The Home and Small Business Security System Market – 15th Edition

Security systems for homes and small businesses can be categorised into self-monitored andprofessionally monitored systems. Self-monitored systems utilise cloud-based backends toprovide real-time alerts directly to the property owner via push notifications, SMS or email,allowing for immediate remote assessment through a smartphone app. A professionallymonitored security system is linked to a 24/7 Alarm Receiving Centre (ARC). When the systemis activated, the ARC verifies the alert and initiates a rapid response, which can includedispatching a security patrol and alerting emergency services. Traditional home security systemsinclude professional alarm monitoring as standard. DIY home security systems primarily rely onself-monitoring, although professional alarm monitoring is often offered as an optional addedservice.

The North American market for home and small business security systems is almost twice thesize of the European market. There were an estimated 37.2 million active monitored alarmsystems in the US and Canada at the end of 2024. The overall penetration rate among the around 156 million households and small business premises in North America was 23.9 percent.Growing at a CAGR of 3.5 percent, the number of monitored alarms in North America is estimatedto reach 44.1 million in 2029.

In the EU27+3, there were about 19.6 million active monitored alarm systems at the end of 2024.This corresponds to an overall penetration rate of 7.9 percent among the around 250 millionhouseholds and small businesses in Europe. The market data thus indicate a significant growthpotential for alarm systems in Europe, especially in the residential segment where the currentpenetration is only 6.5 percent. However, growth in the European market is forecasted to varyconsiderably from country to country in the next few years. Countries with an already establishedhome security industry and with relatively high penetration rates, including countries such asSpain, France and Sweden, are anticipated to continue to grow faster than the Europeanaverage. Other markets in Europe will show less growth due to high market fragmentation andfewer specialist alarm service companies that actively market solutions. The number ofmonitored home and small business alarms in Europe is estimated to grow at a CAGR of 4.6percent, to reach 24.5 million alarm systems in 2029. In both Europe and North America,interactive security services and smart home products are key growth drivers in the homesecurity market.

The traditional home and small business security systems market in Europe and North Americais served by specialist home security companies such as ADT, Verisure, Brinks Home(Monitronics) and Sector Alarm; large security service companies such as Prosegur, Securitasand G4S (Allied Universal); telecommunications and cable television companies such asComcast, Telus, Telefónica and Rogers; as well as banking groups and insurance companiessuch as Crédit Mutuel, Crédit Agricole and Groupe IMA. Providers of DIY home security systemsinclude SimpliSafe, Frontpoint, Ring (Amazon), Yale (Assa Abloy), Arlo Technologies, Ooma,Abode Systems (Nice Group), Somfy, Netatmo (Legrand), Signify, ABUS, Bosch, ERA HomeSecurity (Quanex Building Products) and Wyze Labs.

ADT is the leading provider of professionally monitored alarm systems in North America with 6.4million home and small business customers at the end of 2024. In North America, ADT is followedby Vivint, SimpliSafe, Comcast, Telus and Brinks Home (Monitronics), all with between 0.8 millionand 2.2 million monitored alarm system customers each at the end of 2024. In the US andCanada, only a few market players offer services nationwide and there are many small homesecurity providers with strong local presence. In Europe, Verisure is the clear market leader withover 5.6 million home and small business customers at the end of 2024. The company is activein 13 European countries and five countries in South America. Verisure has a particularly strongposition in Spain, France and the Nordic countries. Other leading players in Europe areProsegur, EPS (Crédit Mutuel) and Sector Alarm.