Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching!
To help suppliers better understand loyalty and switching for real-time PCR (qPCR) reagents and develop strategies to retain current customers while winning over new customers, we designed a study that asked 282 global life scientists about their usage of qPCR reagents, usage and perceptions of qPCR reagents suppliers, loyalty to suppliers, and drivers of switching suppliers. The outcome is our newest report, 2025 Customer Loyalty and Switching: Real-Time PCR Reagents.
This report examines some of the most important elements of loyalty and switching, including transactional behaviors like purchase consideration, repurchase likelihood, and likelihood to promote, as well as feelings of loyalty and related emotions that represent a higher and deeper level of loyalty.
Specific analyses in the report include:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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