Report cover image

Business-to-business Marketing 2023

Publisher Richard K. Miller & Associates
Published Jul 01, 2022
Length 232 Pages
SKU # RKM17291371

Description

Business-to-business Marketing 2023

Business-to-Business Marketing 2023 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers andend-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, organic and paid search, sales staff, social media marketing,sponsorships, sports marketing, software tools, trade show marketing, website traffic,and more.

Table of Contents

232 Pages
PART I: MARKET OVERVIEW
1 BUSINESS-TO-BUSINESS SPENDING
1.1 B2B Payment Transaction Value
1.2 Gross Domestic Product
1.3 B2B Transaction Methods
2 B2B MARKETING SPENDING
2.1 Overview
2.2 B2B External Spending
2.3 Marketing Budget Distribution
2.4 Marketing Collateral
2.5 Market Resources
3 B2B ADVERTISING
3.1 Market Assessment
3.2 Display Advertising
3.3 Search Spending
3.4 Mobile Advertising
3.5 B2B Tech Ad Spending
4 CLIENT HOSPITALITY
4.1 Overview
4.2 Sports Tickets
4.3 Major Sports Events
4.4 Hospitality Tents
4.5 Country Clubs
4.6 Market Resources
5 B2B MEDIA
5.1 Business News Magazines
5.2 Business Technology Magazines
5.3 Newspapers
6 BUSINESS DIRECTORIES & DATABASES
6.1 Overview
6.2 Business Directory/Database Publishers
PART II: STATE OF B2B MARKETING
7 B2B MARKETING BENCHMARKS
7.1 Overview
7.2 B2B CMO Survey
7.3 Market Resources
8 B2B MARKETING RESOURCE EFFECTIVENESS
8.1 Overview
8.2 Objectives
8.3 Marketing Tactics
8.4 Market Resources
9 B2B MARKETING SURVEY
9.1 Overview
9.2 Survey Results
9.3 Market Resources
10 MARKETING MIX
10.1 Overview
10.2 Marketing Tactics
10.3 Lead Generation
10.4 Spending
10.5 Marketing Automation Platforms
10.6 Social Media
10.7 Market Resources
PART III: B2B AGENCIES
11 LARGEST AGENCIES
11.1 B2B Agency Ranking
11.2 Market Resources
12 B2B AGENCY SERVICES
12.1 B2B Services
12.2 Market Resources
13 MARKETING AGENCIES
13.1 Top 200 Marketing Agencies
13.2 Market Resources
14 DIGITAL MARKETING AGENCIES
14.1 Top B2B Digital Marketing Agencies
14.2 Market Resources
PART IV: DIGITAL MARKETING
15 DIGITAL MARKETING STRATEGY
15.1 Overview
15.2 Objectives
15.3 Online Tactics
15.4 Metrics To Measure Results
15.5 Resources Used
15.6 Market Resources
16 B2B E-COMMERCE
16.1 Market Assessment
16.2 Online and Mobile B2B Commerce
16.3 B2B E-Commerce Promotions
16.4 Customer Expectations
16.5 Market Resources
17 B2B ONLINE MARKETPLACES
17.1 Overview
17.2 Market Assessment
17.3 Profiles Of Online Marketplaces
18 EMAIL
18.1 Overview
18.2 B2B Use Of Email
18.3 Effectiveness
18.4 State Of B2B Email Marketing
18.5 Email Marketing Services
19 SEARCH
19.1 Overview
19.2 Organic Search
19.3 Search Engine Optimization
19.4 Market Resources
20 SOCIAL MEDIA MARKETING
20.1 Overview
20.2 Use And Effectiveness
20.3 State Of B2B Social Media Marketing
20.4 Social Media Marketing Strategy
21 VIDEO MARKETING
21.1 Overview
21.2 Reasons To Use Marketing Videos
21.3 Digital Video Benchmarks
21.4 Video Marketing Survey
21.5 Market Resources
22 WEBSITE STRATEGY
22.1 B2B Website Features
22.2 Online Research
22.3 Website Marketing Optimization
22.4 Landing Page Optimization
22.5 Website Usability
PART V: MARKETING & SALES
23 ACCOUNT-BASED MARKETING
23.1 Overview
23.2 Implementation
23.3 Effectiveness
23.4 Account-Based Marketing Survey
23.5 Market Resources
24 ANALYTICS
24.1 Overview
24.2 Predictive Analytics
24.3 Metrics Measured
24.4 Marketing Analytics Survey
24.5 Analytics Technology Products
25 ATTRIBUTION
25.1 Overview
25.2 Attribution Models
25.3 Marketing Attribution Survey
25.4 Market Resources
26 BRAND STRATEGY
26.1 Importance Of A B2B Brand
26.2 Impact Of The Pandemic
26.3 Brand Purpose
26.4 Brand Reputation
26.5 Implementing Brand Strategy
27 CONTENT MARKETING
27.1 Overview
