Advertising Agencies in Canada - Industry Market Research Report
Description
Advertising Agencies in Canada
Advertising agencies creates and disseminates advertising campaigns through channels such as radio, print and digital platforms. Over the five years to 2023, the industry has benefited from the growth of digital media, encouraging investment in online ads. Over time, target audiences have become much more fragmented, forcing companies to get creative, and paving the way for small niche firms to emerge. When consumer spending expanded during the period, businesses have invested in advertising to develop brand awareness and maintain a competitive advantage. A major disruption has been the COVID-19 pandemic, which contributed to a fall in revenue in 2020 as downstream demand contracted. Robust economic expansion during the following years bolstered industry performance, though inflation-adjusted growth has been poor due to continuing inflationary trends. Revenue has been declining an annualized 0.7% to $4.5 billion over the past five years, with industry revenue expected to remain flat over the current year as inflation and spending declines take effect.
Advertising agencies create advertising campaigns and place such advertising in periodicals and newspapers, on radio and TV or other media. Through in-house capabilities or subcontracting, advertising agencies provide a full range of services, including advice, creative services, account management, media planning and buying and production of advertising material.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Advertising agencies creates and disseminates advertising campaigns through channels such as radio, print and digital platforms. Over the five years to 2023, the industry has benefited from the growth of digital media, encouraging investment in online ads. Over time, target audiences have become much more fragmented, forcing companies to get creative, and paving the way for small niche firms to emerge. When consumer spending expanded during the period, businesses have invested in advertising to develop brand awareness and maintain a competitive advantage. A major disruption has been the COVID-19 pandemic, which contributed to a fall in revenue in 2020 as downstream demand contracted. Robust economic expansion during the following years bolstered industry performance, though inflation-adjusted growth has been poor due to continuing inflationary trends. Revenue has been declining an annualized 0.7% to $4.5 billion over the past five years, with industry revenue expected to remain flat over the current year as inflation and spending declines take effect.
Advertising agencies create advertising campaigns and place such advertising in periodicals and newspapers, on radio and TV or other media. Through in-house capabilities or subcontracting, advertising agencies provide a full range of services, including advice, creative services, account management, media planning and buying and production of advertising material.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
49 Pages
- TABLE OF CONTENTS
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
KEY STATISTICS
Industry Data
Annual Change
Key Ratios
JARGON & GLOSSARY
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
