
Toiletry Products Market
Description
The global toiletry products market was valued at $262.5 billion in 2023, and is projected to reach $543.1 billion by 2035, growing at a CAGR of 6.1% from 2024 to 2035.
Toiletry products include personal care items that are necessary for grooming and cleanliness. Toiletries that are frequently used include shaving creams, razors, toothpaste, deodorants, shampoos, conditioners, soaps, and skincare items including sunscreen and moisturizers. They also include hand sanitizers, body washes, perfumes, and feminine care items. Toiletry products come in several forms, including liquid, gel, and solid, to suit a range of requirements and tastes. Many firms now prioritize natural ingredients and eco-friendly packaging to keep up with environmental trends. Ensuring cleanliness, freshness, and confidence throughout the day, these goods are widely used in daily routines and are essential in homes, travel kits, and workplaces.
The market for toiletry products includes a broad variety of personal care products, such as toothpaste, shampoos, deodorants, soaps, and other things linked to cleanliness. Urbanization increased disposable incomes, and expanding consumer awareness of personal hygiene, especially in emerging nations—are the main drivers of this market. Furthermore, the increase in demand for natural and organic products has had a big impact on product innovation, with many businesses now providing chemical-free and environmentally friendly substitutes.
Product categories including skincare and haircare are popular because of their frequent use and the increased focus on appearance and grooming. Due to convenience and accessibility, supermarkets, hypermarkets, and online retail outlets have emerged as the main distribution channels. Since it provides a large selection of different products at reasonable prices, e-commerce has experienced strong growth, which has fueled industry expansion.
The Asia-Pacific region has a significant share of the global market because of its large population, growing middle class, and quick adoption of international brands. The demand for toiletries is rising exponentially in nations like China and India as people place a higher priority on hygiene and health. High living standards and premium product options continue to fuel demand in North America and Europe, which are still mature markets.
Procter & Gamble, Unilever, Colgate-Palmolive, and Johnson & Johnson are among the major companies in the toiletry goods market that keep investing in new product development, marketing plans, and sustainability projects to hold onto their market shares. As industry becomes more environmentally conscious, sustainable packaging and ethical sourcing are becoming more and more important. The market for toiletry products is therefore expected to increase steadily due to changing consumer preferences, improvements in product formulations, and the ongoing global expansion of distribution networks.
The toiletry products market is analyzed on the basis of product type, price point, distribution channel, and region. By product type, the market is divided into hair care products, skincare products, oral care products, bath & shower products, deodorants & antiperspirants, and others. By price point, the market is bifurcated into premium, medium, and economy. By distribution channel, the market is bifurcated into supermarkets/hypermarkets, specialty stores, pharmacy & drug stores, online retail, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and the rest of LAMEA).
The key players operating in the toiletry products market have adopted product launch and business expansion as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the Toiletry products market are L'Oreal, Unilever, Procter & Gamble (P&G), The Estee Lauder Companies Inc., Johnson & Johnson, Kao Corporation, Shiseido, Avon Products, Inc., Beiersdorf AG, and Colgate-Palmolive Co.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the toiletry products market analysis from 2023 to 2035 to identify the prevailing toiletry products market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the toiletry products market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global toiletry products market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
Hair Care Products
Skincare Products
Oral Care Products
Bath and Shower Products
Deodorants and Antiperspirants
Others
By Price Point
Premium
Medium
Economy
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Pharmacy and Drug Stores
Online Retail
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
South Africa,
Turkey
Saudi Arabia
Rest of LAMEA
Key Market Players
Kao Corporation
Avon Products, Inc
Beiersdorf AG
LOREAL S.A.
Shiseido Company, Limited
Johnson & Johnson
The Estee Lauder Companies Inc.
Unilever
Colgate Palmotive Company
Procter & GambleThe research methodology of the global market involves extensive primary and secondary research. Primary research includes about over 12 hours of interviews and discussion with a wide range of stakeholders, including upstream and downstream participants. The primary research typically is the bulk of our research efforts; however, coherently supported by extensive secondary research. Researchers have reviewed over 6,765 product literatures, industry releases, annual reports, and other such documents of key industry participants to obtain better market understanding and gain competitive intelligence. In addition, authentic industry journals, trade associations' releases,and government websites have also been reviewed for generating high-value industry insights.
