Power-sports Batteries Market, By Discharge Type, By Voltage Range, By Battery Chemistry, By Application, By Capacity Range, By End-Users, By Country, and By Region – Global Industry Analysis, Market Size, Market Share & Forecast from 2025-2032

REPORT HIGHLIGHT

Power-sports Batteries Market size was valued at US$ 8,456.67 Million in 2024, expanding at a CAGR of 3.5% from 2025 to 2032.
Power-sports batteries power outdoor adventure vehicles like UTVs, ATVs, snow bikes, motorcycles, and personal watercraft. These batteries are known for their durability and high performance, and they come in a variety of types and capacities to meet the needs of different vehicles. Growing participation in recreational and adventure sports, combined with increased urbanization, is driving market growth. However, the market faces a barrier in the form of higher upfront costs for advanced lithium-based batteries, which may limit adoption in price-sensitive markets. Despite this challenge, the rapid electrification of power-sports vehicles presents new opportunities, encouraging manufacturers to develop lightweight, long-lasting battery systems. The shift toward maintenance-free, high-energy-density lithium batteries is a significant market trend, driven by demand for longer ride times, improved safety, and enhanced performance in modern power-sports applications.

Power-sports Batteries Market- Market Dynamics

Increasing Demand for Recreational Activities Fuels Market Growth
The Power Sports Batteries Market is expanding rapidly due to the increased popularity of recreational activities such as off-roading, snowmobiling, and personal watercraft use. As consumer participation in outdoor adventure activities grows, the need for dependable, high-performance batteries becomes critical. The market has grown at an estimated annual rate of 5%, driven by increased sales and usage of ATVs, UTVs, motorcycles, and snowmobiles. According to the United States Department of Transportation and industry associations, over 1.6 million ATVs and UTVs were registered in North America in 2023, while snowmobile registrations in Canada surpassed 600,000 vehicles. Global motorcycle ownership is also steadily increasing, with annual growth rates ranging from 4% to 4.3%, particularly in recreational segments. Furthermore, Google Trends shows a 65% increase in searches for adventure motorcycling and off-road trails from 2020 to 2024, indicating rising consumer interest and reinforcing demand for long-lasting power sports batteries.

Power-sports Batteries Market- Segmentation Analysis:

The Global Power-sports Batteries Market is segmented on the basis of Discharge Type, Voltage Range, Battery Chemistry, Application, Capacity Range, End-Users, and Region.
In terms of Battery Chemistry, Lithium-ion batteries continue to outperform traditional alternatives due to their lightweight design, higher energy density, and longer cycle life, making them the preferred choice for modern powersports vehicles. While lead-acid batteries have long been the market leader, advances in lithium-ion technology are rapidly shifting consumer preferences to high-performance, maintenance-free options. The rising demand for efficient and long-lasting power sources in recreational vehicles, motorcycles, and off-road equipment hastens this transition. At the same time, manufacturers are improving lead-acid battery durability and lowering costs, keeping them appealing to budget-conscious buyers. According to analysis of vehicle registration databases and emissions reports, lithium-ion battery adoption in the powersports sector increased by 37% between 2020 and 2024, owing to a significant drop in lithium-ion cell costs to USD 112/kWh in 2024, down from more than $400 in 2013. According to industry surveys, more than 60% of new motorcycle buyers prefer models with factory-installed lithium-ion batteries due to performance and reliability benefits.
Based on Application, Motorcycles command the power-sports battery market due to their widespread global use and growing integration into recreational and adventure activities. The growing popularity of electric and high-performance motorcycles is driving demand for advanced battery technologies that provide longer lifespans, faster charging, and greater reliability. This shift is driving manufacturers to develop lightweight, long-lasting, and environmentally friendly battery solutions that improve rider safety and vehicle efficiency. In June 2023, Braille Battery Inc. announced an expansion of its Made in USA power-sports battery lineup, including higher-capacity lithium models and ultra-high-cranking batteries for its Motorcycle V-Twin series, ATV/UTV models, and personal watercraft. This development demonstrates how manufacturers actively respond to changing consumer expectations in the motorcycle segment.

Power-sports Batteries Market- Geographical Insights

The North American Powersports Batteries Market has emerged as a significant and growing market as a result of widespread adoption in automotive, recreational, and industrial applications. Strong infrastructure, high consumer demand, and technological advancements in battery performance and safety are driving market leadership. Continued investment in electric vehicles, recreational vehicles, and energy storage solutions strengthens North America's position as the largest and most influential regional market. Green Li-ion has launched North America's first commercial plant to recycle unsorted Li-ion battery waste into high-purity, battery-grade materials, cutting emissions by up to 90%. The Atoka facility can produce 2 metric tons of precursor cathode material per day, enough to power 72,000 smartphone batteries, and it plans to quadruple capacity within a year.

