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Global Retail Media Networks Market Size Study, by Advertising Format (Display Ads, Video Ads, Sponsored Products), by Platform Type, by Industry Vertical, and Regional Forecasts 2022-2032

Publisher Bizwit Research & Consulting
Published Feb 19, 2025
Length 285 Pages
SKU # BIZW19622359

Description

The Global Retail Media Networks Market was valued at approximately USD 30.02 billion in 2023 and is projected to expand at a CAGR of 10.5% over the forecast period from 2024 to 2032. With the surge in e-commerce and digitalization, retailers are increasingly leveraging first-party consumer data to offer targeted advertising solutions, fueling the exponential growth of retail media networks. These platforms are redefining brand-retailer collaborations, allowing advertisers to engage with consumers at the point of purchase, thereby enhancing customer experience and maximizing ad effectiveness.

Retail media networks are rapidly becoming a dominant force in digital advertising, providing brands with direct access to high-intent shoppers. The shift away from third-party cookies has further propelled the adoption of first-party data-driven advertising, empowering retailers to monetize their online and in-store platforms. Advertisers are increasingly investing in sponsored products, video ads, and display advertising, capitalizing on personalized, data-rich marketing opportunities. However, challenges such as data privacy regulations, competition from traditional digital ad platforms, and the complexity of ad attribution models could restrain market expansion.

From a regional perspective, North America leads the retail media networks market, driven by major e-commerce giants such as Amazon, Walmart, and Target, who have successfully built extensive advertising ecosystems. Asia Pacific is poised for the fastest growth, fueled by the rapid expansion of digital retail platforms in China, India, and Southeast Asia, coupled with rising internet penetration and mobile commerce adoption. Meanwhile, Europe is witnessing steady expansion, supported by the growing presence of multinational retailers, increased digital ad spending, and enhanced regulatory frameworks that ensure transparency in retail media operations.

Major Market Players Included in This Report Are:
• Amazon Advertising
• Walmart Connect
• Target Roundel
• Kroger Precision Marketing
• Instacart Ads
• eBay Ads
• Criteo
• The Trade Desk
• Meta (Facebook)
• Google Retail Media
• Microsoft Advertising
• Best Buy Ads
• Carrefour Links
• Tesco Media & Insight
• Albertsons Media Collective

The Detailed Segments and Sub-Segments of the Market Are Explained Below:

By Advertising Format:
• Display Ads
• Video Ads
• Sponsored Products

By Platform Type:
• Brick-and-Mortar Retail Media
• E-Commerce Retail Media
• Omni-Channel Retail Media

By Industry Vertical:
• Consumer Electronics
• Fashion & Apparel
• Home & Furniture
• Grocery & CPG (Consumer Packaged Goods)
• Health & Beauty
• Automotive
• Others

By Region:

North America:
• U.S.
• Canada

Europe:
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific:
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America:
• Brazil
• Mexico

Middle East & Africa:
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Years Considered for the Study Are as Follows:
• Historical Year – 2022
• Base Year – 2023
• Forecast Period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenue and regional-level analysis for each market segment.
• Detailed insights into competitive strategies, ad spending trends, and evolving market dynamics.
• In-depth assessment of first-party data monetization, brand-retailer partnerships, and emerging retail ad technologies.
• Analysis of challenges and opportunities in the transition towards cookieless advertising and AI-powered ad targeting.
• Actionable recommendations for brands, retailers, and digital advertisers seeking to optimize retail media investments.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.

