Canada Mannequins Market Overview, 2030

Following trends established in Europe and the United States, the usage of mannequins in Canadian fashion retail may be traced back to the early 20th century. In the beginning, mannequins were imported primarily from France and the United States and used in large department stores like Eaton's and Hudson's Bay to display seasonal fashion collections in a more appealing and aspirational manner. Early models, which were frequently constructed of plaster or papier-mâché, were viewed as high-end display items rather than typical retail equipment. Their embrace was accompanied by the expansion of urban retail hubs and the increase of consumerism in postwar Canada. These urban hubs became early centers for the distribution and usage of mannequins as Canadian fashion retail developed, especially in cities like Toronto, Montreal, and Vancouver. These cities had big retail hubs and flagship stores that needed cutting-edge visual merchandising to compete with American and European brands. As time went on, local distributors and display businesses started to appear, helping to lessen dependence on imports and establish a unique Canadian mannequin market. Over the course of the decades, consumer expectations in Canada have had a major impact on the aesthetics of mannequins. Canadian consumers tend to value authenticity and variety, which has led retailers to employ mannequins that represent a greater variety of body types, ethnicities, and fashions. As a result, more inclusive designs have been introduced, such as plus-size mannequins and mannequins with a variety of facial features and hair textures. There is a balance between realistic and abstract forms in terms of cultural preference. While high-end and luxury retailers in cities frequently employ sleek, stylized mannequins to complement modern interiors, mid-market and family-oriented businesses tend to utilize lifelike representations that appeal to the average customer.

According to the research report, ""Canada Mannequin Market Overview, 2030,"" published by Bonafide Research, the Canada Mannequin market is anticipated to add to more than USD 500 Million by 2025–30. The main sales channels for mannequins in Canada today are specialty visual merchandising suppliers, distributors, and online B2B marketplaces, with an increasing proportion of sales now transacting through e-commerce channels. Traditional direct sales through local suppliers in cities like Toronto, Montreal, and Vancouver are still important, especially for well-established retail chains looking for tailored service, unique designs, or quicker order fulfillment. But online procurement is becoming increasingly popular, particularly among independent boutiques and smaller stores looking for inexpensive, readily available mannequin solutions. There is a significant variation in demand between small businesses and major retail chains. Standardized mannequin types are usually purchased in bulk by national chains, frequently in line with seasonal advertising initiatives or nationwide rebranding activities. To guarantee consistency across locations, these businesses would rather deal with local providers or international manufacturers with Canadian distribution hubs. In contrast, boutique shops, particularly those in trendsetting areas, tend to spend money on fashionable, specialized, or artistic mannequins that showcase the distinctive character of their company. In many cases, aesthetics and personalization are prioritized above scalability in this industry. The impact of the advent of e-commerce on mannequin sales in Canada has been varied. Despite the decline in the dependence on physical displays as a result of the growth of online retail, particularly for smaller enterprises, larger retailers have continued to invest in mannequins for hybrid retail environments and showroom-style setups. Furthermore, while e-commerce has increased access to foreign suppliers, pricing can be severely impacted by trade tariffs and logistical expenses, especially for imports from Europe and Asia. The total landed cost of mannequins in far-flung provinces is frequently impacted by import tariffs, transportation expenses, and supply chain bottlenecks. The average sale price of mannequins in Canada depends on the material and location. The cost of ASPs is often higher in provinces like Ontario and British Columbia because of urban demand and a taste for premium designs, ranging from CAD 300 to CAD 800, while simpler forms are preferred in rural regions or smaller provinces, with prices sometimes falling below CAD 250.

