Brazil Rayon Fibers Market Overview, 2030

Brazil, with its large and diverse textile market, continues to see a growing demand for rayon, especially in regions like São Paulo and Santa Catarina, where textile manufacturing is concentrated. Rayon is favored for its affordability, softness, and ability to mimic natural fibers such as cotton and silk, making it an attractive alternative for a range of products. The Brazilian climate, which ranges from tropical to temperate, also complements the use of rayon in light, breathable fabrics ideal for warm-weather wear, such as summer clothing, blouses, dresses, and activewear. Brazil uses the traditional viscose process for rayon production, which involves dissolving wood pulp in a solution of caustic soda and carbon disulphide. This process, though cost-effective, has raised concerns regarding its environmental impact due to the use of toxic chemicals and the high water consumption required for the production. In terms of market demand, rayon fibers are extensively used in apparel due to their soft texture and breathability, which are well-suited for Brazil’s hot and humid climate. Rayon blends, which combine rayon with fibers like cotton, polyester, or spandex, are particularly popular for casual wear, activewear, and lingerie. Home textiles, such as bed linens, curtains, and upholstery fabrics, also account for a significant portion of rayon consumption in Brazil. the country is working to align its textile regulations with international sustainability frameworks like the Global Organic Textile Standard (GOTS) and the OEKO-TEX certification.

According to the research report Brazil Rayon Fiber Market Overview, 2030, published by Bonafide Research, the Brazil Rayon Fiber market is anticipated to grow at more than 6.55% CAGR from 2025 to 2030. Brazil hosts one of Latin America's most robust textile manufacturing industries and rayon plays a central role in the production of affordable and breathable fabrics suited to the country’s predominantly tropical and subtropical climates. The supply chain begins with the procurement of dissolving wood pulp, which is either sourced domestically from Brazil’s vast eucalyptus plantations a strategic advantage or imported to meet demand for higher-grade pulp required in more refined rayon products such as lyocell. The country’s internal logistics network, though challenged in rural areas, supports rayon fiber distribution across key industrial states like São Paulo, Paraná, and Santa Catarina, where manufacturing clusters are concentrated. These clusters are integrated into export corridors via major ports like Santos, allowing for access to North American, European, and Latin American markets. On the manufacturing side, Brazil still primarily uses the traditional viscose method for rayon fiber production, involving sodium hydroxide and carbon disulphide, which remains cost-effective but is under environmental scrutiny. Digital process automation and waste treatment technologies are being explored to improve the environmental profile of rayon manufacturing without compromising affordability.

Viscose rayon dominates the Brazilian market due to its low cost, mass appeal, and compatibility with the hot and humid conditions of much of Brazil’s geography. It is widely used in the production of affordable fashion, particularly in regions like Northeast Brazil, where lightweight clothing is essential. Viscose is frequently blended with cotton to improve breathability while keeping manufacturing costs down. Brazilian textile mills are increasingly focusing on dying innovations in viscose production to make colors last longer despite the high UV exposure typical in many parts of the country. Modal rayon, while less dominant than viscose, is gaining traction in Brazil’s mid-to-premium apparel and home textiles segments due to its softer hand-feel, better durability, and higher resistance to shrinking. Given Brazil’s year-round warmth, especially in populous states like Rio de Janeiro and Bahia, modal’s moisture-wicking properties make it well-suited for intimate wear, sleepwear, and sports apparel. The Brazilian market is seeing a slow but steady increase in modal imports, and there is discussion among domestic producers about backward integration to manufacture modal from locally sourced beechwood alternatives, though eucalyptus adaptation for modal production remains under research. Lyocell’s closed-loop production process, combined with its excellent moisture management, aligns with Brazil’s increasing push for green credentials in its textile exports. Brazilian companies are beginning to explore on-site lyocell production using eucalyptus pulp, aiming to reduce costs while maintaining sustainability standards.

The apparel segment is by far the largest consumer of rayon fibers in Brazil, benefiting from the country’s tropical and subtropical climate, where breathable, lightweight, and moisture-wicking fabrics are essential. Rayon, especially viscose, is widely used in summer clothing, including dresses, blouses, skirts, and pants due to its soft feel, natural sheen, and fluid drape. The Brazilian fashion market, influenced by local designers and international trends, increasingly leans towards sustainable fashion with lyocell and bamboo rayon growing in prominence due to their environmentally friendly production processes. Rayon, especially modal and lyocell, is increasingly popular in luxury home goods due to its soft texture and sheen that mimic the feel of cotton or silk but at a lower price. Brazilian consumers are willing to pay a premium for high-quality, durable, and comfortable home textiles, and rayon fits these criteria. Rayon’s moisture-wicking properties make it ideal for bed sheets and pillowcases, ensuring comfort in Brazil’s warm and humid climates, particularly in the Northeast. Rayon’s absorbent and soft properties make it ideal for products such as hospital linens, wound dressings, and diapers, especially considering Brazil’s large public healthcare system and growing middle-class demand for hygiene products. Rayon’s absorbent and soft properties make it ideal for products such as hospital linens, wound dressings, and diapers, especially considering Brazil’s large public healthcare system and growing middle-class demand for hygiene products.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Rayon Fibers Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Viscose
• Modal
• Lyocell
• Others

By Application
• Apparel
• Home Textiles
• Healthcare & Hygiene
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.