Global Mobile Anti-Malware Market Size study & Forecast, by Deployment Model (Cloud-based, On-premises), Device Type (Smartphones, Tablets, Other Mobile Devices), Features (Real-time Protection, Malware Detection and Removal, Vulnerability Scanning, Anti-

The Global Mobile Anti-Malware Market is valued at approximately USD 90.03 billion in 2024 and is projected to expand at a CAGR of more than 17.01% during the forecast period of 2025-2035, reaching USD 511.11 billion by 2035. Mobile anti-malware solutions, once considered optional add-ons, have rapidly become indispensable safeguards as mobile devices infiltrate every sector of daily life and business operations. These solutions prevent malicious threats, ensure safe browsing, and protect against sophisticated cyberattacks that are constantly evolving with digital transformation. Their scope stretches far beyond traditional malware protection, extending into vulnerability scanning, app management, phishing defense, and real-time threat mitigation. The surge in mobile device penetration, growing adoption of digital banking, rising dependence on m-commerce, and expanding cloud ecosystems are collectively powering market growth. Additionally, regulatory frameworks mandating robust security standards in industries such as BFSI and healthcare are accelerating the adoption curve.

The exponential surge in mobile cyber threats is reshaping enterprise security priorities worldwide, thereby fueling the demand for advanced mobile anti-malware solutions. Cybercriminals continue to exploit app ecosystems, public Wi-Fi vulnerabilities, and phishing campaigns to compromise user data and disrupt businesses. According to industry reports, over 70% of mobile devices are exposed to some form of malware or phishing attempts annually. The proliferation of remote work has further expanded the attack surface, making enterprises and individuals equally susceptible to sophisticated intrusions. Vendors are actively developing intelligent, AI-powered anti-malware platforms that not only detect threats but also predict emerging risks, creating lucrative opportunities for growth. Nevertheless, high deployment costs and the availability of free malware protection applications create hurdles, while the rise of device-level security features embedded by OS providers may suppress independent vendor growth.

The detailed segments and sub-segments included in the report are:

By Deployment Model:
• Cloud-based
• On-premises

By Device Type:
• Smartphones
• Tablets
• Other Mobile Devices

By Features:
• Real-time Protection
• Malware Detection and Removal
• Vulnerability Scanning
• Anti-Phishing
• App Management

By End-User Industry:
• BFSI
• Healthcare
• Retail
• Manufacturing
• Education

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Cloud-based Deployment Expected to Dominate the Market

Cloud-based deployment is set to remain the dominant model, capturing the largest share of the market during the forecast horizon. Its appeal lies in its scalability, cost-effectiveness, and the ability to continuously update malware signatures without manual intervention, which is critical in the face of dynamic threat landscapes. Enterprises are increasingly embracing cloud-first strategies that inherently favor cloud-based anti-malware platforms capable of offering real-time protection across diverse mobile ecosystems. While on-premises solutions continue to be relevant among highly regulated industries such as BFSI and government entities that demand complete data sovereignty, cloud deployment remains the growth engine driven by its agility and adaptability to ever-evolving cyber risks.

Smartphones Lead in Revenue Contribution

Smartphones currently dominate the mobile anti-malware market in terms of revenue contribution. With billions of smartphones in circulation globally and their role as the primary gateway for banking, retail, and communication, they represent the most lucrative target for attackers and thus command the greatest need for anti-malware protection. Features such as app management, phishing defense, and vulnerability scanning are predominantly optimized for smartphone usage, explaining their leadership in market share. While tablets and other mobile devices contribute notably, particularly in education and enterprise use cases, smartphones remain unrivaled due to their ubiquity and expanding role in critical digital ecosystems.

From a regional standpoint, North America leads the global market, underpinned by its mature digital infrastructure, high penetration of connected devices, and stringent regulatory standards surrounding cybersecurity. The United States, in particular, exhibits strong demand from BFSI, healthcare, and retail industries where mobile security remains paramount. Meanwhile, Asia Pacific is projected to emerge as the fastest-growing market throughout 2025–2035. Surging smartphone adoption, booming e-commerce, rapid digitization of financial services, and increasing awareness of mobile cyber threats across nations like India, China, and South Korea are driving demand. Europe follows closely, supported by GDPR-driven mandates and significant enterprise investments in mobile security. Latin America and the Middle East & Africa are also witnessing accelerating growth, fueled by the expansion of digital services and government-led cybersecurity initiatives.

Major market players included in this report are:
• McAfee Corp.
• Kaspersky Lab
• Symantec Corporation (Broadcom Inc.)
• Trend Micro Incorporated
• Bitdefender LLC
• Sophos Group plc
• ESET, spol. s r.o.
• Avast Software s.r.o.
• Microsoft Corporation
• Cisco Systems, Inc.
• Palo Alto Networks, Inc.
• Check Point Software Technologies Ltd.
• CrowdStrike Holdings, Inc.
• IBM Corporation
• FireEye, Inc.

Global Mobile Anti-Malware Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa



The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.

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