
India E-commerce Market, By Type (B2C, B2B); By Payment (Cash, Credit Card, Debit Card, Bank Transfer, Prepaid Card, Digital & Mobile Wallet, Other Digital Payments); By Sales Channel (Online, Offline); By Device (Mobile, Desktop), Trend Analysis, Competi
Description
India E-commerce Market, By Type (B2C, B2B); By Payment (Cash, Credit Card, Debit Card, Bank Transfer, Prepaid Card, Digital & Mobile Wallet, Other Digital Payments); By Sales Channel (Online, Offline); By Device (Mobile, Desktop), Trend Analysis, Competitive Landscape & Forecast, 2019–2030
India E-commerce Market Size Booming at Double Digit CAGR of 11.38% to Surpass Whopping USD 303.1 Billion by 2030
India E-commerce Market is flourishing because of the increasing demand for online shopping among consumers, widespread use of smartphones for social media, and deepening internet penetration.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India E-commerce Market size at USD 225.32 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the India E-commerce Market size to expand at a CAGR of 11.38% reaching a value of USD 303.11 billion by 2030. The rising use of smartphones and the Internet, together with the rise of e-commerce platforms in the nation, are key drivers of growth for the India E-commerce Market. The expansion of e-commerce market is facilitated by the large array of goods and services it provides, together with steep discounts, to capture market share in a price-sensitive country like India.
Opportunity - Increasing launch of mobile e-commerce platforms
The India E-commerce Market is segmented into mobile and desktop, based on device. The mobile segment dominates the India e-commerce market owing to the India e-commerce market owing to the high smartphone ownership in India. The country currently has over 600 million smartphone users, according to data from the Ministry of Information and Broadcasting. It has also been estimated that India will have 1 billion smartphone users by 2026. The increasing availability of affordable smartphones and low-cost data is boosting the demand for smartphones, particularly in rural India. As a result, e-commerce companies based in India are targeting the mobile segment, which is driving its market growth.
Impact of Escalating Geopolitical Tensions on India E-commerce Market
The escalating geopolitical tensions negatively impact the India E-commerce Market. For example, China is India’s biggest trading partner, with an estimated USD 103 billion in bilateral commerce between April 2019 and February 2020; the primary imports are consumer products, including toys, furniture, textiles, and shoes. However, violent clashes between the two countries in 2020 resulted in trade retaliation from India, under which several Chinese apps were banned. India banned several Chinese e-commerce platforms as well, including Alibaba and Zhejiang-based Chinese e-commerce portal Club Factory, Shein, which affected the growth of the India E-commerce Market.
India E-commerce Market
Segmental Coverage
India E-commerce Market – By Sales Channel
Based on the sales channel, the India E-commerce Market is segmented into online and offline. The online segment accounts for a larger market share. The growth of the market is attributed to various factors, including flexibility for customers, customized user experience, and the ability to allow users to review before making a purchase. Online platforms are available around the clock and will enable customers to browse through a wide range of products. In addition, companies are also providing customized user experience through the integration of advanced technologies, such as big data, which is propelling the online segment’s market growth.
