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Global Decorative Coatings Market Size Study, by Resin Type (Acrylic, Alkyd, Vinyl, Polyurethane), Technology (Water Borne Coatings, Solvent Borne Coatings, Powder Coatings), Coating Type (Interior and Exterior), and Regional Forecasts 2022-2032

Publisher Bizwit Research & Consulting
Published Jan 15, 2025
Length 285 Pages
SKU # BIZW19503039

Description

Global Decorative Coatings Market Size Study, by Resin Type (Acrylic, Alkyd, Vinyl, Polyurethane), Technology (Water Borne Coatings, Solvent Borne Coatings, Powder Coatings), Coating Type (Interior and Exterior), and Regional Forecasts 2022-2032


The Global Decorative Coatings Market is poised to grow from USD 85.12 billion in 2023 to USD 119.07 billion by 2032, registering a CAGR of 3.80% during the forecast period 2024-2032. Decorative coatings play a pivotal role in enhancing the aesthetic appeal and durability of surfaces across residential, commercial, and industrial applications. These coatings, which include products such as primers, enamels, and emulsions, offer protective layers against environmental factors while providing design flexibility through a variety of colors and finishes.

The rising trend of urbanization and infrastructure development, particularly in emerging economies, is driving the demand for decorative coatings. Innovations in resin technologies, such as acrylics and polyurethanes, have improved coating performance by enhancing adhesion, durability, and resistance to wear and tear. Furthermore, the shift towards waterborne and powder coating technologies is gaining momentum due to their eco-friendly properties and compliance with stringent environmental regulations. This transition aligns with the increasing consumer preference for sustainable solutions, positioning decorative coatings as a key enabler of modern architecture and design.

The market's growth is underpinned by a surge in do-it-yourself (DIY) painting activities and the rise of professional services, catering to the diverse needs of end-users. While raw material price volatility and strict regulatory frameworks pose challenges, manufacturers are leveraging advancements in pigment technology and production processes to meet the growing demand for high-performance coatings. Moreover, the advent of smart coatings, which incorporate self-cleaning and heat-reflective properties, is opening new avenues for market expansion.

Regionally, Asia Pacific dominates the market, driven by rapid urbanization, booming construction activities, and rising disposable incomes in countries like China and India. North America and Europe remain significant contributors, with a strong emphasis on green building initiatives and the adoption of advanced coating technologies. Meanwhile, the Middle East & Africa region is emerging as a lucrative market due to expanding infrastructure projects and increasing investment in commercial real estate.

Major market players included in this report are:
• Akzo Nobel N.V.
• PPG Industries, Inc.
• The Sherwin-Williams Company
• Asian Paints Ltd.
• Nippon Paint Holdings Co., Ltd.
• Axalta Coating Systems
• BASF SE
• Kansai Paint Co., Ltd.
• RPM International Inc.
• Jotun A/S
• Berger Paints India Limited
• Tikkurila Oyj
• Hempel A/S
• DuluxGroup Limited
• Masco Corporation

The detailed segments and sub-segments of the market are explained below:

By Resin Type:
• Acrylic
• Alkyd
• Vinyl
• Polyurethane

By Technology:
• Water Borne Coatings
• Solvent Borne Coatings
• Powder Coatings

By Coating Type:
• Interior
• Exterior

By Color Type:
• Solid Colors
• Metallic Colors
• Others

By User Type:
• DIY
• Professional

By Product Type:
• Primer
• Enamel
• Emulsion
• Others

By Application:
• Residential
• Commercial
• Industrial
• Infrastructure

By Region:

North America:
• U.S.
• Canada

Europe:
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific:
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America:
• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa:
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Years considered for the study are as follows:
• Historical year – 2022
• Base year – 2023
• Forecast period – 2024 to 2032

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approaches.
• Analysis of competitive structure of the market.
• Demand-side and supply-side analysis of the market.

Please note:The single user license is non-downloadable and non-printable. Global Site license allows these actions.

