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Global Licensed Toy Market Analysis and Forecast 2025-2031

Publisher APO Research, Inc.
Published Oct 20, 2025
Length 195 Pages
SKU # APRC20562213

Description

Summary

According to APO Research, The global Licensed Toy market is projected to grow from US$ million in 2025 to US$ million by 2031, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Licensed Toy is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Licensed Toy is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The China market for Licensed Toy is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Licensed Toy is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global manufacturers of Licensed Toy include Bandai Namco Holdings Inc., Simba Dickie Group, Playmobil (Brandstätter Group), Hasbro, Inc., Tomy Company, Ltd., Funskool Ltd., The LEGO Group, Mattel, Inc. and Jazwares, LLC., etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

This report presents an overview of global market for Licensed Toy, sales, revenue and price. Analyses of the global market trends, with historic market revenue or sales data for 2020 - 2024, estimates for 2025, and projections of CAGR through 2031.

This report researches the key producers of Licensed Toy, also provides the sales of main regions and countries. Of the upcoming market potential for Licensed Toy, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Licensed Toy sales, revenue, market share and industry ranking of main manufacturers, data from 2020 to 2025. Identification of the major stakeholders in the global Licensed Toy market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, sales, revenue, and price, from 2020 to 2031. Evaluation and forecast the market size for Licensed Toy sales, projected growth trends, production technology, application and end-user industry.

Licensed Toy Segment by Company

Bandai Namco Holdings Inc.
Simba Dickie Group
Playmobil (Brandstätter Group)
Hasbro, Inc.
Tomy Company, Ltd.
Funskool Ltd.
The LEGO Group
Mattel, Inc.
Jazwares, LLC.
Spin Master Corp.
Licensed Toy Segment by Type

Action Figures
Doll and Plush Toys
Arts and Crafts
Games and Puzzles
Others
Licensed Toy Segment by Application

Film and TV
Gaming
Animation
Digital Media
Other
Licensed Toy Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, sales, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Licensed Toy market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Licensed Toy and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in sales and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Licensed Toy.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by type and by application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Sales (consumption), revenue of Licensed Toy in global, regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 4: Detailed analysis of Licensed Toy manufacturers competitive landscape, price, sales, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by type, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by application, covering the sales, revenue, average price, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: Provides profiles of key manufacturers, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Licensed Toy sales, revenue, price, gross margin, and recent development, etc.
Chapter 8: North America by type, by application and by country, sales, and revenue for each segment.
Chapter 9: Europe by type, by application and by country, sales, and revenue for each segment.
Chapter 10: China type, by application, sales, and revenue for each segment.
Chapter 11: Asia (excluding China) type, by application and by region, sales, and revenue for each segment.
Chapter 12: South America, Middle East and Africa by type, by application and by country, sales, and revenue for each segment.
Chapter 13: Analysis of industrial chain, sales channel, key raw materials, distributors and customers.
Chapter 14: The main concluding insights of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.