China Power-sports Batteries Market- Country Insights

The US dominates the power sports batteries market due to its large consumer base, well-established recreational vehicle culture, and extensive off-road and touring infrastructure. The country is both a major manufacturing hub and a popular market for motorcycles, ATVs, side-by-sides, personal watercraft, and snowmobiles. The United States also leads in aftermarket customization, motorsports events, and B2B utility vehicle usage in industries including agriculture, forestry, and defense.
Leading manufacturers, including Polaris, Harley-Davidson, and BRP in the US, continue to innovate with electric mobility platforms, performance upgrades, and digitally connected riding experiences. For example, in April 2025, Polaris expanded its electric RANGER UTV production in Alabama, introducing a new platform aimed at both recreational and commercial users, featuring increased battery range, modular cargo options, and real-time diagnostics.
Power-sports Batteries Market- Competitive Landscape:

The Power Sports Batteries Market is currently characterised by a dynamic competitive landscape, owing to rising demand for high-performance batteries in recreational vehicles, motorcycles, and all-terrain vehicles. Key players are actively pursuing strategies that promote innovation, sustainability, and regional expansion. Companies like Exide Technologies, CLARIOS LLC, and Poweroad Xiamen Renewable Energy Technology Co. Ltd are leading the way, leveraging their technological expertise and established market presence to improve their competitive position. Their collective focus on product development and strategic partnerships appears to be creating a strong environment in which differentiation is increasingly based on technological advancements rather than price.

Recent Developments:

In August 2025, Exide Technologies (US) announced a collaboration with a leading electric vehicle manufacturer to develop advanced lithium-ion batteries specifically designed for power sports applications. This strategic move is expected to improve Exide's product offerings and position the company as a key player in the growing electric power sports segment, reflecting a larger industry trend toward electrification and sustainability.
In September 2025, Yuasa Battery (JP) introduced a new line of maintenance-free batteries intended specifically for high-performance motorcycles. This initiative not only demonstrates Yuasa's commitment to innovation but also seeks to increase its share of the premium segment, where performance and dependability are critical. The introduction of these batteries may give Yuasa a competitive advantage in a market that values advanced technology.

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

GLOBAL POWER-SPORTS BATTERIES MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS

The NOCO Co
Braille Energy Systems Inc.
BS Battery
Robert Bosch GmbH
Scorpion Battery Inc.
Discover Battery
East Penn Manufacturing Co. Inc
Interstate Batteries Inc.
Johnson Controls International Plc
PAM Vilicar doo
Power Sonic Corp.
EnerSys
Exide Industries Ltd.
Fullriver Battery
GS Yuasa International Ltd
CLARIOS LLC
Poweroad Xiamen Renewable Energy Technology Co. Ltd
Renegade Battery
Skyrich Powersport Batteries
Super B Lithium Power B.V.
Others

GLOBAL POWER-SPORTS BATTERIES MARKET, BY DISCHARGE TYPE- MARKET ANALYSIS, 2019 - 2032

Standard Discharge
Ultra High Discharge
Deep Cycle

GLOBAL POWER-SPORTS BATTERIES MARKET, BY VOLTAGE RANGE- MARKET ANALYSIS, 2019 - 2032

6 Volt
48 Volt
24 Volt
36 Volt
12 Volt
Others

GLOBAL POWER-SPORTS BATTERIES MARKET, BY BATTERY CHEMISTRY- MARKET ANALYSIS, 2019 - 2032

Lead-Acid Batteries
Nickel-Metal Hydride Batteries
Lithium-Ion Batteries
AGM (Absorbent Glass Mat) Batteries

GLOBAL POWER-SPORTS BATTERIES MARKET, BY APPLICATION- MARKET ANALYSIS, 2019 - 2032

Motorcycles
Snowmobiles
ATVs (All-Terrain Vehicles)
Personal Watercraft

GLOBAL POWER-SPORTS BATTERIES MARKET, BY CAPACITY RANGE- MARKET ANALYSIS, 2019 - 2032

>45 Ah
20 Ah
20 Ah - 45 Ah

GLOBAL POWER-SPORTS BATTERIES MARKET, BY END-USERS- MARKET ANALYSIS, 2019 - 2032

Individual Consumers
OEMs (Original Equipment Manufacturers)
Commercial Operators

GLOBAL POWER-SPORTS BATTERIES MARKET, BY REGION- MARKET ANALYSIS, 2019 - 2032

North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Sweden
Russia
Poland
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Australia
Indonesia
Thailand
Philippines
Rest of APAC
Latin America
Brazil
Mexico
Argentina
Colombia
Rest of LATAM
The Middle East and Africa
Saudi Arabia
UAE
Israel
Turkey
Algeria
Egypt
Rest of MEA Show more