Personalized Nutrition Platform Market, By Offering, By Delivery Model, By Application, By End-use, By Country, and By Region – Global Industry Analysis, Market Size, Market Share & Forecast from 2025-2032

REPORT HIGHLIGHT

The Personalized Nutrition Platform Market size was valued at US$950.67 Million in 2024, expanding at a CAGR of 8.85% from 2025 to 2032.

The Personalized Nutrition Platform market is experiencing steady global growth, driven by increasing consumer awareness of health, wellness, and preventive nutrition. Advances in digital health technologies, artificial intelligence, and data analytics are enabling nutrition platforms to deliver customized dietary recommendations based on individual health data, lifestyle patterns, genetics, and microbiome insights. Rising prevalence of lifestyle-related disorders such as obesity, diabetes, and cardiovascular diseases is encouraging consumers to adopt personalized nutrition solutions for better health management. Additionally, the integration of mobile applications, wearable devices, and digital health records is enhancing user engagement and enabling real-time dietary monitoring. Growing demand for preventive healthcare, coupled with increasing adoption of subscription-based digital nutrition services, is further supporting market expansion across developed and emerging regions.

Personalized Nutrition Platform Market- Market Dynamics
Rising demand for preventive and personalized healthcare solutions

The growing focus on preventive healthcare and individualized wellness is a major driver of the Personalized Nutrition Platform market. Consumers are increasingly seeking tailored dietary solutions that align with their specific health goals, medical conditions, and lifestyle preferences. The availability of advanced analytics and AI-driven recommendation engines allows nutrition platforms to analyze large volumes of personal health data and deliver actionable nutritional guidance. For instance, in September 2025, Myoform officially launched its personalized nutrition platform after extensive beta testing, offering genetically tailored supplement formulations using whole genome sequencing, AI-driven analysis, and biometric profiling. This development highlights how advanced technologies are being adopted to deliver highly individualized nutrition solutions, reinforcing market growth

.Personalized Nutrition Platform Market- Segmentation Analysis:

The Global Personalized Nutrition Platform Market is segmented on the basis of Offering, Delivery Model, Application, End-use, and Region.

Based on Offering, the market is categorized into Software Platforms and Services. Software platforms hold a significant share as they enable personalized dietary recommendations through data analytics and AI-driven engines, while services support consultation, implementation, and ongoing user engagement.

Based on Delivery Model, the market is categorized into Mobile Applications, Web-Based Platforms, and Integrated Healthcare Systems. Mobile applications dominate the segment due to high smartphone penetration and ease of access, enabling real-time nutrition tracking and continuous user interaction.

Based on Application, the market is categorized into General Wellness, Disease Management, Sports Nutrition, Weight Management, and Others. Weight management and disease management applications are witnessing strong adoption as consumers increasingly use personalized nutrition to address specific health conditions and lifestyle goals.

Based on End-use, the market is categorized into Individual Consumers, Healthcare Providers, Fitness Centers, and Corporate Wellness Programs. Individual consumers lead the segment, driven by rising awareness of personalized health solutions and the growing preference for self-managed wellness platforms.

Personalized Nutrition Platform Market- Geographical Insights

The Geographical Insights Personalized Nutrition Platform Market is characterized by a significant dominance of North America, attributed to its advanced healthcare infrastructure and a rising focus on personalized healthcare solutions. The region's robust technological advancements and high consumer awareness regarding nutrition are pivotal in driving market growth. Following North America, Europe holds a prominent position, fueled by increasing health-conscious trends and government initiatives promoting nutritional awareness. The Asia Pacific region is emerging rapidly, supported by a growing middle class and changing dietary preferences, while the Middle East and Africa are gradually adopting personalized nutrition due to rising disposable incomes and health issues. Overall, the global market reflects a shift towards tailored nutritional solutions, emphasizing regional differences in consumer behavior and healthcare accessibility. This trend indicates a future where personalized nutrition becomes integral to health management across diverse geographic landscapes.

