Report cover image

Global Trade Promotion Management and Optimization Solution Market by Size, by Type, by Application, by Region, History and Forecast 2020-2031

Publisher APO Research, Inc.
Published Feb 09, 2025
Length 193 Pages
SKU # APRC19873160

Description

Summary

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—25 percent of revenue, according to research—on promotions with retailers designed to boost revenue or increase/protect market share (or both).

Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:

Aggregate volume planning and predictive modeling (V, S, P)

Fund allocation predictive modeling and optimization

Account team event and calendar predictive modeling and optimization

Post-event causal decomposition and performance reporting

Applied learnings, course correction, and continuous improvement

Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

According to APO Research, The global Trade Promotion Management and Optimization Solution market is projected to grow from US$ million in 2025 to US$ million by 2031, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Trade Promotion Management and Optimization Solution is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Trade Promotion Management and Optimization Solution is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The China market for Trade Promotion Management and Optimization Solution is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Trade Promotion Management and Optimization Solution is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Trade Promotion Management and Optimization Solution include Blueshift, Oracle, McKinsey & Company, TABS Analytics, IRI Worldwide, AFS Technologies, RI, Blacksmith Applications and UpClear, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Includes


This report presents an overview of global market for Trade Promotion Management and Optimization Solution, market size. Analyses of the global market trends, with historic market revenue data for 2020 - 2024, estimates for 2025, and projections of CAGR through 2031.

This report researches the key producers of Trade Promotion Management and Optimization Solution, also provides the revenue of main regions and countries. Of the upcoming market potential for Trade Promotion Management and Optimization Solution, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Trade Promotion Management and Optimization Solution revenue, market share and industry ranking of main manufacturers, data from 2020 to 2025. Identification of the major stakeholders in the global Trade Promotion Management and Optimization Solution market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2020 to 2031. Evaluation and forecast the market size for Trade Promotion Management and Optimization Solution revenue, projected growth trends, production technology, application and end-user industry.


Trade Promotion Management and Optimization Solution Segment by Company

Blueshift
Oracle
McKinsey & Company
TABS Analytics
IRI Worldwide
AFS Technologies
RI
Blacksmith Applications
UpClear
Acumen Commercial Insights
Anaplan
CPGToolBox
SAP
Wipro
Accenture

Trade Promotion Management and Optimization Solution Segment by Type

Cloud-Based
On-Premises

Trade Promotion Management and Optimization Solution Segment by Application

CPG, Retail and E-Commerce
Food Service
Media and Publishing
Others

Trade Promotion Management and Optimization Solution Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Trade Promotion Management and Optimization Solution market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Trade Promotion Management and Optimization Solution and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Trade Promotion Management and Optimization Solution.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Trade Promotion Management and Optimization Solution in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Trade Promotion Management and Optimization Solution industry.
Chapter 3: Detailed analysis of Trade Promotion Management and Optimization Solution companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Trade Promotion Management and Optimization Solutionrevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.

