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South Korea Baby Care Products Market

Publisher BlueWeave Consulting
Published Jul 28, 2025
Length 113 Pages
SKU # BLWC20706793

Description

South Korea Baby Care Products Market, By Product Type (Baby Cosmetics & Toiletries, Baby Food, Baby Safety & Convenience); By Distribution Channel (Online, Offline (Supermarkets, Hypermarkets, Specialty Stores)); By End User (Infants, Toddlers), Trend Analysis, Competitive Landscape & Forecast, 2019–2031South Korea Baby Care Products Market Set to Surpass USD 2 Billion by 2031

South Korea Baby Care Products Market is flourishing primarily due to rising disposable income, dual-income households, an increasing demand for organic products, thriving e-commerce sector, and growing preference for premium products.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated South Korea Baby Care Products Market size by value at USD 1.61 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects South Korea Baby Care Products Market size to grow at a steady CAGR of 3.55%, reaching a value of USD 2.06 billion by 2031. The growth of South Korea Baby Care Products Market is propelled by rising disposable income, a surge in dual-income households, and growing health consciousness among parents. The demand for organic, hypoallergenic, and eco-friendly products is increasing, reflecting a shift toward safer and more sustainable choices. Urbanization and busy lifestyles fuel interest in convenient, time-saving solutions like ready-to-use baby food and online shopping. Government support for child welfare and maternity benefits also boosts market growth. Additionally, premiumization trends and technological innovations—such as smart baby monitors and subscription services—enhance consumer engagement, making the market dynamic and responsive to evolving parental preferences.

Opportunity – Innovation in Smart and Eco-Friendly Baby Products

South Korea Baby Care Products Market is witnessing strong growth through innovation in smart and eco-friendly solutions. Tech-enabled items like smart thermometers, baby monitors, and self-sterilizing bottles appeal to modern, convenience-driven parents. Simultaneously, rising environmental awareness fuels demand for biodegradable diapers, refillable packaging, and organic skincare. Brands are integrating sustainable materials and multifunctional designs to meet evolving consumer expectations. These innovations not only enhance safety and usability but also align with ethical and environmental values, making them highly attractive to urban families. The fusion of technology and sustainability is reshaping product development and driving long-term market expansion.

Baby Cosmetics and Toiletries Segment Holds Largest Market Share

The baby cosmetics and toiletries segment is the largest segment of South Korea Baby Care Products Market. The segment’s market dominance is driven by daily essentials like diapers, wipes, skincare, and bath products. These items are indispensable for infant hygiene and comfort, prompting frequent repurchases. Parents increasingly seek organic, hypoallergenic, and dermatologist-tested options to protect sensitive baby skin. The segment benefits from strong brand loyalty and innovation in formulations and packaging. With rising health awareness and premiumization trends, baby cosmetics and toiletries continue to dominate in both volume and value, especially among urban families prioritizing safety, quality, and convenience in their childcare routines.

Impact of Escalating Geopolitical Tensions on South Korea Baby Care Products Market

Escalating geopolitical tensions pose significant risks to South Korea Baby Care Products Market by disrupting global supply chains and increasing import costs for raw materials and finished goods. Trade restrictions and diplomatic strains can hinder foreign brand operations and delay product availability. Rising uncertainty may dampen consumer confidence, especially for premium and imported items. Manufacturers face pressure to localize sourcing and production, potentially increasing operational costs. Regulatory shifts and currency fluctuations further complicate market dynamics. In response, domestic brands may gain traction by emphasizing reliability, affordability, and national resilience amid global instability.

Competitive Landscape

South Korea Baby Care Products Market is highly fragmented, with numerous players serving the market. Major companies dominating the market are LG Household & Health Care Ltd, Kimberly-Clark Corporation, Procter & Gamble Co., Neopharm Co. Ltd, Maeil Dairies Co. Ltd, KleanNara Co. Ltd, Boryung Pharmaceutical Co. Ltd, Kenvue Inc., Enblanc Co. Ltd, THE FIRST TOUCH Co. Ltd, and SOONSU KOREA Co. Ltd. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in South Korea Baby Care Products Market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and South Korea Baby Care Products Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in South Korea Baby Care Products Market, along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

