Automotive Power Window Motor Market

Published Jan 15, 2025

Length 467 Pages

SKU # ALMR20275324

Description

The global automotive power window motor market has witnessed significant growth, driven by increase in vehicle production, rise in adoption of electric vehicles (EVs), and surge in consumer demand for comfort & convenience features in modern vehicles. Power window motors, an essential component in vehicle window systems, have become a standard feature across most vehicle segments, ranging from entry-level cars to luxury models. The market growth is driven by advancements in motor technology, such as the shift from brushed DC motors to brushless DC motors, which offer superior efficiency, durability, and quiet operation. The global automotive power window motor market is expected to grow steadily, fueled by the rise in penetration of electric vehicles, increase in demand for premium features in vehicles, and expansion in aftermarket opportunities.

Regions such as Asia-Pacific are projected to maintain their dominance due to high vehicle production volumes, while North America and Europe are expected to continue to drive innovation in advanced motor systems. The OEM segment dominates the distribution channel for power window motors, as these components are typically installed during vehicle manufacturing. The growth of this segment is directly linked to global vehicle production trends. According to OICA, global vehicle production reached around 93 million units in 2023, driven by demand for both passenger cars and commercial vehicles. Automakers are increasingly incorporating power windows as a standard feature across all vehicle models, such as in emerging markets, to align with rise in consumer expectations.

The Asia-Pacific region dominates the global automotive power window motor market due to its large vehicle production volume, growing consumer base, and increasing demand for advanced vehicle features. Countries such as China, Japan, India, and South Korea are major contributors to this growth, driven by a mix of robust domestic manufacturing, rising disposable incomes, and government initiatives supporting automotive development. Automakers in the region are increasingly integrating power windows, even in entry-level vehicles, as consumer demand for comfort and convenience rises. Moreover, the rapid growth of electric vehicles (EVs) in China and other countries is boosting the demand for brushless DC motors, which are highly efficient and suitable for EVs. The region’s cost-effective manufacturing capabilities further support its dominance, as many global automakers source power window motors from Asia-Pacific suppliers.

The market is highly competitive, with several key players dominating the industry. Leading manufacturers focus on innovation, product differentiation, and strategic partnerships to maintain their market positions. Major market players include companies such as Denso Corporation, Robert Bosch GmbH, Mitsuba Corp., Brose Fahrzeugteile GmbH & Co. KG, Continental AG, Aisin Corporation, Johnson Electric Holdings Limited, Inteva Products, Nidec Corporation, Mabuchi Motor Co., Ltd., Surabhi Automotive Private Limited, and Valeo.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the automotive power window motor market analysis from 2023 to 2033 to identify the prevailing automotive power window motor market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the automotive power window motor market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global automotive power window motor market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Vehicle Type

Passenger Cars
Commercial Vehicles
Electric Vehicles

By Motor

DC brushed motors
DC brushless
Stepper

By Distribution Channel

OEM
Aftermarket

By Application

Front Windows
Rear Windows

By Region

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa
Key Market Players
Robert Bosch GmbH
Brose Fahrzeugteile GmbH & Co. KG
Continental AG
AISIN CORPORATION
Johnson Electric Holdings Limited
NIDEC CORPORATION
Mitsuba Corporation
Surabhi Automotive Private Limited
Inteva Products, LLC.
Mabuchi Motor Co., Ltd.
Valeo
DENSO CorporationThe research methodology of the global market involves extensive primary and secondary research. Primary research includes about over 12 hours of interviews and discussion with a wide range of stakeholders, including upstream and downstream participants. The primary research typically is the bulk of our research efforts; however, coherently supported by extensive secondary research. Researchers have reviewed over 6,765 product literatures, industry releases, annual reports, and other such documents of key industry participants to obtain better market understanding and gain competitive intelligence. In addition, authentic industry journals, trade associations' releases,and government websites have also been reviewed for generating high-value industry insights.

