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United States Baby Toys and Games Market, By Product Type (Toys (Soft Toys, Educational Toys, Musical Toys, Activity & Skill Development Toys, Electronic Toys), Games (Interactive Games, Memory Games)); By Age (0–6 Months, 6–12 Months, 12–24 Months, 2–3 Y

Publisher BlueWeave Consulting
Published Oct 14, 2024
Length 121 Pages
SKU # BLWC19296768

Description

United States Baby Toys and Games Market, By Product Type (Toys (Soft Toys, Educational Toys, Musical Toys, Activity & Skill Development Toys, Electronic Toys), Games (Interactive Games, Memory Games)); By Age (0–6 Months, 6–12 Months, 12–24 Months, 2–3 Years); By Distribution Channel (Online, Offline), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


United States Baby Toys and Games Market Expands at 4.3% CAGR to Touch USD 30 Billion by 2030

United States Baby Toys and Games Market is thriving due to increasing spending by parents, growing awareness about child development, a rising demand for educational toys, and the growing influence of digital media.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated United States Baby Toys and Games Market size by value at USD 22.47 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects United States Baby Toys and Games Market size to expand at a CAGR of 4.30% reaching a value of USD 29.91 billion by 2030. Major growth drivers for United States Baby Toys and Games Market include rising disposable incomes and parents’ growing focus on early childhood development and awareness about the benefits of educational toys. The market growth is also fueled by technological advancements, such as interactive and smart toys, and the expanding influence of e-commerce platforms. Additionally, the demand for eco-friendly and sustainable toys is growing, driven by environmental concerns, while licensing agreements with popular entertainment franchises further boost sales.

Opportunity – Growing Online Retail Channel

The rapid expansion of e-commerce platforms is a key driver for United States Baby Toys and Games Market. Deepening internet penetration, convenient shopping options, and a wide range of product offerings have made online shopping popular among parents. Competitive pricing, customer reviews, and quick delivery services further enhance the appeal of online retail. Additionally, social media and targeted marketing strategies are growing consumer awareness, contributing to significant growth in the online retail segment of baby toys and games.

Impact of Escalating Geopolitical Tensions on United States Baby Toys and Games Market

Escalating geopolitical tensions could affect United States Baby Toys and Games Market by disrupting global supply chains, increasing manufacturing and shipping costs due to tariffs or sanctions, and leading to delays in product availability. Companies may face higher raw material prices and production challenges, particularly if reliant on international suppliers. Additionally, shifting trade policies can affect market dynamics, influencing consumer prices and demand, while heightened economic uncertainty may cause consumers to prioritize essential over discretionary spending, impacting overall sales growth.

Offline Segment Is Leading Distribution Channel

The offline segment holds a higher market share of United States Baby Toys and Games Market. Offline includes traditional retail channels, such as toy stores, department stores, and supermarkets where parents and caregivers purchase toys and games for infants and toddlers. The preference for offline shopping is driven by the ability to physically inspect products, understand their quality, and make informed decisions, along with the immediate availability of toys without waiting for online delivery.

Competitive Landscape

United States Baby Toys and Games Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include Mattel, MGA Entertainment, Hasbro, Hamleys, Spin Master, Melissa & Doug, Little Tikes, VTech, and Brio. These companies use various strategies, including increasing investments in their R&D activities, mergers and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in United States Baby Toys and Games Market.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of United States Baby Toys and Games Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in United States Baby Toys and Games Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

121 Pages
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. United States Baby Toys and Games Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Birth Rates
3.2.1.2. Rising Disposable Income
3.2.1.3. Changing Consumer Preferences
3.2.2. Restraints
3.2.2.1. Economic Fluctuations
3.2.2.2. Safety Concerns
3.2.3. Opportunities
3.2.3.1. Online Retail Growth
3.2.3.2. Increasing Brand Awareness
3.2.4. Challenges
3.2.4.1. Regulatory Challenges
3.2.4.2. Counterfeit Products
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. United States Baby Toys and Games Market Marketing Strategies
5. United States Baby Toys and Games Market: Pricing Analysis
6. United States Baby Toys and Games Market Overview
6.1. Market Size & Forecast, 2019–2030
6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.1.1. Toys
6.2.1.1.1. Soft Toys
6.2.1.1.2. Educational Toys
6.2.1.1.3. Musical Toys
6.2.1.1.4. Activity & Skill Development Toys
6.2.1.1.5. Electronic Toys
6.2.1.2. Games
6.2.1.2.1. Interactive games
6.2.1.2.2. Memory games
6.2.2. By Age
6.2.2.1. 0–6 Months
6.2.2.2. 6–12 Months
6.2.2.3. 12–24 Months
6.2.2.4. 2–3 Years
6.2.3. By Distribution Channel
6.2.3.1. Online
6.2.3.2. Offline
7. Competitive Landscape
7.1. List of Key Players and Their Offerings
7.2. United States Baby Toys and Games Company Market Share Analysis, 2023
7.3. Competitive Benchmarking, By Operating Parameters
7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
8. Impact of Escalating Geopolitical Tensions on United States Baby Toys and Games Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
9.1. Mattel
9.2. MGA Entertainment
9.3. Hasbro
9.4. Hamleys
9.5. Spin Master
9.6. Melissa & Doug
9.7. Little Tikes
9.8. VTech
9.9. Brio
9.10. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
11.1. Qualitative Research
11.1.1. Primary & Secondary Research
11.2. Quantitative Research
11.3. Market Breakdown & Data Triangulation
11.3.1. Secondary Research
11.3.2. Primary Research
11.4. Breakdown of Primary Research Respondents, By Country
11.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable
List of Figures
Figure 1 United States Baby Toys and Games Segmentation
Figure 2 United States Baby Toys and Games Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 United States Baby Toys and Games Market Size, By Value (USD Million), 2019–2030
Figure 5 United States Baby Toys and Games Market Share, By Product Type, By Value, 2019–2030
Figure 6 United States Baby Toys and Games Market Share, By Age, By Value, 2019–2030
Figure 7 United States Baby Toys and Games Market Share, By Distribution Channel, By Value, 2019–2030
List of Tables
Table 1 United States Baby Toys and Games Market Size, By Value (USD Million), 2019–2030
Table 2 United States Baby Toys and Games Market Size, By Product Type, By Value, 2019–2030
Table 3 United States Baby Toys and Games Market Size, By Age, By Value, 2019–2030
Table 4 United States Baby Toys and Games Market Size, By Distribution Channel, By Value, 2019–2030
Table 5 Mattel Company Overview
Table 6 Mattel Financial Overview
Table 7 MGA Entertainment Company Overview
Table 8 MGA Entertainment Financial Overview
Table 9 Hasbro Company Overview
Table 10 Hasbro Financial Overview
Table 11 Hamleys Company Overview
Table 12 Hamleys Financial Overview
Table 13 Spin Master Company Overview
Table 14 Spin Master Financial Overview
Table 15 Melissa & Doug Company Overview
Table 16 Melissa & Doug Financial Overview
Table 17 Little Tikes Company Overview
Table 18 Little Tikes Financial Overview
Table 19 VTech Company Overview
Table 20 VTech Financial Overview
Table 21 Brio Company Overview
Table 22 Brio Financial Overview

Pricing

Currency Rates
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