Nigeria Online Food Delivery Market
Description
Nigeria Online Food Delivery Market, By Platform (Mobile Applications, Websites); By Business Model (Order-focused Food Delivery System, Logistics-based Food Delivery System, Full-Service Food Delivery System), By Payment Mode (Online, Cash on Delivery), Trend Analysis, Competitive Landscape & Forecast, 2019–2031Nigeria Online Food Delivery Market More Than Doubles Its Size to Touch USD 1.9 Billion by 2031
Nigeria Online Food Delivery Market is booming primarily due to rapid urbanization, further deepening of smartphone and mobile internet, and increasing preference for convenience among the growing number of tech-savvy young consumers.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Nigeria Online Food Delivery Market size by value at USD 921.80 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Nigeria Online Food Delivery Market size to boom at a robust CAGR of 10.88%, reaching a value of USD 1,898.97 million by 2031. The growth of Online Food Delivery Market in Nigeria is fueled by rising urbanization, busy lifestyles, and further deepening of smartphone penetration. Increased internet access and mobile app usage make ordering food more convenient. The expanding middle class with disposable income prefers ready-to-eat meals, while tech-savvy youth drive demand for digital platforms. COVID-19 accelerated adoption through contactless delivery. Restaurants are embracing online channels to reduce overhead costs. Advanced technologies like AI and predictive analytics enhance user experience. Additionally, the popularity of fast food and binge eating habits contribute to market growth. These factors collectively support a dynamic and rapidly evolving Nigeria Online Food Delivery Market.
Opportunity – Expansion into Underserved Regions and Rural Markets
Expanding into the country’s underserved and rural regions presents a major growth opportunity for Nigeria Online Food Delivery Market. These areas, often overlooked, are experiencing rising smartphone adoption and improved internet access. Companies like Jumia have pioneered rural e-commerce through localized hubs and agent networks, proving the viability of digital services in remote communities. By addressing logistical challenges and tailoring offerings to local preferences, food delivery platforms can unlock new customer bases, stimulate job creation, and promote digital inclusion. This expansion boosts revenue and also strengthens brand presence across Nigeria’s diverse geographic and socioeconomic landscape.
Online Payment Segment Dominates Nigeria Online Food Delivery Market
The online payment segment holds the largest market share of Nigeria Online Food Delivery Market, driven by increasing smartphone usage, internet access, and digital literacy. Consumers prefer the convenience and speed of mobile apps and websites for placing orders and making secure payments. Online platforms also offer discounts, real-time tracking, and personalized experiences, further boosting adoption. As urban populations grow and tech-savvy youth dominate the market, online transactions continue to outpace cash on delivery, reshaping Nigeria’s food delivery landscape.
Impact of Escalating Geopolitical Tensions on Nigeria Online Food Delivery Market
Escalating geopolitical tensions can disrupt Nigeria Online Food Delivery Market by affecting supply chains, increasing import costs, and reducing investor confidence. Rising fuel prices and trade restrictions may inflate operational expenses, leading to higher delivery fees and reduced consumer demand. Political instability can also hinder cross-border partnerships and logistics efficiency. These uncertainties challenge market growth, forcing platforms to adapt through local sourcing, digital innovation, and strategic risk management to maintain service continuity and customer trust.
Competitive Landscape
Nigeria Online Food Delivery Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include AreaChops, Chopnownow, Foodie Nigeria, Foodstantly, Gingerbox, GoFood (AT&A Retail Limited), Jumia Foods, NaijaEats, Ofood (Opay), MyFood.ng, and Ezzy Eats. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Nigeria Online Food Delivery Market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and Nigeria Online Food Delivery Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Nigeria Online Food Delivery Market, along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
Nigeria Online Food Delivery Market is booming primarily due to rapid urbanization, further deepening of smartphone and mobile internet, and increasing preference for convenience among the growing number of tech-savvy young consumers.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Nigeria Online Food Delivery Market size by value at USD 921.80 million in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Nigeria Online Food Delivery Market size to boom at a robust CAGR of 10.88%, reaching a value of USD 1,898.97 million by 2031. The growth of Online Food Delivery Market in Nigeria is fueled by rising urbanization, busy lifestyles, and further deepening of smartphone penetration. Increased internet access and mobile app usage make ordering food more convenient. The expanding middle class with disposable income prefers ready-to-eat meals, while tech-savvy youth drive demand for digital platforms. COVID-19 accelerated adoption through contactless delivery. Restaurants are embracing online channels to reduce overhead costs. Advanced technologies like AI and predictive analytics enhance user experience. Additionally, the popularity of fast food and binge eating habits contribute to market growth. These factors collectively support a dynamic and rapidly evolving Nigeria Online Food Delivery Market.
