Automotive Sun Visor Market
Description
The automotive sun visor market was valued at $6,971.6 million in 2023 and is estimated to reach $11,507.8 million by 2033, exhibiting a CAGR of 5.3% from 2024 to 2033.
An automotive sun visor is a movable flap or panel, typically mounted above the windshield inside a vehicle, designed to block sunlight and reduce glare for the driver and front passenger. It is a key interior component for both safety and comfort. Sun visors are designed to shield the driver and front passenger from direct sunlight and reduce glare, thereby enhancing visibility and enhancing driving comfort. Modern sun visors often include integrated mirrors, lighting, and adjustable designs, which are aligned to improve functionality and aesthetic appeal in vehicle interiors.
Rise in demand for vehicle safety and comfort significantly drives the growth of the market. Consumers increasingly prioritize ergonomic and user-friendly interiors such as effective sun visors that reduce glare and eye strain, which enhance driver concentration and reduce accident risks. Surge in production of passenger vehicles, particularly in emerging economies, such as India, China, and Brazil, further fuels demand. In addition, technological advancements, such as the development of illuminated, dual-function, and smart sun visors, are elevating product appeal, especially in mid-range and premium vehicles. The integration of value-added features such as vanity mirrors, lighting, and display panels supports market expansion.
However, the high cost of advanced sun visor systems, particularly digital or smart visors, limits their adoption primarily to high-end vehicles, restraining the growth of the market. This cost sensitivity is especially prominent in price-driven markets where basic models dominate. In addition, limited standardization across different vehicle types and regions complicates manufacturing and integration. Some automakers may also opt to minimize interior components to reduce costs, weight, or design complexity, potentially affecting sun visor installation or advancement. Moreover, the ongoing volatility in raw material prices and global supply chain disruptions, exacerbated by geopolitical tensions and pandemics, impact production and lead times.
On the other hand, the emergence of next-generation smart visors offers opportunities for market expansion. Companies are investing in AI-driven and adaptive shading technologies, such as Bosch’s “Virtual Visor,” which uses facial tracking and LCD shading to block sunlight only in necessary areas, enhancing both safety and aesthetics. Moreover, there is also strong opportunity in aftermarket customization, as consumers seek upgrades to their vehicle interiors. The expanding automotive sector in developing regions, coupled with the rise of shared mobility and connected cars, offers new avenues for innovation in sun visor design, including built-in screens or digital interfaces. Furthermore, trends toward lightweight materials and sustainable manufacturing present growth opportunities, especially as automakers aim to meet emissions and fuel efficiency standards. For instance, GUMOTEX has introduced automotive sun visors designed with eco-friendly materials, aligning with the growing demand for sustainable components in the automotive industry.
Segment Review
The automotive sun visor market is segmented into material, vehicle type, and region. On the basis of material type, the market is classified into fabric, vinyl, and others. By vehicle type, the global market is divided into passenger vehicle and commercial vehicles. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings:
By material, the fabric segment held a major share of the market in 2023.
By vehicle type, the passenger vehicles segment dominated the market in 2023.
By region, Asia-Pacific held a major share of the market in 2023.
Competition Analysis
The key players operating in the automotive sun visor industry include Piston Group, Gumotex, KASAI KOGYO CO., LTD., Marturfompak International, ContiTech AG, Rosco, Inc., Hansen International, Sun-N-Shade Sunvisors Pvt. Ltd., Grupo Antolin, and Daimay Automotive Interior Co.,Ltd.
Key Market Segments
By Material
Others
Fabric
Vinyl
By Vehicle Type
Passenger Vehicles
Commercial Vehicles
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Rosco, Inc.
Martur Fompak International
PISTON GROUP
Grupo Antolin
Daimay Automotive Interior Co.,Ltd
ContiTech AG
Hansen International
GUMOTEX
Sun-N-Shade Sunvisors Pvt. Ltd.