Table of Contents

285 Pages
Chapter 1. Global Retail Media Networks Market Executive Summary
1.1. Global Retail Media Networks Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Advertising Format
1.3.2. By Platform Type
1.3.3. By Industry Vertical
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Retail Media Networks Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Retail Media Networks Market Dynamics
3.1. Market Drivers
3.1.1. Rising E-Commerce Penetration and Digitalization
3.1.2. Enhanced First-Party Data Monetization
3.1.3. Growth in Targeted, Personalized Advertising
3.2. Market Challenges
3.2.1. Data Privacy Regulations and Compliance Issues
3.2.2. Intense Competition from Traditional Digital Ad Platforms
3.2.3. Complexity in Ad Attribution and Measurement Models
3.3. Market Opportunities
3.3.1. Expansion of Brand-Retailer Collaborations
3.3.2. Integration of AI and Machine Learning in Ad Targeting
3.3.3. Adoption of Cookieless and Transparent Advertising Solutions
Chapter 4. Global Retail Media Networks Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Retail Media Networks Market Size & Forecasts by Advertising Format 2022-2032
5.1. Segment Dashboard
5.2. Global Retail Media Networks Market: Advertising Format Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.2.1. Display Ads
5.2.2. Video Ads
5.2.3. Sponsored Products
Chapter 6. Global Retail Media Networks Market Size & Forecasts by Platform Type 2022-2032
6.1. Segment Dashboard
6.2. Global Retail Media Networks Market: Platform Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.2.1. Brick-and-Mortar Retail Media
6.2.2. E-Commerce Retail Media
6.2.3. Omni-Channel Retail Media
Chapter 7. Global Retail Media Networks Market Size & Forecasts by Industry Vertical 2022-2032
7.1. Segment Dashboard
7.2. Global Retail Media Networks Market: Industry Vertical Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.2.1. Consumer Electronics
7.2.2. Fashion & Apparel
7.2.3. Home & Furniture
7.2.4. Grocery & CPG
7.2.5. Health & Beauty
7.2.6. Automotive
7.2.7. Others
Chapter 8. Global Retail Media Networks Market Size & Forecasts by Region 2022-2032
8.1. North America Retail Media Networks Market
8.1.1. U.S. Retail Media Networks Market
8.1.1.1. Advertising Format Breakdown Size & Forecasts, 2022-2032
8.1.1.2. Platform Type Breakdown Size & Forecasts, 2022-2032
8.1.1.3. Industry Vertical Breakdown Size & Forecasts, 2022-2032
8.1.2. Canada Retail Media Networks Market
8.2. Europe Retail Media Networks Market
8.2.1. UK Retail Media Networks Market
8.2.2. Germany Retail Media Networks Market
8.2.3. France Retail Media Networks Market
8.2.4. Spain Retail Media Networks Market
8.2.5. Italy Retail Media Networks Market
8.2.6. Rest of Europe Retail Media Networks Market
8.3. Asia-Pacific Retail Media Networks Market
8.3.1. China Retail Media Networks Market
8.3.2. India Retail Media Networks Market
8.3.3. Japan Retail Media Networks Market
8.3.4. Australia Retail Media Networks Market
8.3.5. South Korea Retail Media Networks Market
8.3.6. Rest of Asia-Pacific Retail Media Networks Market
8.4. Latin America Retail Media Networks Market
8.4.1. Brazil Retail Media Networks Market
8.4.2. Mexico Retail Media Networks Market
8.4.3. Rest of Latin America Retail Media Networks Market
8.5. Middle East & Africa Retail Media Networks Market
8.5.1. Saudi Arabia Retail Media Networks Market
8.5.2. South Africa Retail Media Networks Market
8.5.3. Rest of Middle East & Africa Retail Media Networks Market
Chapter 9. Competitive Intelligence
9.1. Key Company SWOT Analysis
9.1.1. {Company 1}
9.1.2. {Company 2}
9.1.3. {Company 3}
9.2. Top Market Strategies
9.3. Company Profiles
9.3.1. {Company 1}
9.3.1.1. Key Information
9.3.1.2. Overview
9.3.1.3. Financial (Subject to Data Availability)
9.3.1.4. Product Summary
9.3.1.5. Market Strategies
9.3.2. {Company 4}
9.3.3. {Company 5}
9.3.4. {Company 6}
9.3.5. {Company 7}
9.3.6. {Company 8}
9.3.7. {Company 9}
9.3.8. {Company 10}
9.3.9. {Company 11}
9.3.10. {Company 12}