Opportunity – Expansion into Underserved Regions and Rural Markets
Expanding into the country’s underserved and rural regions presents a major growth opportunity for Nigeria Online Food Delivery Market. These areas, often overlooked, are experiencing rising smartphone adoption and improved internet access. Companies like Jumia have pioneered rural e-commerce through localized hubs and agent networks, proving the viability of digital services in remote communities. By addressing logistical challenges and tailoring offerings to local preferences, food delivery platforms can unlock new customer bases, stimulate job creation, and promote digital inclusion. This expansion boosts revenue and also strengthens brand presence across Nigeria’s diverse geographic and socioeconomic landscape.
Online Payment Segment Dominates Nigeria Online Food Delivery Market
The online payment segment holds the largest market share of Nigeria Online Food Delivery Market, driven by increasing smartphone usage, internet access, and digital literacy. Consumers prefer the convenience and speed of mobile apps and websites for placing orders and making secure payments. Online platforms also offer discounts, real-time tracking, and personalized experiences, further boosting adoption. As urban populations grow and tech-savvy youth dominate the market, online transactions continue to outpace cash on delivery, reshaping Nigeria’s food delivery landscape.
Impact of Escalating Geopolitical Tensions on Nigeria Online Food Delivery Market
Escalating geopolitical tensions can disrupt Nigeria Online Food Delivery Market by affecting supply chains, increasing import costs, and reducing investor confidence. Rising fuel prices and trade restrictions may inflate operational expenses, leading to higher delivery fees and reduced consumer demand. Political instability can also hinder cross-border partnerships and logistics efficiency. These uncertainties challenge market growth, forcing platforms to adapt through local sourcing, digital innovation, and strategic risk management to maintain service continuity and customer trust.
Competitive Landscape
Nigeria Online Food Delivery Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include AreaChops, Chopnownow, Foodie Nigeria, Foodstantly, Gingerbox, GoFood (AT&A Retail Limited), Jumia Foods, NaijaEats, Ofood (Opay), MyFood.ng, and Ezzy Eats. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Nigeria Online Food Delivery Market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and Nigeria Online Food Delivery Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Nigeria Online Food Delivery Market, along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
Table of Contents
114 Pages
- 1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
- 2. Executive Summary
- 3. Nigeria Online Food Delivery Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Increasing smartphone and internet penetration
- 3.2.1.2. Shift toward convenience and ready-to-eat meals
- 3.2.1.3. Integration of AI and predictive analytics in delivery platforms
- 3.2.2. Restraints
- 3.2.2.1. Poor road infrastructure and traffic congestion
- 3.2.2.2. High operational costs and logistics inefficiencies
- 3.2.2.3. Economic instability affecting consumer spending
- 3.2.3. Opportunities
- 3.2.3.1. Expansion into underserved regions and rural markets
- 3.2.3.2. Strategic partnerships with local restaurants and QSRs
- 3.2.4. Challenges
- 3.2.4.1. Ensuring food safety and delivery reliability
- 3.2.4.2. Building consumer trust in digital payment systems
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter’s Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