Table of Contents

285 Pages
Chapter 1. Global Decorative Coatings Market Executive Summary
1.1. Global Decorative Coatings Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
1.3.1. By Resin Type
1.3.2. By Technology
1.3.3. By Coating Type
1.3.4. By Color Type
1.3.5. By User Type
1.3.6. By Product Type
1.3.7. By Application
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Decorative Coatings Market Definition and Research Assumptions
2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
2.3.1. Inclusion & Exclusion
2.3.2. Limitations
2.3.3. Supply Side Analysis
2.3.3.1. Availability
2.3.3.2. Infrastructure
2.3.3.3. Regulatory Environment
2.3.3.4. Market Competition
2.3.3.5. Economic Viability (Consumer’s Perspective)
2.3.4. Demand Side Analysis
2.3.4.1. Regulatory Frameworks
2.3.4.2. Technological Advancements
2.3.4.3. Environmental Considerations
2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
Chapter 3. Global Decorative Coatings Market Dynamics
3.1. Market Drivers
3.1.1. Urbanization and Infrastructure Development
3.1.2. Innovations in Resin Technologies
3.1.3. Rising Demand in Residential and Commercial Applications
3.2. Market Challenges
3.2.1. Raw Material Price Volatility
3.2.2. Strict Regulatory Frameworks
3.3. Market Opportunities
3.3.1. Adoption of Sustainable Materials
3.3.2. Development of Eco-Friendly Production Techniques
3.3.3. Innovative Surface Finishes and Functional Enhancements
Chapter 4. Global Decorative Coatings Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.2.5. Environmental
4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Decorative Coatings Market Size & Forecasts by Resin Type 2022-2032
5.1. Segment Dashboard
5.2. Global Decorative Coatings Market: Resin Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
5.2.1. Acrylic
5.2.2. Alkyd
5.2.3. Vinyl
5.2.4. Polyurethane
Chapter 6. Global Decorative Coatings Market Size & Forecasts by Technology 2022-2032
6.1. Segment Dashboard
6.2. Global Decorative Coatings Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
6.2.1. Water Borne Coatings
6.2.2. Solvent Borne Coatings
6.2.3. Powder Coatings
Chapter 7. Global Decorative Coatings Market Size & Forecasts by Coating Type 2022-2032
7.1. Segment Dashboard
7.2. Global Decorative Coatings Market: Coating Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
7.2.1. Interior
7.2.2. Exterior
Chapter 8. Global Decorative Coatings Market Size & Forecasts by Color Type 2022-2032
8.1. Segment Dashboard
8.2. Global Decorative Coatings Market: Color Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
8.2.1. Solid Colors
8.2.2. Metallic Colors
8.2.3. Others
Chapter 9. Global Decorative Coatings Market Size & Forecasts by User Type 2022-2032
9.1. Segment Dashboard
9.2. Global Decorative Coatings Market: User Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
9.2.1. DIY
9.2.2. Professional
Chapter 10. Global Decorative Coatings Market Size & Forecasts by Product Type 2022-2032
10.1. Segment Dashboard
10.2. Global Decorative Coatings Market: Product Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
10.2.1. Primer
10.2.2. Enamel
10.2.3. Emulsion
10.2.4. Others
Chapter 11. Global Decorative Coatings Market Size & Forecasts by Application 2022-2032
11.1. Segment Dashboard
11.2. Global Decorative Coatings Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
11.2.1. Residential
11.2.2. Commercial
11.2.3. Industrial
11.2.4. Infrastructure
Chapter 12. Global Decorative Coatings Market Size & Forecasts by Region 2022-2032
12.1. North America Decorative Coatings Market
12.1.1. U.S. Decorative Coatings Market
12.1.1.1. Resin Type Breakdown Size & Forecasts, 2022-2032
12.1.1.2. Technology Breakdown Size & Forecasts, 2022-2032
12.1.1.3. Coating Type Breakdown Size & Forecasts, 2022-2032
12.1.1.4. Color Type Breakdown Size & Forecasts, 2022-2032
12.1.1.5. User Type Breakdown Size & Forecasts, 2022-2032
12.1.1.6. Product Type Breakdown Size & Forecasts, 2022-2032
12.1.1.7. Application Breakdown Size & Forecasts, 2022-2032
12.1.2. Canada Decorative Coatings Market
12.2. Europe Decorative Coatings Market
12.2.1. UK Decorative Coatings Market
12.2.2. Germany Decorative Coatings Market
12.2.3. France Decorative Coatings Market
12.2.4. Spain Decorative Coatings Market
12.2.5. Italy Decorative Coatings Market
12.2.6. Rest of Europe Decorative Coatings Market
12.3. Asia Pacific Decorative Coatings Market
12.3.1. China Decorative Coatings Market
12.3.2. India Decorative Coatings Market
12.3.3. Japan Decorative Coatings Market
12.3.4. Australia Decorative Coatings Market
12.3.5. South Korea Decorative Coatings Market
12.3.6. Rest of Asia Pacific Decorative Coatings Market
12.4. Latin America Decorative Coatings Market
12.4.1. Brazil Decorative Coatings Market
12.4.2. Mexico Decorative Coatings Market
12.4.3. Rest of Latin America Decorative Coatings Market
12.5. Middle East & Africa Decorative Coatings Market
12.5.1. Saudi Arabia Decorative Coatings Market
12.5.2. South Africa Decorative Coatings Market