Table of Contents

195 Pages
1 Market Overview
1.1 Product Definition
1.2 Licensed Toy Market by Type
1.2.1 Global Licensed Toy Market Size by Type, 2020 VS 2024 VS 2031
1.2.2 Action Figures
1.2.3 Doll and Plush Toys
1.2.4 Arts and Crafts
1.2.5 Games and Puzzles
1.2.6 Others
1.3 Licensed Toy Market by Application
1.3.1 Global Licensed Toy Market Size by Application, 2020 VS 2024 VS 2031
1.3.2 Film and TV
1.3.3 Gaming
1.3.4 Animation
1.3.5 Digital Media
1.3.6 Other
1.4 Assumptions and Limitations
1.5 Study Goals and Objectives
2 Licensed Toy Market Dynamics
2.1 Licensed Toy Industry Trends
2.2 Licensed Toy Industry Drivers
2.3 Licensed Toy Industry Opportunities and Challenges
2.4 Licensed Toy Industry Restraints
3 Global Market Growth Prospects
3.1 Global Licensed Toy Revenue Estimates and Forecasts (2020-2031)
3.2 Global Licensed Toy Revenue by Region
3.2.1 Global Licensed Toy Revenue by Region: 2020 VS 2024 VS 2031
3.2.2 Global Licensed Toy Revenue by Region (2020-2025)
3.2.3 Global Licensed Toy Revenue by Region (2026-2031)
3.2.4 Global Licensed Toy Revenue Market Share by Region (2020-2031)
3.3 Global Licensed Toy Sales Estimates and Forecasts 2020-2031
3.4 Global Licensed Toy Sales by Region
3.4.1 Global Licensed Toy Sales by Region: 2020 VS 2024 VS 2031
3.4.2 Global Licensed Toy Sales by Region (2020-2025)
3.4.3 Global Licensed Toy Sales by Region (2026-2031)
3.4.4 Global Licensed Toy Sales Market Share by Region (2020-2031)
3.5 US & Canada & Mexico
3.6 Europe
3.7 China
3.8 Asia (Excluding China)
3.9 South America, Middle East and Africa
4 Market Competitive Landscape by Manufacturers
4.1 Global Licensed Toy Revenue by Manufacturers
4.1.1 Global Licensed Toy Revenue by Manufacturers (2020-2025)
4.1.2 Global Licensed Toy Revenue Market Share by Manufacturers (2020-2025)
4.1.3 Global Licensed Toy Manufacturers Revenue Share Top 10 and Top 5 in 2024
4.2 Global Licensed Toy Sales by Manufacturers
4.2.1 Global Licensed Toy Sales by Manufacturers (2020-2025)
4.2.2 Global Licensed Toy Sales Market Share by Manufacturers (2020-2025)
4.2.3 Global Licensed Toy Manufacturers Sales Share Top 10 and Top 5 in 2024
4.3 Global Licensed Toy Sales Price by Manufacturers (2020-2025)
4.4 Global Licensed Toy Key Manufacturers Ranking, 2023 VS 2024 VS 2025
4.5 Global Licensed Toy Key Manufacturers Manufacturing Sites & Headquarters
4.6 Global Licensed Toy Manufacturers, Product Type & Application
4.7 Global Licensed Toy Manufacturers' Establishment Date
4.8 Market Competitive Analysis
4.8.1 Global Licensed Toy Market CR5 and HHI
4.8.2 2024 Licensed Toy Tier 1, Tier 2, and Tier 3
5 Licensed Toy Market by Type
5.1 Global Licensed Toy Revenue by Type
5.1.1 Global Licensed Toy Revenue by Type (2020 VS 2024 VS 2031)
5.1.2 Global Licensed Toy Revenue by Type (2020-2031) & (US$ Million)
5.1.3 Global Licensed Toy Revenue Market Share by Type (2020-2031)
5.2 Global Licensed Toy Sales by Type
5.2.1 Global Licensed Toy Sales by Type (2020 VS 2024 VS 2031)
5.2.2 Global Licensed Toy Sales by Type (2020-2031) & (units)
5.2.3 Global Licensed Toy Sales Market Share by Type (2020-2031)
5.3 Global Licensed Toy Price by Type
6 Licensed Toy Market by Application
6.1 Global Licensed Toy Revenue by Application
6.1.1 Global Licensed Toy Revenue by Application (2020 VS 2024 VS 2031)
6.1.2 Global Licensed Toy Revenue by Application (2020-2031) & (US$ Million)
6.1.3 Global Licensed Toy Revenue Market Share by Application (2020-2031)
6.2 Global Licensed Toy Sales by Application
6.2.1 Global Licensed Toy Sales by Application (2020 VS 2024 VS 2031)
6.2.2 Global Licensed Toy Sales by Application (2020-2031) & (units)