CHAPTER 1: INTRODUCTION: 1.1. Report description; 1.2. Key market segments; 1.3. Key benefits to the stakeholders; 1.4. Research methodology; 1.4.1. Primary research; 1.4.2. Secondary research; 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY: 2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW: 3.1. Market definition and scope; 3.2. Key findings; 3.2.1. Top impacting factors; 3.2.2. Top investment pockets; 3.3. Porter’s five forces analysis; 3.3.1. Moderate to high bargaining power of suppliers; 3.3.2. Moderate to high threat of new entrants; 3.3.3. Moderate to high threat of substitutes; 3.3.4. Moderate to high intensity of rivalry; 3.3.5. Moderate to high bargaining power of buyers; 3.4. Market dynamics; 3.4.1. Drivers; 3.4.1.1. Increasing adoption in electric vehicles (EVs); 3.4.1.2. Growing demand for comfort and convenience features; 3.4.1.3. Increased vehicle production; 3.4.2. Restraints; 3.4.2.1. Cost pressures impacting profit margins; 3.4.2.2. High costs of advanced motors; 3.4.3. Opportunities; 3.4.3.1. Integration with smart and connected vehicles; 3.4.3.2. Rise in penetration in developing markets
CHAPTER 4: AUTOMOTIVE POWER WINDOW MOTOR MARKET, BY VEHICLE TYPE: 4.1. Overview; 4.1.1. Market size and forecast; 4.2. Passenger Cars; 4.2.1. Key market trends, growth factors and opportunities; 4.2.2. Market size and forecast, by region; 4.2.3. Market share analysis by country; 4.3. Commercial Vehicles; 4.3.1. Key market trends, growth factors and opportunities; 4.3.2. Market size and forecast, by region; 4.3.3. Market share analysis by country; 4.4. Electric Vehicles; 4.4.1. Key market trends, growth factors and opportunities; 4.4.2. Market size and forecast, by region; 4.4.3. Market share analysis by country
CHAPTER 5: AUTOMOTIVE POWER WINDOW MOTOR MARKET, BY MOTOR: 5.1. Overview; 5.1.1. Market size and forecast; 5.2. DC brushed motors; 5.2.1. Key market trends, growth factors and opportunities; 5.2.2. Market size and forecast, by region; 5.2.3. Market share analysis by country; 5.3. DC brushless; 5.3.1. Key market trends, growth factors and opportunities; 5.3.2. Market size and forecast, by region; 5.3.3. Market share analysis by country; 5.4. Stepper; 5.4.1. Key market trends, growth factors and opportunities; 5.4.2. Market size and forecast, by region; 5.4.3. Market share analysis by country
CHAPTER 6: AUTOMOTIVE POWER WINDOW MOTOR MARKET, BY DISTRIBUTION CHANNEL: 6.1. Overview; 6.1.1. Market size and forecast; 6.2. OEM; 6.2.1. Key market trends, growth factors and opportunities; 6.2.2. Market size and forecast, by region; 6.2.3. Market share analysis by country; 6.3. Aftermarket; 6.3.1. Key market trends, growth factors and opportunities; 6.3.2. Market size and forecast, by region; 6.3.3. Market share analysis by country
CHAPTER 7: AUTOMOTIVE POWER WINDOW MOTOR MARKET, BY APPLICATION: 7.1. Overview; 7.1.1. Market size and forecast; 7.2. Front Windows; 7.2.1. Key market trends, growth factors and opportunities; 7.2.2. Market size and forecast, by region; 7.2.3. Market share analysis by country; 7.3. Rear Windows; 7.3.1. Key market trends, growth factors and opportunities; 7.3.2. Market size and forecast, by region; 7.3.3. Market share analysis by country
