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Global Heat-not-Burn (HnB) Tobacco Market by Size, by Type, by Application, by Region, History and Forecast 2020-2031

Publisher APO Research, Inc.
Published Oct 20, 2025
Length 194 Pages
SKU # APRC20555665

Description

Summary

According to APO Research, The global Heat-not-Burn (HnB) Tobacco market is projected to grow from US$ million in 2025 to US$ million by 2031, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Heat-not-Burn (HnB) Tobacco is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Heat-not-Burn (HnB) Tobacco is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The China market for Heat-not-Burn (HnB) Tobacco is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Heat-not-Burn (HnB) Tobacco is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global manufacturers of Heat-not-Burn (HnB) Tobacco include Philip Morris International, British American Tobacco, Japan Tobacco, Imperial Brands, Altria, South Korea KT&G, China Tobacco Group, Compaq and Smoke Frog Technology, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

This report presents an overview of global market for Heat-not-Burn (HnB) Tobacco, sales, revenue and price. Analyses of the global market trends, with historic market revenue or sales data for 2020-2024, estimates for 2025, and projections of CAGR through 2031.

This report researches the key producers of Heat-not-Burn (HnB) Tobacco, also provides the sales of main regions and countries. Of the upcoming market potential for Heat-not-Burn (HnB) Tobacco, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Heat-not-Burn (HnB) Tobacco sales, revenue, market share and industry ranking of main manufacturers, data from 2020 to 2025. Identification of the major stakeholders in the global Heat-not-Burn (HnB) Tobacco market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, sales, revenue, and price, from 2020 to 2031. Evaluation and forecast the market size for Heat-not-Burn (HnB) Tobacco sales, projected growth trends, production technology, application and end-user industry.

Heat-not-Burn (HnB) Tobacco Segment by Company

Philip Morris International
British American Tobacco
Japan Tobacco
Imperial Brands
Altria
South Korea KT&G
China Tobacco Group
Compaq
Smoke Frog Technology
Avi Badi
Korea Tobacco & Ginseng Corporation
American electronic cigarette company
VMR Products
Heat-not-Burn (HnB) Tobacco

Segment by Type

Use Tobacco Stick
Use Loose-leaf
Heat-not-Burn (HnB) Tobacco Segment by Application

Supermarket
Tobacco Store
Official Website
Third-party Shopping Platform
Other
Heat-not-Burn (HnB) Tobacco Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Colombia
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Heat-not-Burn (HnB) Tobacco market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Heat-not-Burn (HnB) Tobacco and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Heat-not-Burn (HnB) Tobacco.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Provides an overview of the Heat-not-Burn (HnB) Tobacco market, including product definition, global market growth prospects, market size, sales, and average price forecasts (2020-2031).
Chapter 2: Provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Heat-not-Burn (HnB) Tobacco manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Heat-not-Burn (HnB) Tobacco in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Revenue of Heat-not-Burn (HnB) Tobacco in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space of each country in the world.
Chapter 8: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: Concluding Insights of the report

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.