KASAI KOGYO CO., LTD.The research methodology of the global market involves extensive primary and secondary research. Primary research includes about over 12 hours of interviews and discussion with a wide range of stakeholders, including upstream and downstream participants. The primary research typically is the bulk of our research efforts; however, coherently supported by extensive secondary research. Researchers have reviewed over 6,765 product literatures, industry releases, annual reports, and other such documents of key industry participants to obtain better market understanding and gain competitive intelligence. In addition, authentic industry journals, trade associations' releases,and government websites have also been reviewed for generating high-value industry insights.
An automotive sun visor is a movable flap or panel, typically mounted above the windshield inside a vehicle, designed to block sunlight and reduce glare for the driver and front passenger. It is a key interior component for both safety and comfort. Sun visors are designed to shield the driver and front passenger from direct sunlight and reduce glare, thereby enhancing visibility and enhancing driving comfort. Modern sun visors often include integrated mirrors, lighting, and adjustable designs, which are aligned to improve functionality and aesthetic appeal in vehicle interiors.
Rise in demand for vehicle safety and comfort significantly drives the growth of the market. Consumers increasingly prioritize ergonomic and user-friendly interiors such as effective sun visors that reduce glare and eye strain, which enhance driver concentration and reduce accident risks. Surge in production of passenger vehicles, particularly in emerging economies, such as India, China, and Brazil, further fuels demand. In addition, technological advancements, such as the development of illuminated, dual-function, and smart sun visors, are elevating product appeal, especially in mid-range and premium vehicles. The integration of value-added features such as vanity mirrors, lighting, and display panels supports market expansion.
However, the high cost of advanced sun visor systems, particularly digital or smart visors, limits their adoption primarily to high-end vehicles, restraining the growth of the market. This cost sensitivity is especially prominent in price-driven markets where basic models dominate. In addition, limited standardization across different vehicle types and regions complicates manufacturing and integration. Some automakers may also opt to minimize interior components to reduce costs, weight, or design complexity, potentially affecting sun visor installation or advancement. Moreover, the ongoing volatility in raw material prices and global supply chain disruptions, exacerbated by geopolitical tensions and pandemics, impact production and lead times.
On the other hand, the emergence of next-generation smart visors offers opportunities for market expansion. Companies are investing in AI-driven and adaptive shading technologies, such as Bosch’s “Virtual Visor,” which uses facial tracking and LCD shading to block sunlight only in necessary areas, enhancing both safety and aesthetics. Moreover, there is also strong opportunity in aftermarket customization, as consumers seek upgrades to their vehicle interiors. The expanding automotive sector in developing regions, coupled with the rise of shared mobility and connected cars, offers new avenues for innovation in sun visor design, including built-in screens or digital interfaces. Furthermore, trends toward lightweight materials and sustainable manufacturing present growth opportunities, especially as automakers aim to meet emissions and fuel efficiency standards. For instance, GUMOTEX has introduced automotive sun visors designed with eco-friendly materials, aligning with the growing demand for sustainable components in the automotive industry.
Segment Review
The automotive sun visor market is segmented into material, vehicle type, and region. On the basis of material type, the market is classified into fabric, vinyl, and others. By vehicle type, the global market is divided into passenger vehicle and commercial vehicles. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings:
By material, the fabric segment held a major share of the market in 2023.
By vehicle type, the passenger vehicles segment dominated the market in 2023.
By region, Asia-Pacific held a major share of the market in 2023.
Competition Analysis
The key players operating in the automotive sun visor industry include Piston Group, Gumotex, KASAI KOGYO CO., LTD., Marturfompak International, ContiTech AG, Rosco, Inc., Hansen International, Sun-N-Shade Sunvisors Pvt. Ltd., Grupo Antolin, and Daimay Automotive Interior Co.,Ltd.
Key Market Segments
By Material
Others
Fabric
Vinyl
By Vehicle Type
Passenger Vehicles
Commercial Vehicles
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Rosco, Inc.
Martur Fompak International
PISTON GROUP
Grupo Antolin
Daimay Automotive Interior Co.,Ltd
ContiTech AG
Hansen International
GUMOTEX
Sun-N-Shade Sunvisors Pvt. Ltd.
