Brazil Sexual Health Supplements Market Overview,2030

Brazil's market for sexual health supplements has transitioned from longstanding herbal customs into a rapidly expanding contemporary industry influenced by health trends, changes in regulations, and increasing consumer interest. Traditionally, remedies from indigenous and Afro-Brazilian cultures that utilized catuaba, muira puama, and maca were essential for boosting vitality and libido, often prepared as teas, tinctures, or tonics. These practices highlighted the importance of natural potency and harmony, particularly among aging men and rural communities. With the rise of urban living, greater awareness of health through digital means, and lifestyle stress, there has been a shift towards standardized supplements that provide ease of use, precise dosages, and discreet purchase options. The current market includes male enhancement products, fertility aids, and vitality mixtures sparked by cultural values of masculinity, reproductive health, and emotional wellness. Dominating the market are male-targeted items that contain ingredients such as Tribulus terrestris, zinc, and L-arginine, while women's fertility supplements are increasingly featuring components like folate, myo-inositol, and herbal adaptogens. Initial issues with products included inadequate quality assurance, fake imports, and unclear claims. To gain consumer confidence, brands began offering ANVISA-compliant products with traceable origins, third-party evaluations, and formats endorsed by pharmacists. The range of products has broadened to include blends for menstrual regulation, aids for menopause, and combined beauty and sexual wellness options. From a regulatory standpoint, these supplements fall under Brazil’s National Health Surveillance Agency ANVISA as suplementos alimentares or fitoterápicos, necessitating safety documentation, ingredient tracking, and clear labeling of functions. The tangible benefits for Brazilian consumers encompass greater stamina, hormonal regulation, stress alleviation, and enhanced reproductive assurance particularly for urban individuals aged 30 to 55.

According to the research report, "" Brazil Sexual Health Supplement Market Overview, 2030,"" published by Bonafide Research, the Brazil Sexual Health Supplement market is anticipated to grow at 11.03% CAGR from 2025 to 2030. Prominent local companies like Bio-Manguinhos, Apis Flora, and Herbarium lead the market by integrating with pharmacies, offering ANVISA-compliant herbal products, and utilizing regional distribution systems. Meanwhile, international brands such as GNC and Nature’s Bounty gain traction through premium strategies and online sales collaborations. These companies thrive by capitalizing on Brazil’s two-channel market approach using retail pharmacies for credibility and visibility, along with online platforms for private access and urban outreach. The rise of urban living and growth of e-commerce creates new possibilities, as platforms such as Mercado Livre and Farmácias APP provide personalized deliveries, educational content led by influencers, and wellness package options. Urban shoppers aged 30 to 55 are increasingly interested in non-invasive options for enhancing libido, fertility, and health, while traditional herbal products remain in high demand in rural regions. The regulatory framework established by ANVISA Agência Nacional de Vigilância Sanitária oversees the supplements, classifying them as suplementos alimentares or fitoterápicos, mandating traceability of ingredients, safety information, and clear labeling of functions. Certification requirements include adherence to GMP standards, tests by third parties, and authenticity verification through QR codes to prevent counterfeit products, particularly in the male enhancement and fertility sectors. On the operational side, successful companies invest in regional distribution centers, form partnerships with pharmacies, and adopt marketing strategies that cater to Brazil's linguistic diversity. Packaging in Portuguese, narratives focused on emotional well-being, and influencer efforts that highlight beauty and vitality themes contribute to better consumer connections.

Brazil's market for sexual health supplements by product type is divided into Natural Synthetic & blend is predominantly composed of natural and herbal products, strongly influenced by indigenous and Afro-Brazilian practices that emphasize vibrancy, energy, and wellness. Commonly used ingredients such as catuaba, muira puama, maca, and Tribulus terrestris are known for enhancing libido, endurance, and hormonal well-being, particularly among older men and health-conscious women. These items are usually classified as fitoterápicos or suplementos alimentares by ANVISA, which mandates safety documentation, traceability of components, and clear labeling regarding their effects. Natural mixtures prevail on pharmacy shelves and in local wellness shops due to their cultural significance, cost-effectiveness, and general perception of being safe. Prominent brands such as Herbarium, Apis Flora, and Bio-Manguinhos thrive in this category through products that comply with ANVISA standards, offer clean-label options, and have distribution systems that reach both city and rural areas. Packaging frequently highlights organic sourcing, accurate dosages, and narratives promoting emotional well-being, resonating with Brazil’s emphasis on preventive healthcare. Conversely, synthetic blends occupy a specific segment aimed at urban men seeking to enhance performance, focusing on libido, stamina, and sexual assurance. These products may feature ingredients like L-arginine, yohimbine, and nitric oxide enhancers, and are often advertised through fitness-focused channels, campaigns led by influencers, and upscale e-commerce sites such as Mercado Livre. Men aged 25–45 in urban areas are attracted to quick results, appealing branding, and are often bundled with sports nutrition or mood-boosting items. Nevertheless, synthetic offerings are subject to stricter oversight from ANVISA, which demands explicit dosage information, warnings about interactions, and clinical evidence to prevent counterfeit issues and guarantee safety for consumers.

