Report cover image

Singapore Beer Market, By Type (Lager, Ale, Stout & Porter, Malt); By Category (Popular-Priced, Premium, Super Premium); By Packaging (Glass, Bottle Can); By Production (Macrobrewery, Microbrewery, Craft Brewery), Trend Analysis, Competitive Landscape & F

Publisher BlueWeave Consulting
Published Jul 10, 2024
Length 200 Pages
SKU # BLWC19215133

Description

Singapore Beer Market, By Type (Lager, Ale, Stout & Porter, Malt); By Category (Popular-Priced, Premium, Super Premium); By Packaging (Glass, Bottle Can); By Production (Macrobrewery, Microbrewery, Craft Brewery), Trend Analysis, Competitive Landscape & Forecast, 2019–2030


Singapore Beer Market Size to Touch High Value of USD 11 Billion by 2030
Singapore Beer Market is flourishing due to a surging level of disposable income, rapid urbanization, growing premiumization, and an increasing number of strategic marketing and high-profile events.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Singapore Beer Market size by value at USD 9.1 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Singapore Beer Market size to expand at a CAGR of 3.6% reaching a value of USD 10.9 billion by 2030. The Beer Market in Singapore is propelled by rising disposable incomes, evolving consumer tastes, increasing digitalization in alcohol retail, and the burgeoning demand for craft and premium beers. Established brands like Tiger and Anchor, dating back to the 1930s, have adapted to this evolving landscape, alongside the emergence of microbreweries and craft beer enthusiasts.

By volume, BlueWeave estimated Singapore Beer Market size at 196.2 billion liters in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Singapore Beer Market size by volume is projected to grow at a CAGR of 2.8% reaching the volume of 236.5 billion liters by 2030. Signature events, such as Beerfest Asia and the Asia Beer Awards, underscore Singapore's vibrant beer culture. While on-trade channels dominate, off-trade and online sales are gaining ground. Despite high costs, beer maintains its popularity, driven by consumer willingness to explore diverse flavors and premium offerings. The country’s embrace of quality and variety cements its status as a pivotal player in the Global Beer Market, promising abundant opportunities for local and international stakeholders in Singapore Beer Market.

Opportunity – Product innovations and diversifications

Innovative and diversified products are pivotal in driving Singapore Beer Market. Innovations such as extracting proteins from brewers' spent grain not only enhance nutritional value in food products but also find applications in cosmetics, aligning with the increasing consumer preference for sustainable goods. These advancements not only cater to current consumer demands but also open avenues to tap into new market segments, thereby enhancing competitiveness and sustainability in the industry. By transforming beer-brewing by-products into valuable resources, breweries can differentiate their offerings and appeal to a broader audience, thereby solidifying their market presence in Singapore's dynamic beer landscape. Heineken's establishment of a global innovation hub in Singapore, supported by the Singapore Economic Development Board (EDB), exemplifies a strategic initiative aimed at accelerating product innovation. This initiative not only reinforces Heineken's market leadership but also positions Singapore as a pivotal hub for fostering innovations in the food & beverages sector across the Asia Pacific region.

Macro Brewery Is Largest Production Segment in Singapore Beer Market

Singapore Beer Market by production consists of Macro brewery, Microbrewery, and Craft Brewery segments. Macro brewery is renowned for its efficient manufacturing capabilities to meet consumer demand. As the number of alcohol consumers rises, there is a heightened interest in new flavored beverages that appeal to a broader audience. Globally, millennials, a significant demographic, drive this trend by seeking novel products, prompting breweries to innovate with diverse flavors and ingredients. In contrast, the craft brewery segment captures the second-largest share, challenging industry giants like Tiger Beer with inventive flavors, sustainable practices, and modern packaging. Breweries such as Niang Brewery and Alive Brewery exemplify this movement, crafting beers like Confection Cure and Berry Smoothie that resonate with diverse tastes, including those of non-beer drinkers. This surge in craft beer popularity underscores a dynamic and competitive segment within Singapore's evolving beer market.

Impact of Escalating Geopolitical Tensions on Singapore Beer Market

Intensifying geopolitical tensions can have a multifaceted impact on Singapore Beer Market. Instabilities arising from geopolitical unrest have the potential to disrupt supply chains, escalate import expenses, and influence consumer confidence and purchasing patterns. As a pivotal global trading center, Singapore's Beer Market is susceptible to fluctuations in international relations, potentially raising operational expenses for breweries and distributors. Additionally, uncertainties could dampen tourism, a significant catalyst for alcohol sales in the area. Nonetheless, Singapore's robust economic foundations and varied market offerings might alleviate certain effects. Proactive industry adjustments and strategic market strategies could further aid in effectively managing these challenges.