12.5.3. Rest of Middle East & Africa Decorative Coatings Market
Chapter 13. Competitive Intelligence
13.1. Key Company SWOT Analysis
13.1.1. Akzo Nobel N.V.
13.1.2. PPG Industries, Inc.
13.1.3. The Sherwin-Williams Company
13.2. Top Market Strategies
13.3. Company Profiles
13.3.1. Akzo Nobel N.V.
13.3.1.1. Key Information
13.3.1.2. Overview
13.3.1.3. Financial (Subject to Data Availability)
13.3.1.4. Product Summary
13.3.1.5. Market Strategies
13.3.2. PPG Industries, Inc.
13.3.3. The Sherwin-Williams Company
13.3.4. Asian Paints Ltd.
13.3.5. Nippon Paint Holdings Co., Ltd.
13.3.6. Axalta Coating Systems
13.3.7. BASF SE
13.3.8. Kansai Paint Co., Ltd.
13.3.9. RPM International Inc.
13.3.10. Jotun A/S
13.3.11. Berger Paints India Limited
13.3.12. Tikkurila Oyj
13.3.13. Hempel A/S
13.3.14. DuluxGroup Limited
13.3.15. Masco Corporation
Chapter 14. Research Process
14.1. Research Process
14.1.1. Data Mining
14.1.2. Analysis
14.1.3. Market Estimation
14.1.4. Validation
14.1.5. Publishing
14.2. Research Attributes
List of Tables
TABLE 1. Global Decorative Coatings market, report scope
TABLE 2. Global Decorative Coatings market estimates & forecasts by Region 2022-2032 (USD Million/Billion)
TABLE 3. Global Decorative Coatings market estimates & forecasts by Resin Type 2022-2032 (USD Million/Billion)
TABLE 4. Global Decorative Coatings market estimates & forecasts by Technology 2022-2032 (USD Million/Billion)
TABLE 5. Global Decorative Coatings market estimates & forecasts by Coating Type 2022-2032 (USD Million/Billion)
TABLE 6. Global Decorative Coatings market estimates & forecasts by Color Type 2022-2032 (USD Million/Billion)
TABLE 7. Global Decorative Coatings market estimates & forecasts by User Type 2022-2032 (USD Million/Billion)
TABLE 8. Global Decorative Coatings market estimates & forecasts by Product Type 2022-2032 (USD Million/Billion)
TABLE 9. Global Decorative Coatings market estimates & forecasts by Application 2022-2032 (USD Million/Billion)
TABLE 10. Global Decorative Coatings market by segment, estimates & forecasts, 2022-2032 (USD Million/Billion)
TABLE 11. Global Decorative Coatings market by region, estimates & forecasts, 2022-2032 (USD Million/Billion)
TABLE 12. Global Decorative Coatings market by segment, estimates & forecasts, 2022-2032 (USD Million/Billion)
TABLE 13. Global Decorative Coatings market by region, estimates & forecasts, 2022-2032 (USD Million/Billion)
TABLE 14. Global Decorative Coatings market by segment, estimates & forecasts, 2022-2032 (USD Million/Billion)
TABLE 15. U.S. Decorative Coatings market estimates & forecasts, 2022-2032 (USD Million/Billion)
TABLE 16. U.S. Decorative Coatings market estimates & forecasts by Resin Type 2022-2032 (USD Million/Billion)
TABLE 17. U.S. Decorative Coatings market estimates & forecasts by Technology 2022-2032 (USD Million/Billion)
TABLE 18. Canada Decorative Coatings market estimates & forecasts, 2022-2032 (USD Million/Billion)
TABLE 19. Canada Decorative Coatings market estimates & forecasts by Resin Type 2022-2032 (USD Million/Billion)
TABLE 20. Canada Decorative Coatings market estimates & forecasts by Technology 2022-2032 (USD Million/Billion)
This list is not complete, final report does contain more than 100 tables. The list may be updated in the final deliverable.
List of Figures
FIG 1. Global Decorative Coatings market, research methodology
FIG 2. Global Decorative Coatings market, market estimation techniques
FIG 3. Global market size estimates & forecast methods
FIG 4. Global Decorative Coatings market, key trends 2023
FIG 5. Global Decorative Coatings market, growth prospects 2022-2032
FIG 6. Global Decorative Coatings market, Porter’s 5 Force Model
FIG 7. Global Decorative Coatings market, PESTEL analysis
FIG 8. Global Decorative Coatings market, value chain analysis
FIG 9. Global Decorative Coatings market by segment, 2022 & 2032 (USD Million/Billion)
FIG 10. Global Decorative Coatings market by segment, 2022 & 2032 (USD Million/Billion)
FIG 11. Global Decorative Coatings market by segment, 2022 & 2032 (USD Million/Billion)
FIG 12. Global Decorative Coatings market by segment, 2022 & 2032 (USD Million/Billion)
FIG 13. Global Decorative Coatings market by segment, 2022 & 2032 (USD Million/Billion)
FIG 14. Global Decorative Coatings market, regional snapshot 2022 & 2032
FIG 15. North America Decorative Coatings market 2022 & 2032 (USD Million/Billion)
FIG 16. Europe Decorative Coatings market 2022 & 2032 (USD Million/Billion)
FIG 17. Asia Pacific Decorative Coatings market 2022 & 2032 (USD Million/Billion)
FIG 18. Latin America Decorative Coatings market 2022 & 2032 (USD Million/Billion)
FIG 19. Middle East & Africa Decorative Coatings market 2022 & 2032 (USD Million/Billion)
FIG 20. Global Decorative Coatings market, company market share analysis (2023)
This list is not complete, final report does contain more than 50 figures. The list may be updated in the final deliverable.

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