Saudi Arabia Sports Market, By Sports Type (Football, Basketball, Cricket, Tennis, Motorsports, E-sports, Others); By Revenue Stream (Sponsorship, Media Rights, Merchandising, Ticketing, Sports Tourism, Government Funding); By Infrastructure (Stadiums & A
Description
Saudi Arabia Sports Market Size almost Doubles to Cross USD 15.6 Billion by 2031
Saudi Arabia Sports Market is flourishing because of strong government support and Vision 2030 initiatives, increasing health and wellness awareness and youth engagement, and the strategic hosting of international sporting events.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Saudi Arabia Sports Market size at USD 7.86 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Saudi Arabia Sports Market size to expand at a CAGR of 10.32% reaching a value of USD 15.63 billion by 2031. The growth of Sports Market in Saudi Arabia is propelled by the Kingdom's Vision 2030 initiative, which strategically positions sports as a key pillar for economic diversification beyond oil. Since 2016, the sports sector has seen substantial growth, marked by the establishment of over 70 new federations and the hosting of more than 100 international events, culminating in securing the 2034 FIFA World Cup. The Ministry of Investment, in collaboration with entities like the Ministry of Sports and the Public Investment Fund, is actively streamlining investor entry through modern legislation and clear investment roadmaps. This creates significant opportunities in infrastructure (stadiums, training centers, smart facilities), sports services (marketing, sponsorship, media), technology (AI-driven performance tools, rehabilitation, digital platforms), and tourism (sport-based travel packages). Furthermore, Saudi Arabia is leveraging sports as a soft power tool for global integration, mirroring strategies by nations like Qatar and China, by sponsoring international events and leagues to enhance its global image and forge partnerships, despite ongoing scrutiny regarding governance and human rights.
Opportunity - Growth in Sports Tourism and E-sports
Saudi Arabia Sports Market is witnessing robust growth, driven significantly by the rapid rise of sports tourism and e-sports. Under Vision 2030, the Kingdom is leveraging world-class events, such as the FIFA World Cup 2034, Formula 1 Grand Prix, WWE, and international golf tournaments, to position itself as a global sports tourism hub. Over the past four years, more than 2.5 million tourists have visited the country for sporting events, contributing to economic diversification and job creation. Investments in state-of-the-art infrastructure, including 15 new stadiums and expanded transport networks, are designed to enhance visitor experience and support long-term growth. With 60% of the world’s population within an eight-hour flight, Saudi Arabia is poised to host highly accessible global events. Sustainability remains central, as the country commits to renewable energy and environmentally responsible development. Additionally, a surge in youth and women’s sports participation reflects the Kingdom’s inclusive vision for the future. Collectively, these initiatives are unlocking new growth opportunities for the Saudi Arabia Sports Market by transforming it into a thriving destination for global sports tourism and e-sports.
Impact of Escalating Geopolitical Tensions on Saudi Arabia Sports Market
Intensifying geopolitical tensions could disrupt the growth of Saudi Arabia Sports Market, as heightened regional conflicts or strained international relations could deter global sports bodies, sponsors, and athletes, leading to reduced international participation, audience turnout, and declining foreign investment. Such instability might also jeopardize the Kingdom's bids for major sporting events, making sustained geopolitical stability crucial for maintaining market growth and credibility as Saudi Arabia pursues its Vision 2030 goal of becoming a major sports hub.
Football Segment Dominates Saudi Arabia Sports Market
The football segment currently commands the largest share of Saudi Arabia Sports Market by sports type, primarily driven by Vision 2030's strategic investments, international collaborations, and robust government support. Football has become the Kingdom's flagship sport, significantly boosting economic diversification, youth engagement, and tourism. Its growing global footprint is evident from hosting major events like the 2023 FIFA Club World Cup, the Spanish Super Cup, and securing the 2027 AFC Asian Cup, alongside extensive infrastructural developments. The Saudi Pro League's global recognition, fueled by attracting top-tier players, and the rapid growth of women's football further underscore its dominance. These initiatives, which also generate substantial job creation and foreign investment, firmly establish football as the most influential segment within Saudi Arabia Sports Market.
Competitive Landscape
Major companies in Saudi Arabia Sports Market include Saudi Sports Company, Saudi Arabian Football Federation, Al-Hilal FC, Al-Nassr FC, Ministry of Sports (Saudi Arabia), Public Investment Fund (PIF), Roshn Saudi League, Saudi Esports Federation, NEOM, Aramco, STC (Saudi Telecom Company), MBC Group, Riyadh Season Organizing Committee, Diriyah Season, Qiddiya Investment Company, and Red Sea Global. The presence of high number of companies intensify the market competition as they compete to gain a significant market share. These companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches to further enhance their market share.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and Saudi Arabia Sports Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Saudi Arabia Sports Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
Saudi Arabia Sports Market is flourishing because of strong government support and Vision 2030 initiatives, increasing health and wellness awareness and youth engagement, and the strategic hosting of international sporting events.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Saudi Arabia Sports Market size at USD 7.86 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Saudi Arabia Sports Market size to expand at a CAGR of 10.32% reaching a value of USD 15.63 billion by 2031. The growth of Sports Market in Saudi Arabia is propelled by the Kingdom's Vision 2030 initiative, which strategically positions sports as a key pillar for economic diversification beyond oil. Since 2016, the sports sector has seen substantial growth, marked by the establishment of over 70 new federations and the hosting of more than 100 international events, culminating in securing the 2034 FIFA World Cup. The Ministry of Investment, in collaboration with entities like the Ministry of Sports and the Public Investment Fund, is actively streamlining investor entry through modern legislation and clear investment roadmaps. This creates significant opportunities in infrastructure (stadiums, training centers, smart facilities), sports services (marketing, sponsorship, media), technology (AI-driven performance tools, rehabilitation, digital platforms), and tourism (sport-based travel packages). Furthermore, Saudi Arabia is leveraging sports as a soft power tool for global integration, mirroring strategies by nations like Qatar and China, by sponsoring international events and leagues to enhance its global image and forge partnerships, despite ongoing scrutiny regarding governance and human rights.
