Canada Ecommerce Market Overview, 2030

E-commerce in Canada has followed a distinct course, moving from old-fashioned mail-order catalogs to the complex online marketplaces of today. To deal with Canada's enormous geography and restricted retail availability in the early 20th century, businesses like Eaton's and Sears made it possible for Canadians living in rural areas to place mail orders for items. This paradigm served as the cornerstone of contemporary electronic commerce. The transition to digital accelerated throughout the 2000s, culminating in the 2006 debut of Shopify, a platform initially created for online snowboard sales. Limited internet infrastructure outside of major cities, payment gateway limitations, and a lack of confidence in online transactions were some of the initial obstacles Shopify encountered in Canada. However, it overcame these obstacles by collaborating with Canadian banks and logistics companies, providing user-friendly interfaces, and offering developer-friendly APIs. The current e-commerce environment in Canada is inclusive and robust, with major players like Amazon.ca, Walmart Canada, and Shopify merchants, as well as local merchants growing their online presence. This ecosystem is essential for bridging the rural-urban divide by giving customers in rural areas access to a wide range of goods that may not be available at neighborhood stores. Rural consumers gain from increased convenience and choice through national carriers like Purolator and Canada Post, as well as local businesses powered by Shopify. Canadian consumers are increasingly drawn to competitive pricing, wider selection, and dependable home delivery. With the help of e-commerce, consumers can readily compare costs, take advantage of frequent promotions, and access international brands. Even far addresses now receive timely deliveries, frequently in a matter of days, thanks to advancements in logistics and fulfillment networks. Improvements in Shopify's open APIs, mobile optimization, and seamless integrations with Canadian fintech platforms like Klarna, PayPal Canada, and Interac have contributed to the continued growth. These technologies provide multilingual storefronts, subscription models, and secure payments that are designed to meet the needs of Canada's bilingual society.

According to the research report, ""Canada E-Commerce Market Overview, 2030,"" published by Bonafide Research, the Canada E-Commerce market is expected to reach a market size of more than USD 1.43 Trillion by 2030. First, cross-border shopping is essential, as about 34% of Canadian e-commerce purchases are made from foreign retailers such as those in the United States and China. Secondly, the widespread use of bilingual platforms that provide services in both English and French increases accessibility and fosters consumer confidence among diverse demographics. Third, mobile commerce is growing, with mobile transactions accounting for about one-third of all online purchases, thanks to Canada's smartphone-first consumer base and well-designed app experiences Recent advancements include Canada's ongoing backing for the WTO customs duty moratorium, which facilitates digital border customs via trade agreements and helps simplify cross-border. Furthermore, retailers are increasingly adopting Shopify's AI improvements and increased integration between Canadian and international payment providers is improving the convenience of checkout. Significant suppliers include Amazon Canada, Walmart Canada, Costco Canada, Home Depot Canada, and Apple. Notably, Shopify distinguishes itself by providing potent merchant tools catered to small and medium-sized firms, such as AI-powered product descriptions, inventory management, and adaptable payment and logistics solutions. Regulatory adherence is another essential component. Canada's Anti-Spam Legislation (CASL) regulates consent-based marketing, while the Personal Information Protection and Electronic Documents Act (PIPEDA) establishes stringent data privacy requirements. These frameworks increase brand reputation among customers both at home and abroad, protect consumers, foster trust, and lower fraud.

Online transactions between businesses, such as wholesalers, manufacturers, and service providers, are included in Canada's B2B e-commerce. It makes up a large part of e-commerce sales, which are driven by sectors such as healthcare, construction, agriculture, and industrial supply. The majority of Canadian B2B platforms prioritize functionality, providing capabilities like bulk purchasing, customized pricing, integration with procurement systems, and simplified logistics. Businesses can automate purchasing, increase supply chain transparency, and lower procurement expenses by using top platforms like industry-specific portals, Amazon Business, and ThomasNet Canada. The growth of remote work and digital transformation, which have driven traditional enterprises to embrace online channels, is another factor contributing to the adoption of B2B in Canada. In contrast, the public-facing online retail sector in Canada is dominated by B2C e-commerce, which is still expanding at a breakneck pace due to factors such as the increased use of smartphones, safe digital payments, and the growing preference for doorstep delivery. The vast array of items available from electronics and clothing to groceries and wellness products is offered by major B2C businesses like Walmart Canada, Costco, Amazon.ca, and independent retailers powered by Shopify. Customers gain from customized recommendations, loyalty schemes, same-day or next-day delivery alternatives, and regular promotional initiatives. As crucial growth channels for B2C firms, social commerce and influencer-driven marketing are becoming increasingly popular, notably on Instagram and TikTok. B2B prioritizes scalability, operational efficiency, and enduring vendor connections, while B2C places a greater emphasis on user experience, convenience, and product diversity. Canada's superior logistics network, bilingual customer service, and robust digital infrastructure are advantageous to both industries.

