Canada Pearl Jewellery Market Overview, 2030

With Canada’s growing appetite for natural and cultured pearls, there is an evident rise in demand across major provinces such as Ontario, British Columbia, and Quebec. Canadian consumers are increasingly gravitating toward ethical fashion and eco-friendly luxury, which positions pearl jewellery as a highly desirable product due to its organic origin and timeless beauty. Designers are experimenting with pearl layering, asymmetric arrangements, and combining pearls with unconventional materials like leather, recycled metals, and natural stones, pushing beyond classic pearl strands and studs. Canadian designers such as Dean Davidson and Ecksand are incorporating pearls into modern, wearable art forms that resonate with urban Canadian sensibilities. Ecksand, based in Montreal, is known for its ethical sourcing and lab-grown diamond collections, which now include responsibly harvested pearls, appealing to environmentally conscious buyers. Another innovation lies in digital customization tools, which allow buyers in Canada to personalize pearl jewellery through virtual interfaces a trend gaining traction in post-pandemic e-commerce growth. Online retailers like Peoples Jewellers and Maison Birks now offer virtual try-ons, detailed product transparency, and even blockchain verification to ensure pearl authenticity, addressing consumers' rising demand for traceability and ethical guarantees. The Canadian Competition Bureau and Canadian Consumer Product Safety Act (CCPSA) oversee labelling accuracy, ensuring jewellery products, including pearls, are marketed truthfully in terms of composition and value. Import regulations under the Canada Border Services Agency (CBSA) demand that pearl shipments adhere to international classification codes and sustainable sourcing declarations, especially when dealing with wildlife trade regulations.

According to the research report ""Canada Pearl Jewellery Market Overview, 2030,"" published by Bonafide Research, the Canada Pearl Jewellery market is expected to reach a market size of more than USD 550 Million by 2030. Contemporary Canadian designers are integrating pearls into modern, edgy, and gender-neutral designs, making them appealing to younger audiences and non-binary consumers. Brands like Birks, a historic Canadian jeweller headquartered in Montreal, have played a significant role in promoting high-quality pearl Jewellery collections, incorporating both traditional aesthetics and modern minimalism to attract a diverse clientele. In urban hubs like Toronto and Vancouver, this trend is visible in local boutiques and independent jewellers that showcase minimalist or artistic interpretations of pearl accessories, often combining pearls with sustainable metals or geometric settings. This design evolution is helping pearls shed their reputation as conservative or bridal-only jewellery and reposition them as versatile fashion staples. The Canadian retail jewellery market has embraced digital tools that enhance the online shopping experience, including augmented reality (AR) for virtual try-ons, 360-degree product views, and interactive customization platforms. Consumers can now personalize pearl pieces from selecting pearl types to choosing mountings through e-commerce platforms, enhancing user engagement and convenience. Many Asian communities, notably Chinese and Filipino Canadians, hold cultural value in gifting or wearing pearls, especially for weddings and significant life events. As these communities grow, so does the cultural relevance and demand for high-quality pearl jewellery. Events like the Vancouver International Jewellery Festival and Toronto’s luxury trade exhibitions are beginning to spotlight pearl artisans and global suppliers, offering both exposure and education on pearls to Canadian buyers.

Freshwater pearls, cultivated primarily in mussels within lakes and rivers, are widely popular in Canada due to their affordability, variety in shapes and colors, and accessibility. These pearls dominate entry-level and mid-range jewellery collections, making them ideal for younger consumers and fashion-forward buyers looking for style at a reasonable price. Canadian retailers such as Peoples Jewellers and Ben Moss often promote freshwater pearl lines through seasonal campaigns, especially during Mother’s Day, Valentine’s Day, and graduation seasons, leveraging their affordability and symbolic value. Their increasing visibility in social media advertisements, particularly via influencers and stylists on Instagram and TikTok, has bolstered demand among millennials and Gen Z. Saltwater pearls, which include Akoya, Tahitian, and South Sea pearls, are considered more luxurious and are priced accordingly. These are known for their superior luster, roundness, and rarity. In Canada, they cater to the high-end consumer base, often used in bridal jewellery and bespoke designs. Cities like Toronto and Vancouver, with their more affluent demographics and multicultural clientele, show higher demand for saltwater pearl jewellery. High-end jewellery houses like Birks and Tiffany & Co. in Canada feature saltwater pearls prominently in their collections. For example, Birks’ signature saltwater pearl necklaces were highlighted in their 2024 fall-winter ad campaign focused on timeless elegance, targeting premium buyers and tourists, especially from Asia and the Middle East. Additionally, events like the Canadian Jewellery Expo in Toronto often showcase innovations in saltwater pearl design, drawing interest from designers, collectors, and retailers.

Necklaces remain the most iconic and sought-after pearl jewellery category in Canada. They are traditionally associated with elegance and are a staple in bridal and formal wear. Brands like Maison Birks and Michael Hill frequently feature pearl necklaces in their high-end collections, often crafted with saltwater pearls for their superior sheen. These are especially popular during wedding seasons and the holidays, with promotions typically peaking around Christmas and Valentine’s Day. Necklaces also serve as generational gifts, making them timeless and emotionally valued pieces in Canadian households. Earrings are a versatile and high-demand segment, particularly appealing to younger buyers seeking affordable luxury. Freshwater pearl studs and drop earrings are widely popular among working professionals and students for their subtle elegance. Retailers such as Peoples Jewellers and Pandora Canada offer seasonal collections of pearl earrings, often marketed as every day wear or for gifting. Their popularity spikes during graduation season and back-to-school promotions. The rise of minimalistic fashion in Canada’s urban centers has further driven demand for small, understated pearl earrings. Rings occupy a more niche but steadily growing segment in Canada’s pearl jewellery market. Pearl rings are increasingly being used as alternative engagement rings or statement pieces, especially among millennials who seek non-traditional styles. Canadian designers have begun blending pearls with diamonds and colored stones to cater to this trend, and such pieces are often highlighted in fashion magazines like Elle Canada and Flare. Bracelets, though less dominant than necklaces and earrings, hold a solid place in the mid-range gifting market. They are often included in matching sets with earrings or necklaces, especially during festive retail bundles. Brands like Swarovski Canada offer freshwater pearl bracelets paired with crystals, appealing to a broad demographic. The others category includes items like brooches, anklets, and hair accessories, which are slowly gaining traction thanks to the resurgence of vintage fashion in Canada. Influencers on platforms like TikTok and Pinterest have spotlighted these accessories in retro styling videos, driving limited but growing demand among niche fashion circles.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Pearl Jewellery Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Pearl Source
• Fresh Water
• Salt Water

By Product Type
• Necklaces
• Earrings
• Rings
• Bracelets
• Others Show more