Table of Contents

193 Pages
1 Market Overview
1.1 Product Definition
1.2 Market Analysis by Type
1.2.1 Global Trade Promotion Management and Optimization Solution Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Cloud-Based
1.2.3 On-Premises
1.3 Market Analysis by Application
1.3.1 Global Trade Promotion Management and Optimization Solution Market Size Growth Rate by Application: 2020 VS 2024 VS 2031
1.3.2 CPG, Retail and E-Commerce
1.3.3 Food Service
1.3.4 Media and Publishing
1.3.5 Others
1.4 Global Market Growth Prospects
1.5 Global Trade Promotion Management and Optimization Solution Growth Trends by Region
1.5.1 Global Trade Promotion Management and Optimization Solution Market Size by Region: 2020 VS 2024 VS 2031
1.5.2 Trade Promotion Management and Optimization Solution Market Size by Region (2020-2025)
1.5.3 Trade Promotion Management and Optimization Solution Market Size by Region (2026-2031)
1.6 Assumptions and Limitations
1.7 Study Goals and Objectives
1.8 Years Considered
2 Global Trade Promotion Management and Optimization Solution Market Dynamics
2.1 Trade Promotion Management and Optimization Solution Industry Trends
2.2 Trade Promotion Management and Optimization Solution Industry Drivers
2.3 Trade Promotion Management and Optimization Solution Industry Opportunities and Challenges
2.4 Trade Promotion Management and Optimization Solution Industry Restraints
3 Competitive Landscape by Company
3.1 Global Trade Promotion Management and Optimization Solution Revenue by Company (2020-2025)
3.2 Global Trade Promotion Management and Optimization Solution Players Revenue Ranking, 2023 VS 2024 VS 2025
3.3 Global Trade Promotion Management and Optimization Solution Key Company Head office and Area Served
3.4 Global Trade Promotion Management and Optimization Solution Company, Product Type & Application
3.5 Global Trade Promotion Management and Optimization Solution Company Establishment Date
3.6 Market Competitive Analysis
3.6.1 Global Trade Promotion Management and Optimization Solution Market CR5 and HHI
3.6.2 Global Top 5 and 10 Trade Promotion Management and Optimization Solution Players Market Share by Revenue in 2024
3.6.3 2024 Trade Promotion Management and Optimization Solution Tier 1, Tier 2, and Tier 3
4 Trade Promotion Management and Optimization Solution Market by Type
4.1 Global Trade Promotion Management and Optimization Solution Market Size by Type (2020 VS 2024 VS 2031)
4.2 Global Trade Promotion Management and Optimization Solution Market Size by Type (2020-2031)
4.3 Global Trade Promotion Management and Optimization Solution Market Size Share by Type (2020-2031)
5 Trade Promotion Management and Optimization Solution Market by Application
5.1 Global Trade Promotion Management and Optimization Solution Market Size by Application (2020 VS 2024 VS 2031)
5.2 Global Trade Promotion Management and Optimization Solution Market Size by Application (2020-2031)
5.3 Global Trade Promotion Management and Optimization Solution Market Size Share by Application (2020-2031)
6 Company Profiles
6.1 Blueshift
6.1.1 Blueshift Comapny Information
6.1.2 Blueshift Business Overview
6.1.3 Blueshift Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.1.4 Blueshift Trade Promotion Management and Optimization Solution Product Portfolio
6.1.5 Blueshift Recent Developments
6.2 Oracle
6.2.1 Oracle Comapny Information
6.2.2 Oracle Business Overview
6.2.3 Oracle Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.2.4 Oracle Trade Promotion Management and Optimization Solution Product Portfolio
6.2.5 Oracle Recent Developments
6.3 McKinsey & Company
6.3.1 McKinsey & Company Comapny Information
6.3.2 McKinsey & Company Business Overview
6.3.3 McKinsey & Company Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.3.4 McKinsey & Company Trade Promotion Management and Optimization Solution Product Portfolio
6.3.5 McKinsey & Company Recent Developments
6.4 TABS Analytics
6.4.1 TABS Analytics Comapny Information
6.4.2 TABS Analytics Business Overview
6.4.3 TABS Analytics Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.4.4 TABS Analytics Trade Promotion Management and Optimization Solution Product Portfolio
6.4.5 TABS Analytics Recent Developments
6.5 IRI Worldwide
6.5.1 IRI Worldwide Comapny Information
6.5.2 IRI Worldwide Business Overview
6.5.3 IRI Worldwide Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.5.4 IRI Worldwide Trade Promotion Management and Optimization Solution Product Portfolio
6.5.5 IRI Worldwide Recent Developments
6.6 AFS Technologies
6.6.1 AFS Technologies Comapny Information
6.6.2 AFS Technologies Business Overview
6.6.3 AFS Technologies Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.6.4 AFS Technologies Trade Promotion Management and Optimization Solution Product Portfolio