Competitive Landscape

Singapore Beer Market is fragmented, with numerous players serving the market. The key players dominating Singapore Beer Market include Heineken, Carlsberg Group, Asahi Group Holdings, ThaiBev Pte Ltd, Malaysia Brewery Limited, Little Island Brewery, Red Dot Brewery, The Guild, and Singapore Brewery. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Singapore Beer Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Singapore Beer Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

200 Pages
1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Singapore Beer Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Disposable Income and Urbanization
3.2.1.2. Premiumization
3.2.1.3. Strategic Marketing and Events
3.2.2. Restraints
3.2.2.1. Health Concerns and Changing Consumer Preferences
3.2.2.2. Fluctuations in Raw Material Prices
3.2.3. Opportunities
3.2.3.1. Product Innovation and Diversification
3.2.3.2. Increasing E-commerce
3.2.4. Challenges
3.2.4.1. Environmental Concerns
3.2.4.2. Social and Cultural Factors
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Singapore Beer Market: Marketing Strategies
5. Singapore Beer Market Overview
5.1. Market Size & Forecast, 2019–2030
5.1.1. By Value (USD Billion)
5.2. Market Share & Forecast
5.2.1. By Type
5.2.1.1. Lager
5.2.1.2. Ale
5.2.1.3. Stout & Porter
5.2.1.4. Malt
5.2.1.5. Others
5.2.2. By Category
5.2.2.1. Popular-Priced
5.2.2.2. Premium
5.2.2.3. Super Premium
5.2.3. By Packaging
5.2.3.1. Glass
5.2.3.2. Bottle Can
5.2.3.3. Others
5.2.4. By Production
5.2.4.1. Macrobrewery
5.2.4.2. Microbrewery
5.2.4.3. Craft Brewery
5.2.4.4. Others
6. Competitive Landscape
6.1. List of Key Players and Their Offerings
6.2. Singapore Beer Company Market Share Analysis, 2023
6.3. Competitive Benchmarking, By Operating Parameters
6.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
7. Impact of Escalating Geopolitical Tensions on Singapore Beer Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
8.1. Heineken
8.2. Carlsberg Group
8.3. Asahi Group Holdings
8.4. ThaiBev Pte Ltd
8.5. Malaysia Brewery Limited
8.6. Little Island Brewery
8.7. Red Dot Brewery
8.8. The Guild
8.9. Singapore Brewery
8.10. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
10.1. Qualitative Research
10.1.1. Primary & Secondary Research
10.2. Quantitative Research
10.3. Market Breakdown & Data Triangulation
10.3.1. Secondary Research
10.3.2. Primary Research
10.4. Breakdown of Primary Research Respondents, By Country
10.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 Singapore Beer Segmentation
Figure 2 Singapore Beer Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2023
Figure 4 Singapore Beer Market Size, By Value (USD Billion), 2019–2030
Figure 5 Singapore Beer Market Share, By Type, By Value, 2019–2030
Figure 6 Singapore Beer Market Share, By Category, By Value, 2019–2030
Figure 7 Singapore Beer Market Share, By Packaging, By Value, 2019–2030
Figure 8 Singapore Beer Market Share, By Production, By Value, 2019–2030
List of Tables
Table 1 Singapore Beer Market Size, By Value (USD Billion), 2019–2030
Table 2 Singapore Beer Market Size, By Type, By Value, 2019–2030
Table 3 Singapore Beer Market Size, By Category, By Value, 2019–2030
Table 4 Singapore Beer Market Size, By Packaging, By Value, 2019–2030
Table 5 Singapore Beer Market Size, By Production, By Value, 2019–2030
Table 6 Heineken Company Overview
Table 7 Heineken Financial Overview
Table 8 Carlsberg Group Company Overview
Table 9 Carlsberg Group Financial Overview
Table 10 Asahi Group Holdings Company Overview
Table 11 Asahi Group Holdings Financial Overview
Table 12 ThaiBev Pte Ltd Company Overview
Table 13 ThaiBev Pte Ltd Financial Overview
Table 14 Malaysia Brewery Limited Company Overview
Table 15 Malaysia Brewery Limited Financial Overview
Table 16 Little Island Brewery Company Overview
Table 17 Little Island Brewery Financial Overview
Table 18 Red Dot Brewery Company Overview
Table 19 Red Dot Brewery Financial Overview
Table 20 The Guild Company Overview
Table 21 The Guild Financial Overview
Table 22 Singapore Brewery Company Overview
Table 23 Singapore Brewery Financial Overview

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us