6.2.3 Global Licensed Toy Sales Market Share by Application (2020-2031)
6.3 Global Licensed Toy Price by Application
7 Company Profiles
7.1 Bandai Namco Holdings Inc.
7.1.1 Bandai Namco Holdings Inc. Comapny Information
7.1.2 Bandai Namco Holdings Inc. Business Overview
7.1.3 Bandai Namco Holdings Inc. Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Bandai Namco Holdings Inc. Licensed Toy Product Portfolio
7.1.5 Bandai Namco Holdings Inc. Recent Developments
7.2 Simba Dickie Group
7.2.1 Simba Dickie Group Comapny Information
7.2.2 Simba Dickie Group Business Overview
7.2.3 Simba Dickie Group Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Simba Dickie Group Licensed Toy Product Portfolio
7.2.5 Simba Dickie Group Recent Developments
7.3 Playmobil (Brandstätter Group)
7.3.1 Playmobil (Brandstätter Group) Comapny Information
7.3.2 Playmobil (Brandstätter Group) Business Overview
7.3.3 Playmobil (Brandstätter Group) Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Playmobil (Brandstätter Group) Licensed Toy Product Portfolio
7.3.5 Playmobil (Brandstätter Group) Recent Developments
7.4 Hasbro, Inc.
7.4.1 Hasbro, Inc. Comapny Information
7.4.2 Hasbro, Inc. Business Overview
7.4.3 Hasbro, Inc. Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Hasbro, Inc. Licensed Toy Product Portfolio
7.4.5 Hasbro, Inc. Recent Developments
7.5 Tomy Company, Ltd.
7.5.1 Tomy Company, Ltd. Comapny Information
7.5.2 Tomy Company, Ltd. Business Overview
7.5.3 Tomy Company, Ltd. Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Tomy Company, Ltd. Licensed Toy Product Portfolio
7.5.5 Tomy Company, Ltd. Recent Developments
7.6 Funskool Ltd.
7.6.1 Funskool Ltd. Comapny Information
7.6.2 Funskool Ltd. Business Overview
7.6.3 Funskool Ltd. Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Funskool Ltd. Licensed Toy Product Portfolio
7.6.5 Funskool Ltd. Recent Developments
7.7 The LEGO Group
7.7.1 The LEGO Group Comapny Information
7.7.2 The LEGO Group Business Overview
7.7.3 The LEGO Group Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 The LEGO Group Licensed Toy Product Portfolio
7.7.5 The LEGO Group Recent Developments
7.8 Mattel, Inc.
7.8.1 Mattel, Inc. Comapny Information
7.8.2 Mattel, Inc. Business Overview
7.8.3 Mattel, Inc. Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Mattel, Inc. Licensed Toy Product Portfolio
7.8.5 Mattel, Inc. Recent Developments
7.9 Jazwares, LLC.
7.9.1 Jazwares, LLC. Comapny Information
7.9.2 Jazwares, LLC. Business Overview
7.9.3 Jazwares, LLC. Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Jazwares, LLC. Licensed Toy Product Portfolio
7.9.5 Jazwares, LLC. Recent Developments
7.10 Spin Master Corp.
7.10.1 Spin Master Corp. Comapny Information
7.10.2 Spin Master Corp. Business Overview
7.10.3 Spin Master Corp. Licensed Toy Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Spin Master Corp. Licensed Toy Product Portfolio
7.10.5 Spin Master Corp. Recent Developments
8 North America
8.1 North America Licensed Toy Market Size by Type
8.1.1 North America Licensed Toy Revenue by Type (2020-2031)
8.1.2 North America Licensed Toy Sales by Type (2020-2031)
8.1.3 North America Licensed Toy Price by Type (2020-2031)
8.2 North America Licensed Toy Market Size by Application
8.2.1 North America Licensed Toy Revenue by Application (2020-2031)
8.2.2 North America Licensed Toy Sales by Application (2020-2031)
8.2.3 North America Licensed Toy Price by Application (2020-2031)
8.3 North America Licensed Toy Market Size by Country
8.3.1 North America Licensed Toy Revenue Grow Rate by Country (2020 VS 2024 VS 2031)
8.3.2 North America Licensed Toy Sales by Country (2020 VS 2024 VS 2031)
