Global Retargeting Software Market by Size, by Type, by Application, by Region, History and Forecast 2020-2031

Summary

Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company’s website using JavaScript; these cookies do not impact a website user’s experience or a site’s performance.

Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their website.

According to APO Research, The global Retargeting Software market is projected to grow from US$ million in 2025 to US$ million by 2031, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Retargeting Software is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Retargeting Software is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The China market for Retargeting Software is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Retargeting Software is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Retargeting Software include AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter and OptiMonk, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Includes


This report presents an overview of global market for Retargeting Software, market size. Analyses of the global market trends, with historic market revenue data for 2020 - 2024, estimates for 2025, and projections of CAGR through 2031.

This report researches the key producers of Retargeting Software, also provides the revenue of main regions and countries. Of the upcoming market potential for Retargeting Software, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Retargeting Software revenue, market share and industry ranking of main manufacturers, data from 2020 to 2025. Identification of the major stakeholders in the global Retargeting Software market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2020 to 2031. Evaluation and forecast the market size for Retargeting Software revenue, projected growth trends, production technology, application and end-user industry.


Retargeting Software Segment by Company

AdRoll
Jabmo
Outbrain
SteelHouse
Justuno
Criteo
Mailchimp
ReTargeter
OptiMonk
Marin Software
Retargeting
Match2One

Retargeting Software Segment by Type

Cloud Based
On Premises

Retargeting Software Segment by Application

Large Enterprises
SMEs

Retargeting Software Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Retargeting Software market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Retargeting Software and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Retargeting Software.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Retargeting Software in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Retargeting Software industry.
Chapter 3: Detailed analysis of Retargeting Software companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Retargeting Softwarerevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.