Toiletry products include personal care items that are necessary for grooming and cleanliness. Toiletries that are frequently used include shaving creams, razors, toothpaste, deodorants, shampoos, conditioners, soaps, and skincare items including sunscreen and moisturizers. They also include hand sanitizers, body washes, perfumes, and feminine care items. Toiletry products come in several forms, including liquid, gel, and solid, to suit a range of requirements and tastes. Many firms now prioritize natural ingredients and eco-friendly packaging to keep up with environmental trends. Ensuring cleanliness, freshness, and confidence throughout the day, these goods are widely used in daily routines and are essential in homes, travel kits, and workplaces.
The market for toiletry products includes a broad variety of personal care products, such as toothpaste, shampoos, deodorants, soaps, and other things linked to cleanliness. Urbanization increased disposable incomes, and expanding consumer awareness of personal hygiene, especially in emerging nations—are the main drivers of this market. Furthermore, the increase in demand for natural and organic products has had a big impact on product innovation, with many businesses now providing chemical-free and environmentally friendly substitutes.
Product categories including skincare and haircare are popular because of their frequent use and the increased focus on appearance and grooming. Due to convenience and accessibility, supermarkets, hypermarkets, and online retail outlets have emerged as the main distribution channels. Since it provides a large selection of different products at reasonable prices, e-commerce has experienced strong growth, which has fueled industry expansion.
The Asia-Pacific region has a significant share of the global market because of its large population, growing middle class, and quick adoption of international brands. The demand for toiletries is rising exponentially in nations like China and India as people place a higher priority on hygiene and health. High living standards and premium product options continue to fuel demand in North America and Europe, which are still mature markets.
Procter & Gamble, Unilever, Colgate-Palmolive, and Johnson & Johnson are among the major companies in the toiletry goods market that keep investing in new product development, marketing plans, and sustainability projects to hold onto their market shares. As industry becomes more environmentally conscious, sustainable packaging and ethical sourcing are becoming more and more important. The market for toiletry products is therefore expected to increase steadily due to changing consumer preferences, improvements in product formulations, and the ongoing global expansion of distribution networks.
The toiletry products market is analyzed on the basis of product type, price point, distribution channel, and region. By product type, the market is divided into hair care products, skincare products, oral care products, bath & shower products, deodorants & antiperspirants, and others. By price point, the market is bifurcated into premium, medium, and economy. By distribution channel, the market is bifurcated into supermarkets/hypermarkets, specialty stores, pharmacy & drug stores, online retail, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia, and the rest of LAMEA).
The key players operating in the toiletry products market have adopted product launch and business expansion as their key strategies to expand their market share, increase profitability, and remain competitive in the market. The major players operating in the Toiletry products market are L'Oreal, Unilever, Procter & Gamble (P&G), The Estee Lauder Companies Inc., Johnson & Johnson, Kao Corporation, Shiseido, Avon Products, Inc., Beiersdorf AG, and Colgate-Palmolive Co.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the toiletry products market analysis from 2023 to 2035 to identify the prevailing toiletry products market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the toiletry products market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global toiletry products market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
Hair Care Products
Skincare Products
Oral Care Products
Bath and Shower Products
Deodorants and Antiperspirants
Others
By Price Point
Premium
Medium
Economy
By Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Pharmacy and Drug Stores
Online Retail
Others
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
South Africa,
Turkey
Saudi Arabia
Rest of LAMEA
Key Market Players
Kao Corporation
Avon Products, Inc
Beiersdorf AG
LOREAL S.A.
Shiseido Company, Limited
Johnson & Johnson
The Estee Lauder Companies Inc.
