Global EMEA Internet of Things (IoT) Market Size study & Forecast, by Component (Platform {Device Management Platform, Application Management Software, Network Management Software}, Software Solution {Real-time Stream Analytics, Security Solution, Data Ma

The Global EMEA Internet of Things (IoT) Market is valued approximately at USD 218.51 billion in 2024 and is anticipated to grow with a CAGR of more than 30.20% over the forecast period 2025-2035. IoT has become the foundation of digital transformation across enterprises, connecting billions of devices, sensors, and platforms that generate unprecedented volumes of data. Within the EMEA region, IoT adoption is gaining momentum as governments, corporations, and consumers push for greater operational efficiency, real-time intelligence, and automation. From smart cities and connected homes to industrial automation and digital healthcare, IoT applications are being embedded across diverse domains, reshaping business models and revenue streams. The market expansion is further accelerated by the rapid deployment of 5G, which provides the bandwidth and low latency needed for seamless device-to-device communication, while cloud computing and edge intelligence strengthen IoT scalability and resilience.

The accelerating demand for IoT is being fueled by several drivers, notably the rise of smart urban infrastructure, Industry 4.0 investments, and the exponential growth of connected devices across supply chains. For instance, connected logistics and fleet management are transforming transportation efficiency, while healthcare IoT solutions are improving patient monitoring and predictive care models. According to industry sources, the number of IoT-connected devices in EMEA is projected to cross several billions by 2030, with enterprises prioritizing secure connectivity and actionable insights. Yet, challenges such as high implementation costs, concerns around interoperability, and data privacy regulations remain as key restraints. Nevertheless, the proliferation of AI-powered IoT platforms, robust cybersecurity solutions, and managed IoT services are expected to counterbalance these limitations and unlock new opportunities.

The detailed segments and sub-segments included in the report are:

By Component:
• Platform

 – Device Management Platform

 – Application Management Software

 – Network Management Software
• Software Solution

 – Real-time Stream Analytics

 – Security Solution

 – Data Management

 – Remote Monitoring System

 – Network Bandwidth Management
• Service

 – Professional Services

 – Managed Services

By Application:
• Building & Home Automation
• Connected Logistics
• Others

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Platform-based solutions are expected to dominate the IoT market throughout the forecast period. Device management and application management platforms serve as the critical backbone that enables organizations to connect, configure, monitor, and secure massive fleets of devices in real-time. Enterprises are prioritizing integrated platforms that simplify interoperability across diverse IoT ecosystems, enhance cybersecurity, and support machine-to-machine communication. With the adoption of cloud-native architectures and AI-driven automation, platforms are evolving from being mere connectivity enablers to becoming strategic hubs for innovation and data monetization. This platform-centric demand underscores their dominance, ensuring they remain indispensable to IoT adoption in the EMEA region.

At present, software solutions lead in overall revenue contribution. Real-time analytics, security frameworks, and data management systems constitute the lion’s share of the market as enterprises seek actionable insights from IoT-generated data streams. Security solutions, in particular, are commanding high demand given the surge in cyberattacks targeting connected devices. Meanwhile, remote monitoring systems and bandwidth management tools are also rising in prominence, supporting mission-critical use cases in industrial IoT, connected homes, and healthcare. Software solutions are not only delivering immediate value but also enabling long-term scalability by ensuring data integrity, regulatory compliance, and business continuity.

The key regions considered for the Global EMEA Internet of Things (IoT) Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. Europe currently leads the market, backed by extensive IoT adoption in manufacturing, automotive, energy, and smart city projects. The EU’s strong focus on data governance and sustainability policies further accelerates IoT penetration across industries. North America follows closely, driven by advanced 5G rollouts, mature IoT infrastructure, and large-scale digital transformation initiatives. Meanwhile, Asia Pacific is expected to grow at the fastest pace, as countries like China and India ramp up investments in smart cities, industrial automation, and connected consumer ecosystems. Latin America and the Middle East & Africa are also registering steady progress, supported by digital infrastructure investments, government-led smart initiatives, and growing demand for connected services across utilities and logistics.

Major market players included in this report are:
• Cisco Systems, Inc.
• Microsoft Corporation
• IBM Corporation
• Amazon Web Services, Inc.
• Google LLC
• Oracle Corporation
• Huawei Technologies Co., Ltd.
• SAP SE
• Siemens AG
• Ericsson AB
• Dell Technologies Inc.
• Hewlett Packard Enterprise Development LP
• Intel Corporation
• Salesforce, Inc.
• Bosch Software Innovations GmbH

Global EMEA Internet of Things (IoT) Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market. Show more