KASAI KOGYO CO., LTD.The research methodology of the global market involves extensive primary and secondary research. Primary research includes about over 12 hours of interviews and discussion with a wide range of stakeholders, including upstream and downstream participants. The primary research typically is the bulk of our research efforts; however, coherently supported by extensive secondary research. Researchers have reviewed over 6,765 product literatures, industry releases, annual reports, and other such documents of key industry participants to obtain better market understanding and gain competitive intelligence. In addition, authentic industry journals, trade associations' releases,and government websites have also been reviewed for generating high-value industry insights.
Table of Contents
280 Pages
- CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
- CHAPTER 2: EXECUTIVE SUMMARY
- 2.1. CXO perspective
- CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter’s five forces analysis
- 3.3.1. Low to moderate bargaining power of suppliers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate to high threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate to high bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Growing automobile production and sales
- 3.4.1.2. Strengthening of regulatory standards
- 3.4.1.3. Growing aftermarket demand
- 3.4.2. Restraints
- 3.4.2.1. High costs of advanced sun visors
- 3.4.2.2. Fluctuation in price of raw materials
- 3.4.3. Opportunities
- 3.4.3.1. Growing sales of electric vehicles
- 3.4.3.2. Growing adoption of sustainable and lightweight materials
- CHAPTER 4: AUTOMOTIVE SUN VISOR MARKET, BY MATERIAL
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Fabric
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Vinyl
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Others
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- CHAPTER 5: AUTOMOTIVE SUN VISOR MARKET, BY VEHICLE TYPE
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Passenger Vehicles
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Commercial Vehicles
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- CHAPTER 6: AUTOMOTIVE SUN VISOR MARKET, BY REGION
- 6.1. Overview
- 6.1.1. Market size and forecast By Region
- 6.2. North America
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by Material
- 6.2.3. Market size and forecast, by Vehicle Type
- 6.2.4. Market size and forecast, by country
- 6.2.4.1. U.S.
- 6.2.4.1.1. Market size and forecast, by Material
- 6.2.4.1.2. Market size and forecast, by Vehicle Type
- 6.2.4.2. Canada
- 6.2.4.2.1. Market size and forecast, by Material
- 6.2.4.2.2. Market size and forecast, by Vehicle Type
- 6.2.4.3. Mexico
- 6.2.4.3.1. Market size and forecast, by Material
- 6.2.4.3.2. Market size and forecast, by Vehicle Type
- 6.3. Europe
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by Material
- 6.3.3. Market size and forecast, by Vehicle Type
- 6.3.4. Market size and forecast, by country
- 6.3.4.1. UK
- 6.3.4.1.1. Market size and forecast, by Material
- 6.3.4.1.2. Market size and forecast, by Vehicle Type
- 6.3.4.2. Germany
- 6.3.4.2.1. Market size and forecast, by Material
- 6.3.4.2.2. Market size and forecast, by Vehicle Type
- 6.3.4.3. France
- 6.3.4.3.1. Market size and forecast, by Material
- 6.3.4.3.2. Market size and forecast, by Vehicle Type
- 6.3.4.4. Italy
- 6.3.4.4.1. Market size and forecast, by Material
- 6.3.4.4.2. Market size and forecast, by Vehicle Type
- 6.3.4.5. Rest of Europe
- 6.3.4.5.1. Market size and forecast, by Material
