Global Texture Paint Market Size Study & Forecast, by Product, Technology (Water-based, Solvent-based), and Application and Regional Forecasts 2025–2035

The Global Texture Paint Market is valued at approximately USD 12.85 billion in 2024 and is poised to register a steady compound annual growth rate (CAGR) of 4.50% throughout the forecast period from 2025 to 2035. Texture paints, distinguished by their ability to add tactile and aesthetic dimension to surfaces, are gaining significant traction across both residential and commercial applications. These paints are specifically formulated with coarse additives like silica sand, gypsum, and quartz, enabling a variety of finishes—from rustic to contemporary. With evolving architectural styles and consumer preferences increasingly leaning toward personalized, durable, and visually captivating interior and exterior wall finishes, the demand for texture paints has accelerated on a global scale.

One of the primary driving forces behind this market expansion is the resurgence of the construction industry, coupled with increased spending on home improvement and interior design, particularly post-pandemic. Texture paints, known for their ability to conceal surface imperfections while enhancing visual appeal, are being increasingly chosen over conventional flat paints. Moreover, their ability to endure adverse environmental conditions while providing insulation and damp resistance has further contributed to their market appeal. Water-based and solvent-based technologies offer tailored benefits, and technological innovations in formulations have enabled low-VOC, eco-friendly variants that comply with green building certifications—opening doors for broader adoption in environmentally conscious markets.

Regionally, North America dominates the texture paint landscape due to a strong culture of home remodeling, high consumer awareness, and availability of advanced application tools and technologies. Europe follows closely, driven by energy-efficient housing norms and aesthetic renovation trends across urban centers. However, the Asia Pacific region is anticipated to experience the most robust growth over the next decade. This is largely attributed to increasing urbanization, a rising middle-class population, and large-scale infrastructure development across emerging economies such as India, China, and Southeast Asian countries. The rapid expansion of the construction sector, accompanied by favorable government policies and foreign investment inflows, is expected to create substantial opportunities for texture paint manufacturers throughout the APAC region.

Major market player included in this report are:
• BASF SE
• Akzo Nobel N.V.
• Asian Paints Ltd.
• Sherwin-Williams Company
• Kansai Paint Co., Ltd.
• PPG Industries, Inc.
• Nippon Paint Holdings Co., Ltd.
• RPM International Inc.
• Jotun Group
• Berger Paints India Limited
• Hempel A/S
• DAW SE
• Valspar Corporation
• DuluxGroup Ltd.
• Benjamin Moore & Co.

Global Texture Paint Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Product:
• Smooth Texture
• Sand Texture
• Popcorn Texture
• Knockdown Texture
• Others

By Technology:
• Water-Based
• Solvent-Based

By Application:
• Residential
• Non-Residential

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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