Unilever
Colgate Palmotive Company
Procter & GambleThe research methodology of the global market involves extensive primary and secondary research. Primary research includes about over 12 hours of interviews and discussion with a wide range of stakeholders, including upstream and downstream participants. The primary research typically is the bulk of our research efforts; however, coherently supported by extensive secondary research. Researchers have reviewed over 6,765 product literatures, industry releases, annual reports, and other such documents of key industry participants to obtain better market understanding and gain competitive intelligence. In addition, authentic industry journals, trade associations' releases,and government websites have also been reviewed for generating high-value industry insights.
Table of Contents
250 Pages
- CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
- CHAPTER 2: EXECUTIVE SUMMARY
- 2.1. CXO perspective
- CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter’s five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increasing Personal Hygiene Awareness
- 3.4.1.2. Urbanization and Lifestyle Changes
- 3.4.1.3. Product Innovations
- 3.4.2. Restraints
- 3.4.2.1. High Competition
- 3.4.2.2. Regulatory Challenges
- 3.4.3. Opportunities
- 3.4.3.1. Expansion in Emerging Markets
- 3.4.3.2. Technological Advancements
- CHAPTER 4: TOILETRY PRODUCTS MARKET, BY PRODUCT TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Hair Care Products
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Skincare Products
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Oral Care Products
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- 4.5. Bath and Shower Products
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
- 4.6. Deodorants and Antiperspirants
- 4.6.1. Key market trends, growth factors and opportunities
- 4.6.2. Market size and forecast, by region
- 4.6.3. Market share analysis by country
- 4.7. Others
- 4.7.1. Key market trends, growth factors and opportunities
- 4.7.2. Market size and forecast, by region
- 4.7.3. Market share analysis by country
- CHAPTER 5: TOILETRY PRODUCTS MARKET, BY PRICE POINT
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Premium
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Medium
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Economy
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- CHAPTER 6: TOILETRY PRODUCTS MARKET, BY DISTRIBUTION CHANNEL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Supermarkets/Hypermarkets
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Specialty Stores
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Pharmacy and Drug Stores
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. Online Retail
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
- 6.6. Others
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country
- CHAPTER 7: TOILETRY PRODUCTS MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Product Type
- 7.2.3. Market size and forecast, by Price Point
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Market size and forecast, by Product Type
- 7.2.5.1.2. Market size and forecast, by Price Point
- 7.2.5.1.3. Market size and forecast, by Distribution Channel
- 7.2.5.2. Canada
- 7.2.5.2.1. Market size and forecast, by Product Type
- 7.2.5.2.2. Market size and forecast, by Price Point
- 7.2.5.2.3. Market size and forecast, by Distribution Channel
- 7.2.5.3. Mexico
- 7.2.5.3.1. Market size and forecast, by Product Type
- 7.2.5.3.2. Market size and forecast, by Price Point
- 7.2.5.3.3. Market size and forecast, by Distribution Channel
- 7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Product Type
- 7.3.3. Market size and forecast, by Price Point
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. UK
- 7.3.5.1.1. Market size and forecast, by Product Type
- 7.3.5.1.2. Market size and forecast, by Price Point
- 7.3.5.1.3. Market size and forecast, by Distribution Channel
- 7.3.5.2. Germany
- 7.3.5.2.1. Market size and forecast, by Product Type
- 7.3.5.2.2. Market size and forecast, by Price Point
- 7.3.5.2.3. Market size and forecast, by Distribution Channel
- 7.3.5.3. France
- 7.3.5.3.1. Market size and forecast, by Product Type
- 7.3.5.3.2. Market size and forecast, by Price Point
- 7.3.5.3.3. Market size and forecast, by Distribution Channel
- 7.3.5.4. Russia
- 7.3.5.4.1. Market size and forecast, by Product Type
