Global Music Streaming Market Size Study & Forecast, by Streaming Model, Content Type, User Type, Platform, and Regional Forecasts 2025-2035

The Global Music Streaming Market is valued at approximately USD 33.2 billion in 2024 and is projected to grow at a robust CAGR of 7.35% over the forecast period 2025-2035. Music streaming has radically transformed the way content is consumed and monetized, dismantling traditional music ownership paradigms and replacing them with a seamless, on-demand, cloud-based listening experience. At the heart of this transformation lies the convergence of digital infrastructure, widespread smartphone penetration, and the unrelenting appetite for personalized, ad-free entertainment. With audiences now prioritizing accessibility, curated content, and cross-device syncing, music streaming platforms are evolving into comprehensive entertainment ecosystems offering not just audio but podcasts, live performances, and video content.

The burgeoning demand for subscription-based services, particularly among younger demographics, is catalyzing market expansion. As consumers migrate toward premium tiers in exchange for uninterrupted playback, higher-quality audio, and offline capabilities, providers are strategically investing in exclusive artist partnerships and algorithm-driven personalization to deepen user engagement. Simultaneously, the rise in ad-supported free listening tiers continues to draw massive global user bases, especially in price-sensitive emerging economies. Meanwhile, the integration of streaming platforms into IoT-enabled devices such as smart speakers and connected cars is propelling a ubiquitous listening environment, redefining entertainment on-the-go and in-home.

Regionally, North America holds a commanding market share, led by the U.S., where high internet penetration, entrenched subscription habits, and tech-savvy users fuel growth. Major players headquartered in the region are also leveraging extensive content libraries and AI-driven recommendation engines to retain users and reduce churn. Europe follows closely with substantial traction in countries like the UK, Germany, and France—markets that demonstrate a growing willingness to pay for premium digital audio experiences. The Asia Pacific region, however, is poised to witness the highest growth rate during the forecast period. Booming smartphone adoption, linguistic diversity, expanding middle-class populations, and domestic platforms offering regional content are collectively spurring streaming adoption across India, China, Indonesia, and Southeast Asia.

Major market player included in this report are:
• Spotify AB
• Apple Inc.
• Amazon.com, Inc.
• Alphabet Inc. (YouTube)
• Tencent Music Entertainment Group
• Deezer SA
• Pandora Media, LLC
• SoundCloud Ltd.
• TIDAL (Aspiro AB)
• iHeartMedia, Inc.
• Sirius XM Holdings Inc.
• ByteDance Ltd. (Resso)
• TuneIn, Inc.
• Melon Company
• Gaana Ltd.

Global Music Streaming Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025-2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Streaming Model:
• Subscription-based
• Ad-supported
• Purchase-based

By Content Type:
• Audio Streaming
• Video Streaming
• Podcasts

By User Type:
• Individual Users
• Business Users
• Educational Users

By Platform:
• Mobile
• Desktop
• Smart Speakers

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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