9.3.11. {Company 13}
9.3.12. {Company 14}
9.3.13. {Company 15}
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
List of Tables
TABLE 1. Global Retail Media Networks Market, Report Scope
TABLE 2. Global Retail Media Networks Market Estimates & Forecasts by Region 2022-2032 (USD Billion)
TABLE 3. Global Retail Media Networks Market Estimates & Forecasts by Advertising Format 2022-2032 (USD Billion)
TABLE 4. Global Retail Media Networks Market Estimates & Forecasts by Platform Type 2022-2032 (USD Billion)
TABLE 5. Global Retail Media Networks Market Estimates & Forecasts by Industry Vertical 2022-2032 (USD Billion)
TABLE 6. Global Retail Media Networks Market by Segment, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 7. Global Retail Media Networks Market by Region, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 8. Global Retail Media Networks Market by Segment, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 9. Global Retail Media Networks Market by Region, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 10. Global Retail Media Networks Market by Segment, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 11. Global Retail Media Networks Market by Region, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 12. Global Retail Media Networks Market by Segment, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 13. Global Retail Media Networks Market by Region, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 14. Global Retail Media Networks Market by Segment, Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 15. U.S. Retail Media Networks Market Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 16. U.S. Retail Media Networks Market Estimates & Forecasts by Segment 2022-2032 (USD Billion)
TABLE 17. U.S. Retail Media Networks Market Estimates & Forecasts by Segment 2022-2032 (USD Billion)
TABLE 18. Canada Retail Media Networks Market Estimates & Forecasts, 2022-2032 (USD Billion)
TABLE 19. Canada Retail Media Networks Market Estimates & Forecasts by Segment 2022-2032 (USD Billion)
TABLE 20. Canada Retail Media Networks Market Estimates & Forecasts by Segment 2022-2032 (USD Billion)
…..
This list is not complete; the final report contains more than 100 tables. The list may be updated in the final deliverable.
List of Figures
FIGURE 1. Global Retail Media Networks Market, Research Methodology
FIGURE 2. Global Retail Media Networks Market, Market Estimation Techniques
FIGURE 3. Global Market Size Estimates & Forecast Methods.
FIGURE 4. Global Retail Media Networks Market, Key Trends 2023
FIGURE 5. Global Retail Media Networks Market, Growth Prospects 2022-2032
FIGURE 6. Global Retail Media Networks Market, Porter’s 5 Force Model
FIGURE 7. Global Retail Media Networks Market, PESTEL Analysis
FIGURE 8. Global Retail Media Networks Market, Value Chain Analysis
FIGURE 9. Global Retail Media Networks Market by Segment, 2022 & 2032 (USD Billion)
FIGURE 10. Global Retail Media Networks Market by Segment, 2022 & 2032 (USD Billion)
FIGURE 11. Global Retail Media Networks Market by Segment, 2022 & 2032 (USD Billion)
FIGURE 12. Global Retail Media Networks Market by Segment, 2022 & 2032 (USD Billion)
FIGURE 13. Global Retail Media Networks Market by Segment, 2022 & 2032 (USD Billion)
FIGURE 14. Global Retail Media Networks Market, Regional Snapshot 2022 & 2032
FIGURE 15. North America Retail Media Networks Market 2022 & 2032 (USD Billion)
FIGURE 16. Europe Retail Media Networks Market 2022 & 2032 (USD Billion)
FIGURE 17. Asia-Pacific Retail Media Networks Market 2022 & 2032 (USD Billion)
FIGURE 18. Latin America Retail Media Networks Market 2022 & 2032 (USD Billion)
FIGURE 19. Middle East & Africa Retail Media Networks Market 2022 & 2032 (USD Billion)
FIGURE 20. Global Retail Media Networks Market, Company Market Share Analysis (2023)
…..
This list is not complete; the final report contains more than 50 figures. The list may be updated in the final deliverable.

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