Saudi Arabia Microgreens Market, By Type (Broccoli, Cabbage, Cauliflower, Arugula, Peas, Basil, Radish, Others); By Farming Method (Indoor Vertical Farming, Commercial Greenhouses, Others); By Distribution Channel (Supermarkets & Hypermarkets, Retail Stor

Saudi Arabia Microgreens Market Grows to Reach USD 58 Million by 2031
Saudi Arabia Microgreens Market is flourishing primarily due to growing health trends and demand for premium products from expanding urban farming and sustainable agriculture innovations.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Saudi Arabia Microgreens Market size by value at USD 30.7 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Saudi Arabia Microgreens Market size to boom at a robust CAGR of 9.50%, reaching a value of USD 57.94 million. The growth of Microgreens Market across Saudi Arabia is propelled by rising health consciousness, growing demand for nutrient-rich foods, and the adoption of sustainable farming practices. Urbanization and limited arable land have accelerated interest in indoor vertical farming, enabling year-round production. Government initiatives under Vision 2030 support agri-tech innovation and food security, further boosting market growth. Microgreens’ appeal in premium culinary applications and wellness diets enhances their popularity among consumers and chefs. Additionally, the expansion of e-commerce and retail channels improves accessibility, while technological advancements in hydroponics and climate control systems make cultivation more efficient and scalable across the Kingdom’s arid regions.
Opportunity – Expansion of E-commerce and Direct-to-Consumer Channels
The rapid growth of e-commerce and direct-to-consumer (DTC) platforms in Saudi Arabia is transforming microgreens accessibility. With widespread internet penetration and mobile usage, consumers increasingly prefer online shopping for fresh produce. Digital payment innovations, government support for SMEs, and social media-driven marketing enhance reach and engagement. These channels enable microgreens producers to bypass traditional retail, reduce overheads, and offer personalized experiences, fueling market expansion across urban centers and health-conscious demographics.
Indoor Vertical Farming Leads Saudi Arabia Microgreen Market
The indoor vertical farming segment accounts for the largest market share of Saudi Arabia Microgreens Market. Its dominance stems from efficient land use, minimal water consumption, and year-round production—critical advantages in the Kingdom’s arid climate. Supported by initiatives like the Mowreq vertical farming facility in Riyadh, which spans 20,000 square meters and produces 2,200 kilograms of leafy greens daily, this segment benefits from automation, AI-driven monitoring, and government backing under Vision 2030. These factors make indoor vertical farming the preferred method for scalable, sustainable microgreens cultivation across urban centers and premium hospitality sectors.

Impact of Escalating Geopolitical Tensions on Saudi Arabia Microgreens Market

Escalating geopolitical tensions pose significant risks to Saudi Arabia Microgreens Market by disrupting global supply chains, increasing import costs for agricultural inputs, and deterring foreign investment. Trade restrictions and currency volatility can inflate operational expenses, especially for controlled-environment farming reliant on imported technology. Diplomatic strains may hinder international collaboration in agri-tech innovation, while regional instability could affect logistics and market access. These pressures challenge the sector’s growth, particularly as it aligns with Vision 2030’s diversification goals. To remain resilient, stakeholders must strengthen local production capabilities, diversify sourcing strategies, and enhance diplomatic engagement to mitigate external shocks and maintain market stability.

Competitive Landscape

Saudi Arabia Microgreens Market is highly fragmented, with numerous players serving the market. Major companies dominating the market are Badia Management Co BV, AeroFarms LLC, Back to the Roots Inc., Agrotonomy Corp., Majid Al Futtaim Holding LLC, Astra Industrial Group, iFarm, Savor, Tabuk Agricultural Development Co., Bather Smart Farm, and Koppert. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Saudi Arabia Microgreens Market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Saudi Arabia Microgreens Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Saudi Arabia Microgreens Market, along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.


