Global Stevia Market Size Study & Forecast, by Application (Beverages, Food, Pharmaceutical, Tabletop Sweeteners) and Regional Forecasts 2025–2035

The Global Stevia Market is currently valued at approximately USD 0.57 billion in 2024 and is poised to expand significantly, registering a compelling compound annual growth rate (CAGR) of 11.90% during the forecast period 2025 to 2035. As the demand for natural, plant-derived sweeteners continues to intensify amid a broader shift towards clean-label, calorie-conscious, and diabetic-friendly diets, stevia has firmly rooted itself as a sought-after alternative to conventional sugar. Extracted from the leaves of Stevia rebaudiana, this zero-calorie sweetener is steadily gaining traction across the global food and beverage industry, owing to its potent sweetness, safety profile, and plant-based origin. The rising prevalence of obesity, diabetes, and other lifestyle-related ailments has further amplified the movement toward sugar reduction, fueling a boom in the global stevia market.

Rapidly evolving consumer preferences for healthier lifestyles and natural ingredients have compelled major food and beverage manufacturers to reformulate their products with stevia. Leading FMCG brands have already incorporated stevia across carbonated drinks, yogurts, cereals, confectioneries, and even meal replacements. As stevia’s taste profile improves with next-generation glycoside blends and enhanced extraction technologies, its adoption is widening across non-traditional domains, including pharmaceuticals and nutraceuticals. Moreover, the rise of flexitarian and vegan populations has propelled the demand for stevia-based tabletop sweeteners as convenient, home-friendly sugar substitutes. The strong momentum is also driven by government-led sugar taxes and health labeling initiatives, particularly across North America and Europe.

Regionally, North America commands the lion’s share of the stevia market, backed by widespread consumer awareness, robust R&D investments, and early regulatory approvals. The region’s food innovators are aggressively launching reduced-sugar products to meet health-conscious demands without compromising flavor or texture. Europe, known for its rigorous food standards and strong plant-based movement, follows closely. Meanwhile, the Asia Pacific region is projected to experience the fastest growth during the forecast period. Countries such as China, Japan, and India are not only major stevia cultivators but also emerging as leading consumers, thanks to rising middle-class health awareness, increased urbanization, and growing demand for functional foods. Latin America and the Middle East & Africa are gradually catching up, driven by a burgeoning diabetic population and strategic expansions by global stevia producers.

Major market players included in this report are:
• PureCircle Ltd.
• Archer Daniels Midland Company
• Tate & Lyle PLC
• Ingredion Incorporated
• Cargill, Incorporated
• GLG Life Tech Corporation
• Stevia Corp.
• Sweet Green Fields Co. Ltd.
• Evolva Holding SA
• Morita Kagaku Kogyo Co., Ltd.
• Sunwin Stevia International, Inc.
• Hunan NutraMax Inc.
• Pyure Brands LLC
• Wisdom Natural Brands
• Zhucheng Haotian Pharma Co., Ltd.

Global Stevia Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Application:
• Beverages
• Food
• Pharmaceutical
• Tabletop Sweeteners

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions. Show more