CHAPTER 8: AUTOMOTIVE POWER WINDOW MOTOR MARKET, BY REGION: 8.1. Overview; 8.1.1. Market size and forecast By Region; 8.2. North America; 8.2.1. Key market trends, growth factors and opportunities; 8.2.2. Market size and forecast, by Vehicle Type; 8.2.3. Market size and forecast, by Motor; 8.2.4. Market size and forecast, by Distribution Channel; 8.2.5. Market size and forecast, by Application; 8.2.6. Market size and forecast, by country; 8.2.6.1. U.S.; 8.2.6.1.1. Market size and forecast, by Vehicle Type; 8.2.6.1.2. Market size and forecast, by Motor; 8.2.6.1.3. Market size and forecast, by Distribution Channel; 8.2.6.1.4. Market size and forecast, by Application; 8.2.6.2. Canada; 8.2.6.2.1. Market size and forecast, by Vehicle Type; 8.2.6.2.2. Market size and forecast, by Motor; 8.2.6.2.3. Market size and forecast, by Distribution Channel; 8.2.6.2.4. Market size and forecast, by Application; 8.2.6.3. Mexico; 8.2.6.3.1. Market size and forecast, by Vehicle Type; 8.2.6.3.2. Market size and forecast, by Motor; 8.2.6.3.3. Market size and forecast, by Distribution Channel; 8.2.6.3.4. Market size and forecast, by Application; 8.3. Europe; 8.3.1. Key market trends, growth factors and opportunities; 8.3.2. Market size and forecast, by Vehicle Type; 8.3.3. Market size and forecast, by Motor; 8.3.4. Market size and forecast, by Distribution Channel; 8.3.5. Market size and forecast, by Application; 8.3.6. Market size and forecast, by country; 8.3.6.1. UK; 8.3.6.1.1. Market size and forecast, by Vehicle Type; 8.3.6.1.2. Market size and forecast, by Motor; 8.3.6.1.3. Market size and forecast, by Distribution Channel; 8.3.6.1.4. Market size and forecast, by Application; 8.3.6.2. Germany; 8.3.6.2.1. Market size and forecast, by Vehicle Type; 8.3.6.2.2. Market size and forecast, by Motor; 8.3.6.2.3. Market size and forecast, by Distribution Channel; 8.3.6.2.4. Market size and forecast, by Application; 8.3.6.3. France; 8.3.6.3.1. Market size and forecast, by Vehicle Type; 8.3.6.3.2. Market size and forecast, by Motor; 8.3.6.3.3. Market size and forecast, by Distribution Channel; 8.3.6.3.4. Market size and forecast, by Application; 8.3.6.4. Italy; 8.3.6.4.1. Market size and forecast, by Vehicle Type; 8.3.6.4.2. Market size and forecast, by Motor; 8.3.6.4.3. Market size and forecast, by Distribution Channel; 8.3.6.4.4. Market size and forecast, by Application; 8.3.6.5. Russia; 8.3.6.5.1. Market size and forecast, by Vehicle Type; 8.3.6.5.2. Market size and forecast, by Motor; 8.3.6.5.3. Market size and forecast, by Distribution Channel; 8.3.6.5.4. Market size and forecast, by Application; 8.3.6.6. Rest of Europe; 8.3.6.6.1. Market size and forecast, by Vehicle Type; 8.3.6.6.2. Market size and forecast, by Motor; 8.3.6.6.3. Market size and forecast, by Distribution Channel; 8.3.6.6.4. Market size and forecast, by Application; 8.4. Asia-Pacific; 8.4.1. Key market trends, growth factors and opportunities; 8.4.2. Market size and forecast, by Vehicle Type; 8.4.3. Market size and forecast, by Motor; 8.4.4. Market size and forecast, by Distribution Channel; 8.4.5. Market size and forecast, by Application; 8.4.6. Market size and forecast, by country; 8.4.6.1. China; 8.4.6.1.1. Market size and forecast, by Vehicle Type; 8.4.6.1.2. Market size and forecast, by Motor; 8.4.6.1.3. Market size and forecast, by Distribution Channel; 8.4.6.1.4. Market size and forecast, by Application; 8.4.6.2. Japan; 8.4.6.2.1. Market size and forecast, by Vehicle Type; 8.4.6.2.2. Market size and forecast, by Motor; 8.4.6.2.3. Market size and forecast, by Distribution Channel; 8.4.6.2.4. Market size and forecast, by Application; 8.4.6.3. India; 8.4.6.3.1. Market size and forecast, by Vehicle Type; 8.4.6.3.2. Market size and forecast, by Motor; 8.4.6.3.3. Market size and forecast, by Distribution Channel; 8.4.6.3.4. Market size and forecast, by Application; 8.4.6.4. South Korea; 8.4.6.4.1. Market size and forecast, by Vehicle Type; 8.4.6.4.2. Market size and forecast, by Motor; 8.4.6.4.3. Market size and forecast, by Distribution Channel; 8.4.6.4.4. Market size and forecast, by Application; 8.4.6.5. Rest of Asia-Pacific; 8.4.6.5.1. Market size and forecast, by Vehicle Type; 8.4.6.5.2. Market size and forecast, by Motor; 8.4.6.5.3. Market size and forecast, by Distribution Channel; 