- 6.3.4.5.2. Market size and forecast, by Vehicle Type
- 6.4. Asia-Pacific
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by Material
- 6.4.3. Market size and forecast, by Vehicle Type
- 6.4.4. Market size and forecast, by country
- 6.4.4.1. China
- 6.4.4.1.1. Market size and forecast, by Material
- 6.4.4.1.2. Market size and forecast, by Vehicle Type
- 6.4.4.2. India
- 6.4.4.2.1. Market size and forecast, by Material
- 6.4.4.2.2. Market size and forecast, by Vehicle Type
- 6.4.4.3. Japan
- 6.4.4.3.1. Market size and forecast, by Material
- 6.4.4.3.2. Market size and forecast, by Vehicle Type
- 6.4.4.4. South Korea
- 6.4.4.4.1. Market size and forecast, by Material
- 6.4.4.4.2. Market size and forecast, by Vehicle Type
- 6.4.4.5. Rest of Asia-Pacific
- 6.4.4.5.1. Market size and forecast, by Material
- 6.4.4.5.2. Market size and forecast, by Vehicle Type
- 6.5. LAMEA
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by Material
- 6.5.3. Market size and forecast, by Vehicle Type
- 6.5.4. Market size and forecast, by country
- 6.5.4.1. Latin America
- 6.5.4.1.1. Market size and forecast, by Material
- 6.5.4.1.2. Market size and forecast, by Vehicle Type
- 6.5.4.2. Middle East
- 6.5.4.2.1. Market size and forecast, by Material
- 6.5.4.2.2. Market size and forecast, by Vehicle Type
- 6.5.4.3. Africa
- 6.5.4.3.1. Market size and forecast, by Material
- 6.5.4.3.2. Market size and forecast, by Vehicle Type
- CHAPTER 7: COMPETITIVE LANDSCAPE
- 7.1. Introduction
- 7.2. Top winning strategies
- 7.3. Product mapping of top 10 player
- 7.4. Competitive dashboard
- 7.5. Competitive heatmap
- 7.6. Top player positioning, 2023
- CHAPTER 8: COMPANY PROFILES
- 8.1. PISTON GROUP
- 8.1.1. Company overview
- 8.1.2. Key executives
- 8.1.3. Company snapshot
- 8.1.4. Operating business segments
- 8.1.5. Product portfolio
- 8.2. GUMOTEX
- 8.2.1. Company overview
- 8.2.2. Key executives
- 8.2.3. Company snapshot
- 8.2.4. Operating business segments
- 8.2.5. Product portfolio
- 8.3. KASAI KOGYO CO., LTD.
- 8.3.1. Company overview
- 8.3.2. Key executives
- 8.3.3. Company snapshot
- 8.3.4. Operating business segments
- 8.3.5. Product portfolio
- 8.3.6. Business performance
- 8.4. Martur Fompak International
- 8.4.1. Company overview
- 8.4.2. Key executives
- 8.4.3. Company snapshot
- 8.4.4. Operating business segments
- 8.4.5. Product portfolio
- 8.5. ContiTech AG
- 8.5.1. Company overview
- 8.5.2. Key executives
- 8.5.3. Company snapshot
- 8.5.4. Operating business segments
- 8.5.5. Product portfolio
- 8.5.6. Business performance
- 8.6. Rosco, Inc.
- 8.6.1. Company overview
- 8.6.2. Key executives
- 8.6.3. Company snapshot
- 8.6.4. Operating business segments
- 8.6.5. Product portfolio
- 8.7. Hansen International
- 8.7.1. Company overview
- 8.7.2. Key executives
- 8.7.3. Company snapshot
- 8.7.4. Operating business segments
- 8.7.5. Product portfolio
- 8.8. Sun-N-Shade Sunvisors Pvt. Ltd.
- 8.8.1. Company overview
- 8.8.2. Key executives
- 8.8.3. Company snapshot
- 8.8.4. Operating business segments
- 8.8.5. Product portfolio
- 8.9. Grupo Antolin
- 8.9.1. Company overview
- 8.9.2. Key executives
- 8.9.3. Company snapshot
- 8.9.4. Operating business segments
- 8.9.5. Product portfolio
- 8.9.6. Key strategic moves and developments
- 8.10. Daimay Automotive Interior Co.,Ltd
- 8.10.1. Company overview
- 8.10.2. Key executives
- 8.10.3. Company snapshot
- 8.10.4. Operating business segments
- 8.10.5. Product portfolio
- 8.10.6. Business performance
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