113 Pages
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. South Korea Baby Care Products Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Disposable Income and Dual-Income Households
3.2.1.2. Increasing Demand for Organic and Natural Baby Products
3.2.1.3. Expansion of E-commerce and Digital Retail Channels
3.2.2. Restraints
3.2.2.1. Stringent Regulatory Compliance and Safety Standards
3.2.2.2. High Price Sensitivity Among Budget-Conscious Consumers
3.2.2.3. Strong Brand Loyalty Hindering New Entrants
3.2.3. Opportunities
3.2.3.1. Innovation in Smart and Eco-Friendly Baby Products
3.2.3.2. Customization and Personalization for Niche Segments
3.2.4. Challenges
3.2.4.1. Distribution and Logistics Barriers in Rural Areas
3.2.4.2. Intense Market Competition and Saturation
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. South Korea Baby Care Products Market: Marketing Strategies
5. South Korea Baby Care Products Market: Pricing Analysis
6. South Korea Baby Care Products Market Overview
6.1. Market Size & Forecast, 2019–2031
6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.1.1. Baby Cosmetics and Toiletries
6.2.1.2. Baby Food
6.2.1.3. Baby Safety and Convenience
6.2.2. By Distribution Channel
6.2.2.1. Online
6.2.2.2. Offline (Supermarkets, Hypermarkets, Specialty Stores)
6.2.3. By End User
6.2.3.1. Infants
6.2.3.2. Toddlers
7. Competitive Landscape
7.1. List of Key Players and Their Offerings
7.2. South Korea Baby Care Products Market Company Market Share Analysis, 2024
7.3. Competitive Benchmarking, By Operating Parameters
7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on South Korea Baby Care Products Market
9. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
9.1. LG Household & Health Care Ltd
9.2. Kimberly-Clark Corporation
9.3. Procter & Gamble Co.
9.4. Neopharm Co. Ltd
9.5. Maeil Dairies Co. Ltd
9.6. KleanNara Co. Ltd
9.7. Boryung Pharmaceutical Co. Ltd
9.8. Kenvue Inc.
9.9. Enblanc Co. Ltd
9.10. THE FIRST TOUCH Co. Ltd
9.11. SOONSU KOREA Co. Ltd
9.12. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
11.1. Qualitative Research
11.1.1.Primary & Secondary Research
11.2. Quantitative Research
11.3. Market Breakdown & Data Triangulation
11.3.1.Secondary Research
11.3.2.Primary Research
11.4. Breakdown of Primary Research Respondents, By Region
11.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 South Korea Baby Care Products Market Segmentation
Figure 2 South Korea Baby Care Products Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2024
Figure 4 South Korea Baby Care Products Market Size, By Value (USD Million), 2019–2031
Figure 5 South Korea Baby Care Products Market Share, By Product Type, By Value, 2019–2031
Figure 6 South Korea Baby Care Products Market Share, By Distribution Channel, By Value, 2019–2031
Figure 7 South Korea Baby Care Products Market Share, By End User, By Value, 2019–2031
List of Tables
Table 1 South Korea Baby Care Products Market Size, By Value (USD Million), 2019–2031
Table 2 South Korea Baby Care Products Market Size, By Product Type, By Value, 2019–2031
Table 3 South Korea Baby Care Products Market Size, By Distribution Channel, By Value, 2019–2031
Table 4 South Korea Baby Care Products Market Size, By End User, By Value, 2019–2031
Table 5 South Korea Baby Care Products Market Size, By Value, 2019–2031
Table 6 LG Household & Health Care Ltd Company Overview
Table 7 LG Household & Health Care Ltd Financial Overview
Table 8 Kimberly-Clark Corporation Company Overview
Table 9 Kimberly-Clark Corporation Financial Overview
Table 10 Procter & Gamble Co. Company Overview
Table 11 Procter & Gamble Co. Financial Overview
Table 12 Neopharm Co. Ltd Company Overview
Table 13 Neopharm Co. Ltd Financial Overview
Table 14 Maeil Dairies Co. Ltd Company Overview
Table 15 Maeil Dairies Co. Ltd Financial Overview
Table 16 KleanNara Co. Ltd Company Overview
Table 17 KleanNara Co. Ltd Financial Overview
Table 18 Boryung Pharmaceutical Co. Ltd Company Overview
Table 19 Boryung Pharmaceutical Co. Ltd Financial Overview
Table 20 Kenvue Inc. Company Overview
Table 21 Kenvue Inc. Financial Overview
Table 22 Enblanc Co. Ltd Company Overview
Table 23 Enblanc Co. Ltd Financial Overview
Table 24 THE FIRST TOUCH Co. Ltd Company Overview
Table 25 THE FIRST TOUCH Co. Ltd Financial Overview
Table 26 SOONSU KOREA Co. Ltd Company Overview
Table 27 SOONSU KOREA Co. Ltd Financial Overview

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