1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
2. Executive Summary
3. Saudi Arabia Microgreens Market Insights
3.1. Industry Value Chain Analysis
3.2. DROC Analysis
3.2.1. Growth Drivers
3.2.1.1. Rising Nutritional Awareness Among Health-Conscious Consumers
3.2.1.2. Expansion of Urban and Vertical Farming Technologies
3.2.1.3. Government Initiatives Supporting Sustainable Agriculture
3.2.2. Restraints
3.2.2.1. High Initial Investment and Operational Costs
3.2.2.2. Limited Consumer Awareness in Non-Metropolitan Areas
3.2.2.3. Supply Chain and Cold Storage Limitations
3.2.3. Opportunities
3.2.3.1. Integration of Microgreens in Premium Culinary and Hospitality Sectors
3.2.3.2. Expansion of E-commerce and Direct-to-Consumer Channels
3.2.4. Challenges
3.2.4.1. Quality Control and Post-Harvest Handling Complexities
3.2.4.2. Climate Adaptation and Resource Management in Arid Regions
3.3. Technology Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of New Entrants
3.5.4. Threat of Substitutes
3.5.5. Intensity of Rivalry
4. Saudi Arabia Microgreens Market: Marketing Strategies
5. Saudi Arabia Microgreens Market: Pricing Analysis
6. Saudi Arabia Microgreens Market Overview
6.1. Market Size & Forecast, 2019–2031
6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
6.2.1. By Type
6.2.1.1. Broccoli
6.2.1.2. Cabbage
6.2.1.3. Cauliflower
6.2.1.4. Arugula
6.2.1.5. Peas
6.2.1.6. Basil
6.2.1.7. Radish
6.2.1.8. Others
6.2.2. By Farming Method
6.2.2.1. Indoor Vertical Farming
6.2.2.2. Commercial Greenhouses
6.2.2.3. Others
6.2.3. By Distribution Channel
6.2.3.1. Supermarkets & Hypermarkets
6.2.3.2. Retail Stores
6.2.3.3. Others
7. Competitive Landscape
7.1. List of Key Players and Their Offerings
7.2. Saudi Arabia Microgreens Company Market Share Analysis, 2024
7.3. Competitive Benchmarking, By Operating Parameters
7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
8. Impact of Escalating Geopolitical Tensions on Saudi Arabia Microgreens Market
9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
9.1. Badia Management Co BV
9.2. AeroFarms LLC
9.3. Back to the Roots Inc.
9.4. Agrotonomy Corp.
9.5. Majid Al Futtaim Holding LLC
9.6. Astra Industrial Group
9.7. iFarm
9.8. Savor
9.9. Tabuk Agricultural Development Co.
9.10. Bather Smart Farm
9.11. Koppert
9.12. Other Prominent Players
10. Key Strategic Recommendations
11. Research Methodology
11.1. Qualitative Research
11.1.1. Primary & Secondary Research
11.2. Quantitative Research
11.3. Market Breakdown & Data Triangulation
11.3.1. Secondary Research
11.3.2. Primary Research
11.4. Breakdown of Primary Research Respondents, By Region
11.5. Assumptions & Limitations
*Financial information of non-listed companies can be provided as per availability.
**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
Figure 1 Saudi Arabia Microgreens Market Segmentation
Figure 2 Saudi Arabia Microgreens Market Value Chain Analysis
Figure 3 Company Market Share Analysis, 2024
Figure 4 Saudi Arabia Microgreens Market Size, By Value (USD Million), 2019–2031
Figure 5 Saudi Arabia Microgreens Market Share, By Type, By Value, 2019–2031
Figure 6 Saudi Arabia Microgreens Market Share, By Farming Method, By Value, 2019–2031
Figure 7 Saudi Arabia Microgreens Market Share, By Distribution Channel, By Value, 2019–2031
List of Tables
Table 1 Saudi Arabia Microgreens Market Size, By Value (USD Million), 2019–2031
Table 2 Saudi Arabia Microgreens Market Size, By Type, By Value, 2019–2031
Table 3 Saudi Arabia Microgreens Market Size, By Farming Method, By Value, 2019–2031
Table 4 Saudi Arabia Microgreens Market Size, By Distribution Channel, By Value, 2019–2031
Table 6 Badia Management Co BV Company Overview
Table 7 Badia Management Co BV Financial Overview
Table 8 AeroFarms LLC Company Overview
Table 9 AeroFarms LLC Financial Overview
Table 10 Back to the Roots Inc. Company Overview
Table 11 Back to the Roots Inc. Financial Overview
Table 12 Agrotonomy Corp. Company Overview
Table 13 Agrotonomy Corp. Financial Overview
Table 14 Majid Al Futtaim Holding LLC Company Overview
Table 15 Majid Al Futtaim Holding LLC Financial Overview
Table 16 Astra Industrial Group Company Overview
Table 17 Astra Industrial Group Financial Overview
Table 18 iFarm Company Overview
Table 19 iFarm Financial Overview
Table 20 Savor Company Overview
Table 21 Savor Financial Overview
Table 22 Tabuk Agricultural Development Co. Company Overview
Table 23 Tabuk Agricultural Development Co. Financial Overview
Table 24 Bather Smart Farm Company Overview
Table 25 Bather Smart Farm Financial Overview
Table 26 Koppert Company Overview
Table 27 Koppert Financial Overview

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