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Period Care Market

Published Feb 15, 2025
Length 430 Pages
SKU # ALMR20275316

Description

The global period care market was valued at $37.1 billion in 2024, and is projected to reach $69.1 billion by 2035, growing at a CAGR of 6.1% from 2025 to 2035.

Period care refers to the various products and practices used to manage menstrual cycles and ensure comfort and hygiene during menstruation. The range of period care options has grown over the years to include sustainable, health-conscious, and inclusive products. The period care market refers to the industry focused on products designed to manage menstrual health and hygiene.

Rise in disposable income allows consumers to spend more on higher-quality, premium products, driving the growth of the market. With increased purchasing power, consumers are more willing to invest in eco-friendly, organic, and innovative period care solutions, such as menstrual cups, organic cotton pads, and period underwear. As disposable income rises, there is also a shift toward convenience-based products, including subscription services and specialized offerings for various flow types and skin sensitivities. As affordability improves, consumers access a wider range of products, which in turn drives market growth by catering to diverse needs and preferences across different regions in the period care market.

However, the availability of alternatives is a restraint to the growth of the period care market as it offers consumers a wide range of options beyond traditional products such as pads and tampons. Reusable products such as menstrual cups, period underwear, and cloth pads have become popular due to their eco-friendly nature and long-term cost savings, making them a strong competitor to disposable items. As consumers become more conscious of environmental issues and cost efficiency, they prefer these alternatives, which limit the demand for conventional disposable period care products. In addition, natural and organic products are gaining traction, offering an alternative for those seeking products free from chemicals and fragrances. This shift toward sustainable and reusable options reduces the growth potential of the disposable segment, impacting overall market growth.

Moreover, expanding into emerging markets presents significant opportunities for the period care market due to the rise in middle class population, improved access to healthcare, and rise in awareness of menstrual health. In regions such as Asia-Pacific, Latin America, and Africa, there is increase in demand for menstrual products as more women gain access to modern period care solutions. In addition, the growth of online retail and expanded distribution networks ensures that period care products are more accessible to a wider population, thereby driving market growth in these regions. For instance, in January 2021, Essity introduced a range of washable and absorbent underwear within its incontinence products category, targeting both bladder leakage and menstruation management.

Segment Review
 

The period care market is segmented into nature, type, age group, distribution channel, and region. By nature, it is bifurcated into disposable and reusable. By type, it is divided into sanitary pads, tampons & menstrual cup, panty liners & shields, and period underwear. By age group, it is classified into upto 18 years, 19-30 years, 31-40 years, 40 years and above. By distribution channel, it is segregated into department store, grocery store, convenience store, dollar store, retail pharmacy, supermarket, online, and others. By region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, South Korea, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Argentina, and rest of LAMEA).

Key Findings:

On the basis of nature, the disposable segment held the largest share of the period care market in 2024.

On the basis of type, the sanitary pads segment held the largest share of the period care market in 2024.

On the basis of age group, the 19-30 years segment held the largest share of the period care market in 2024.

On the basis of distribution channel, the retail pharmacy segment held the largest share of the period care market in 2024.

Region-wise, Asia-Pacific held the largest share of the period care market in 2024.

Competition Analysis
 

The major players operating in the global period care products industry are Edgewell Personal Care Company, Essity Aktiebolag, First Quality Enterprises, Incorporation, Hengan International Group Co. Limited, Kenvue, Kao Corporation, Kimberly-Clark Corporation, Ontex BV, Procter & Gamble Company, and Unicharm Corporation.

Key Market Segments

By Age Group

31-40 Years
40 Years and above
Upto 18 Years
19-30 Years

By Nature

Disposable
Reusable

By Type

Sanitary Pads
Tampons and Menstrual Cup
Panty liners and Shields
Period Underwear

By Distribution Channel

Department Store
Grocery Store
Convenience Store
Dollar Store
Retail Pharmacy
Supermarket
Online
Others

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
Italy
Spain
France
Rest of Europe
Asia-Pacific
China
Japan
India
Australia And New Zealand
South Korea
Asean
Rest of Asia-Pacific
LAMEA
Brazil
Argentina
Saudi Arabia
South Africa
Rest of LAMEA
Key Market Players
Kao Corp.
Edgewell Personal Care
First Quality Enterprises,Inc
Proctor & Gamble Co.
Ontex BV
Essity Aktiebolag
Hengan International Group Company Ltd.,
Kenvue
Kimberly-Clark Corp.
Unicharm Corp.The research methodology of the global market involves extensive primary and secondary research. Primary research includes about over 12 hours of interviews and discussion with a wide range of stakeholders, including upstream and downstream participants. The primary research typically is the bulk of our research efforts; however, coherently supported by extensive secondary research. Researchers have reviewed over 6,765 product literatures, industry releases, annual reports, and other such documents of key industry participants to obtain better market understanding and gain competitive intelligence. In addition, authentic industry journals, trade associations' releases,and government websites have also been reviewed for generating high-value industry insights.

