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Vietnam Baby Care Products Market, By Baby Hygiene Products (Diapers, Wipes, Bath & Skincare); By Baby Nutrition and Feeding (Infant Formula, Baby Food, Feeding Accessories); By Baby Apparel and Accessories (Clothing, Footwear, Accessories), Trend Analysi

Publisher BlueWeave Consulting
Published Jun 13, 2025
Length 134 Pages
SKU # BLWC20227849

Description

Vietnam Baby Care Products Market Size to Touch USD 3.4 Billion by 2031
Vietnam Baby Care Products Market is flourishing primarily due to growing awareness among parents about their children’s health and wellness, thriving e-commerce sector, premiumization, and product innovations.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Vietnam Baby Care Products Market size by value at USD 2,640.65 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Vietnam Baby Care Products Market size to grow at a steady CAGR of 3.56% reaching a value of USD 3,372.16 million by 2031. The Baby Care Products Market in Vietnam is driven by a rising middle-class population with increasing disposable incomes and a growing emphasis on infant health and hygiene. Urbanization and improved access to modern retail channels, such as supermarkets and e-commerce, have enhanced product availability and consumer awareness. Additionally, Vietnam's high birth rate and shifting preferences toward premium and organic baby care items are boosting market demand. Increased marketing by global and local brands, along with parental willingness to invest in quality products for their children, further support growth. Government initiatives on maternal and child health also play a contributory role.
Opportunity – Growing Demand for Organic and Eco-Friendly Baby Products
Vietnam Baby Care Products Market is experiencing significant growth driven by rising consumer awareness of product safety and environmental sustainability. Parents are increasingly opting for organic and eco-friendly baby products, such as chemical-free skincare items, biodegradable diapers, and sustainably sourced baby foods, due to concerns over the long-term health effects of synthetic ingredients. Additionally, the influence of global wellness trends and improved access to information via digital platforms have empowered consumers to make more informed, health-conscious decisions. This shift is compelling brands to innovate and expand their organic offerings to meet evolving parental preferences in Vietnam.
Infant Formula Segment Leads Vietnam Baby Care Products Market
The infant formula segment holds the largest in Vietnam Baby Care Products Market, which encompasses various types of infant formula. In 2023, the infant formula segment accounted for over 95% of the market's value, with first-stage milk alone representing more than 22% of the baby milk segment. This dominance is driven by the high demand for formula, due to a growing young population and a daily birth rate of approximately 4,243 babies. Leading brands such as Vinamilk and Abbott Laboratories have a significant presence in this segment.

Impact of Escalating Geopolitical Tensions on Vietnam Baby Care Products Market

Escalating geopolitical tensions may impact the growth of Vietnam Baby Care Products Market by disrupting global supply chains, especially for imported goods and raw materials, leading to increased production costs and potential product shortages. Currency fluctuations triggered by global instability can raise import prices, affecting affordability for consumers. Additionally, rising oil prices due to geopolitical unrest could increase transportation and distribution expenses. Consumer sentiment may shift toward more affordable or locally produced alternatives in response to economic uncertainty. Companies may need to reevaluate sourcing strategies, pricing, and marketing to maintain competitiveness in an increasingly volatile regional and global environment.

Competitive Landscape

Vietnam Baby Care Products Market is highly fragmented, with numerous players serving the market. Major companies dominating the market are Abbott Laboratories, Johnson & Johnson, Vinamilk, Meiji Co., Ltd, Nestlé Vietnam, Pigeon Corporation, Kimberly-Clark Corporation, Unicharm Corporation, Danone S.A., Procter & Gamble (P&G), and Himalaya Herbal Healthcare. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Vietnam Baby Care Products Market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Vietnam Baby Care Products Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Vietnam Baby Care Products Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