1 Market Overview
1.1 Product Definition
1.2 Market Analysis by Type
1.2.1 Global Retargeting Software Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Cloud Based
1.2.3 On Premises
1.3 Market Analysis by Application
1.3.1 Global Retargeting Software Market Size Growth Rate by Application: 2020 VS 2024 VS 2031
1.3.2 Large Enterprises
1.3.3 SMEs
1.4 Global Market Growth Prospects
1.5 Global Retargeting Software Growth Trends by Region
1.5.1 Global Retargeting Software Market Size by Region: 2020 VS 2024 VS 2031
1.5.2 Retargeting Software Market Size by Region (2020-2025)
1.5.3 Retargeting Software Market Size by Region (2026-2031)
1.6 Assumptions and Limitations
1.7 Study Goals and Objectives
1.8 Years Considered
2 Global Retargeting Software Market Dynamics
2.1 Retargeting Software Industry Trends
2.2 Retargeting Software Industry Drivers
2.3 Retargeting Software Industry Opportunities and Challenges
2.4 Retargeting Software Industry Restraints
3 Competitive Landscape by Company
3.1 Global Retargeting Software Revenue by Company (2020-2025)
3.2 Global Retargeting Software Players Revenue Ranking, 2023 VS 2024 VS 2025
3.3 Global Retargeting Software Key Company Head office and Area Served
3.4 Global Retargeting Software Company, Product Type & Application
3.5 Global Retargeting Software Company Establishment Date
3.6 Market Competitive Analysis
3.6.1 Global Retargeting Software Market CR5 and HHI
3.6.2 Global Top 5 and 10 Retargeting Software Players Market Share by Revenue in 2024
3.6.3 2024 Retargeting Software Tier 1, Tier 2, and Tier 3
4 Retargeting Software Market by Type
4.1 Global Retargeting Software Market Size by Type (2020 VS 2024 VS 2031)
4.2 Global Retargeting Software Market Size by Type (2020-2031)
4.3 Global Retargeting Software Market Size Share by Type (2020-2031)
5 Retargeting Software Market by Application
5.1 Global Retargeting Software Market Size by Application (2020 VS 2024 VS 2031)
5.2 Global Retargeting Software Market Size by Application (2020-2031)
5.3 Global Retargeting Software Market Size Share by Application (2020-2031)
6 Company Profiles
6.1 AdRoll
6.1.1 AdRoll Comapny Information
6.1.2 AdRoll Business Overview
6.1.3 AdRoll Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.1.4 AdRoll Retargeting Software Product Portfolio
6.1.5 AdRoll Recent Developments
6.2 Jabmo
6.2.1 Jabmo Comapny Information
6.2.2 Jabmo Business Overview
6.2.3 Jabmo Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.2.4 Jabmo Retargeting Software Product Portfolio
6.2.5 Jabmo Recent Developments
6.3 Outbrain
6.3.1 Outbrain Comapny Information
6.3.2 Outbrain Business Overview
6.3.3 Outbrain Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.3.4 Outbrain Retargeting Software Product Portfolio
6.3.5 Outbrain Recent Developments
6.4 SteelHouse
6.4.1 SteelHouse Comapny Information
6.4.2 SteelHouse Business Overview
6.4.3 SteelHouse Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.4.4 SteelHouse Retargeting Software Product Portfolio
6.4.5 SteelHouse Recent Developments
6.5 Justuno
6.5.1 Justuno Comapny Information
6.5.2 Justuno Business Overview
6.5.3 Justuno Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.5.4 Justuno Retargeting Software Product Portfolio
6.5.5 Justuno Recent Developments
6.6 Criteo
6.6.1 Criteo Comapny Information
6.6.2 Criteo Business Overview
6.6.3 Criteo Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.6.4 Criteo Retargeting Software Product Portfolio
6.6.5 Criteo Recent Developments
6.7 Mailchimp
6.7.1 Mailchimp Comapny Information
6.7.2 Mailchimp Business Overview
6.7.3 Mailchimp Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.7.4 Mailchimp Retargeting Software Product Portfolio
6.7.5 Mailchimp Recent Developments
6.8 ReTargeter
6.8.1 ReTargeter Comapny Information
6.8.2 ReTargeter Business Overview
6.8.3 ReTargeter Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.8.4 ReTargeter Retargeting Software Product Portfolio
6.8.5 ReTargeter Recent Developments
6.9 OptiMonk
6.9.1 OptiMonk Comapny Information
6.9.2 OptiMonk Business Overview
6.9.3 OptiMonk Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.9.4 OptiMonk Retargeting Software Product Portfolio
6.9.5 OptiMonk Recent Developments
6.10 Marin Software
6.10.1 Marin Software Comapny Information
6.10.2 Marin Software Business Overview
6.10.3 Marin Software Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.10.4 Marin Software Retargeting Software Product Portfolio
6.10.5 Marin Software Recent Developments
6.11 Retargeting
6.11.1 Retargeting Comapny Information
6.11.2 Retargeting Business Overview
6.11.3 Retargeting Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.11.4 Retargeting Retargeting Software Product Portfolio
6.11.5 Retargeting Recent Developments
6.12 Match2One
6.12.1 Match2One Comapny Information
6.12.2 Match2One Business Overview
6.12.3 Match2One Retargeting Software Revenue and Gross Margin (US$ Million) & (2020-2025)
6.12.4 Match2One Retargeting Software Product Portfolio
6.12.5 Match2One Recent Developments
7 North America
7.1 North America Retargeting Software Market Size (2020-2031)
7.2 North America Retargeting Software Market Size by Type
7.2.1 North America Retargeting Software Market Size by Type (2020-2025)