Competitive Landscape
Major players operating in the India E-commerce Market include Amazon India, Flipkart, Nykaa, IndiaMART, Meesho, FirstCry, BookMyShow, OLX, MakeMyTrip, and AJIO.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and the India E-commerce Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the India E-commerce Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
Table of Contents
200 Pages
- 1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
- 2. Executive Summary
- 3. India E-commerce Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Widespread Use of Smartphones
- 3.2.1.2. Deepening Internet Penetration
- 3.2.2. Restraints
- 3.2.2.1. intense Competition
- 3.2.2.2. Lack of Trust with Payment and Consumer Data
- 3.2.3. Opportunities
- 3.2.3.1. Development of 4G and 5G Technology
- 3.2.3.2. Growing Utilization of AI and ML Algorithms
- 3.2.4. Challenges
- 3.2.4.1. Lack of Security of Business Information
- 3.3. Technological Advancement/Recent Development
- 3.4. Regulatory Framework
- 3.5. Porter’s Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
- 4. India E-commerce Market: Marketing Strategies
- 5. India E-commerce Market: Pricing Analysis
- 6. India E-commerce Market Overview
- 6.1. Market Size & Forecast, 2019–2030
- 6.1.1. By Value (USD Billion)
- 6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.1.1. B2C
- 6.2.1.1.1. Clothing & Footwear
- 6.2.1.1.2. Beauty and Personal Care
- 6.2.1.1.3. Food & Grocery
- 6.2.1.1.4. Appliances and Electronics
- 6.2.1.1.5. Home Improvement
- 6.2.1.1.6. Others
- 6.2.1.2. B2B
- 6.2.2. By Payment
- 6.2.2.1. Cash on Delivery (COD)
- 6.2.2.2. Credit Card
- 6.2.2.3. Debit Card
- 6.2.2.4. Bank Transfer
- 6.2.2.5. Prepaid Card
- 6.2.2.6. Digital & Mobile Wallet
- 6.2.2.7. Other Digital Payment
- 6.2.3. By Sales Channel
- 6.2.3.1. Online
- 6.2.3.2. Offline
- 6.2.4. By Device
- 6.2.4.1. Mobile
- 6.2.4.2. Desktop
- 7. Competitive Landscape
- 7.1. List of Key Players and Their Products
- 7.2. India E-commerce Company Market Share Analysis, 2023
- 7.3. Competitive Benchmarking, By Operating Parameters
- 7.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
- 8. Impact of Expanding Geopolitical Tensions on India E-commerce Market
- 9. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook, and SWOT Analysis)
- 9.1. Amazon India
- 9.2. Flipkart
- 9.3. Nykaa
- 9.4. IndiaMART
- 9.5. Meesho
- 9.6. FirstCry
- 9.7. BookMyShow
- 9.8. OLX
- 9.9. MakeMyTrip
- 9.10. AJIO
- 9.11. Other Prominent Players
- 10. Key Strategic Recommendations
- 11. Research Methodology
- 11.1. Qualitative Research
- 11.1.1. Primary & Secondary Research
- 11.2. Quantitative Research
- 11.3. Market Breakdown & Data Triangulation
- 11.3.1. Secondary Research
- 11.3.2. Primary Research
- 11.4. Breakdown of Primary Research Respondents
- 11.5. Assumptions & Limitations
- *Financial information of non-listed companies can be provided as per availability.
- **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
- List of Figures
- Figure 1 India E-commerce Market Segmentation
- Figure 2 India E-commerce Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2023
- Figure 4 India E-commerce Market Size, By Value (USD Billion), 2019–2030
- Figure 5 India E-commerce Market Share, By Type, By Value (USD Billion) 2019–2030
- Figure 6 India E-commerce Market Share, By Payment, By Value (USD Billion) 2019–2030
- Figure 7 India E-commerce Market Share, By Sales Channel, By Value (USD Billion) 2019–2030
- Figure 7 India E-commerce Market Share, By Device, By Value (USD Billion) 2019–2030
- List of Tables
- Table 1 India E-commerce Market Size, By Value (USD Billion), 2019–2030
- Table 2 India E-commerce Market Share, By Type, By Value (USD Billion) 2019–2030
- Table 3 India E-commerce Market Share, By Payment, By Value (USD Billion) 2019–2030
- Table 4 India E-commerce Market Share, By Sales Channel, By Value (USD Billion) 2019–2030
- Table 5 India E-commerce Market Share, By Device, By Value (USD Billion), 2019–2030
- Table 6 Amazon India Company Overview
- Table 7 Amazon India Financial Overview
- Table 8 Flipkart Company Overview
- Table 9 Flipkart Financial Overview
- Table 10 Nykaa Company Overview
- Table 11 Nykaa Financial Overview
- Table 12 IndiaMART Company Overview
- Table 13 IndiaMART Financial Overview
- Table 14 Meesho Company Overview
- Table 15 Meesho Financial Overview
- Table 16 FirstCry Company Overview
- Table 17 FirstCry Financial Overview
- Table 18 BookMyShow Company Overview
- Table 19 BookMyShow Financial Overview
- Table 20 OLX Company Overview
- Table 21 OLX Financial Overview
- Table 22 MakeMyTrip Company Overview
- Table 23 MakeMyTrip Financial Overview
- Table 24 AJIO Company Overview
- Table 25 AJIO Financial Overview
Pricing
Currency Rates
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