Global Pet Dietary Supplements Market Size Study & Forecast, by Type (Over-the-counter (OTC), Prescription), by Pet Type (Dogs, Cats, Others), by Form (Pills/Tablets, Chewables, Powders, Others), by Application (Skin & Coat, Hip & Joint, Digestive Health,

The Global Pet Dietary Supplements Market is valued at approximately USD 2.26 billion in 2024 and is projected to expand at a CAGR of about 5.9% throughout 2025–2035. As companion animals increasingly transition from household pets to emotionally significant family members, pet owners are turning to nutritional supplements to enrich their pets’ well-being, fortify immune strength, and proactively address age-related conditions. This shift has ushered in a transformative era where preventive pet healthcare has intertwined with premiumization, ultimately reshaping purchase behaviors across developed and emerging economies. Rising veterinary awareness campaigns, escalating incidences of obesity and digestive disorders among pets, and the widespread adoption of natural, clean-label supplement formats are further helping the market gain momentum worldwide.

The surge in pet ownership—amplified by urbanization, demographic changes, and the swelling popularity of pet adoption initiatives—has substantially accelerated supplement consumption globally. Pet parents are increasingly combining dietary supplements with regular food regimens to stave off nutritional deficiencies, manage chronic ailments, and support age-specific health challenges. According to industry data, the pet wellness sector has experienced a strong upswing across North America, Europe, and Asia, signifying a structural shift toward evidence-backed, veterinarian-endorsed formulations. Moreover, innovation in product delivery formats, such as flavor-infused chews and digestive powders, has broadened accessibility and compliance. Despite these tailwinds, high product pricing and fluctuating raw material costs pose mild restraints; nonetheless, the rapid expansion of e-commerce and subscription-based pet wellness programs creates abundant long-term opportunities.

The detailed segments and sub-segments included in the report are:

By Type:
• Over-the-counter (OTC)
• Prescription

By Pet Type:
• Dogs
• Cats
• Others

By Form:
• Pills/Tablets
• Chewables
• Powders
• Others

By Application:
• Skin & Coat
• Hip & Joint
• Digestive Health
• Immune Support
• Weight Management
• Oral/Dental Health
• Heart Health
• Cognitive Function
• Calming/Anxiety & Stress Relief
• Muscle & Performance
• Eye Health
• Kidney & Liver Support
• Multivitamins
• Allergy Relief

By Distribution Channel:
• Online
• Offline

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Dogs are Expected to Dominate the Market

Dogs continue to seize the lion’s share of revenue within the Pet Dietary Supplements Market, maintaining their position as the most supplemented pet category globally. This dominance stems from the exceptionally high rate of dog ownership, rising expenditure on canine wellness, and a sharp increase in age-related conditions that necessitate joint, mobility, and immune-boosting supplements. Pet owners have been doubling down on products that help prolong quality of life and reduce veterinary visits, prompting formulators to engineer multifunctional, palatable supplements that integrate seamlessly into daily feeding rituals. While dogs hold the largest share today, the cat segment is rapidly gaining traction due to shifting lifestyle preferences and a visible rise in the adoption of felines across urban households.

Chewables Lead in Revenue Contribution

Chewable supplements currently generate the highest market revenue, bolstered by their convenience, flavor appeal, and superior consumption compliance among pets. Their treat-like nature allows pet parents to circumvent the struggles associated with administering pills or powders, drastically increasing repeat purchase intent. Chewables are also benefiting from sharp innovation in flavoring technologies, snack-like textures, botanical blends, and condition-specific formulations. Meanwhile, powders are increasingly favored by consumers seeking easy integration with wet or dry food, indicating a promising growth trajectory. Nevertheless, chewables retain their stronghold due to their versatility, high palatability, and widespread acceptance across various pet types.

Asia Pacific is Expected to be the Fastest-Growing Regional Market

North America captured the largest share of the Pet Dietary Supplements Market in 2024 and is poised to maintain its leadership throughout the forecast period due to high pet expenditure, widespread veterinary care access, and the early adoption of premium dietary supplements. Europe follows with robust demand for organic, plant-based formulations driven by stringent regulatory frameworks and a culture that prioritizes preventive pet healthcare. Meanwhile, Asia Pacific is anticipated to emerge as the fastest-growing region through 2035. Rapid urbanization, a massive increase in nuclear families, rising disposable incomes, and an unprecedented boom in pet ownership—particularly in China and India—are accelerating regional demand. Additionally, the proliferation of online pet health platforms and the introduction of localized supplement formulations are enabling manufacturers to tap into underserved yet highly promising markets.

Major market players included in this report are:
• Nestlé Purina PetCare
• Virbac Group
• Mars Petcare
• Nutramax Laboratories
• Zoetis Inc.
• Hill’s Pet Nutrition
• Pet Honesty
• Zesty Paws
• Ark Naturals
• Bayer AG
• ADM Animal Nutrition
• Boehringer Ingelheim
• Kemin Industries
• Vetriscience Laboratories
• NaturVet

Global Pet Dietary Supplements Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast values for the coming years. The report incorporates both qualitative and quantitative analyses, capturing the driving forces and challenges shaping the market’s evolution. It also highlights lucrative micro-market opportunities for stakeholders, alongside an extensive evaluation of the competitive landscape and product offerings of major companies. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level breakdowns.
• Competitive landscape with information on major players.
• Analysis of key business strategies with forward-looking recommendations.
• Evaluation of competitive structure, demand-side dynamics, and supply-side drivers.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions. Show more