Global Augmented and Virtual Reality in Education Market Size study & Forecast, by Offering Type (Software, Hardware, Services), Device Type, Deployment (On-Premise, Cloud), Application, End User (Academic Institutions, Corporates) and Regional Forecasts

The Global Augmented and Virtual Reality in Education Market is valued approximately at USD 4.92 billion in 2024 and is anticipated to grow with a CAGR of more than 29.60% over the forecast period 2025-2035. Augmented Reality (AR) and Virtual Reality (VR) in education are redefining traditional learning environments by offering immersive, interactive, and highly personalized experiences. These technologies bridge the gap between theoretical knowledge and practical application, allowing students and professionals to engage with content in ways that significantly enhance retention and comprehension. The market is primarily driven by the growing emphasis on experiential learning, increasing digital adoption in academic institutions, and the rising demand for corporate training solutions tailored to evolving workplace needs. Investments from governments and edtech firms worldwide are further accelerating the penetration of AR/VR solutions into classrooms and training facilities.

The rising proliferation of connected devices and the expansion of digital infrastructure have created fertile ground for AR and VR adoption in education. Cloud-based platforms now allow educators and organizations to scale immersive content delivery without heavy upfront infrastructure costs. Additionally, the COVID-19 pandemic acted as a catalyst for remote and hybrid education models, compelling institutions to embrace immersive tools to replicate the effectiveness of in-person instruction. While high deployment costs and the need for specialized hardware pose challenges, ongoing innovation in lightweight devices and software-as-a-service models are mitigating these barriers. Collectively, these forces are positioning AR and VR as central pillars of the next generation of education.

The detailed segments and sub-segments included in the report are:

By Offering Type:
• Software
• Hardware
• Services

By Device Type:
• (Various device categories as defined in market scope)

By Deployment:
• On-Premise
• Cloud

By Application:
• (Various educational applications as defined in market scope)

By End User:
• Academic Institutions
• Corporates

By Region:

North America
• U.S.
• Canada

Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE

Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC

Latin America
• Brazil
• Mexico

Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

When segmented by offering type, software solutions are expected to dominate the market throughout the forecast period. These platforms form the backbone of immersive learning by enabling the creation, customization, and management of virtual environments and augmented experiences. The increasing use of simulation-based learning in subjects such as medical sciences, engineering, and corporate training ensures that software remains the largest contributor to market share. Meanwhile, hardware—particularly head-mounted displays and AR glasses—represents a fast-evolving category, attracting continuous innovation and investment.

From a revenue perspective, hardware currently leads the market, as the widespread adoption of VR headsets, AR glasses, and supporting devices drives significant upfront spending. While software and services are projected to grow rapidly due to their scalability and recurring subscription models, hardware continues to account for the lion’s share of revenues owing to its indispensable role in delivering immersive experiences. With ongoing advancements in affordability and ergonomics, hardware solutions are expected to remain at the forefront of revenue generation, even as software emerges as the key growth driver.

The key regions considered for the Global Augmented and Virtual Reality in Education Market study include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America dominated the market in 2025, holding the largest market share, driven by advanced technological infrastructure, high education budgets, and strong partnerships between edtech companies and academic institutions. Europe follows closely, supported by government-led digital transformation initiatives in education and rising adoption of immersive tools in vocational training. Asia Pacific, however, is projected to be the fastest-growing region during the forecast period, fueled by large student populations, rapid urbanization, and increasing investments in digital learning ecosystems in countries like China and India. Meanwhile, Latin America and the Middle East & Africa are emerging markets with significant potential, driven by expanding access to mobile learning and rising government focus on digital education.

Major market players included in this report are:
• Microsoft Corporation
• Google LLC
• Facebook Technologies, LLC (Meta Platforms Inc.)
• HTC Corporation
• Samsung Electronics Co., Ltd.
• Lenovo Group Limited
• Sony Group Corporation
• Pearson PLC
• ZSpace, Inc.
• Magic Leap, Inc.
• EON Reality, Inc.
• ClassVR (Avantis Systems Ltd.)
• Panoform
• Seabery Augmented Technology S.L.
• Barco N.V.

Global Augmented and Virtual Reality in Education Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional-level analysis for each market segment.
• Detailed analysis of the geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of the competitive structure of the market.
• Demand side and supply side analysis of the market.

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