharmacies and beauty counters the supplements and treatments slowly gained trust especially among working women and aging men. These are now used widely in personal care routines, beauty salons, and hospitals, especially by individuals aged 25 to 50. Technically, hair growth supplements enrich the body with key nutrients that trigger follicle regeneration, while treatments work topically to reduce inflammation, unblock pores, and stimulate circulation. They are seen as effective when used consistently, offering benefits like better density, improved scalp hydration, and visible reduction in breakage. Technological advancements such as micro-needle applicators, herbal molecule extraction, and AI-powered diagnosis tools help make products more user-friendly and efficient.

According to the research report ""China Hair Growth Supplement and Treatment Market Overview, 2030,"" published by Bonafide Research, the China Hair Growth Supplement and Treatment market is anticipated to grow at more than 6.16% CAGR from 2025 to 2030. The roots of this booming market grow deeper as awareness around holistic health and beauty intensifies, and people increasingly value hair as part of self-image and social identity. Market drivers include an aging population facing hormonal hair loss, rising disposable incomes, and widespread adoption of e-commerce platforms like Tmall and JD.com, which make purchasing easier than ever. These conditions push demand higher for both domestic and international brands. One recent development includes the launch of personalized hair growth kits using TCM DNA profiling and mobile tracking apps. Key players include BaWang with its herbal anti-hair loss shampoos, Dexe known for its topical sprays and serums, and Proya that merges clean beauty with clinical results. These companies offer affordable, locally sourced yet scientifically formulated options because the Chinese middle class increasingly seeks performance-based wellness. Opportunities are vast in rural and tier-2 cities where demand is rising but product awareness remains low. There is also growing demand for halal-certified, sulfate-free, and scalp-specific formulas tailored to different age groups. Certification standards such as CFDA (China Food and Drug Administration) registration, dermatological approval, and ISO production licenses are essential in China to validate safety and efficacy. These help brands fight counterfeit competition and provide proof of authenticity to cautious buyers.

The Chinese hair growth supplement and treatment market, when analyzed by type, is heavily influenced by the convergence of traditional Chinese medicine (TCM) with modern pharmaceuticals and wellness culture. Pharmaceutical treatments, such as topical minoxidil and oral finasteride, are widely used and approved by China's National Medical Products Administration (NMPA), particularly in urban centers where access to dermatology clinics and hospital pharmacies is robust. These treatments are typically recommended for male-pattern baldness and androgenetic alopecia, with many consumers valuing their clinical efficacy and doctor-led prescriptions. However, pharmaceuticals often carry concerns about side effects, prompting many individuals to seek alternative or complementary options. This has paved the way for the expansive popularity of supplements rooted in natural and traditional practices. Herbal remedies featuring ingredients like polygonum multiflorum (He Shou Wu), ginseng, black sesame, and angelica are staples in TCM and are believed to nourish the liver and kidneys, which are traditionally linked to hair vitality. These supplements, often sold in capsule, tonic, or tea form, enjoy strong consumer trust and are integrated into broader health routines, especially among middle-aged and older populations. Additionally, collagen, biotin, and multivitamin blends have gained popularity among younger consumers in Tier 1 and Tier 2 cities, who follow beauty trends on platforms like Xiaohongshu and WeChat. The dual demand for fast-acting clinical solutions and holistic, preventive care allows both pharmaceuticals and supplements to thrive in the Chinese market.

Gender-based demand patterns in China’s hair growth market are shaped by social pressures, evolving beauty standards, and demographic shifts, particularly among urban millennials and Gen Z consumers. For men, androgenetic alopecia is the most common concern, often starting in their 20s or 30s. This group is highly responsive to pharmaceutical interventions such as finasteride and minoxidil, often prescribed or recommended after online research or peer recommendations. Young men in China are increasingly proactive about grooming and image maintenance, especially as professional and social success is closely tied to appearance. There’s also a growing use of oral supplements containing ingredients like zinc, saw palmetto, and black sesame, often used to support pharmaceutical treatments or as a milder alternative. On the other hand, Chinese women represent a rapidly growing consumer segment, driven by concerns over stress-related hair loss, postpartum thinning, and hormonal fluctuations. Cultural standards that associate long, thick hair with femininity and vitality contribute to heightened anxiety over hair loss among women, prompting early and consistent use of supplements. Products with TCM ingredients such as angelica root, goji berries, and pearl powder are particularly popular, alongside modern blends containing collagen peptides, vitamin B complexes, and marine-based proteins. Many women prefer a beauty-from-within approach that supports both hair and skin health, often influenced by KOLs (Key Opinion Leaders) and beauty bloggers on social media. Emotional factors also play a larger role in female purchasing decisions, with women more inclined to choose products that offer visible aesthetic benefits alongside internal nourishment.

Hypermarkets and supermarkets such as Carrefour, RT-Mart, and Yonghui serve as essential retail channels for mass-market products, including OTC hair serums, vitamin-based supplements, and herbal tonics. These stores are especially popular among middle-income families and older consumers who value in-person browsing and bundled discounts. However, the most significant growth is occurring in specialty health and wellness stores located in shopping malls and high-end retail zones of major cities like Shanghai, Beijing, and Shenzhen. These stores often offer curated selections of premium supplements and clinically backed treatments, including international brands and luxury herbal formulations. Online platforms are, without question, the dominant force in China’s hair growth product distribution. E-commerce giants like Tmall, JD.com, and Pinduoduo offer extensive catalogs of both domestic and global brands, with many products accompanied by reviews, livestream demos, and influencer endorsements. Online health platforms also provide access to pharmaceutical treatments, including virtual consultations and home delivery options. The convenience and breadth of information online are particularly appealing to younger consumers, who are highly digital and expect personalized, tech-enabled service. Brick-and-mortar drugstores and traditional pharmacies continue to hold influence, especially in smaller cities and among older demographics. These outlets often carry both pharmaceutical treatments and TCM-based hair tonics, with pharmacists playing an advisory role in product selection. Additionally, TCM hospitals and clinics frequently sell in-house remedies tailored to individual diagnoses, further embedding herbal treatments into everyday health routines. Show more