8.4.6.5.4. Market size and forecast, by Application; 8.5. LAMEA; 8.5.1. Key market trends, growth factors and opportunities; 8.5.2. Market size and forecast, by Vehicle Type; 8.5.3. Market size and forecast, by Motor; 8.5.4. Market size and forecast, by Distribution Channel; 8.5.5. Market size and forecast, by Application; 8.5.6. Market size and forecast, by country; 8.5.6.1. Latin America; 8.5.6.1.1. Market size and forecast, by Vehicle Type; 8.5.6.1.2. Market size and forecast, by Motor; 8.5.6.1.3. Market size and forecast, by Distribution Channel; 8.5.6.1.4. Market size and forecast, by Application; 8.5.6.2. Middle East; 8.5.6.2.1. Market size and forecast, by Vehicle Type; 8.5.6.2.2. Market size and forecast, by Motor; 8.5.6.2.3. Market size and forecast, by Distribution Channel; 8.5.6.2.4. Market size and forecast, by Application; 8.5.6.3. Africa; 8.5.6.3.1. Market size and forecast, by Vehicle Type; 8.5.6.3.2. Market size and forecast, by Motor; 8.5.6.3.3. Market size and forecast, by Distribution Channel; 8.5.6.3.4. Market size and forecast, by Application
CHAPTER 9: COMPETITIVE LANDSCAPE: 9.1. Introduction; 9.2. Top winning strategies; 9.3. Product mapping of top 10 player; 9.4. Competitive dashboard; 9.5. Competitive heatmap; 9.6. Top player positioning, 2023
CHAPTER 10: COMPANY PROFILES: 10.1. DENSO Corporation; 10.1.1. Company overview; 10.1.2. Key executives; 10.1.3. Company snapshot; 10.1.4. Operating business segments; 10.1.5. Product portfolio; 10.1.6. Business performance; 10.2. Robert Bosch GmbH; 10.2.1. Company overview; 10.2.2. Key executives; 10.2.3. Company snapshot; 10.2.4. Operating business segments; 10.2.5. Product portfolio; 10.2.6. Business performance; 10.3. Mitsuba Corporation; 10.3.1. Company overview; 10.3.2. Key executives; 10.3.3. Company snapshot; 10.3.4. Operating business segments; 10.3.5. Product portfolio; 10.3.6. Business performance; 10.4. Surabhi Automotive Private Limited; 10.4.1. Company overview; 10.4.2. Key executives; 10.4.3. Company snapshot; 10.4.4. Operating business segments; 10.4.5. Product portfolio; 10.5. Brose Fahrzeugteile GmbH & Co. KG; 10.5.1. Company overview; 10.5.2. Key executives; 10.5.3. Company snapshot; 10.5.4. Operating business segments; 10.5.5. Product portfolio; 10.6. Continental AG; 10.6.1. Company overview; 10.6.2. Key executives; 10.6.3. Company snapshot; 10.6.4. Operating business segments; 10.6.5. Product portfolio; 10.6.6. Business performance; 10.7. AISIN CORPORATION; 10.7.1. Company overview; 10.7.2. Key executives; 10.7.3. Company snapshot; 10.7.4. Operating business segments; 10.7.5. Product portfolio; 10.7.6. Business performance; 10.7.7. Key strategic moves and developments; 10.8. Johnson Electric Holdings Limited; 10.8.1. Company overview; 10.8.2. Key executives; 10.8.3. Company snapshot; 10.8.4. Operating business segments; 10.8.5. Product portfolio; 10.8.6. Business performance; 10.9. Inteva Products, LLC.; 10.9.1. Company overview; 10.9.2. Key executives; 10.9.3. Company snapshot; 10.9.4. Operating business segments; 10.9.5. Product portfolio; 10.9.6. Key strategic moves and developments; 10.10. Valeo; 10.10.1. Company overview; 10.10.2. Key executives; 10.10.3. Company snapshot; 10.10.4. Operating business segments; 10.10.5. Product portfolio; 10.10.6. Business performance; 10.11. NIDEC CORPORATION; 10.11.1. Company overview; 10.11.2. Key executives; 10.11.3. Company snapshot; 10.11.4. Operating business segments; 10.11.5. Product portfolio; 10.11.6. Business performance; 10.12. Mabuchi Motor Co., Ltd.; 10.12.1. Company overview; 10.12.2. Key executives; 10.12.3. Company snapshot; 10.12.4. Operating business segments; 10.12.5. Product portfolio; 10.12.6. Business performance

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