The natural food colors market was valued at $2,155.4 million in 2023 and is estimated to reach $5,839.4 million by 2035, exhibiting a CAGR of 8.7% from 2024 to 2035.
Pigments derived from natural sources such as plants, vegetables, and fruits are referred to natural food colors. They are majorly used to add color to food items and drinks in the food and beverages industry.
Consumers seek clean-label and organic products, which increases the demand for natural food colors in the market. Natural food colors, derived from spirulina, beetroot, turmeric, and others, are being preferred by the consumers, which is reshaping the product development in the food and beverage industry. In addition, good manufacturers are investing in R&D to introduce clean-label and organic products, especially beverages, dairy, plant-based meat and more to cater to the changing tastes of the consumers. This shift in trend fosters the growth of the natural food colors market.
However, high cost associated with the extraction of natural food colors limit the adoption of the products, especially in the small and medium sized food manufacturers. As natural colorants are derived from vegetables, fruits, spice-based materials and others, the colors are perishable and require intensive processing, which involves high cost. Also, maintenance of color stability and shelf life of the products with natural colors is a major challenge for the manufacturers. These factors limit the growth of the natural food colors market.
Nevertheless, innovations in stabilization and extraction technologies are expected to be opportunistic for the growth of the natural food colors market. They help improve shelf life, maintain color stability, and reduce food waste. Also, advancements in precision extraction and fermentation help maintain the color stability of different colors, such as blue from spirulina, yellow from turmeric, purple from corn, and others. These advancements and innovations are thus expected to foster the growth of the natural food colors market, during the forecast period.
Segment Overview
The natural food color market is segmented into solubility, application, color type, source, form and region. By solubility, the market is categorized by water and dye. On the basis of application, the market is divided into processed food products and beverages. Based on color type, the market is categorized into caramel, carotenoids, anthocyanins, curcumin, carmine, annatto, and chlorophyll & spirulina. By source, the market is bifurcated into plant and animal. On the basis of form, the market is classified into liquid and powder. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Competition Analysis
The key players profiled in the natural food color market report include Archer-Daniels-Midland Company, T. Hasegawa Co., Ltd., Kanegrade Limited, Oterra A/S, Taiyo Kagaku Co., Ltd., San-Ei Gen F.F.I., Inc., Hawkins Watts Limited, Robertet Group, Byrnes & Kiefer Company, Gulf Flavours & Fragrances, California Natural Color, V. MANE Fils SAS, Koninklijke DSM N.V., BioconColors, The Watkin Company, Orginor Natural SA, Givaudan SA, Nactarome S.p.A., International Flavors & Fragrances Inc., Kalsec, Inc., GNT International B.V., Vivify, Sensient Technologies Corporation, and Döhler GmbH.
Key Market Segments
By Color Type
Carmine
Annatto
Caramel
Chlorophyll and Spirulina
Carotenoids
Anthocyanins
Curcumin
By Source
Plant
Animal
By Form
Liquid
Powder
By Solubility
Water
Dye
By Application
Processed Food Products
Beverages
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
France
Italy
UK
Spain
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Chile
Rest Of South America
Middle East
Saudi Arabia
UAE
Egypt
Bahrain
Rest Of Middle East
Africa
South Africa
Kenya
Zimbabwe
Sudan
Rest Of Africa
Key Market Players
Archer-Daniels-Midland Company
T. Hasegawa Co., Ltd.
Oterra A/S
Taiyo Kagaku Co., Ltd.
San-Ei Gen F.F.I., Inc.
Robertet Group
Byrnes & Kiefer Company
California Natural Color
V. MANE Fils SAS
Koninklijke DSM N.V.
BioconColors
Orginor Natural SA
Givaudan SA
International Flavors & Fragrances Inc.
Kalsec, Inc.
GNT International B.V.
Sensient Technologies Corporation
Döhler GmbH
Kanegrade Limited
Hawkins Watts Limited
Gulf Flavours & Fragrances
The Watkin Company
Nactarome S.p.A.
Vivify The research methodology of the global market involves extensive primary and secondary research. Primary research includes about over 12 hours of interviews and discussion with a wide range of stakeholders, including upstream and downstream participants. The primary research typically is the bulk of our research efforts; however, coherently supported by extensive secondary research. Researchers have reviewed over 6,765 product literatures, industry releases, annual reports, and other such documents of key industry participants to obtain better market understanding and gain competitive intelligence. In addition, authentic industry journals, trade associations' releases,and government websites have also been reviewed for generating high-value industry insights.
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