Table of Contents

430 Pages
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. High bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. Moderate intensity of rivalry
3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rise in awareness towards personal hygiene
3.4.1.2. Rise in number of working women populations
3.4.1.3. Increase in demand for organic & biodegradable period care products
3.4.2. Restraints
3.4.2.1. Health concerns due to ingredients used in conventional sanitary napkins
3.4.2.2. Low penetration in developing regions
3.4.3. Opportunities
3.4.3.1. Rapid growth of online retail platform
3.4.3.2. Product Innovation
CHAPTER 4: PERIOD CARE MARKET, BY NATURE
4.1. Overview
4.1.1. Market size and forecast
4.2. Disposable
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Reusable
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: PERIOD CARE MARKET, BY TYPE
5.1. Overview
5.1.1. Market size and forecast
5.2. Sanitary Pads
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Tampons and Menstrual Cup
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Panty liners and Shields
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Period Underwear
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
CHAPTER 6: PERIOD CARE MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market size and forecast
6.2. Department Store
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Grocery Store
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Convenience Store
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Dollar Store
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. Retail Pharmacy
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
6.7. Supermarket
6.7.1. Key market trends, growth factors and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market share analysis by country
6.8. Online
6.8.1. Key market trends, growth factors and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market share analysis by country
6.9. Others
6.9.1. Key market trends, growth factors and opportunities
6.9.2. Market size and forecast, by region
6.9.3. Market share analysis by country
CHAPTER 7: PERIOD CARE MARKET, BY AGE GROUP
7.1. Overview
7.1.1. Market size and forecast
7.2. Upto 18 Years
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. 19-30 Years
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. 31-40 Years
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
7.5. 40 Years and above
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market share analysis by country
CHAPTER 8: PERIOD CARE MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast By Region
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by Nature
8.2.3. Market size and forecast, by Type
8.2.4. Market size and forecast, by Distribution Channel
8.2.5. Market size and forecast, by Age Group
8.2.6. Market size and forecast, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by Nature
8.2.6.1.2. Market size and forecast, by Type
8.2.6.1.3. Market size and forecast, by Distribution Channel
8.2.6.1.4. Market size and forecast, by Age Group
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by Nature
8.2.6.2.2. Market size and forecast, by Type
8.2.6.2.3. Market size and forecast, by Distribution Channel
8.2.6.2.4. Market size and forecast, by Age Group
8.2.6.3. Mexico
8.2.6.3.1. Market size and forecast, by Nature
8.2.6.3.2. Market size and forecast, by Type
8.2.6.3.3. Market size and forecast, by Distribution Channel
8.2.6.3.4. Market size and forecast, by Age Group
8.3. Europe
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by Nature
8.3.3. Market size and forecast, by Type
8.3.4. Market size and forecast, by Distribution Channel
8.3.5. Market size and forecast, by Age Group
8.3.6. Market size and forecast, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by Nature
8.3.6.1.2. Market size and forecast, by Type
8.3.6.1.3. Market size and forecast, by Distribution Channel
8.3.6.1.4. Market size and forecast, by Age Group
8.3.6.2. Germany
8.3.6.2.1. Market size and forecast, by Nature
8.3.6.2.2. Market size and forecast, by Type
8.3.6.2.3. Market size and forecast, by Distribution Channel
8.3.6.2.4. Market size and forecast, by Age Group
8.3.6.3. Italy
8.3.6.3.1. Market size and forecast, by Nature
8.3.6.3.2. Market size and forecast, by Type
8.3.6.3.3. Market size and forecast, by Distribution Channel
8.3.6.3.4. Market size and forecast, by Age Group
8.3.6.4. Spain
8.3.6.4.1. Market size and forecast, by Nature
8.3.6.4.2. Market size and forecast, by Type
8.3.6.4.3. Market size and forecast, by Distribution Channel
8.3.6.4.4. Market size and forecast, by Age Group
8.3.6.5. France
8.3.6.5.1. Market size and forecast, by Nature
8.3.6.5.2. Market size and forecast, by Type
8.3.6.5.3. Market size and forecast, by Distribution Channel
8.3.6.5.4. Market size and forecast, by Age Group
8.3.6.6. Rest of Europe
8.3.6.6.1. Market size and forecast, by Nature
8.3.6.6.2. Market size and forecast, by Type
8.3.6.6.3. Market size and forecast, by Distribution Channel
8.3.6.6.4. Market size and forecast, by Age Group