Opportunity - Growth in Sports Tourism and E-sports
Saudi Arabia Sports Market is witnessing robust growth, driven significantly by the rapid rise of sports tourism and e-sports. Under Vision 2030, the Kingdom is leveraging world-class events, such as the FIFA World Cup 2034, Formula 1 Grand Prix, WWE, and international golf tournaments, to position itself as a global sports tourism hub. Over the past four years, more than 2.5 million tourists have visited the country for sporting events, contributing to economic diversification and job creation. Investments in state-of-the-art infrastructure, including 15 new stadiums and expanded transport networks, are designed to enhance visitor experience and support long-term growth. With 60% of the world’s population within an eight-hour flight, Saudi Arabia is poised to host highly accessible global events. Sustainability remains central, as the country commits to renewable energy and environmentally responsible development. Additionally, a surge in youth and women’s sports participation reflects the Kingdom’s inclusive vision for the future. Collectively, these initiatives are unlocking new growth opportunities for the Saudi Arabia Sports Market by transforming it into a thriving destination for global sports tourism and e-sports.
Impact of Escalating Geopolitical Tensions on Saudi Arabia Sports Market
Intensifying geopolitical tensions could disrupt the growth of Saudi Arabia Sports Market, as heightened regional conflicts or strained international relations could deter global sports bodies, sponsors, and athletes, leading to reduced international participation, audience turnout, and declining foreign investment. Such instability might also jeopardize the Kingdom's bids for major sporting events, making sustained geopolitical stability crucial for maintaining market growth and credibility as Saudi Arabia pursues its Vision 2030 goal of becoming a major sports hub.
Football Segment Dominates Saudi Arabia Sports Market
The football segment currently commands the largest share of Saudi Arabia Sports Market by sports type, primarily driven by Vision 2030's strategic investments, international collaborations, and robust government support. Football has become the Kingdom's flagship sport, significantly boosting economic diversification, youth engagement, and tourism. Its growing global footprint is evident from hosting major events like the 2023 FIFA Club World Cup, the Spanish Super Cup, and securing the 2027 AFC Asian Cup, alongside extensive infrastructural developments. The Saudi Pro League's global recognition, fueled by attracting top-tier players, and the rapid growth of women's football further underscore its dominance. These initiatives, which also generate substantial job creation and foreign investment, firmly establish football as the most influential segment within Saudi Arabia Sports Market.
Competitive Landscape
Major companies in Saudi Arabia Sports Market include Saudi Sports Company, Saudi Arabian Football Federation, Al-Hilal FC, Al-Nassr FC, Ministry of Sports (Saudi Arabia), Public Investment Fund (PIF), Roshn Saudi League, Saudi Esports Federation, NEOM, Aramco, STC (Saudi Telecom Company), MBC Group, Riyadh Season Organizing Committee, Diriyah Season, Qiddiya Investment Company, and Red Sea Global. The presence of high number of companies intensify the market competition as they compete to gain a significant market share. These companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches to further enhance their market share.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and Saudi Arabia Sports Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Saudi Arabia Sports Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
Table of Contents
136 Pages
- 1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
- 2. Executive Summary
- 3. Saudi Arabia Sports Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Government Support & Vision 2030
- 3.2.1.2. Rising Health Consciousness & Youth Engagement
- 3.2.1.3. Hosting of International Sporting Events
- 3.2.2. Restraints
- 3.2.2.1. Climatic & Cultural Limitations
- 3.2.2.2. Limited Grassroots Sports Development
- 3.2.3. Opportunities
- 3.2.3.1. Growth in Sports Tourism & E-sports
- 3.2.3.2. Increasing Public-Private Partnerships and Foreign Investment
- 3.2.4. Challenges
- 3.2.4.1. Ensuring Inclusivity and Sustainable Growth
- 3.2.4.2. Building Local Talent and Fan Engagement
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter’s Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
