Digital Process Automation Market, By Component, By Deployment Type, By Organization Size, By Business Function, By End User, By Country, and By Region – Global Industry Analysis, Market Size, Market Share & Forecast from 2025-2032

REPORT HIGHLIGHT

Digital Process Automation Market size was valued at US$ 14,109.31 Million in 2024, expanding at a CAGR of 13.43% from 2025 to 2032.
The digital process automation (DPA) market is the market for the creation, adoption, and deployment of digital software and tools to automate, streamline, and optimize business processes in complex organizations. DPA uses advanced technology like low code development platforms, artificial intelligence, and cloud computing to automate steps across multiple applications, departments, and workflows with both systems and human touch involved. It is thought of as the evolution of conventional business process management (BPM), allowing organizations to automate manual work, enhance process efficiency, decrease errors, and enhance customers and employee’s experiences. With DPA, organizations can quickly respond to market shifts, attain cost reductions, ensure regulatory compliance, and propel digital change at scale.
Digital Process Automation Market- Market Dynamics

Expanding Use of Cloud-Based Platforms for Automation Deployment
The rapid shift towards cloud computing has had a substantial impact on how organizations roll out digital process automation (DPA) solutions. Cloud platforms provide flexibility, scalability, and reduced capital expenses when compared to the older on-premise systems. These advantages enable small, medium, and large businesses to automate processes without requiring large IT infrastructure investments.
Cloud DPA solutions also provide quicker deployment, effortless updates, and real-time collaboration among distributed teams particularly essential in hybrid and remote workspaces. Moreover, integration with other cloud services (e.g., CRM, ERP, analytics, AI/ML tools) allows for the enrichment of the automation ecosystem, making process orchestration smarter and more agile. According to a 2024 IDC report, over 60% of enterprises implementing DPA prefer cloud-native tools for faster scalability and better data accessibility. Vendors like Appian, Pegasystems, and Microsoft Power Automate continue to expand their cloud automation portfolios, making cloud the default foundation for enterprise-wide digital workflows.

For Instance,

In November 2024, Microsoft integrated Copilot and AI workflow agents into Power Automate and Microsoft 365 cloud solutions, automating simple tasks such as email summarization and calendar management. This technology enhanced productivity of users and decreased administrative burdens across Fortune 500 companies, driving Microsoft's cloud automation tools adoption at a faster pace
Digital Process Automation Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 13.43% over the forecast period (2025-2032)
Based on component segmentation, solution was predicted to show maximum market share in the year 2024
Based on deployment type segmentation, on cloud was the leading deployment type in 2024
Based on organization size segmentation, large enterprise was the leading organization size in 2024
Based on business function segmentation, sales process automation was the leading business function in 2024
Based on end user segmentation, BFSI was the leading end user in 2024
On the basis of region, North America was the leading revenue generator in 2024
Digital Process Automation Market- Segmentation Analysis:

The global digital process automation market is segmented on the basis of component, deployment type, organization size, business function, end user, and region.
The market is divided into two categories based on component: services and solution. The solution sector dominates the market. Its capability to automate complicated, cross functional business processes. These suites provide modular capabilities, AI embedding, and real-time analytics making them appealing to digitally transforming businesses. BFSI, telecom, and government sectors increasingly demand scalable DPA solutions that decrease operating expenses, promote compliance, and enhance process transparency. In addition, top vendors are continuously strengthening platform capabilities with cloud native architecture and low-code offerings, which supports the segment's dominance.
The market is divided into seven categories based on end user: BFSI, manufacturing, IT and telecommunication, aerospace and defense, healthcare, retail and consumer goods and other end users. The BFSI sector dominates the market and is likely to maintain its dominance during the forecast period. The industry's early adaption of smart automation for streamlining high volume, rule-based processes. DPA is being utilized by institutions to create superior customer experience through automated onboarding, real-time loan sanction, and chatbot enabled service delivery. In the face of mounting regulatory pressure and the necessity to have audit ready processes, banks are utilizing automation for compliance management, risk assessment, and fraud detection. Moreover, the trend towards mobile banking, online payments, and cloud-native infrastructure is driving financial institutions to adopt low-code DPA solutions, further positioning BFSI as the most pivotal end use segment for the market.
Digital Process Automation Market- Geographical Insights