The market for sexual health supplements in Brazil by supplement type is divided into Over-the-counter OTC and Prescription is mainly influenced by over-the-counter OTC products, which hold a major presence in both retail and online sales due to their cultural acceptance, traditional herbal roots, and regulatory ease. These products comprise libido boosters, energy enhancers, and supplements for hormonal balance, frequently made with natural ingredients such as catuaba, muira puama, maca, Tribulus terrestris, and zinc. OTC items are classified as suplementos alimentares or fitoterápicos by ANVISA Agência Nacional de Vigilância Sanitária, which mandates that they provide safety information, ingredient transparency, and clear labeling of their functions. Major pharmacy chains like Drogasil, Pague Menos, and Panvel dominate the market, supported by local wellness shops and online platforms such as Mercado Livre and Farmácias APP. The packaging highlights natural origins, precise dosing, and stories focused on emotional well-being, which resonate with Brazil's preventive health mindset and the trust of consumers. On the other hand, prescription products for sexual health are highly regulated and mostly associated with fertility treatments, hormone replacement therapies, and the clinical management of sexual issues. These include medications that induce ovulation, testosterone therapy, and support for assisted reproduction, which are only accessible through certified healthcare providers and specialized clinics. Prescription items must comply with pharmaceutical standards, undergo trials, and be included in ANVISA’s drug registry. Adoption of these products tends to be slower due to strict clinical requirements, higher prices, and lower public knowledge, but they play vital roles in reproductive health and sexual issues related to aging. In terms of operations, this two-part system influences how products are developed, marketed, and how consumers interact with them OTC brands emphasize herbal benefits, engaging stories about wellness, and visibility in retail spaces.

Brazil's market for sexual health supplements by application is divided into Libido boosting, Erectile dysfunction, Vitality booster, Fertility and Other applications is primarily driven by products aimed at libido and erectile dysfunction ED, which have a strong presence in both physical stores and online shopping due to cultural significance associated with masculinity, energy, and performance. Common ingredients such as catuaba, muira puama, Tribulus terrestris, L-arginine, and zinc are frequently utilized to boost stamina, blood flow, and sexual confidence, notably among urban males aged 30 to 60. These products fall under the regulations of ANVISA classified either as suplementos alimentares or fitoterápicos, which mandates safety information, ingredient tracking, and product labeling based on function. Chain pharmacies such as Drogasil and Pague Menos, along with websites like Mercado Livre, provide extensive accessibility, while marketing efforts led by influencers and connections to fitness culture help normalize the concept of sexual wellness as a part of a balanced lifestyle. A notable growth area is seen in fertility supplements, propelled by trends such as later-life parenting, heightened understanding of reproductive health, and a growing interest in non-invasive solutions. Women in the 25 to 45 age group are looking for cycle-regulating formulas containing folate, myo-inositol, coenzyme Q10, and herbal adaptogens like chasteberry and shatavari, whereas men’s fertility supplements emphasize antioxidants such as selenium, L-carnitine, and maca to enhance sperm health and hormonal equilibrium. These products are often included in prenatal packages or made available through telehealth services and pharmacy-connected applications. In terms to these main areas, specialized products for menopause, mood-related libido boosters, and combined beauty and sexual wellness items also exist. These unique offerings incorporate ingredients like soy isoflavones, saffron, and schisandra, presented within frameworks focusing on emotional and hormonal health.

The market for sexual health supplements in Brazil by gender is divided into Men and Women is primarily influenced by men, with products aimed at boosting libido and addressing erectile dysfunction ED being the most prominent in terms of sales, visibility, and market presence. Common ingredients like catuaba, muira puama, Tribulus terrestris, L-arginine, and zinc are often utilized to improve stamina, blood flow, and sexual assurance particularly for urban males between the ages of 30 and 60 who are dealing with stress, aging, and performance worries. These items fall under the oversight of ANVISA as suplementos alimentares or fitoterápicos, and must adhere to regulations concerning safety information, traceability of ingredients, and proper labeling. Pharmacy chains such as Drogasil and Pague Menos, alongside online shopping sites like Mercado Livre, provide extensive access. Influencer-driven campaigns and the merging of fitness with sexual health promote the idea of sexual wellness as a component of lifestyle improvement. Nonetheless, the segment catering to women is growing quickly, especially regarding supplements centered on fertility. Women aged 25 to 45 are increasingly in search of mixtures that regulate their cycles, featuring folate, myo-inositol, coenzyme Q10, and herbal adaptogens such as chasteberry and shatavari. These products aid in achieving hormonal equilibrium, reproductive health, and emotional stability, often packaged with prenatal products or made available through telehealth services and pharmacy-related applications. Packaging highlights transparent sourcing, soft-colored designs, and wellness stories that connect with Brazil’s preventive healthcare mindset. From an operational standpoint, products targeting men focus on enhancing performance and endurance, while those aimed at women incorporate hormonal, emotional, and aesthetic advantages. Companies are dedicating resources to ANVISA-compliant stock-keeping units, sourcing sustainable ingredients from the Amazon and Cerrado regions, and crafting marketing strategies in Portuguese that cater to Brazil’s varied populations.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Sexual Health Supplements Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Natural
• Synthetic & blend

By Supplement Type
• Over-the-counter (OTC)
• Prescription

By Application
• Libido boosting
• Erectile dysfunction
• Vitality booster
• Fertility
• Other applications

By Gender
• Men
• Women Show more