The demands for different mannequin kinds vary depending on regional fashion preferences and changing consumer identities, as each is used for a different retail purpose. The market is dominated by female mannequins, especially in fashion-oriented cities like Toronto and Montreal, where women's clothing has the largest retail turnover. In contrast, Canadian shops are shifting away from conventional, idealized body forms and are increasingly using plus-size, diverse ethnic, and adaptive mannequins that reflect the nation's dedication to representation. Mid-range department shops and independent fashion boutiques alike display this tendency. Relatable displays that represent the Canadian consumer base, particularly in multicultural urban areas, are frequently created using realistic facial expressions and positions. Trends in urban streetwear, professional attire, and athleisure are driving the expansion of the men's fashion sector, which is increasing the demand for male mannequins even if they still make up a smaller proportion of the total market. To emphasize complete ensemble fashion, retailers who cater to younger, more fashionable male customers favor mannequins with contemporary designs and energetic postures. In Canada, men's fashion is changing at a slower pace, with a slight trend toward more stylish male displays, notably in urban centers. Although smaller, the market for children's mannequins is steady, with the majority of retail businesses specializing in baby, children's, and tween clothing. These mannequins are most noticeable during holiday promotions and back-to-school displays. Canadian brands frequently utilize age-specific and activity-based poses, like kids playing or carrying school supplies, to produce compelling, lifestyle-focused windows.

Climate, store type, and sustainability concerns are all factors that affect the selection of materials since each kind satisfies a particular market requirement. In high-end shopping areas like those in Toronto, Vancouver, and Calgary, fiberglass mannequins are still the preferred choice among visual merchandisers and upscale retailers. Because of their sleek finish, high durability, and elegant posture, fiberglass mannequins are perfect for displaying clothes in upscale stores and designer showrooms. Their rigidity enables minute details in facial features and body lines, giving businesses a high-end aesthetic advantage. However, fiberglass is less practical for shops that often change displays or run in busy areas because it is heavier and more susceptible to damage during transportation. Due to their cost-effectiveness, low weight, and durability, plastic mannequins, particularly those made of polyethylene or polypropylene, are becoming increasingly popular in Canada. Plastic mannequins are frequently favored in mass retail outlets, discount chains, and pop-up shops because of their practicality and ease of handling. They are more durable, making them ideal for establishments that have seasonal hours or variable foot activity. Particularly for smaller enterprises, plastic provides a strong balance between practicality and affordability as visual merchandising budgets decline or change. Materials that are kind to the environment, wood, foam, and recycled composites are all included in the others category. Eco-conscious brands are looking at biodegradable or recyclable mannequin alternatives as sustainability gains prominence in Canadian retail, notably in British Columbia and Quebec. Particularly in fashion-forward or environmentally conscious businesses trying to match their visual merchandising with green principles, papier-mâché, resin blends, or even bamboo mannequins are becoming increasingly popular.

The biggest and most stable customer base for mannequins in Canada is made up of retailers. Mannequins are essential to seasonal campaigns, window merchandising, and in-store displays, ranging from national department stores to independent boutiques. Retailers usually choose whole-body mannequins to display complete attire and accessories, and nowadays, many are looking for more inclusive depictions that reflect Canada's diverse consumer demographics, including various body types and ethnic characteristics. A large part of this demand comes from mid- to high-end fashion retailers, particularly in urban retail areas in cities like Toronto, Montreal, and Vancouver. The majority of training and presentation requirements for cosmetologists, hairdressers, and beauty therapists are met by head and bust mannequins. Beauty schools, salons, and cosmetology tests frequently employ these tools, which need features like realistic scalp texture, rooted hair, and replaceable components. Demand in this market is concentrated in provinces such as Alberta and Ontario, where vocational training programs are robust and the beauty business is booming. This sector places a premium on high durability and realistic appearance. Another significant category is made up of fashion studios and designers, particularly in Canada's burgeoning designer scene and at events like Toronto Fashion Week. In many cases, this section calls for mannequins that are either made specifically for the collection or have a very stylized appearance that matches the aesthetic concept. Designers can select abstract or modular shapes that prioritize fabric flow and structure over reality. The category of others encompasses museums, educational institutions, and art schools that employ mannequins for teaching, restoration, or exhibition purposes. These customers frequently look for specific mannequins created for particular settings, unusual positions, or vintage aesthetics.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Mannequins Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Female
• Male
• Children

By Material
• Fiberglass
• Plastic
• Others

By End-user
• Retailers
• Beauticians, Hair Professionals, and Cosmetologists
• Fashion Studios & Designers
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to this industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Show more