Bangladesh Ecommerce Market Overview, 2030

By supporting self-employment, entrepreneurial endeavors, and SME growth, e-commerce in Bangladesh plays a critical role in generating jobs. The industry has created thousands of jobs in cities and rural communities, ranging from owners of online stores to last-mile delivery drivers. In particular, it gives young people and women the power to create online enterprises utilizing sites like Daraz, Pickaboo, and AjkerDeal, which don't require significant capital expenditure. In the late 2000s, the nation's early digital market development began, and in 2013, when mobile and internet penetration increased, it gained speed. The introduction of mobile financial services (MFS) such as bKash was a turning point in the promotion of digital payments. Government initiatives like the Digital Bangladesh Vision 2021 also helped to advance platform development and infrastructure investment. The use of e-commerce is heavily concentrated in cities like Dhaka, Chittagong, and Sylhet, where internet connectivity, consumer buying power, and logistics infrastructure are at their highest levels. Nonetheless, there is a significant increase in semi-urban and rural areas as well, owing to greater mobile access and growing faith in online platforms. E-commerce sites have incorporated MFS solutions such as Nagad, Rocket, and bKash in order to address the massive unbanked population, enabling users to purchase items without a conventional bank account. To accommodate users who are still switching over to digital payments, cash-on-delivery choices are still widely available. Bangladesh's thriving ecosystem of local start-up innovations includes logistics enablers such as Paperfly, digital payment gateways such as SSLCommerz, and agri-commerce platforms such as iFarmer, which links rural producers with online consumers. Fashion and lifestyle firms like PriyoShop and ShopUp have developed mobile-first e-commerce models that target the underserved market.

According to the research report, ""Bangladesh E-Commerce Market Overview, 2030,"" published by Bonafide Research, the Bangladesh E-Commerce market is anticipated to grow at more than 20.18% CAGR from 2025 to 2030. E-commerce has become mainstream consumer behavior, particularly among youth and middle-income groups, rather than a niche activity. Recent online selling events, like 11.11, Black Friday, and Boishakhi Sales, have experienced a surge in participation. Aggressive initiatives offering significant discounts, free delivery, and mobile-only deals were led by big platforms like Daraz, Pickaboo, and Evaly (prior to its regulatory problems). Millions of orders for electronics, clothes, and home items have been placed in these events, which have turned into cultural trends. In Bangladesh, some of the most important facilitators of e-commerce are platforms like ShopUp and PriyoShop, which help micro-entrepreneurs and SMEs sell online, as well as bKash (for mobile payments), Pathao, and Paperfly (for logistics). Furthermore, companies like E-valy (early mover) and Chaldal (grocery delivery) created models specific to their categories, which aided in the development of digital infrastructure and consumer expectations. As e-commerce grows, digital tax registration has become a critical aspect of compliance. Businesses that operate online must now get a Business Identification Number (BIN) from the National Board of Revenue (NBR) and, if necessary, register for VAT. This action helps to integrate e-commerce into the official economy, improve transparency, and safeguard consumers. Although digital payments are becoming more popular, the majority of online purchases are still made through cash-on-delivery (COD). Due to worries about online fraud, confidence in seeing the product before payment, and restricted access to banking, customers continue to choose COD. Even if COD remains essential to fostering trust in the nation's e-commerce growth, it is predicted to gradually decrease as platforms prioritize digital literacy and refund guarantees.

The expansion of platforms enabling digital procurement, inventory management, and wholesale trade has propelled the growth of B2B e-commerce in Bangladesh. By streamlining procedures and lessening reliance on conventional, frequently opaque supply chains, sites like PriyoShop B2B and GoZayaan Business provide SMEs with access to a wider pool of suppliers and customers. Many textile, apparel, and agro-based companies are using digital channels to import raw materials or export to international partners, demonstrating how B2B e-commerce promotes industrial efficiency and export competitiveness. Conversely, the B2C e-commerce industry has experienced phenomenal growth in urban and semi-urban regions, driven mostly by young, tech-savvy customers. Major players such as Daraz, Chaldal, and Pickaboo provide end consumers with a wide range of products and services, including food, electronics, fashion, and household items. With mobile-first interfaces, real-time order monitoring, and promotional sales campaigns, these platforms offer a customer-centric experience. Integration with mobile financial services such as bKash, Nagad, and Rocket has increased trust in online transactions and made things even easier. B2B is essential to digitizing back-end supply chains and developing scalable business ecosystems, while B2C serves as the public face of e-commerce to the average customer. It's worth noting that government programs like the Digital Bangladesh Vision 2021 have backed the digital revolution in both industries by enhancing ICT infrastructure and providing training programs for small and medium-sized businesses. The convergence of B2B and B2C is also emerging, where wholesalers are now selling directly to consumers through apps, blurring traditional business lines.