7.2.2 North America Retargeting Software Market Size by Type (2026-2031)
7.2.3 North America Retargeting Software Market Share by Type (2020-2031)
7.3 North America Retargeting Software Market Size by Application
7.3.1 North America Retargeting Software Market Size by Application (2020-2025)
7.3.2 North America Retargeting Software Market Size by Application (2026-2031)
7.3.3 North America Retargeting Software Market Share by Application (2020-2031)
7.4 North America Retargeting Software Market Size by Country
7.4.1 North America Retargeting Software Market Size by Country (2020 VS 2024 VS 2031)
7.4.2 North America Retargeting Software Market Size by Country (2020-2025)
7.4.3 North America Retargeting Software Market Size by Country (2026-2031)
7.4.4 North America Retargeting Software Market Share by Country (2020-2031)
7.4.5 United States
7.4.6 Canada
7.4.7 Mexico
8 Europe
8.1 Europe Retargeting Software Market Size (2020-2031)
8.2 Europe Retargeting Software Market Size by Type
8.2.1 Europe Retargeting Software Market Size by Type (2020-2025)
8.2.2 Europe Retargeting Software Market Size by Type (2026-2031)
8.2.3 Europe Retargeting Software Market Share by Type (2020-2031)
8.3 Europe Retargeting Software Market Size by Application
8.3.1 Europe Retargeting Software Market Size by Application (2020-2025)
8.3.2 Europe Retargeting Software Market Size by Application (2026-2031)
8.3.3 Europe Retargeting Software Market Share by Application (2020-2031)
8.4 Europe Retargeting Software Market Size by Country
8.4.1 Europe Retargeting Software Market Size by Country (2020 VS 2024 VS 2031)
8.4.2 Europe Retargeting Software Market Size by Country (2020-2025)
8.4.3 Europe Retargeting Software Market Size by Country (2026-2031)
8.4.4 Europe Retargeting Software Market Share by Country (2020-2031)
8.4.5 Germany
8.4.6 France
8.4.7 U.K.
8.4.8 Italy
8.4.9 Russia
8.4.10 Nordic Countries
9 China
9.1 China Retargeting Software Market Size (2020-2031)
9.2 China Retargeting Software Market Size by Type
9.2.1 China Retargeting Software Market Size by Type (2020-2025)
9.2.2 China Retargeting Software Market Size by Type (2026-2031)
9.2.3 China Retargeting Software Market Share by Type (2020-2031)
9.3 China Retargeting Software Market Size by Application
9.3.1 China Retargeting Software Market Size by Application (2020-2025)
9.3.2 China Retargeting Software Market Size by Application (2026-2031)
9.3.3 China Retargeting Software Market Share by Application (2020-2031)
10 Asia (Excluding China)
10.1 Asia Retargeting Software Market Size (2020-2031)
10.2 Asia Retargeting Software Market Size by Type
10.2.1 Asia Retargeting Software Market Size by Type (2020-2025)
10.2.2 Asia Retargeting Software Market Size by Type (2026-2031)
10.2.3 Asia Retargeting Software Market Share by Type (2020-2031)
10.3 Asia Retargeting Software Market Size by Application
10.3.1 Asia Retargeting Software Market Size by Application (2020-2025)
10.3.2 Asia Retargeting Software Market Size by Application (2026-2031)
10.3.3 Asia Retargeting Software Market Share by Application (2020-2031)
10.4 Asia Retargeting Software Market Size by Country
10.4.1 Asia Retargeting Software Market Size by Country (2020 VS 2024 VS 2031)
10.4.2 Asia Retargeting Software Market Size by Country (2020-2025)
10.4.3 Asia Retargeting Software Market Size by Country (2026-2031)
10.4.4 Asia Retargeting Software Market Share by Country (2020-2031)
10.4.5 Japan
10.4.6 South Korea
10.4.7 Taiwan
10.4.8 Southeast Asia
10.4.9 India
10.4.10 Australia
11 South America, Middle East & Africa
11.1 South America, Middle East & Africa Retargeting Software Market Size (2020-2031)
11.2 South America, Middle East & Africa Retargeting Software Market Size by Type
11.2.1 South America, Middle East & Africa Retargeting Software Market Size by Type (2020-2025)
11.2.2 South America, Middle East & Africa Retargeting Software Market Size by Type (2026-2031)
11.2.3 South America, Middle East & Africa Retargeting Software Market Share by Type (2020-2031)
11.3 South America, Middle East & Africa Retargeting Software Market Size by Application
11.3.1 South America, Middle East & Africa Retargeting Software Market Size by Application (2020-2025)
11.3.2 South America, Middle East & Africa Retargeting Software Market Size by Application (2026-2031)
11.3.3 South America, Middle East & Africa Retargeting Software Market Share by Application (2020-2031)
11.4 South America, Middle East & Africa Retargeting Software Market Size by Country
11.4.1 South America, Middle East & Africa Retargeting Software Market Size by Country (2020 VS 2024 VS 2031)
11.4.2 South America, Middle East & Africa Retargeting Software Market Size by Country (2020-2025)
11.4.3 South America, Middle East & Africa Retargeting Software Market Size by Country (2026-2031)
11.4.4 South America, Middle East & Africa Retargeting Software Market Share by Country (2020-2031)
11.4.5 Brazil
11.4.6 South Africa
11.4.7 Saudi Arabia
11.4.8 Turkey
11.4.9 Argentina
11.4.9 UAE
11.4.9 Egypt
11.4.9 Chile
12 Concluding Insights
13 Appendix
13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
13.5.1 Secondary Sources
13.5.2 Primary Sources
13.6 Disclaimer

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