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by Nature
8.4.3. Market size and forecast, by Type
8.4.4. Market size and forecast, by Distribution Channel
8.4.5. Market size and forecast, by Age Group
8.4.6. Market size and forecast, by country
8.4.6.1. China
8.4.6.1.1. Market size and forecast, by Nature
8.4.6.1.2. Market size and forecast, by Type
8.4.6.1.3. Market size and forecast, by Distribution Channel
8.4.6.1.4. Market size and forecast, by Age Group
8.4.6.2. Japan
8.4.6.2.1. Market size and forecast, by Nature
8.4.6.2.2. Market size and forecast, by Type
8.4.6.2.3. Market size and forecast, by Distribution Channel
8.4.6.2.4. Market size and forecast, by Age Group
8.4.6.3. India
8.4.6.3.1. Market size and forecast, by Nature
8.4.6.3.2. Market size and forecast, by Type
8.4.6.3.3. Market size and forecast, by Distribution Channel
8.4.6.3.4. Market size and forecast, by Age Group
8.4.6.4. Australia And New Zealand
8.4.6.4.1. Market size and forecast, by Nature
8.4.6.4.2. Market size and forecast, by Type
8.4.6.4.3. Market size and forecast, by Distribution Channel
8.4.6.4.4. Market size and forecast, by Age Group
8.4.6.5. South Korea
8.4.6.5.1. Market size and forecast, by Nature
8.4.6.5.2. Market size and forecast, by Type
8.4.6.5.3. Market size and forecast, by Distribution Channel
8.4.6.5.4. Market size and forecast, by Age Group
8.4.6.6. Asean
8.4.6.6.1. Market size and forecast, by Nature
8.4.6.6.2. Market size and forecast, by Type
8.4.6.6.3. Market size and forecast, by Distribution Channel
8.4.6.6.4. Market size and forecast, by Age Group
8.4.6.7. Rest of Asia-Pacific
8.4.6.7.1. Market size and forecast, by Nature
8.4.6.7.2. Market size and forecast, by Type
8.4.6.7.3. Market size and forecast, by Distribution Channel
8.4.6.7.4. Market size and forecast, by Age Group
8.5. LAMEA
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by Nature
8.5.3. Market size and forecast, by Type
8.5.4. Market size and forecast, by Distribution Channel
8.5.5. Market size and forecast, by Age Group
8.5.6. Market size and forecast, by country
8.5.6.1. Brazil
8.5.6.1.1. Market size and forecast, by Nature
8.5.6.1.2. Market size and forecast, by Type
8.5.6.1.3. Market size and forecast, by Distribution Channel
8.5.6.1.4. Market size and forecast, by Age Group
8.5.6.2. Argentina
8.5.6.2.1. Market size and forecast, by Nature
8.5.6.2.2. Market size and forecast, by Type
8.5.6.2.3. Market size and forecast, by Distribution Channel
8.5.6.2.4. Market size and forecast, by Age Group
8.5.6.3. Saudi Arabia
8.5.6.3.1. Market size and forecast, by Nature
8.5.6.3.2. Market size and forecast, by Type
8.5.6.3.3. Market size and forecast, by Distribution Channel
8.5.6.3.4. Market size and forecast, by Age Group
8.5.6.4. South Africa
8.5.6.4.1. Market size and forecast, by Nature
8.5.6.4.2. Market size and forecast, by Type
8.5.6.4.3. Market size and forecast, by Distribution Channel
8.5.6.4.4. Market size and forecast, by Age Group
8.5.6.5. Rest of LAMEA
8.5.6.5.1. Market size and forecast, by Nature
8.5.6.5.2. Market size and forecast, by Type
8.5.6.5.3. Market size and forecast, by Distribution Channel
8.5.6.5.4. Market size and forecast, by Age Group
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product mapping of top 10 player
9.4. Competitive dashboard
9.5. Competitive heatmap
9.6. Top player positioning, 2024
CHAPTER 10: COMPANY PROFILES
10.1. Edgewell Personal Care
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. Business performance
10.1.7. Key strategic moves and developments
10.2. Essity Aktiebolag
10.2.1. Company overview
10.2.2. Key executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. Business performance
10.2.7. Key strategic moves and developments
10.3. First Quality Enterprises,Inc
10.3.1. Company overview
10.3.2. Key executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. Key strategic moves and developments
10.4. Hengan International Group Company Ltd.,
10.4.1. Company overview
10.4.2. Key executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. Business performance
10.5. Kao Corp.
10.5.1. Company overview
10.5.2. Key executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. Business performance
10.5.7. Key strategic moves and developments
10.6. Kimberly-Clark Corp.
10.6.1. Company overview
10.6.2. Key executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. Business performance
10.6.7. Key strategic moves and developments
10.7. Ontex BV
10.7.1. Company overview
10.7.2. Key executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. Business performance
10.8. Proctor & Gamble Co.
10.8.1. Company overview
10.8.2. Key executives
10.8.3. Company snapshot
10.8.4. Operating business segments
10.8.5. Product portfolio
10.8.6. Business performance
10.9. Unicharm Corp.
10.9.1. Company overview
10.9.2. Key executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. Business performance
10.10. Kenvue
10.10.1. Company overview
10.10.2. Key executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. Business performance

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