- 7.3.5.4.2. Market size and forecast, by Price Point
- 7.3.5.4.3. Market size and forecast, by Distribution Channel
- 7.3.5.5. Italy
- 7.3.5.5.1. Market size and forecast, by Product Type
- 7.3.5.5.2. Market size and forecast, by Price Point
- 7.3.5.5.3. Market size and forecast, by Distribution Channel
- 7.3.5.6. Spain
- 7.3.5.6.1. Market size and forecast, by Product Type
- 7.3.5.6.2. Market size and forecast, by Price Point
- 7.3.5.6.3. Market size and forecast, by Distribution Channel
- 7.3.5.7. Rest of Europe
- 7.3.5.7.1. Market size and forecast, by Product Type
- 7.3.5.7.2. Market size and forecast, by Price Point
- 7.3.5.7.3. Market size and forecast, by Distribution Channel
- 7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Product Type
- 7.4.3. Market size and forecast, by Price Point
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Market size and forecast, by Product Type
- 7.4.5.1.2. Market size and forecast, by Price Point
- 7.4.5.1.3. Market size and forecast, by Distribution Channel
- 7.4.5.2. Japan
- 7.4.5.2.1. Market size and forecast, by Product Type
- 7.4.5.2.2. Market size and forecast, by Price Point
- 7.4.5.2.3. Market size and forecast, by Distribution Channel
- 7.4.5.3. India
- 7.4.5.3.1. Market size and forecast, by Product Type
- 7.4.5.3.2. Market size and forecast, by Price Point
- 7.4.5.3.3. Market size and forecast, by Distribution Channel
- 7.4.5.4. Australia
- 7.4.5.4.1. Market size and forecast, by Product Type
- 7.4.5.4.2. Market size and forecast, by Price Point
- 7.4.5.4.3. Market size and forecast, by Distribution Channel
- 7.4.5.5. South Korea
- 7.4.5.5.1. Market size and forecast, by Product Type
- 7.4.5.5.2. Market size and forecast, by Price Point
- 7.4.5.5.3. Market size and forecast, by Distribution Channel
- 7.4.5.6. Asean
- 7.4.5.6.1. Market size and forecast, by Product Type
- 7.4.5.6.2. Market size and forecast, by Price Point
- 7.4.5.6.3. Market size and forecast, by Distribution Channel
- 7.4.5.7. Rest of Asia-Pacific
- 7.4.5.7.1. Market size and forecast, by Product Type
- 7.4.5.7.2. Market size and forecast, by Price Point
- 7.4.5.7.3. Market size and forecast, by Distribution Channel
- 7.5. LAMEA
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Product Type
- 7.5.3. Market size and forecast, by Price Point
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Market size and forecast, by Product Type
- 7.5.5.1.2. Market size and forecast, by Price Point
- 7.5.5.1.3. Market size and forecast, by Distribution Channel
- 7.5.5.2. South Africa,
- 7.5.5.2.1. Market size and forecast, by Product Type
- 7.5.5.2.2. Market size and forecast, by Price Point
- 7.5.5.2.3. Market size and forecast, by Distribution Channel
- 7.5.5.3. Turkey
- 7.5.5.3.1. Market size and forecast, by Product Type
- 7.5.5.3.2. Market size and forecast, by Price Point
- 7.5.5.3.3. Market size and forecast, by Distribution Channel
- 7.5.5.4. Saudi Arabia
- 7.5.5.4.1. Market size and forecast, by Product Type
- 7.5.5.4.2. Market size and forecast, by Price Point
- 7.5.5.4.3. Market size and forecast, by Distribution Channel
- 7.5.5.5. Rest of LAMEA
- 7.5.5.5.1. Market size and forecast, by Product Type
- 7.5.5.5.2. Market size and forecast, by Price Point
- 7.5.5.5.3. Market size and forecast, by Distribution Channel
- CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product mapping of top 10 player
- 8.4. Competitive dashboard
- 8.5. Competitive heatmap
- 8.6. Top player positioning, 2023
- CHAPTER 9: COMPANY PROFILES
- 9.1. Unilever
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
- 9.2. The Estee Lauder Companies Inc.
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.3. Kao Corporation
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
- 9.4. Avon Products, Inc
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.5. Beiersdorf AG
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
- 9.6. LOREAL S.A.
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
- 9.7. Colgate Palmotive Company
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.8. Shiseido Company, Limited
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
- 9.9. Johnson & Johnson
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.9.7. Key strategic moves and developments
- 9.10. Procter & Gamble
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.10.7. Key strategic moves and developments
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