The majority of Canadian e-commerce consists of tangible goods, including a wide range of items like groceries, beauty products, home goods, clothing, and electronics. To ensure quick delivery, even to distant areas, prominent platforms such as Amazon.ca, Walmart Canada, and Canadian Tire have established strong logistical networks. Physical product shopping has become more convenient and trustworthy throughout the nation thanks to improved fulfillment alternatives like curbside pickup and same-day delivery, as well as hassle-free returns. As more Canadians participate in online education, remote work tools, and entertainment platforms, there is increasing interest in digital products. This group includes NFTs, digital art, software licenses, online courses, e-books, and SaaS products. Canadian platforms like Thinkific and international companies like Netflix and Adobe provide localized services that cater to Canadian customers. Platforms offering design tools, subscription-based software, and tokenized content ownership have seen an increase in demand as a result of the growth of digital learning and the creator economy. Digital products are particularly popular among younger populations and those who work remotely due to their rapid delivery, portability, and cost-effectiveness. Areas like logistics and fintech, which support the seamless operation of Canadian e-commerce, are included in the Services sector. Interac, Wealthsimple, PayPal Canada, and other fintech firms provide digital wallets, adaptable financing, and safe payment choices that make the checkout process easier. In the meantime, logistics companies like Purolator, FedEx Canada, and Canada Post address the nation's distinctive geographical issues by providing effective, nationwide distribution.

Driven by widespread smartphone use, high mobile internet penetration, and consumer demand for convenience, mCommerce has quickly established itself as the primary channel. Major Canadian retailers like Indigo, Hudson's Bay, and Loblaws have made significant investments in mobile-optimized websites and apps that enable customers to browse, compare prices, and make secure purchases while on the road. Mobile wallets like Apple Pay, Google Pay, and Interac e-Transfer improve the speed and security of transactions, making mobile the way to go for flash sales, meal delivery, and daily needs. Even with the expansion of mCommerce, desktop/web access is still essential, particularly for expensive purchases, business-to-business transactions, and comprehensive study. For bulky products, electronics, or furniture where product features, reviews, and comparisons are more important, many Canadians still prefer bigger screens for online shopping. Users may begin on their mobile devices and finish transactions on their desktops using e-commerce sites like Amazon.ca and Shopify merchants that provide a synchronized experience across all of their devices. Desktop sites also support localization in Canada's bilingual environment, allowing for effortless switching between English and French material. The category of the Others encompasses novel and developing access points. Using voice commands, consumers may reorder items, track deliveries, or hunt for bargains through voice commerce, which is available through devices like the Amazon Echo and Google Nest. Smart devices, ranging from wearable technology to connected appliances, are being incorporated into retail ecosystems, allowing consumers to reorder or manage subscriptions directly from the device interface. Meanwhile, in Canada, where consumers use digital coupons that may be redeemed in person or shop online and pick up items in-store (BOPIS), omnichannel online-to-offline or O2O strategies are becoming more prevalent. Retailers like Canadian Tire and Best Buy have powerful O2O capabilities that connect the physical and digital worlds to improve convenience, loyalty, and customer satisfaction.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Ecommerce Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• B2B
• B2C

By Product Category
• Physical Goods
• Digital Goods (Saas, Courses, NFTs)
• Services( Fintech, Logistics)

By Access Point
• Mobile Commerce (mCommerce)
• Desktop/Web
• Others(Voice Commerce / Smart Devices, Omnichannel (O2O)) Show more