Personalized Nutrition Platform Market- Country Insights

The Personalized Nutrition Platform Market is predominantly led by the United States, thanks to its well-established healthcare system and a high demand for customized nutritional solutions. The country benefits from extensive investments in technology and research, fostering innovations that cater to individual dietary needs. A growing awareness of health and wellness among consumers further propels market growth. Following the U.S., countries like Canada and the United Kingdom are also significant players, with increasing adoption of personalized nutrition programs driven by rising health consciousness. Germany and France in Europe exhibit strong market potential due to their robust health sectors and innovative startups focusing on personalized solutions. In Asia, countries like China and India are gradually gaining traction, influenced by a burgeoning middle class and changing dietary habits. Overall, the landscape is evolving, reflecting a global shift towards tailored nutrition as consumers seek better health outcomes.

Personalized Nutrition Platform Market- Competitive Landscape:

The Competitive Landscape of the Personalized Nutrition Platform Market is marked by the presence of key players such as Nutrigenomix, Habit, DNAfit, Viome, Everlywell, Plexus, Personalized Nutrition Company, Garden of Life, Sun Basket, and Persona. These companies continuously innovate through strategic partnerships, material breakthroughs, and advanced manufacturing techniques, allowing them to stay ahead in a rapidly evolving market. Their diverse offerings include personalized supplements, meal plans, and genetic testing services, catering to an increasingly health-conscious consumer base. Many of these firms leverage cutting-edge technology and data analytics to provide tailored nutritional advice, enhancing customer engagement and satisfaction. As competition intensifies, companies are focusing on expanding their product lines and entering new markets to capture a larger share, for instance, May 2025 Zinzino announced its expansion into China through a cross-border social e-commerce model, aiming to capitalize on the country’s rapidly growing personalized nutrition and dietary supplements market. Ultimately, the ongoing commitment to innovation and consumer-centric solutions will define the future of the personalized nutrition landscape.

Recent Developments:.
On October 2025 Omada Health launched Meal Map, an AI-powered nutrient categorization tool designed to improve member engagement and enhance meal tracking within cardio metabolic care programs.
On July 2025 The UK government launched the Good Food Cycle, a comprehensive food strategy focused on building a healthier, more sustainable, and resilient food system. The initiative aims to support economic growth, improve public health outcomes, and strengthen national food security.

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

GLOBAL PERSONALIZED NUTRITION PLATFORM MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS

Nestlé Health Science
Herbalife Nutrition
DNAfit
Habit
Nutrigenomix
Care/of
Persona Nutrition
InsideTracker
BASF SE
Wellness Coaches
Others

GLOBAL PERSONALIZED NUTRITION PLATFORM MARKET, BY OFFERING - MARKET ANALYSIS, 2019 - 2032

Software Platforms
Services

GLOBAL PERSONALIZED NUTRITION PLATFORM MARKET, BY DELIVERY MODEL - MARKET ANALYSIS, 2019 - 2032

Mobile Applications
Web-Based Platforms
Integrated Healthcare Systems
Others

GLOBAL PERSONALIZED NUTRITION PLATFORM MARKET, BY APPLICATION - MARKET ANALYSIS, 2019 - 2032

General Wellness
Disease Management
Sports Nutrition
Weight Management
Others

GLOBAL PERSONALIZED NUTRITION PLATFORM MARKET, BY END USE - MARKET ANALYSIS, 2019 - 2032

Individual Consumers
Healthcare Providers
Fitness Centers
Corporate Wellness Programs
Others

GLOBAL PERSONALIZED NUTRITION PLATFORM MARKET, BY REGION- MARKET ANALYSIS, 2019 - 2032

North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Sweden
Russia
Poland
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Australia
Indonesia
Thailand
Philippines
Rest of APAC
Latin America
Brazil
Mexico
Argentina
Colombia
Rest of LATAM
The Middle East and Africa
Saudi Arabia
UAE
Israel
Turkey
Algeria
Egypt
Rest of MEA Show more