Global Beauty Supplements Market Size study & Forecast, by Product Type (Vitamins, Minerals, Collagen, Amino Acids, Herbal Supplements), Form (Tablets, Capsules, Powders, Liquids, Gummies), Target Audience (Women, Men, Teenagers, Seniors), Distribution Ch

The Global Beauty Supplements Market is valued at approximately USD 6.97 billion in 2024 and is expected to grow at a compounded annual growth rate (CAGR) exceeding 9.12% during the forecast period from 2025 to 2035. Beauty supplements, once considered a niche indulgence, have rapidly evolved into mainstream wellness essentials driven by the global shift toward inside-out beauty and holistic self-care. These supplements, typically formulated with vitamins, collagen, minerals, and botanical extracts, are specifically designed to enhance skin radiance, strengthen hair and nails, delay signs of aging, and support overall skin health. The rising influence of social media, celebrity endorsements, and wellness-centric lifestyles has encouraged consumers—especially women and millennials—to embrace beauty-from-within regimes. The proliferation of e-commerce platforms and increasing disposable incomes have further catalyzed market expansion, making beauty supplements more accessible to a wider demographic across the globe.

Fueled by both aesthetic aspirations and health consciousness, the market’s trajectory has been accelerated by scientific advancements in nutraceutical formulations and clinical backing of efficacy claims. Collagen-based products have particularly gained momentum due to their anti-aging benefits and increasing consumer awareness regarding skin elasticity and hydration. According to industry sources, consumer preference is leaning heavily toward clean-label, organic, and sustainably-sourced ingredients, which has led manufacturers to reformulate their offerings to include plant-based alternatives and allergen-free options. Furthermore, innovations in supplement delivery formats—such as flavored powders, gummies, and liquid shots—are making daily consumption more appealing, thus driving repeat purchases and customer loyalty. Despite such upward momentum, challenges like regulatory scrutiny, product claims authenticity, and price sensitivity may act as potential bottlenecks.

Regionally, North America is poised to retain dominance in the global beauty supplements space in 2025, bolstered by its well-established wellness culture, higher per capita spending on beauty, and extensive product availability across physical and digital shelves. The U.S. alone hosts a flourishing landscape of both legacy brands and DTC startups that are tapping into consumer demand for preventive and personalized beauty solutions. Meanwhile, Asia Pacific is expected to witness the fastest CAGR over the forecast period. Countries such as South Korea, China, and Japan are spearheading the growth due to their longstanding beauty traditions, advanced cosmetic industries, and rising consumer inclination toward functional foods. Europe also continues to be a lucrative region, where stringent quality standards and demand for ethically-produced supplements are driving innovation and premiumization of offerings.

Major market players included in this report are:
• BASF SE
• Amway Corp.
• The Himalaya Drug Company
• HUM Nutrition Inc.
• Nestlé Health Science
• Nature’s Bounty Co.
• Garden of Life
• The Beauty Chef
• Olly Public Benefit Corporation
• Herbalife Nutrition Ltd.
• Vitabiotics Ltd
• Unilever PLC
• Nature’s Way Products, LLC
• Vital Proteins LLC
• GNC Holdings LLC

Global Beauty Supplements Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025-2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa



The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Product Type:
• Vitamins
• Minerals
• Collagen
• Amino Acids
• Herbal Supplements

By Form:
• Tablets
• Capsules
• Powders
• Liquids
• Gummies

By Target Audience:
• Women
• Men
• Teenagers
• Seniors

By Distribution Channel:
• Online Retail
• Hypermarkets
• Health Stores
• Pharmacies

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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