27.2 Content Spending
27.3 Content Marketing Trends
27.4 Building Thought Leadership With Content
27.5 Measuring Content Marketing Performance
27.6 Market Resources
28 CUSTOMER EXPERIENCE
28.1 Overview
28.2 State Of The B2B Buyer Experience
28.3 Customer Experience Survey
28.4 Customer Experience Design
28.5 Vendor Relationships
28.6 Market Resources
29 CUSTOMER JOURNEY MAPPING
29.1 Overview
29.2 Survey On Customer Journey Mapping
30 CUSTOMER RELATIONSHIP MANAGEMENT
30.1 Overview
30.2 CRM Use
30.3 CRM Spending
30.4 CRM Technology Products
30.5 Market Resources
31 DATA-DRIVEN MARKETING
31.1 Overview
31.2 Data Use
31.3 Data-Driven Marketing Tactics
31.4 Data-Driven Marketing Strategy
31.5 Using Data To Drive Demand
32 DATA MANAGEMENT
32.1 Overview
32.2 Survey Results
32.3 Using Intent Data
32.4 Market Resources
33 DIRECT MARKETING
33.1 Market Assessment
33.2 Direct Mail
33.3 Effectiveness
33.4 Direct Marketing Agencies
33.5 Direct Marketing List Providers
33.6 Market Resources
34 INBOUND MARKETING
34.1 Overview
34.2 Inbound Marketing Survey
34.3 Market Resources
35 LEAD GENERATION & MANAGEMENT
35.1 Qualified Leads
35.2 Most Effective Lead Generation Tactics
35.3 Cost Per Lead And ROI
35.4 Conversion Rate
35.5 Lead Management
35.6 Lead Management Implementation
35.7 Lead Management Survey
35.8 Lead Conversion Survey
35.9 Lead Nurturing
36 MARKET RESEARCH
36.1 Market Research Companies
36.2 Market Research Reports
36.3 Competitor Intelligence
36.4 Forecasting
36.5 Market Resources
37 MARKETING AUTOMATION
37.1 Overview
37.2 Market Assessment
37.3 The State Of Marketing Automation
37.4 Marketing Automation for SMBs
37.5 Marketing Automation Technology Products
38 MARKETING TECHNOLOGY
38.1 Overview
38.2 Marketing Technology Implementation Survey
38.3 E-Commerce Platform Technology
38.4 MarTech Outlook
39 NETWORKING
39.1 Overview
39.2 Local Networking Alliances
39.3 Networking Online
40 PERSONALIZATION
40.1 Overview
40.2 Data-Driven Personalization
40.3 Personalization In Digital Marketing
40.4 Hyper-Personalization Strategies
40.5 Market Resources
41 PRODUCT MARKETING
41.1 Overview
41.2 Product Marketing Activities
41.3 Digital Channels For Product Marketing
41.4 Offline Channels For Product Marketing
41.5 Distribution Strategies
41.6 Metrics For Assessment
41.7 Product Launch Strategies
41.8 Product Launch Assessment
41.9 Challenges in Product Marketing
41.10 Market Resources
42 PROMOTIONAL EVENTS
42.1 Overview
42.2 Objectives
42.3 Key Benefits
42.4 Type Of Promotional Events
42.5 Event Components
42.6 Event Promotion Online Channels
42.7 Content To Support Event Promotion
42.8 Pre-Event Tactics
42.9 Tactics For Attendee Engagement
42.10 Post-Event Tactics
42.11 Assessing ROI
42.12 Primary Challenges
42.13 Market Resources
43 SALES
43.1 State Of Sales
43.2 Sales Activities During The Pandemic
43.3 Sales Skills
43.4 Sales Performance
43.5 Prospecting
43.6 Market Resources
44 SALES ENABLEMENT
44.1 Overview
44.2 Strategies For B2B Sales Enablement
44.3 Market Resources
45 SPONSORSHIPS
45.1 Overview
45.2 Market Assessment
45.3 Spending By Sector
45.4 Market Resources
PART VI: TRADE SHOWS
46 TRADE SHOW MARKETING
46.1 Trade Show Marketing
46.2 Exhibition Industry Research
46.3 Associations
46.4 Periodicals
46.5 Online Resources
47 LARGEST TRADE SHOWS
47.1 Overview
47.2 Largest Trade Shows
48 CONVENTION CENTERS
48.1 Largest Convention Centers
48.2 List of Convention Centers
APPENDIX A - ACADEMIC CENTERS
APPENDIX B - ACADEMIC - MBA MARKETING PROGRAMS
APPENDIX C - ACADEMIC - PH.D./DBA MARKETING PROGRAMS
APPENDIX D - ANALYSTS
APPENDIX E - ASSOCIATIONS
APPENDIX F - B2B MARKETING BLOGS
APPENDIX G - MARKETING TECHNOLOGY VENDORS
APPENDIX H - ONLINE RESOURCES
APPENDIX I - PERIODICALS
REFERENCES

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us