Brazil Tea Market Overview, 2031

Brazil, a country known for its coffee obsession, is discovering the subtle pleasures of tea. While coffee is still strongly embedded in Brazilian society, the tea business is undergoing a slow but considerable transition. The Brazilian tea market is undergoing a significant transition towards the investigation of various tea varieties and flavours. Black tea, green tea, herbal infusions, and specialised blends are now widely available, and consumers are more willing to venture beyond their coffee-centric traditions into the world of tea. Brazil's diversified population adds to the variety of tea options. Tea manufacturers and marketers are developing blends that reflect a variety of cultural influences. Brazilian customers are drawn to this cosmopolitan blend of flavours. The emergence of teahouses and specialty tea retailers is creating dedicated spaces for tea enthusiasts. These establishments offer a curated selection of teas, education, and a sense of community for tea lovers. Brazil's immense geographic diversity, including varied climates and elevations, enables the growth of a diverse range of tea varietals. Different parts of the country produce diverse and unique teas, adding to the geographical diversity of the Brazilian tea market. As of Brazil's warm climate, iced tea has grown in popularity. Traditional teas and herbal infusions are frequently served iced, making them a pleasant choice in tropical regions and throughout the hot summer months. Brazil's diverse biodiversity and traditional ingredients are being blended into tea blends. These indigenous components, such as Amazonian herbs and fruits, add distinct and regional flavours to teas, leading to a sense of identity and authenticity.

According to the research report, ""Brazil Tea Market Outlook, 2031,"" published by Bonafide Research, the Brazil Tea market is anticipated to grow at more than 5.96% CAGR from 2026 to 2031.The agriculture sector is crucial to the Brazilian tea industry. Tea plantations and farms are responsible for planting and collecting tea leaves around the country. The unique terrain of Brazil, with its variable climates and altitudes, allows for the development of several kinds of tea. The agriculture business plays a critical role in ensuring a consistent supply of fresh tea leaves to meet customer demand. Tea products are processed and packaged by food and beverage manufacturing enterprises. These businesses are critical in converting collected tea leaves into the many types of tea available to consumers, such as loose leaf, tea bags, and ready-to-drink tea products. The industry also contributes to the creation of novel tea blends and flavours. Tea has been integrated into the hospitality industry, which includes hotels, restaurants, and teahouses. Many venues include tea on their menus, providing clients with a varied choice of tea alternatives. Furthermore, the growth of tea tourism has resulted in the development of tea-related experiences and tours, which has benefited the hospitality and tourism industries. Artisanal tea producers and small-scale companies contribute to the tea market's enrichment. They value quality, authenticity, and traditional tea-making skills, and they frequently create one-of-a-kind and premium teas. These producers contribute to the market's diversity and add a touch of craftsmanship. The culinary and mixology sectors have embraced tea as an ingredient in their creations. Tea is being incorporated into dishes, desserts, cocktails, and even savory recipes, adding new and exciting dimensions to the culinary and beverage scene. This creativity enhances the overall tea experience and caters to those who seek innovative culinary experiences.

Tea consumption in Brazil is shaped by regional preferences, wellness trends, and growing health awareness. Black tea is the most widely consumed variety, particularly in urban centers such as São Paulo, Rio de Janeiro, and Brasília, often consumed with sugar or lemon during breakfast or afternoon breaks. Brands like Leão and Matte Leão are widely recognized, offering both loose leaf and tea bag formats available across supermarkets, specialty stores, and cafés. Green tea has gained popularity in metropolitan areas, driven by health-conscious consumers and the wellness trend, with sencha, matcha, and herbal blends increasingly offered in cafés, health food shops, and specialty stores. Oolong tea remains niche, available in select specialty shops and Asian grocery stores for connoisseurs seeking distinct flavors. Herbal teas are widely consumed for relaxation, digestion, and wellness purposes, with chamomile, mint, rooibos, and boldo being popular choices. White tea is positioned within the premium segment and purchased by consumers seeking subtle flavors and minimal processing. Other tea types include fruit and spiced blends with hibiscus, orange, and tropical flavors, appealing to younger demographics and households looking for aromatic infusions. Seasonal consumption influences hot tea intake during cooler months, while iced tea and cold infusions are preferred in warmer regions such as Bahia and Rio Grande do Sul during summer. Cafés, wellness centers, and hotels provide curated tea menus, offering both domestic and international varieties. Tourism, urbanization, and international exposure contribute to diversifying tea consumption patterns. Brazil’s tea market balances traditional black teas with emerging green, herbal, and fruit-infused varieties, reflecting consumer preference for wellness, taste variety, and lifestyle integration across households, commercial establishments, and hospitality venues nationwide. The market shows growing adoption of specialty and functional teas, particularly in urban regions, while traditional teas remain central to daily consumption habits.