- 4. Saudi Arabia Sports Market: Marketing Strategies
- 5. Saudi Arabia Sports Market: Pricing Analysis
- 6. Saudi Arabia Sports Market Overview
- 6.1. Market Size & Forecast, 2019–2031
- 6.1.1. By Value (USD Billion)
- 6.2. Market Share & Forecast
- 6.2.1. By Sports Type
- 6.2.1.1. Football
- 6.2.1.2. Basketball
- 6.2.1.3. Cricket
- 6.2.1.4. Tennis
- 6.2.1.5. Motorsports
- 6.2.1.6. E-sports
- 6.2.1.7. Others
- 6.2.2. By Revenue Stream
- 6.2.2.1. Sponsorship
- 6.2.2.2. Media Rights
- 6.2.2.3. Merchandising
- 6.2.2.4. Ticketing
- 6.2.2.5. Sports Tourism
- 6.2.2.6. Government Funding
- 6.2.3. By Infrastructure
- 6.2.3.1. Stadiums & Arenas
- 6.2.3.2. Fitness & Training Centers
- 6.2.3.3. Sports Academies
- 6.2.3.4. E-sports Facilities
- 7. Competitive Landscape
- 7.1. List of Key Players and Their End Users
- 7.2. Saudi Arabia Sports Company Market Share Analysis, 2024
- 7.3. Competitive Benchmarking, By Operating Parameters
- 7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
- 8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Sports Market
- 9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
- 9.1. Saudi Sports Company
- 9.2. Saudi Arabian Football Federation
- 9.3. Al-Hilal FC
- 9.4. Al-Nassr FC
- 9.5. Ministry of Sports (Saudi Arabia)
- 9.6. Public Investment Fund (PIF)
- 9.7. Roshn Saudi League
- 9.8. Saudi Esports Federation
- 9.9. NEOM
- 9.10. Aramco
- 9.11. STC (Saudi Telecom Company)
- 9.12. MBC Group
- 9.13. Riyadh Season Organizing Committee
- 9.14. Diriyah Season
- 9.15. Qiddiya Investment Company
- 9.16. Red Sea Global
- 9.17. Other Prominent Players
- 10. Key Strategic Recommendations
- 11. Research Methodology
- 11.1. Qualitative Research
- 11.1.1. Primary & Secondary Research
- 11.2. Quantitative Research
- 11.3. Market Breakdown & Data Triangulation
- 11.3.1. Secondary Research
- 11.3.2. Primary Research
- 11.4. Breakdown of Primary Research Respondents
- 11.5. Assumption & Limitation
- *Financial information of non-listed companies will be provided as per availability
- **The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
- List of Figures
- Figure 1 Saudi Arabia Sports Market Segmentation
- Figure 2 Saudi Arabia Sports Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2024
- Figure 4 Saudi Arabia Sports Market Size, By Value (USD Billion), 2019-h2031
- Figure 5 Saudi Arabia Sports Market Share, By Sports Type, By Value (USD Billion) 2019–2031
- Figure 6 Saudi Arabia Sports Market Share, By Revenue Stream, By Value (USD Billion) 2019–2031
- Figure 7 Saudi Arabia Sports Market Share, By Infrastructure, By Value (USD Billion) 2019–2031
- List of Tables
- Table 1 Saudi Arabia Sports Market Share, By Sports Type, By Value (USD Billion) 2019–2031
- Table 2 Saudi Arabia Sports Market Share, By Revenue Stream, By Value (USD Billion) 2019–2031
- Table 3 Saudi Arabia Sports Market Share, By Infrastructure, By Value (USD Billion) 2019–2031
- Table 4 Saudi Sports Company: Company Overview
- Table 5 Saudi Sports Company Financial Overview
- Table 6 Saudi Arabian Football Federation Company Overview
- Table 7 Saudi Arabian Football Federation Financial Overview
- Table 8 Al-Hilal FC Company Overview
- Table 9 Al-Hilal FC Financial Overview
- Table 10 Al-Nassr FC Company Overview
- Table 11 Al-Nassr FC Financial Overview
- Table 12 Ministry of Sports (Saudi Arabia) Company Overview
- Table 13 Ministry of Sports (Saudi Arabia) Financial Overview
- Table 14 Public Investment Fund (PIF) Company Overview
- Table 15 Public Investment Fund (PIF) Financial Overview
- Table 16 Roshn Saudi League Company Overview
- Table 17 Roshn Saudi League Financial Overview
- Table 18 Saudi Esports Federation Company Overview
- Table 19 Saudi Esports Federation Financial Overview
- Table 20 NEOM Company Overview
- Table 21 NEOM Financial Overview
- Table 22 Aramco Company Overview
- Table 23 Aramco Financial Overview
- Table 24 STC (Saudi Telecom Company) Company Overview
- Table 25 STC (Saudi Telecom Company) Financial Overview
- Table 26 MBC Group Company Overview
- Table 27 MBC Group Financial Overview
- Table 28 Riyadh Season Organizing Committee Company Overview
- Table 29 Riyadh Season Organizing Committee Financial Overview
- Table 30 Diriyah Season Company Overview
- Table 31 Diriyah Season Financial Overview
- Table 32 Qiddiya Investment Company: Company Overview
- Table 33 Qiddiya Investment Company Financial Overview
- Table 34 Red Sea Global Company Overview
- Table 35 Red Sea Global Financial Overview
Pricing
Currency Rates
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