The Global Private Tutoring Market is valued approximately at USD 104.54 billion in 2024 and is anticipated to grow with an impressive CAGR of 6.80% over the forecast period 2025–2035. Amid an increasingly competitive academic environment and rapidly evolving learning expectations, private tutoring has emerged as a catalyst in reshaping personalized education. With learners and guardians seeking tailored academic interventions, subject-specific coaching, and holistic developmental support, the tutoring ecosystem is rapidly being adopted as a complementary pillar to traditional education systems. Technology integration, particularly via AI-enabled tutoring platforms and mobile app-based learning modules, has further enhanced the accessibility and personalization of tutoring, nurturing a demand wave across K-12 and beyond.
The uptick in pressure for academic excellence, coupled with gaps in school curricula, has prompted parents worldwide to turn to private tutors and coaching centers for supplementary learning. Furthermore, the rapid proliferation of online education—propelled by post-pandemic shifts in schooling and blended learning models—has created a flexible and scalable foundation for both synchronous and asynchronous private tutoring. According to UNESCO and multiple regional education boards, standardized test preparation, language learning, and STEM tutoring have become the primary domains drawing considerable investments. The growing consumer preference for result-oriented and exam-focused educational support continues to unlock new market avenues for players offering on-demand learning modules, AI-based progress tracking, and certified educators.
North America currently leads the global private tutoring landscape, driven by a robust ed-tech ecosystem, the prevalence of competitive entrance exams (e.g., SAT, ACT), and high parental spending on after-school education. The region is also witnessing increased adoption of one-on-one tutoring for neurodiverse learners and those with learning disabilities. In contrast, Asia Pacific is poised to exhibit the fastest growth, fuelled by intense academic competition in countries such as China, South Korea, and India. These nations are witnessing an upsurge in middle-class spending capacity, a cultural emphasis on educational attainment, and an explosion of mobile-first tutoring platforms. Meanwhile, Europe is steadily growing due to government educational reforms and the adoption of hybrid tutoring models in countries like Germany and the UK.
Major market player included in this report are:
• Chegg Inc.
• Pearson PLC
• BYJU'S
• Club Z! Inc.
• Kaplan Inc.
• Mathnasium LLC
• Tutor.com, Inc.
• Vedantu Innovations Pvt Ltd
• Kumon Institute of Education Co., Ltd.
• Preply Inc.
• Huntington Learning Centers Inc.
• Wyzant, Inc.
• Sylvan Learning, LLC
• Brainfuse Inc.
• Varsity Tutors LLC
Global Private Tutoring Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.
The detailed segments and sub-segments of the market are explained below:
By Type:
• Academic
• Non-Academic
By End-Use:
• Preschool and Primary Students
• Middle School Students
By Delivery Mode:
• Online
• Offline
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.
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