Tea packaging in Brazil is influenced by convenience, product protection, and premium positioning. X ray inspection systems are widely used in large production facilities to ensure food safety and prevent contamination, particularly for export-quality teas and high-end domestic products. Paper boards are frequently used for outer packaging to provide protection, shelf presentation, and recyclability. Plastic packaging remains common for loose leaf teas, bulk herbal infusions, and specialty products, offering moisture resistance and durability during transport across Brazil’s diverse climates. Loose tea packaging is widely used in specialty stores, cafés, and wellness shops in São Paulo, Rio de Janeiro, and Porto Alegre, allowing consumers to assess leaf quality and control portions. Aluminium tins are often associated with premium teas, gift sets, and specialty products, protecting leaves from light and air while emphasizing presentation. Tea bags dominate household and workplace consumption due to convenience, hygiene, and portion control. Pyramid-shaped tea bags are increasingly used for herbal and specialty teas to enhance infusion. Ready-to-brew sachets are available for iced and cold infusions, particularly in cafés and urban retail stores. Environmental awareness has promoted biodegradable and compostable tea bags, supported by brands such as Leão and Matte Leão. Packaging frequently highlights origin, variety, flavor profile, and brewing instructions, appealing to informed consumers. Transport conditions, storage requirements, and shelf life considerations influence material selection and packaging durability. Packaging innovation in Brazil balances aesthetics, functionality, and sustainability, ensuring accessibility for everyday, premium, and specialty teas across households, cafés, and hospitality channels.

Tea consumption in Brazil spans residential and commercial applications shaped by lifestyle, climate, and wellness trends. Residential consumption is widespread, with households across regions such as São Paulo, Rio de Janeiro, and Minas Gerais regularly preparing black, green, and herbal teas for breakfast, afternoon, and evening relaxation. Black teas remain the most popular for daily consumption, while herbal teas such as chamomile, mint, rooibos, and boldo are consumed for digestive support, relaxation, and wellness purposes. Green tea consumption is increasing among urban households, influenced by health-conscious lifestyles and café culture. Seasonal patterns affect consumption, with hot tea preferred during cooler months and iced or cold infusions favored in warmer northern and coastal regions. Commercial applications include offices, cafés, hotels, restaurants, healthcare facilities, and educational institutions. Offices provide tea for employees, typically black and herbal varieties. Hotels and resorts integrate tea into breakfast services, room amenities, and wellness offerings, highlighting both domestic and imported varieties. Cafés and tea houses offer curated menus featuring loose leaf, single-origin, and specialty teas to attract urban professionals, wellness-oriented consumers, and tourists. Hospitals and care facilities provide caffeine-free herbal teas to support patient comfort. Universities, schools, and conference centers serve tea in cafeterias and staff areas. Seasonal events, wellness programs, and cultural festivals further contribute to commercial tea consumption. Residential and commercial applications collectively reflect tea’s integration into daily routines, wellness practices, and social activities, balancing traditional black tea use with emerging specialty, green, herbal, and functional teas across Brazil.

Tea distribution in Brazil operates through supermarkets, specialty stores, and online platforms to ensure wide consumer accessibility. Supermarkets and hypermarkets such as Pão de Açúcar, Carrefour, and Extra serve as primary retail points, offering black, green, herbal, and fruit teas across multiple price categories, including private label and organic options. Specialty stores, organic shops, and tea boutiques provide premium, loose leaf, and curated teas, particularly in urban centers such as São Paulo, Rio de Janeiro, and Porto Alegre, enabling boutique and imported brands to reach niche consumers. Convenience stores supply ready-to-drink iced teas and single-serve tea bags for commuters and urban populations. Online distribution is growing through e-commerce platforms, brand websites, and subscription services, enabling access to imported, specialty, and functional teas not widely available in physical stores. Foodservice distributors supply hotels, cafés, restaurants, healthcare facilities, and educational institutions through bulk procurement arrangements, ensuring consistent supply and quality. Seasonal demand, promotional campaigns, and tourism activity influence inventory management and distribution strategy. Efficient transport networks facilitate delivery from production facilities in São Paulo, Paraná, and Rio Grande do Sul to retail and specialty outlets nationwide. Multi-channel distribution ensures accessibility for conventional, premium, and specialty teas, allowing households, workplaces, and hospitality sectors to source preferred teas efficiently. Retail marketing, loyalty programs, and online promotions enhance visibility and consumer reach, supporting diverse tea consumption patterns across Brazil.

Considered in this report
• Historic Year: 2020
• Base year: 2025
• Estimated year: 2026
• Forecast year: 2031

Aspects covered in this report
• Tea Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Tea Type
• Black tea
• Green tea
• Oolong tea
• Herbal tea
• White tea
• Other tea

By Packaging type
• Paper boards
• Plastic
• Loose tea
• Aluminium tin
• Tea bags

By Application
• Residential
• Commercial

By Distribution Channel
• Supermarkets /hyper markets
• Speciality stores
• Convenience stores
• Online Show more