Insomnia Supplements Market, By Dosage Form, By Source, By Product, By Distribution Channel, By Country, and By Region – Global Industry Analysis, Market Size, Market Share & Forecast from 2025-2032

REPORT HIGHLIGHT

Insomnia Supplements Market size was valued at US$ 4,356.98 Million in 2024, expanding at a CAGR of 13.2% from 2025 to 2032.
Insomnia supplements are over-the-counter products that help people fall asleep faster, stay asleep longer, and sleep better overall. They usually contain ingredients like melatonin, magnesium, herbal extracts, amino acids, or cannabinoids, which promote relaxation and regulate sleep cycles. These supplements provide a non-prescription alternative for people looking for natural or gentle support for occasional or chronic sleep problems. Rising stress levels and a growing preference for natural sleep aids are driving the Insomnia Supplements market. A key trend is the use of multifunctional formulas that combine melatonin with botanicals to increase efficacy. However, inconsistent regulatory oversight and concerns about product quality continue to limit market growth. Despite this, growing e-commerce distribution and demand for personalized sleep solutions offer significant opportunities for brands to innovate and reach a larger consumer base.

Insomnia Supplements Market- Market Dynamics

Rising Prevalence of Chronic Diseases to Drive Market Growth
The rising prevalence of chronic diseases is expected to drive future growth in the insomnia supplements market. Chronic disease is a type of illness that lasts three months or longer and can deteriorate over time. Individuals with chronic diseases, such as cardiovascular disorders, diabetes, and chronic pain conditions, frequently have insomnia or other sleep-related problems as a comorbidity. This increased prevalence creates a demand for effective insomnia treatments and management strategies, which drives the market for sleep disorder-related products and services. According to the National Centre for Biotechnology Information (NCBI), a US-based National Library of Medicine, there will be 142.66 million people living with chronic diseases by 2050, up from 71.522 million in 2020. As a result, the rising prevalence of chronic diseases fuels the growth of the insomnia supplements industry.

Insomnia Supplements Market- Segmentation Analysis:

The Global Insomnia Supplements Market is segmented by Dosage Form, Source, Product, Distribution Channel and Region.
According to the product segment, Melatonin-based supplements are the most popular segment of the insomnia supplements market, driven by rising consumer demand for non-addictive sleep aids. Melatonin regulates circadian rhythms and affects mood-regulating neurotransmitters such as serotonin. This dual benefit, combined with its ability to induce sleep, makes it an appealing option for people experiencing anxiety-related sleep disturbances or general stress. Melatonin sales increased significantly at online pharmacies and e-commerce platforms, owing to the convenience of home delivery and growing health awareness. In January 2023, P&G Health launched Vicks ZzzQuil NATURA in India, a melatonin-infused gummy designed to help users fall asleep quickly without causing drowsiness the next day. The product also contains vitamin B6, which helps to reduce tiredness and fatigue, and it is infused with natural chamomile and lavender to promote relaxation. This launch addresses a significant need, as P&G Health discovered that only 15% of Indians get adequate sleep at night, with nearly 60% experiencing occasional sleeplessness.
By Dosage Form, Capsules are widely used in the insomnia supplement market, emerging as the largest segment due to their convenience, controlled dosage, and high consumer preference. Capsules are easier to swallow and disintegrate, allowing for faster absorption of active ingredients such as melatonin, valerian root, and L-theanine. This form factor also allows for precise formulation and controlled-release options, making it popular with manufacturers and users looking for dependable and consistent results. Additionally, capsules have longer shelf lives and are frequently free of added sugars or artificial flavors, which aligns with clean-label trends. In December 2024, Sleepinox.com launched a natural sleep supplement formulated with valerian root, borage, ashwagandha and magnesium glycinate. The product is available online in a bottle with 90 capsules and aims to promote restful, rejuvenating sleep.

Insomnia Supplements Market- Geographical Insights

North America is a significant revenue-generating region in the Insomnia Supplements (ED) drugs market, owing primarily to the high prevalence of sleep disorders and rising health awareness among its population. According to the National Council on Aging, 50 to 70 million people in the United States have chronic sleep disorders, with insomnia being the most common. This high demand has prompted businesses to innovate and broaden their product offerings to meet the needs of sleep-deprived customers. For instance, in May 2023, GNC introduced its Preventive Nutrition Sleep Support products, which focus on improving cognitive function, particularly sleep, focus, and stress. The growing emphasis on health and wellness, as well as the convenience of online pharmacies, helps to drive market growth in this region.

United States Insomnia Supplements Market- Country Insights

The United States is one of the largest and most dynamic markets for insomnia supplements, due to high stress levels, hectic lifestyles, and a growing awareness of sleep health. The strong consumer shift toward natural, non-prescription sleep aids such as melatonin, magnesium, and herbal blends is driving market growth. According to a recent survey conducted by the American Academy of Sleep Medicine, approximately 30% of adults in the United States report difficulty falling or staying asleep, 10% suffer from chronic insomnia, and 12% have been medically diagnosed with chronic insomnia. This widespread availability drives up demand for effective over-the-counter supplements, which is bolstered by strong online retail penetration and growing interest in personalized wellness products.

Insomnia Supplements Market- Competitive Landscape:

The competitive landscape of the insomnia supplements market is characterized by the presence of numerous players, ranging from multinational pharmaceutical corporations to small and medium-sized businesses specializing in natural and herbal products. The market is highly fragmented, with companies seeking a competitive advantage through product innovation, quality, and marketing strategies. The growing demand for natural and safe sleep aid products has resulted in a surge of new entrants and the introduction of novel formulations, escalating competition.

Recent Developments:

In October 2025, Slumber introduced its Pure Sleep fast-acting gummies, which contain 20 mg of CBN and Azuca's Time Infusion® technology for rapid onset in minutes. The company developed the formula to help customers fall asleep faster, stay asleep longer, and wake up feeling refreshed.
In August 2025, AG1 introduced AGZ, a melatonin-free drink mix containing Magtein, saffron, and L-theanine that promotes relaxation and restorative sleep. The product was launched to support evening routines and supplement AG1's morning formula with all-day wellness benefits.

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as following:

GLOBAL INSOMNIA SUPPLEMENTS MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS

Nature's Bounty
Nestlé
Zarbee’s Naturals
Olly
Herbalife Nutrition Ltd
Hims & Hers Health, Inc.
NOW Foods
Bayer
Herb Pharm
Natrol, LLC
Others

GLOBAL INSOMNIA SUPPLEMENTS MARKET, BY DOSAGE FORM- MARKET ANALYSIS, 2019 - 2032

Tablets
Liquid
Capsules
Powders
Others

GLOBAL INSOMNIA SUPPLEMENTS MARKET, BY SOURCE- MARKET ANALYSIS, 2019 - 2032

Natural
Synthetic

GLOBAL INSOMNIA SUPPLEMENTS MARKET, BY PRODUCT- MARKET ANALYSIS, 2019 - 2032

Minerals
Valerian root
Vitamin
Melatonin
Others

GLOBAL INSOMNIA SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL- MARKET ANALYSIS, 2019 - 2032

Hospital Pharmacies
Online Pharmacies
Retail Pharmacies
Specialty Stores

GLOBAL INSOMNIA SUPPLEMENTS MARKET, BY REGION- MARKET ANALYSIS, 2019 - 2032

North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Sweden
Russia
Poland
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Australia
Indonesia
Thailand
Philippines
Rest of APAC
Latin America
Brazil
Mexico
Argentina
Colombia
Rest of LATAM
The Middle East and Africa
Saudi Arabia
UAE
Israel
Turkey
Algeria
Egypt
Rest of MEA Show more