134 Pages
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Vietnam Baby Care Products Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Disposable Income and Urbanization
3.2.1.2. Increasing Awareness of Infant Health and Hygiene
3.2.1.3. Expanding E-Commerce and Retail Distribution
3.2.2. Restraints
3.2.2.1. High Price Sensitivity Among Consumers
3.2.2.2. Limited Penetration in Rural Areas
3.2.2.3. Regulatory Challenges in Product Safety Standards
3.2.3. Opportunities
3.2.3.1. Growing Demand for Organic and Eco-Friendly Baby Products
3.2.3.2. Technological Advancements in Baby Care Solutions
3.2.4. Challenges
3.2.4.1. Intense Market Competition Among Domestic and International Brands
3.2.4.2. Declining Birth Rates Impacting Long-Term Market Growth
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Vietnam Baby Care Products Market Strategies
5. Vietnam Baby Care Products Market: Pricing Analysis
6. Vietnam Baby Care Products Market Overview
6.1. Market Size & Forecast, 2019–2031
6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
6.2.1. By Baby Hygiene Products
6.2.1.1. Diapers
6.2.1.2. Wipes
6.2.1.3. Bath & Skincare
6.2.2. By Baby Nutrition and Feeding
6.2.2.1. Infant Formula
6.2.2.2. Baby Food
6.2.2.3. Feeding Accessories
6.2.3. By Baby Apparel and Accessories
6.2.3.1. Clothing
6.2.3.2. Footwear
6.2.3.3. Accessories
7. Competitive Landscape
7.1. List of Key Players and Their Offerings
7.2. Vietnam Baby Care Products Market Share Analysis, 2024
7.3. Competitive Benchmarking, By Operating Parameters
7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tension on Vietnam Baby Care Products Market
9. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
9.1. Abbott Laboratories
9.2. Johnson & Johnson
9.3. Vinamilk
9.4. Meiji Co., Ltd
9.5. Nestlé Vietnam
9.6. Pigeon Corporation
9.7. Kimberly-Clark Corporation
9.8. Unicharm Corporation
9.9. Danone S.A.
9.10. Procter & Gamble (P&G)
9.11. Himalaya Herbal Healthcare
10. Key Strategic Recommendations
11. Research Methodology
11.1. Qualitative Research
11.1.1. Primary & Secondary Research
11.2. Quantitative Research
11.3. Market Breakdown & Data Triangulation
11.3.1. Secondary Research
11.3.2. Primary Research
11.4. Breakdown of Primary Research Respondents, By Region
11.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 Vietnam Baby Care Products Market Segmentation
Figure 2 Vietnam Baby Care Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2024
Figure 4 Vietnam Baby Care Products Market Size, By Value (USD Million), 2019–2031
Figure 5 Vietnam Baby Care Products Market Share, By Baby Hygiene Products, By Value, 2019–2031
Figure 6 Vietnam Baby Care Products Market Share, By Baby Nutrition and Feeding, By Value, 2019–2031
Figure 7 Vietnam Baby Care Products Market Share, By Baby Apparel and Accessories, By Value, 2019–2031
List of Tables
Table 1 Vietnam Baby Care Products Market Size, By Value (USD Million), 2019–2031
Table 2 Vietnam Baby Care Products Market Size, By Baby Hygiene Products, By Value, 2019–2031
Table 3 Vietnam Baby Care Products Market Size, By Baby Nutrition and Feeding, By Value, 2019–2031
Table 4 Vietnam Baby Care Products Market Size, By Baby Apparel and Accessories, By Value, 2019–2031
Table 5   Abbott Laboratories Company Overview
Table 6   Abbott Laboratories Financial Overview
Table 7   Johnson & Johnson Company Overview
Table 8   Johnson & Johnson Financial Overview
Table 9   Vinamilk Company Overview
Table 10   Vinamilk Financial Overview
Table 11   Meiji Co., Ltd Company Overview
Table 12   Meiji Co., Ltd Financial Overview
Table 13   Nestlé Vietnam Company Overview
Table 14   Nestlé Vietnam Financial Overview
Table 15   Pigeon Corporation Company Overview
Table 16   Pigeon Corporation Financial Overview
Table 17   Kimberly-Clark Corporation Company Overview
Table 18   Kimberly-Clark Corporation Financial Overview
Table 19   Unicharm Corporation Company Overview
Table 20   Unicharm Corporation Financial Overview
Table 21   Danone S.A. Company Overview
Table 22   Danone S.A. Financial Overview
Table 23   Procter & Gamble (P&G) Company Overview
Table 24   Procter & Gamble (P&G) Financial Overview
Table 25   Himalaya Herbal Healthcare Company Overview
Table 26   Himalaya Herbal Healthcare Financial Overview

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