North America dominates the global digital process automation market during the forecast period in 2024.
North America has the highest market share in the digital process automation (DPA) market based on early adoption of AI, analytics, and low-code platforms by enterprises. The region has highly advanced IT infrastructure as well as key vendors such as IBM, Appian, and Pegasystems. Financial institutions, government departments, and healthcare organizations are adopting DPA tools for process intelligence, regulatory compliance, and operational efficiency. Cloud-native adoption, digital customer experience focus, and expenditure on intelligent automation technologies all continue to uphold the leadership of the region.
Asia Pacific is estimated to register the highest CAGR in the digital process automation market during the forecast period in 2024.
Asia Pacific is fastest growing region in the DPA market, driven by surging digital transformation across industries like manufacturing, telecom, and retail. Initiatives by the government such as Digital India and the spread of 5G and cloud services have spurred adoption of automation in the emerging economies. Businesses are using DPA to minimize manual workload, enhance scalability, and accelerate service delivery. Younger digital labor, increasing demand for low-code solutions, and increasing SME engagement further reinforce regional growth, making APAC a high opportunity region for DPA vendors.
Digital Process Automation Market- Competitive Landscape:

The digital process automation (DPA) market is marked by intense competition, with established players like IBM, Appian, Pegasystems, Microsoft, Oracle, and Salesforce leading the charge. These players are adding AI, machine learning, and low-code or no-code development capabilities to their platforms to enable businesses to automate workflows, streamline operations, and enhance customer experience. Their products are becoming more cloud native and designed for scalable deployment in complicated IT environments, particularly in industries such as BFSI, telecom, government, and healthcare. Continuous platform enhancements, strategic purchases, and embedded RPA capabilities are some of the measures employed in order to stay competitive.
In similar, the market is witnessing the emergence of mid-range and specialist vendors like Kofax, Nintex, Bizagi, and Bonitasoft, which provide lightweight, industry focused automation platforms for emerging economies and SMEs. These players are taking advantage of demand for cost effective, lightweight tools that involve less coding and can be integrated with legacy systems. Also, hyperscaler partnerships such as those with AWS, Google Cloud, and Azure have become imperative to grow worldwide reach and provide flexible deployment models. As companies head towards hyper automation and smart decision making, vendors are competing more on speed to deployment, analytics depth, and integration ecosystems.

Recent Developments:

In March 2025, Appian launched Appian 25.1, bolstering its cloud-native platform with increased AI document processing, centralized KPI dashboards, and support for synchronizing up to 10 million records per data type. These capabilities enhance scalability and real-time process control for enterprise automation deployments
In June 2025, Pegasystems introduced its Agentic Process Fabric at PegaWorld 2025, a new orchestration layer that federates AI agents throughout workflows and across enterprise systems for end to end automation with governance, auditability, and process knowledge. The technology is an extension of Pega GenAI Blueprint and enhances control over agent driven workflows
In March 2025, IBM collaborated with NVIDIA to provide AI driven automation for IT network operations. Using watsonx integration and Juniper Mist AI, the move automates support workflows at scale in enterprises
In April 2025, Appian revealed deeper integration of generative AI and AI agents into business operations, showing noteworthy advances in process efficiency and automation orchestration in enterprise environments

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

GLOBAL DIGITAL PROCESS AUTOMATION MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS

Appia+F41n Corporation
Ayehu
Bizagi Group Limited
Blue-Infinity
Bonitasoft
Cognizant
Cortex
DST Systems Inc.
IBM Corporation
Infosys
Integrify
Mindtree
Newgen Software Technologies Ltd.
Nintex
OpenText Corporation
Oracle Corporation
Pegasystems Inc.
PMG.net
Software AG
TIBCO Software Inc.
Others

GLOBAL DIGITAL PROCESS AUTOMATION MARKET, BY COMPONENT- MARKET ANALYSIS, 2019 - 2032

Services
Solution

GLOBAL DIGITAL PROCESS AUTOMATION MARKET, BY DEPLOYMENT TYPE- MARKET ANALYSIS, 2019 - 2032

On Cloud
On Premises

GLOBAL DIGITAL PROCESS AUTOMATION MARKET, BY ORGANIZATION SIZE- MARKET ANALYSIS, 2019 - 2032

SMEs
Large Enterprise

GLOBAL DIGITAL PROCESS AUTOMATION MARKET, BY BUSINESS FUNCTION- MARKET ANALYSIS, 2019 - 2032

Claims Automation
Marketing Automation
Sales Process Automation
Supply Chain Automation

GLOBAL DIGITAL PROCESS AUTOMATION MARKET, BY END USER- MARKET ANALYSIS, 2019 - 2032

BFSI
Manufacturing
IT and Telecommunication
Aerospace and Defense
Healthcare
Retail and Consumer Goods
Other End Users

GLOBAL DIGITAL PROCESS AUTOMATION MARKET, BY REGION- MARKET ANALYSIS, 2019 - 2032

North America
U.S.
Canada
Europe
Germany
UK
France
Italy
Spain
The Netherlands
Sweden
Russia
Poland
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Australia
Indonesia
Thailand
Philippines
Rest of APAC
Latin America
Brazil
Mexico
Argentina
Colombia
Rest of LATAM
The Middle East and Africa
Saudi Arabia
UAE
Israel
Turkey
Algeria
Egypt
Rest of MEA Show more