6.6.5 AFS Technologies Recent Developments
6.7 RI
6.7.1 RI Comapny Information
6.7.2 RI Business Overview
6.7.3 RI Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.7.4 RI Trade Promotion Management and Optimization Solution Product Portfolio
6.7.5 RI Recent Developments
6.8 Blacksmith Applications
6.8.1 Blacksmith Applications Comapny Information
6.8.2 Blacksmith Applications Business Overview
6.8.3 Blacksmith Applications Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.8.4 Blacksmith Applications Trade Promotion Management and Optimization Solution Product Portfolio
6.8.5 Blacksmith Applications Recent Developments
6.9 UpClear
6.9.1 UpClear Comapny Information
6.9.2 UpClear Business Overview
6.9.3 UpClear Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.9.4 UpClear Trade Promotion Management and Optimization Solution Product Portfolio
6.9.5 UpClear Recent Developments
6.10 Acumen Commercial Insights
6.10.1 Acumen Commercial Insights Comapny Information
6.10.2 Acumen Commercial Insights Business Overview
6.10.3 Acumen Commercial Insights Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.10.4 Acumen Commercial Insights Trade Promotion Management and Optimization Solution Product Portfolio
6.10.5 Acumen Commercial Insights Recent Developments
6.11 Anaplan
6.11.1 Anaplan Comapny Information
6.11.2 Anaplan Business Overview
6.11.3 Anaplan Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.11.4 Anaplan Trade Promotion Management and Optimization Solution Product Portfolio
6.11.5 Anaplan Recent Developments
6.12 CPGToolBox
6.12.1 CPGToolBox Comapny Information
6.12.2 CPGToolBox Business Overview
6.12.3 CPGToolBox Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.12.4 CPGToolBox Trade Promotion Management and Optimization Solution Product Portfolio
6.12.5 CPGToolBox Recent Developments
6.13 SAP
6.13.1 SAP Comapny Information
6.13.2 SAP Business Overview
6.13.3 SAP Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.13.4 SAP Trade Promotion Management and Optimization Solution Product Portfolio
6.13.5 SAP Recent Developments
6.14 Wipro
6.14.1 Wipro Comapny Information
6.14.2 Wipro Business Overview
6.14.3 Wipro Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.14.4 Wipro Trade Promotion Management and Optimization Solution Product Portfolio
6.14.5 Wipro Recent Developments
6.15 Accenture
6.15.1 Accenture Comapny Information
6.15.2 Accenture Business Overview
6.15.3 Accenture Trade Promotion Management and Optimization Solution Revenue and Gross Margin (US$ Million) & (2020-2025)
6.15.4 Accenture Trade Promotion Management and Optimization Solution Product Portfolio
6.15.5 Accenture Recent Developments
7 North America
7.1 North America Trade Promotion Management and Optimization Solution Market Size (2020-2031)
7.2 North America Trade Promotion Management and Optimization Solution Market Size by Type
7.2.1 North America Trade Promotion Management and Optimization Solution Market Size by Type (2020-2025)
7.2.2 North America Trade Promotion Management and Optimization Solution Market Size by Type (2026-2031)
7.2.3 North America Trade Promotion Management and Optimization Solution Market Share by Type (2020-2031)
7.3 North America Trade Promotion Management and Optimization Solution Market Size by Application
7.3.1 North America Trade Promotion Management and Optimization Solution Market Size by Application (2020-2025)
7.3.2 North America Trade Promotion Management and Optimization Solution Market Size by Application (2026-2031)
7.3.3 North America Trade Promotion Management and Optimization Solution Market Share by Application (2020-2031)
7.4 North America Trade Promotion Management and Optimization Solution Market Size by Country
7.4.1 North America Trade Promotion Management and Optimization Solution Market Size by Country (2020 VS 2024 VS 2031)
7.4.2 North America Trade Promotion Management and Optimization Solution Market Size by Country (2020-2025)
7.4.3 North America Trade Promotion Management and Optimization Solution Market Size by Country (2026-2031)
7.4.4 North America Trade Promotion Management and Optimization Solution Market Share by Country (2020-2031)
7.4.5 United States
7.4.6 Canada
7.4.7 Mexico
8 Europe
8.1 Europe Trade Promotion Management and Optimization Solution Market Size (2020-2031)
8.2 Europe Trade Promotion Management and Optimization Solution Market Size by Type
8.2.1 Europe Trade Promotion Management and Optimization Solution Market Size by Type (2020-2025)
8.2.2 Europe Trade Promotion Management and Optimization Solution Market Size by Type (2026-2031)
8.2.3 Europe Trade Promotion Management and Optimization Solution Market Share by Type (2020-2031)
8.3 Europe Trade Promotion Management and Optimization Solution Market Size by Application