The market is dominated by tangible products like groceries, household goods, fashion, and consumer electronics. Pickaboo, Daraz, and Othoba are just a few of the well-known platforms that provide doorstep delivery and large selections throughout metropolitan and rural areas. National shopping festivals and flash sales cause a spike in demand for tangible items, boosting both domestic and international trade with China and India. The best-selling categories include clothing, smartphones, and fast-moving consumer goods (FMCG). The expansion of e-commerce in Bangladesh is mostly represented by digital items. There has been growing acceptance of goods like software-as-a-service (SaaS), online courses, ebooks, and digital entertainment, especially among students and freelancers. The way education is provided is being revolutionized by platforms like 10 Minute School and Shikho, bringing high-quality learning to even the most distant areas. Despite remaining niche due to regulatory uncertainty, NFTs and crypto-based digital products are gradually gaining traction as blockchain technology becomes more popular. In the meantime, industries such as logistics and fintech are being transformed by the provision of services through e-commerce platforms. Mobile financial services like bKash, Nagad, and Upay are essential for facilitating digital payments, particularly for the unbanked. The cornerstone of delivery infrastructure is comprised of logistics companies such as Paperfly, Pathao, and eCourier, which link buyers and sellers across the country. The e-commerce ecosystem now depends on ride-sharing, meal delivery, and last-mile logistics as essential service categories. When considered together, these groups emphasize the ongoing revolution of Bangladesh's digital economy. The integration of physical goods, intangible digital services, and service-based platforms demonstrates a comprehensive shift, with mobile connectivity, youth entrepreneurship, and a rapidly digitizing society driving innovation.

In Bangladesh, e-commerce by ""access points,"" is divided into mobile commerce (mCommerce), desktop/web platforms, and developing channels like voice commerce, smart devices, and omnichannel (O2O) models. With widespread mobile phone usage and inexpensive internet plans driving the market, mCommerce reigns supreme among these. Platforms such as Daraz, Evaly, and Chaldal have created mobile-first interfaces and applications that make shopping available to users in both metropolitan and rural regions, thanks to a rapidly increasing smartphone penetration rate and over 125 million mobile subscribers. The popularity of mobile payment platforms like bKash and Nagad among young people and those without access to banking services encourages this trend. Even for those in B2B transactions, business purchasers, and professionals, desktop/web access is still essential. Because of their simple navigation, larger screen area, and access to sophisticated filters, desktop platforms are frequently favored for large purchases, service reservations, and instructional materials. To appeal to a larger audience, many e-commerce sites offer both web and app versions, giving users the option to choose according to their preferences and the availability of their device. Bangladesh is starting to experiment with voice commerce and smart device integration in the Others category, but acceptance is still in its early stages. Big merchants and FMCG companies are also adopting omnichannel (O2O) strategies, and local tech businesses are testing out AI-driven shopping assistants and Bengali voice recognition. Businesses like Shwapno and Unimart are combining online and physical services by providing click-and-collect, in-store returns for online purchases, and synchronized loyalty schemes. Bangladesh's digital maturity is demonstrated by the proliferation of diverse access points.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Ecommerce Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• B2B
• B2C

By Product Category
• Physical Goods
• Digital Goods (Saas, Courses, NFTs)
• Services( Fintech, Logistics)

By Access Point
• Mobile Commerce (mCommerce)
• Desktop/Web
• Others(Voice Commerce / Smart Devices, Omnichannel (O2O)) Show more