Automotive NVH Materials Market, By Product Type, By End-Use, By Application, By Country, and By Region - Industry Analysis, Market Size, Market Share & Forecast from 2025-2032

REPORT HIGHLIGHT

Automotive NVH Materials Market size was valued at USD 10,209.32 Million in 2024, expanding to a CAGR of 5.90% from 2025 to 2032.

Automotive NVH Materials are materials used in vehicles to reduce Noise, Vibration, and Harshness (NVH). These materials are used to dampen, absorb, or isolate these unwanted effects and improve acoustic comfort, ride quality, and overall driving experience.

Automotive NVH Materials Market- Market Dynamics

Stringent regulations for noise pollution and growing demand for enhanced comfort & quality of ride are expected to propel market demand

The automotive NVH materials market is driven by the increasing consumer demand for quieter, smoother, and more comfortable vehicles. Consumers prefer high value on interior comfort, especially in mid- to high-end vehicle segments. Automakers are responding by integrating advanced NVH solutions that reduce road, wind, engine, and drivetrain noise. As expectations rise globally, even economy vehicles are now equipped with better NVH control systems to remain competitive. Continuous innovation in material science is driving the development of more effective and lighter NVH materials. Modern NVH materials must meet the dual demand of acoustic performance and weight reduction. Lightweight composites, viscoelastic materials, and nanomaterial-based insulators are gaining traction because they offer superior damping and sound absorption without compromising vehicle fuel efficiency.

Government regulations aimed at reducing noise pollution are encouraging automakers to invest in NVH materials. Various countries, particularly in Europe and North America, have enacted strict standards regarding acceptable levels of vehicle noise. These rules not only apply to passenger comfort but also to environmental noise pollution in urban areas. For example, the European Union has set specific decibel limits on vehicle noise under UNECE Regulation No. 51. Such legislation drives automakers to adopt high-performance acoustic barriers, damping sheets, and insulating foams. The aftermarket segment also contributes to the growth of the NVH materials market. Vehicle owners are increasingly turning to aftermarket solutions such as damping mats, floor insulators, and noise-canceling foam panels to upgrade the comfort level of their existing cars.

Automotive NVH Materials Market- Key Insights

As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 5.90% over the forecast period (2025-2032)
Based on Product Type segmentation, the foam laminates segment was predicted to show maximum market share in the year 2024, due to high demand for foam laminates in floor insulation.
Based on End-Use segmentation, the passenger cars segment was the leading End-Use segment in 2024, due to the high use of NVH materials in cars flooring and door materials.
Based on Application segmentation, the absorption segment was the leading Application segment in 2024, as growing importance of noise, harshness & vibration free comfort.
On the basis of the region, Asia Pacific was the leading revenue generator in 2024, owing to rapidly growing automotive industry across China, India, South Korea, etc.

Automotive NVH Materials Market- Segmentation Analysis:

The Global Automotive NVH Materials Market is segmented on the basis of Product Type, End-Use, Application, and Region.

The market is divided into six categories based on Product Type: metal laminates, foam laminates, film laminates, engineered resin, molded rubber, and others. The foam laminates segment dominates the market. The growing demand from roof lining, cushioning of commercial & passenger vehicles is boosting segment demand.

The market is divided into three categories based on End-Use: light commercial vehicles, passenger cars, and heavy commercial vehicles. The passenger cars segment is expected to hold the largest share as the rising demand for passenger cars owing to rising comfort & safety measures with government standards.

The market is divided into two categories based on Application: absorption and damping. The absorption segment holds the highest share of the Application segment. The increasing need for noise and friction reduction with quality standards is fueling absorption segment demand.

Automotive NVH Materials Market- Geographical Insights

Across the globe, the Automotive NVH Materials market is widespread in the regions of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Asia Pacific dominates the global automotive NVH materials market. Growth of EV and hybrid vehicle sectors, especially in China. Strong government regulations in Japan and South Korea on vehicle noise and emission levels are supporting regional growth. In North America, there is a high demand for premium SUVs and pickup trucks which require effective NVH damping. Latin America is also expected to grow at moderate rate during the forecast period. Rising automobile production and improving economic conditions are playing vital role in regional growth.

Automotive NVH Materials Market- Competitive Landscape:

The global automotive NVH materials market is moderately consolidated, with a mix of international companies, specialized material manufacturers, and regional players. Market players focus on product innovation, lightweighting, and EV adaptation. Leading players like 3M, BASF, and Covestro are setting the pace with new product launches and green solutions. At the same time, rising demand from emerging markets is expected to offer new opportunities for new & existing players. Companies engage in strategic initiatives like mergers & acquisition, new product launches, etc.

Recent Developments:

In May 2024, BASF announced a strategic partnership with 3B Fibreglass to enhance the sustainable production of its Ultramid polyamide, used in automotive NVH applications.
In 2024, FatMat Sound Control launched a new series of self-adhesive soundproofing mats for automotive interiors, increasing sound insulation by 20% over previous products.

SCOPE OF THE REPORT

The scope of this report covers the market by its major segments, which include as follows:

GLOBAL AUTOMOTIVE NVH MATERIALS MARKET KEY PLAYERS

BASF SE
3M Company
Henkel AG & Co. KGaA
Dow Inc.
Sumitomo Riko Company Limited
Covestro AG
Celanese Corporation
Huntsman Corporation
ElringKlinger AG
Morgan Advanced Materials plc
FatMat Sound Control
Sika AG
LORD Corporation
NVH Korea Inc.
Saint-Gobain Performance Plastics
Others

GLOBAL AUTOMOTIVE NVH MATERIALS MARKET, BY PRODUCT TYPE- MARKET ANALYSIS, 2019-2032

Metal laminates
Foam laminates
Film laminates
Engineered resin
Molded rubber
Others

GLOBAL AUTOMOTIVE NVH MATERIALS MARKET, BY END-USE- MARKET ANALYSIS, 2019-2032

Light commercial vehicles
Passenger cars
Heavy commercial vehicles

GLOBAL AUTOMOTIVE NVH MATERIALS MARKET, BY APPLICATION- MARKET ANALYSIS, 2019-2032

Absorption
Damping

GLOBAL AUTOMOTIVE NVH MATERIALS MARKET, BY REGION- MARKET ANALYSIS, 2019-2032

North America
The U.S.
Canada
Europe
Germany
France
Italy
Spain
United Kingdom
Russia
Netherlands
Sweden
Poland
Rest of Europe
Asia Pacific
India
China
South Korea
Japan
Australia
Thailand
Indonesia
Philippines
Rest of APAC
Latin America
Brazil
Mexico
Argentina
Colombia
Rest of LATAM
The Middle East and Africa
Saudi Arabia
UAE
Israel
Turkey
Algeria
Egypt
Rest of MEA Show more