Brazil Pearl Jewellery Market Overview, 2030

While Brazil has not traditionally been a dominant pearl producer, its market for pearl jewellery particularly pieces crafted from imported freshwater and saltwater pearls has grown significantly in recent years. Brazilian consumers are showing a strong preference for elegant yet versatile jewellery, making pearl items such as earrings, necklaces, and bracelets particularly popular. Cities like São Paulo, Rio de Janeiro, and Brasília have emerged as key urban hubs where demand for designer and custom pearl jewellery is highest. The market is supported by local jewellers such as HStern, Montecristo Joias, Antonio Bernardo, and Dryzun, who often blend Brazilian aesthetics with international trends to appeal to both local and tourist clientele. Brazilian designers are exploring minimalist settings, organic shapes, and mixed materials, such as combining pearls with recycled gold, silver, or even local semi-precious stones like topaz and tourmaline. 3D printing and CAD (computer-aided design) technologies are also being adopted by forward-thinking Brazilian jewellers for prototyping and customising pearl pieces. Moreover, e-commerce platforms such as Elo7, OQVestir, and Shop2gether are playing a critical role in democratizing access to pearl jewellery, especially in Brazil’s interior regions, beyond the big cities. Brazil enforces import duties and quality certification standards through institutions such as INMETRO (Instituto Nacional de Metrologia, Qualidade e Tecnologia) and Receita Federal, which ensure that imported pearl jewellery meets local safety, authenticity, and valuation standards. This regulation promotes fair trade and consumer trust but can also impact pricing due to import taxes. Brazil’s Associação Brasileira da Indústria de Joias, Relógios e Afins (IBGM) supports the jewellery industry by setting ethical guidelines, offering training, and facilitating export-import processes.

According to the research report ""Brazil Pearl Jewellery Market Overview, 2030,"" published by Bonafide Research, the Brazil Pearl Jewellery market is anticipated to grow at more than 10.63% CAGR from 2025 to 2030. The expansion of the upper-middle class in Brazil, particularly in urban centers such as São Paulo, Belo Horizonte, Curitiba, and Porto Alegre. These consumers are increasingly seeking high-quality yet unique jewellery pieces that reflect personal style, cultural identity, and social status. The demand for pearl jewellery has benefited from this shift, as pearls are increasingly associated with modern sophistication rather than traditional formality. Brazilian consumers are particularly drawn to pearl designs that are contemporary and versatile, making them suitable for both every day wear and formal occasions. This shift in perception has allowed pearls to enter new consumer segments beyond older generations or formal events. Various trade organizations and jewellery associations like IBGM (Instituto Brasileiro de Gemas e Metais Preciosos) have been conducting workshops, exhibitions, and certification programs that inform consumers about pearl quality, authenticity, and proper care. This has instilled greater confidence in buyers and encouraged investment in higher-value pieces, particularly among professionals and collectors. The rising interest in craftsmanship and artisanal jewellery has pushed brands to emphasize storytelling, heritage, and authenticity in their pearl collections, catering to a more emotionally connected customer base. Brazil’s increased participation in international trade and tourism, which has introduced more diverse pearl types into the market. With more people traveling abroad and more international pearl suppliers entering Brazil, there is greater exposure to different pearl qualities and origins, such as Japanese Akoya or Tahitian pearls from French Polynesia.

Freshwater pearls are increasingly popular across Brazil, particularly among middle-income consumers seeking affordable yet elegant jewellery. These pearls are commonly used in lightweight and everyday jewellery pieces such as stud earrings, minimalist necklaces, and stackable rings. The appeal of freshwater pearls lies in their wide variety of shapes and colors, as well as their lower cost, making them ideal for mass-market fashion retailers and young buyers. Brands like Vivara and Lojas Renner often feature collections highlighting freshwater pearls, targeting stylish yet cost-conscious Brazilian women. Freshwater pearl jewellery is also widely promoted during fashion seasons and gift-giving occasions such as Dia das Mães (Mother’s Day), Natal (Christmas), and Dia dos Namorados (Valentine’s Day in Brazil), where advertisements focus on emotional value and accessibility. For example, campaigns such as “Presenteie com brilho natural” (Gift with natural shine) by Brazilian brands are commonly seen during these peak seasons. Saltwater pearls which include luxurious varieties like Akoya, Tahitian, and South Sea pearls cater to Brazil’s premium jewellery market. These pearls are prized for their exceptional luster, roundness, and size, and are prominently featured in high-end collections by established jewellers like HStern, Antonio Bernardo, and Dryzun. The demand for saltwater pearls is primarily concentrated in upscale neighborhoods of São Paulo, Rio de Janeiro, and Brasília, where wealthy consumers and collectors seek timeless investment pieces. Saltwater pearls are often used in luxurious sets and bridal collections, paired with diamonds and gold to symbolize elegance and exclusivity. Brazilian bridal magazines and upscale fashion events like São Paulo Fashion Week often showcase saltwater pearl jewellery in glamorous editorial spreads.

Pearl necklaces remain a symbol of timeless elegance and are especially popular among mature women and professionals in urban centers like São Paulo and Rio de Janeiro. They are often worn for formal occasions, business events, and high-society gatherings. Long, layered freshwater pearl necklaces and single-strand saltwater designs are commonly featured in luxury collections by renowned Brazilian brands such as HStern and Vivara. These necklaces are also frequently highlighted in bridal wear, often showcased in Brazilian bridal magazines and fashion shows like CasaModa Noivas. Pearl earrings are arguably the most popular and widely worn pearl jewellery item in Brazil due to their versatility and affordability. From minimalist freshwater pearl studs sold at accessible retailers like Lojas Americanas to high-end saltwater pearl drop earrings offered by Dryzun and Antonio Bernardo, earrings appeal to a broad age group and income range. Pearl rings are gaining popularity, especially among younger consumers who are seeking elegant yet understated pieces that blend tradition with modern design. These rings often incorporate pearls with Brazilian semi-precious stones like amethyst or tourmaline, appealing to customers who value uniqueness and artisanal craftsmanship. Brazilian jewellery designers are also exploring unconventional settings in pearl rings, making them statement accessories showcased on platforms like Instagram and Shop2gether. Bracelets featuring pearls, whether standalone or combined with leather, gold, or woven materials, are enjoying growing demand due to Brazil’s casual-chic fashion culture. They are especially popular among fashion-forward consumers in coastal cities like Salvador and Florianópolis, where beach-inspired styles influence jewellery choices. Lightweight freshwater pearl bracelets are marketed as summer essentials, and are often advertised during local fashion weeks and seasonal promotions.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Pearl Jewellery Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Pearl Source
• Fresh Water
• Salt Water

By Product Type
• Necklaces
• Earrings
• Rings
• Bracelets
• Others Show more