- 4. Nigeria Online Food Delivery Market: Marketing Strategies
- 5. Nigeria Online Food Delivery Market: Pricing Analysis
- 6. Nigeria Online Food Delivery Market Overview
- 6.1. Market Size & Forecast, 2019–2031
- 6.1.1. By Value (USD Million)
- 6.2. Market Share & Forecast
- 6.2.1. By Platform
- 6.2.1.1. Mobile Applications
- 6.2.1.2. Websites
- 6.2.2. By Business Model
- 6.2.2.1. Order Focused Food Delivery System
- 6.2.2.2. Logistics Based Food Delivery System
- 6.2.2.3. Full-Service Food Delivery System
- 6.2.3. By Payment Mode
- 6.2.3.1. Online
- 6.2.3.2. Cash on Delivery
- 7. Competitive Landscape
- 7.1. List of Key Players and Their Offerings
- 7.2. Nigeria Insurance Company Market Share Analysis, 2024
- 7.3. Competitive Benchmarking, By Operating Parameters
- 7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
- 8. Impact of Escalating Geopolitical Tensions on Nigeria Online Food Delivery Market
- 9. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
- 9.1. AreaChops
- 9.2. Chopnownow
- 9.3. Foodie Nigeria
- 9.4. Foodstantly
- 9.5. Gingerbox
- 9.6. GoFood (AT&A Retail Limited)
- 9.7. Jumia Foods
- 9.8. NaijaEats
- 9.9. Ofood (Opay)
- 9.10. MyFood.ng
- 9.11. Ezzy Eats
- 9.12. Other Prominent Players
- 10. Key Strategic Recommendations
- 11. Research Methodology
- 11.1. Qualitative Research
- 11.1.1.Primary & Secondary Research
- 11.2. Quantitative Research
- 11.3. Market Breakdown & Data Triangulation
- 11.3.1.Secondary Research
- 11.3.2.Primary Research
- 11.4. Breakdown of Primary Research Respondents, By Region
- 11.5. Assumptions & Limitations
- *Financial information of non-listed companies can be provided as per availability.
- **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
- List of Figures
- Figure 1 Nigeria Online Food Delivery Market Segmentation
- Figure 2 Nigeria Online Food Delivery Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2024
- Figure 4 Nigeria Online Food Delivery Market Size, By Value (USD Million), 2019–2031
- Figure 5 Nigeria Online Food Delivery Market Share, By Platform, By Value, 2019–2031
- Figure 6 Nigeria Online Food Delivery Market Share, By Business Model, By Value, 2019–2031
- Figure 7 Nigeria Online Food Delivery Market Share, By Payment Mode, By Value, 2019–2031
- List of Tables
- Table 1 Nigeria Online Food Delivery Market Size, By Value (USD Million), 2019–2031
- Table 2 Nigeria Online Food Delivery Market Size, By Platform, By Value, 2019–2031
- Table 3 Nigeria Online Food Delivery Market Size, By Business Model, By Value, 2019–2031
- Table 4 Nigeria Online Food Delivery Market Size, By Payment Mode, By Value, 2019–2031
- Table 5 Nigeria Online Food Delivery Market Size, By Value, 2019–2031
- Table 6 AreaChops Company Overview
- Table 7 AreaChops Financial Overview
- Table 8 Chopnownow Company Overview
- Table 9 Chopnownow Financial Overview
- Table 10 Foodie Nigeria Company Overview
- Table 11 Foodie Nigeria Financial Overview
- Table 12 Foodstantly Company Overview
- Table 13 Foodstantly Financial Overview
- Table 14 Gingerbox Company Overview
- Table 15 Gingerbox Financial Overview
- Table 16 GoFood (AT&A Retail Limited) Company Overview
- Table 17 GoFood (AT&A Retail Limited) Financial Overview
- Table 18 Jumia Foods Company Overview
- Table 19 Jumia Foods Financial Overview
- Table 20 NaijaEats Company Overview
- Table 21 NaijaEats Financial Overview
- Table 22 Ofood (Opay) Company Overview
- Table 23 Ofood (Opay) Financial Overview
- Table 24 MyFood.ng Company Overview
- Table 25 MyFood.ng Financial Overview
- Table 26 Ezzy Eats Company Overview
- Table 27 Ezzy Eats Financial Overview
Pricing
Currency Rates
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