8.3.1 Europe Trade Promotion Management and Optimization Solution Market Size by Application (2020-2025)
8.3.2 Europe Trade Promotion Management and Optimization Solution Market Size by Application (2026-2031)
8.3.3 Europe Trade Promotion Management and Optimization Solution Market Share by Application (2020-2031)
8.4 Europe Trade Promotion Management and Optimization Solution Market Size by Country
8.4.1 Europe Trade Promotion Management and Optimization Solution Market Size by Country (2020 VS 2024 VS 2031)
8.4.2 Europe Trade Promotion Management and Optimization Solution Market Size by Country (2020-2025)
8.4.3 Europe Trade Promotion Management and Optimization Solution Market Size by Country (2026-2031)
8.4.4 Europe Trade Promotion Management and Optimization Solution Market Share by Country (2020-2031)
8.4.5 Germany
8.4.6 France
8.4.7 U.K.
8.4.8 Italy
8.4.9 Russia
8.4.10 Nordic Countries
9 China
9.1 China Trade Promotion Management and Optimization Solution Market Size (2020-2031)
9.2 China Trade Promotion Management and Optimization Solution Market Size by Type
9.2.1 China Trade Promotion Management and Optimization Solution Market Size by Type (2020-2025)
9.2.2 China Trade Promotion Management and Optimization Solution Market Size by Type (2026-2031)
9.2.3 China Trade Promotion Management and Optimization Solution Market Share by Type (2020-2031)
9.3 China Trade Promotion Management and Optimization Solution Market Size by Application
9.3.1 China Trade Promotion Management and Optimization Solution Market Size by Application (2020-2025)
9.3.2 China Trade Promotion Management and Optimization Solution Market Size by Application (2026-2031)
9.3.3 China Trade Promotion Management and Optimization Solution Market Share by Application (2020-2031)
10 Asia (Excluding China)
10.1 Asia Trade Promotion Management and Optimization Solution Market Size (2020-2031)
10.2 Asia Trade Promotion Management and Optimization Solution Market Size by Type
10.2.1 Asia Trade Promotion Management and Optimization Solution Market Size by Type (2020-2025)
10.2.2 Asia Trade Promotion Management and Optimization Solution Market Size by Type (2026-2031)
10.2.3 Asia Trade Promotion Management and Optimization Solution Market Share by Type (2020-2031)
10.3 Asia Trade Promotion Management and Optimization Solution Market Size by Application
10.3.1 Asia Trade Promotion Management and Optimization Solution Market Size by Application (2020-2025)
10.3.2 Asia Trade Promotion Management and Optimization Solution Market Size by Application (2026-2031)
10.3.3 Asia Trade Promotion Management and Optimization Solution Market Share by Application (2020-2031)
10.4 Asia Trade Promotion Management and Optimization Solution Market Size by Country
10.4.1 Asia Trade Promotion Management and Optimization Solution Market Size by Country (2020 VS 2024 VS 2031)
10.4.2 Asia Trade Promotion Management and Optimization Solution Market Size by Country (2020-2025)
10.4.3 Asia Trade Promotion Management and Optimization Solution Market Size by Country (2026-2031)
10.4.4 Asia Trade Promotion Management and Optimization Solution Market Share by Country (2020-2031)
10.4.5 Japan
10.4.6 South Korea
10.4.7 Taiwan
10.4.8 Southeast Asia
10.4.9 India
10.4.10 Australia
11 South America, Middle East & Africa
11.1 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size (2020-2031)
11.2 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Type
11.2.1 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Type (2020-2025)
11.2.2 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Type (2026-2031)
11.2.3 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Share by Type (2020-2031)
11.3 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Application
11.3.1 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Application (2020-2025)
11.3.2 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Application (2026-2031)
11.3.3 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Share by Application (2020-2031)
11.4 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Country
11.4.1 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Country (2020 VS 2024 VS 2031)
11.4.2 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Country (2020-2025)
11.4.3 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Size by Country (2026-2031)
11.4.4 South America, Middle East & Africa Trade Promotion Management and Optimization Solution Market Share by Country (2020-2031)
11.4.5 Brazil
11.4.6 South Africa
11.4.7 Saudi Arabia
11.4.8 Turkey
11.4.9 Argentina
11.4.9 UAE
11.4.9 Egypt
11.4.9 Chile
12 Concluding Insights
13 Appendix
13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
13.5.1 Secondary Sources
13.5.2 Primary Sources
13.6 Disclaimer
How Do Licenses Work?
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.