Global Construction Equipment Rental Market Size Study & Forecast, by Equipment (Earthmoving, Material Handling, Road Building & Concrete) by Product (Backhoes, Excavators, Loaders, Crawler Dozers, Cranes, Compactors, Concrete Pumps) and Regional Forecast

The Global Construction Equipment Rental Market is valued at approximately USD 119.73 billion in 2024 and is projected to expand steadily to USD 190.25 billion by 2035, registering a CAGR of 4.30% over the forecast period of 2025–2035, with historical data assessed for 2023 and 2024 and 2024 considered the base year for estimation. Construction equipment rental refers to the short- and long-term leasing of heavy machinery and tools required for infrastructure development, commercial construction, industrial expansion, and large-scale civil engineering projects. By shifting capital-intensive equipment ownership toward flexible rental models, contractors are increasingly able to optimize cash flow, scale operations up or down, and pass on maintenance and compliance complexities to rental providers. This evolving preference is being reinforced by rising urbanization, large public infrastructure programs, and the accelerating pace of industrial and real estate development worldwide.

The momentum behind the construction equipment rental market is being powered by a confluence of economic pragmatism and operational agility. As construction firms seek to hedge against volatile project pipelines and fluctuating raw material costs, rental solutions step in as a strategic lever, enabling companies to preserve balance sheets while still gaining access to technologically advanced machinery. Moreover, the growing emphasis on sustainability and emissions compliance has pushed contractors to rent newer, fuel-efficient, and regulation-compliant equipment rather than locking capital into depreciating assets. Digital fleet management platforms, predictive maintenance tools, and data-driven utilization analytics are further sweetening the value proposition, allowing rental providers to bundle equipment with performance insights and service reliability, thereby pushing market adoption even deeper into mid-sized and small contractor segments.

The detailed segments and sub-segments included in the report are:

By Equipment:
• Earthmoving
• Material Handling
• Road Building & Concrete

By Product:
• Backhoes
• Excavators
• Loaders
• Crawler Dozers
• Cranes
• Compactors
• Concrete Pumps

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Earthmoving equipment is expected to dominate the construction equipment rental market, accounting for a substantial share of overall demand. This dominance can be attributed to the foundational role earthmoving machinery plays in nearly every construction phase, from site preparation and excavation to large-scale infrastructure development. Rapid highway construction, metro rail projects, smart city initiatives, and energy infrastructure rollouts are consistently pulling demand toward excavators, loaders, and crawler dozers. Rental models allow contractors to align equipment availability precisely with project timelines, reducing idle time and capital lock-in, which further cements earthmoving equipment as the backbone of rental portfolios across mature and emerging markets alike.

From a revenue standpoint, excavators currently lead the global construction equipment rental market, emerging as the single most lucrative product category. Their versatility across residential, commercial, mining, and infrastructure projects, combined with advancements in hydraulic efficiency and operator-assist technologies, has positioned excavators as indispensable assets within rental fleets. While backhoes and loaders continue to witness stable demand, cranes and concrete pumps are rapidly gaining traction in high-rise construction and urban redevelopment projects. This layered demand structure underscores a market where revenue leadership is defined not just by volume, but by the ability of rental providers to deploy high-utilization, high-value machinery across diverse project ecosystems.

The regional landscape of the Global Construction Equipment Rental Market reflects varied growth narratives shaped by economic maturity and infrastructure ambition. North America continues to command a significant market share, underpinned by a well-established construction sector, extensive highway rehabilitation programs, and sustained investments in commercial and industrial facilities. Europe follows closely, driven by renovation-led construction activity, strict environmental standards, and a strong tilt toward rental-based equipment utilization. Meanwhile, Asia Pacific is poised to be the fastest-growing region during the forecast period, as rapid urbanization, government-backed infrastructure spending, and expanding manufacturing bases in China and India accelerate construction activity. Latin America and the Middle East & Africa are also carving out growth opportunities, supported by energy projects, urban housing demand, and large-scale transportation developments.

Major market players included in this report are:
• United Rentals, Inc.
• Ashtead Group Plc
• Herc Holdings Inc.
• Loxam Group
• Sunbelt Rentals
• Kanamoto Co., Ltd.
• H&E Equipment Services, Inc.
• Boels Rental
• Nishio Rent All Co., Ltd.
• Aggreko Plc
• Ramirent Plc
• BlueLine Rental
• Speedy Hire Plc
• Byrne Equipment Rental
• Tat Hong Holdings Ltd.

Global Construction Equipment Rental Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast their values over the coming decade. The report is structured to weave together both qualitative insights and quantitative analysis across all major regions, offering a holistic view of industry dynamics. It sheds light on key growth drivers, structural challenges, and emerging opportunities shaping the construction equipment rental ecosystem. In addition, the study maps competitive strategies, fleet expansion trends, and service differentiation approaches adopted by leading players, enabling stakeholders to identify investment hotspots and craft informed, forward-looking market strategies.

Key Takeaways:
• Market estimates and forecasts spanning 10 years from 2025 to 2035.
• Annualized revenue analysis with regional and segment-level granularity.
• In-depth geographical insights supported by country-level assessments.
• Comprehensive competitive landscape profiling major market participants.
• Strategic evaluation of business models and future growth pathways.
• Balanced assessment of demand-side and supply-side market dynamics.

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