8.3.3 North America Licensed Toy Price by Country (2020-2031)
8.3.4 United States
8.3.5 Canada
8.3.6 Mexico
9 Europe
9.1 Europe Licensed Toy Market Size by Type
9.1.1 Europe Licensed Toy Revenue by Type (2020-2031)
9.1.2 Europe Licensed Toy Sales by Type (2020-2031)
9.1.3 Europe Licensed Toy Price by Type (2020-2031)
9.2 Europe Licensed Toy Market Size by Application
9.2.1 Europe Licensed Toy Revenue by Application (2020-2031)
9.2.2 Europe Licensed Toy Sales by Application (2020-2031)
9.2.3 Europe Licensed Toy Price by Application (2020-2031)
9.3 Europe Licensed Toy Market Size by Country
9.3.1 Europe Licensed Toy Revenue Grow Rate by Country (2020 VS 2024 VS 2031)
9.3.2 Europe Licensed Toy Sales by Country (2020 VS 2024 VS 2031)
9.3.3 Europe Licensed Toy Price by Country (2020-2031)
9.3.4 Germany
9.3.5 France
9.3.6 U.K.
9.3.7 Italy
9.3.8 Russia
9.3.9 Spain
9.3.10 Netherlands
10 China
10.1 China Licensed Toy Market Size by Type
10.1.1 China Licensed Toy Revenue by Type (2020-2031)
10.1.2 China Licensed Toy Sales by Type (2020-2031)
10.1.3 China Licensed Toy Price by Type (2020-2031)
10.2 China Licensed Toy Market Size by Application
10.2.1 China Licensed Toy Revenue by Application (2020-2031)
10.2.2 China Licensed Toy Sales by Application (2020-2031)
10.2.3 China Licensed Toy Price by Application (2020-2031)
11 Asia (Excluding China)
11.1 Asia Licensed Toy Market Size by Type
11.1.1 Asia Licensed Toy Revenue by Type (2020-2031)
11.1.2 Asia Licensed Toy Sales by Type (2020-2031)
11.1.3 Asia Licensed Toy Price by Type (2020-2031)
11.2 Asia Licensed Toy Market Size by Application
11.2.1 Asia Licensed Toy Revenue by Application (2020-2031)
11.2.2 Asia Licensed Toy Sales by Application (2020-2031)
11.2.3 Asia Licensed Toy Price by Application (2020-2031)
11.3 Asia Licensed Toy Market Size by Country
11.3.1 Asia Licensed Toy Revenue Grow Rate by Country (2020 VS 2024 VS 2031)
11.3.2 Asia Licensed Toy Sales by Country (2020 VS 2024 VS 2031)
11.3.3 Asia Licensed Toy Price by Country (2020-2031)
11.3.4 Japan
11.3.5 South Korea
11.3.6 India
11.3.7 Australia
11.3.8 Taiwan
11.3.9 Southeast Asia
12 South America, Middle East and Africa
12.1 SAMEA Licensed Toy Market Size by Type
12.1.1 SAMEA Licensed Toy Revenue by Type (2020-2031)
12.1.2 SAMEA Licensed Toy Sales by Type (2020-2031)
12.1.3 SAMEA Licensed Toy Price by Type (2020-2031)
12.2 SAMEA Licensed Toy Market Size by Application
12.2.1 SAMEA Licensed Toy Revenue by Application (2020-2031)
12.2.2 SAMEA Licensed Toy Sales by Application (2020-2031)
12.2.3 SAMEA Licensed Toy Price by Application (2020-2031)
12.3 SAMEA Licensed Toy Market Size by Country
12.3.1 SAMEA Licensed Toy Revenue Grow Rate by Country (2020 VS 2024 VS 2031)
12.3.2 SAMEA Licensed Toy Sales by Country (2020 VS 2024 VS 2031)
12.3.3 SAMEA Licensed Toy Price by Country (2020-2031)
12.3.4 Brazil
12.3.5 Argentina
12.3.6 Chile
12.3.7 Colombia
12.3.8 Peru
12.3.9 Saudi Arabia
12.3.10 Israel
12.3.11 UAE
12.3.12 Turkey
12.3.13 Iran
12.3.14 Egypt
13 Value Chain and Sales Channels Analysis
13.1 Licensed Toy Value Chain Analysis
13.1.1 Licensed Toy Key Raw Materials
13.1.2 Raw Materials Key Suppliers
13.1.3 Manufacturing Cost Structure
13.1.4 Licensed Toy Production Mode & Process
13.2 Licensed Toy Sales Channels Analysis
13.2.1 Direct Comparison with Distribution Share
13.2.2 Licensed Toy Distributors
13.2.3 Licensed Toy Customers
14 Concluding Insights
15 Appendix
15.1 Reasons for Doing This Study
15.2 Research Methodology
15.3 Research Process
15.4 Authors List of This Report
15.5 Data Source
15.5.1 Secondary Sources
15.5.2 Primary Sources
15.6 Disclaimer
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