Global Enterprise Video Market Size study & Forecast, by Deployment (Cloud and On-premise), by Enterprise Type (SMEs and Large Enterprises), by End-user (IT and Telecom, BFSI, Healthcare, Education, Media and Entertainment, Retail and E-commerce, and Othe

The Global Enterprise Video Market is valued approximately at USD 21.85 billion in 2024 and is anticipated to expand with a CAGR of more than 17.20% during the forecast period 2025-2035. Enterprise video solutions encompass platforms and services that enable organizations to create, manage, store, and distribute video content for communication, collaboration, training, marketing, and customer engagement. The adoption of enterprise video has accelerated as businesses leverage video to enhance employee productivity, reduce training costs, and strengthen customer relationships. The rapid digitization of industries, proliferation of mobile devices, and expansion of high-speed internet have significantly propelled market demand. Moreover, the increasing integration of artificial intelligence (AI) and analytics tools into enterprise video platforms allows organizations to derive actionable insights, optimize content performance, and enhance decision-making capabilities.

The exponential rise in remote work, hybrid workplaces, and globalized teams has triggered a surge in demand for enterprise video solutions. These platforms facilitate seamless communication across distributed workforces, support interactive training modules, and enhance collaboration beyond geographical boundaries. According to industry statistics, global IP video traffic has been accounting for more than 80% of total internet traffic in recent years and is forecasted to rise further with the growing dominance of video-first digital strategies. Additionally, enterprises are increasingly relying on video streaming for customer engagement and brand marketing, making enterprise video indispensable in modern business operations. However, data security concerns, bandwidth constraints in developing economies, and high implementation costs for advanced solutions are potential challenges that could temper market growth during the forecast period.

The detailed segments and sub-segments included in the report are:

By Deployment:
• Cloud
• On-premise

By Enterprise Type:
• SMEs
• Large Enterprises

By End-user:
• IT and Telecom
• BFSI
• Healthcare
• Education
• Media and Entertainment
• Retail and E-commerce
• Others

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Cloud deployment is projected to dominate the enterprise video market, capturing the largest share owing to its scalability, cost-efficiency, and flexibility in managing video content across diverse locations. With organizations increasingly shifting toward digital transformation, cloud-based platforms are preferred for their ease of integration with other enterprise applications, robust security features, and minimal infrastructure requirements. While on-premise deployment remains significant in industries with strict data governance regulations, such as BFSI and healthcare, the cloud segment is expected to remain the primary driver of market expansion due to its adaptability to modern digital workplaces.

Large enterprises currently lead in revenue contribution, given their extensive adoption of enterprise video platforms for global collaboration, customer engagement, marketing campaigns, and training programs. Their ability to allocate substantial budgets for advanced solutions, including AI-powered video analytics and immersive technologies, underpins their dominance in the market. However, small and medium-sized enterprises (SMEs) are gaining momentum as affordable, subscription-based cloud services lower entry barriers and enable SMEs to scale their communication and training capabilities efficiently. The dual trend indicates that while large enterprises maintain leadership in revenue, SMEs represent a rapidly expanding opportunity pool within the market.

The key regions considered for the Global Enterprise Video Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America currently dominates the market with its robust IT infrastructure, high adoption of advanced collaboration tools, and strong presence of enterprise video solution providers. The region’s demand is further supported by large-scale remote work adoption and investment in cloud-based platforms. Asia Pacific is forecasted to be the fastest-growing region during 2025-2035, driven by rapid digital transformation, expansion of internet connectivity, and growing reliance on video platforms for education, healthcare, and retail in countries such as China and India. Meanwhile, Europe maintains steady growth with strong emphasis on compliance, cybersecurity, and innovation in video conferencing and streaming technologies.

Major market players included in this report are:
• Microsoft Corporation
• Cisco Systems, Inc.
• IBM Corporation
• Google LLC
• Adobe Inc.
• Zoom Video Communications, Inc.
• Kaltura, Inc.
• Brightcove, Inc.
• Avaya Holdings Corp.
• Poly (Plantronics, Inc.)
• Vimeo, Inc.
• Amazon Web Services, Inc. (AWS)
• BlueJeans Network, Inc.
• Huawei Technologies Co., Ltd.
• LogMeIn, Inc.

Global Enterprise Video Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions. Show more