Table of Contents

194 Pages
1 Market Overview
1.1 Product Definition
1.2 Global Heat-not-Burn (HnB) Tobacco Market Size, 2020 VS 2024 VS 2031
1.3 Global Heat-not-Burn (HnB) Tobacco Market Size Estimates and Forecasts (2020-2031)
1.4 Global Heat-not-Burn (HnB) Tobacco Sales Estimates and Forecasts (2020-2031)
1.5 Global Heat-not-Burn (HnB) Tobacco Market Average Price (2020-2031)
1.6 Assumptions and Limitations
1.7 Study Goals and Objectives
2 Global Heat-not-Burn (HnB) Tobacco Market Dynamics
2.1 Heat-not-Burn (HnB) Tobacco Industry Trends
2.2 Heat-not-Burn (HnB) Tobacco Industry Drivers
2.3 Heat-not-Burn (HnB) Tobacco Industry Opportunities and Challenges
2.4 Heat-not-Burn (HnB) Tobacco Industry Restraints
3 Heat-not-Burn (HnB) Tobacco Market by Manufacturers
3.1 Global Heat-not-Burn (HnB) Tobacco Revenue by Manufacturers (2020-2025)
3.2 Global Heat-not-Burn (HnB) Tobacco Sales by Manufacturers (2020-2025)
3.3 Global Heat-not-Burn (HnB) Tobacco Average Sales Price by Manufacturers (2020-2025)
3.4 Global Heat-not-Burn (HnB) Tobacco Industry Manufacturers Ranking, 2023 VS 2024 VS 2025
3.5 Global Heat-not-Burn (HnB) Tobacco Key Manufacturers Manufacturing Sites & Headquarters
3.6 Global Heat-not-Burn (HnB) Tobacco Manufacturers, Product Type & Application
3.7 Global Heat-not-Burn (HnB) Tobacco Manufacturers Establishment Date
3.8 Market Competitive Analysis
3.8.1 Global Heat-not-Burn (HnB) Tobacco Market CR5 and HHI
3.8.2 Global Top 5 and 10 Heat-not-Burn (HnB) Tobacco Players Market Share by Revenue in 2024
3.8.3 2024 Heat-not-Burn (HnB) Tobacco Tier 1, Tier 2, and Tier 3
4 Heat-not-Burn (HnB) Tobacco Market by Type
4.1 Heat-not-Burn (HnB) Tobacco Type Introduction
4.1.1 Use Tobacco Stick
4.1.2 Use Loose-leaf
4.2 Global Heat-not-Burn (HnB) Tobacco Sales by Type
4.2.1 Global Heat-not-Burn (HnB) Tobacco Sales by Type (2020 VS 2024 VS 2031)
4.2.2 Global Heat-not-Burn (HnB) Tobacco Sales by Type (2020-2031)
4.2.3 Global Heat-not-Burn (HnB) Tobacco Sales Market Share by Type (2020-2031)
4.3 Global Heat-not-Burn (HnB) Tobacco Revenue by Type
4.3.1 Global Heat-not-Burn (HnB) Tobacco Revenue by Type (2020 VS 2024 VS 2031)
4.3.2 Global Heat-not-Burn (HnB) Tobacco Revenue by Type (2020-2031)
4.3.3 Global Heat-not-Burn (HnB) Tobacco Revenue Market Share by Type (2020-2031)
5 Heat-not-Burn (HnB) Tobacco Market by Application
5.1 Heat-not-Burn (HnB) Tobacco Application Introduction
5.1.1 Supermarket
5.1.2 Tobacco Store
5.1.3 Official Website
5.1.4 Third-party Shopping Platform
5.1.5 Other
5.2 Global Heat-not-Burn (HnB) Tobacco Sales by Application
5.2.1 Global Heat-not-Burn (HnB) Tobacco Sales by Application (2020 VS 2024 VS 2031)
5.2.2 Global Heat-not-Burn (HnB) Tobacco Sales by Application (2020-2031)
5.2.3 Global Heat-not-Burn (HnB) Tobacco Sales Market Share by Application (2020-2031)
5.3 Global Heat-not-Burn (HnB) Tobacco Revenue by Application
5.3.1 Global Heat-not-Burn (HnB) Tobacco Revenue by Application (2020 VS 2024 VS 2031)
5.3.2 Global Heat-not-Burn (HnB) Tobacco Revenue by Application (2020-2031)
5.3.3 Global Heat-not-Burn (HnB) Tobacco Revenue Market Share by Application (2020-2031)
6 Global Heat-not-Burn (HnB) Tobacco Sales by Region
6.1 Global Heat-not-Burn (HnB) Tobacco Sales by Region: 2020 VS 2024 VS 2031
6.2 Global Heat-not-Burn (HnB) Tobacco Sales by Region (2020-2031)
6.2.1 Global Heat-not-Burn (HnB) Tobacco Sales by Region (2020-2025)
6.2.2 Global Heat-not-Burn (HnB) Tobacco Sales Forecasted by Region (2025-2030)
6.3 North America
6.3.1 North America Heat-not-Burn (HnB) Tobacco Sales Growth Rate by Country: 2020 VS 2024 VS 2031
6.3.2 North America Heat-not-Burn (HnB) Tobacco Sales by Country (2020-2031)
6.3.3 U.S.
6.3.4 Canada
6.3.5 Mexico
6.4 Europe
6.4.1 Europe Heat-not-Burn (HnB) Tobacco Sales Growth Rate by Country: 2020 VS 2024 VS 2031
6.4.2 Europe Heat-not-Burn (HnB) Tobacco Sales by Country (2020-2031)
6.4.3 Germany
6.4.4 France
6.4.5 U.K.
6.4.6 Italy
6.4.7 Netherlands
6.5 Asia Pacific
6.5.1 Asia Pacific Heat-not-Burn (HnB) Tobacco Sales Growth Rate by Country: 2020 VS 2024 VS 2031
6.5.2 Asia Pacific Heat-not-Burn (HnB) Tobacco Sales by Country (2020-2031)
6.5.3 China
6.5.4 Japan
6.5.5 South Korea
6.5.6 Southeast Asia
6.5.7 India
6.5.8 Australia
6.6 South America, Middle East and Africa
6.6.1 South America, Middle East and Africa Heat-not-Burn (HnB) Tobacco Sales Growth Rate by Country: 2020 VS 2024 VS 2031
6.6.2 South America, Middle East and Africa Heat-not-Burn (HnB) Tobacco Sales by Country (2020-2031)
6.6.3 Brazil
6.6.4 South Africa
6.6.5 Saudi Arabia
6.6.6 Turkey
6.6.6 Argentina
6.6.6 UAE
6.6.6 Egypt
6.6.6 Chile
7 Global Heat-not-Burn (HnB) Tobacco Revenue by Region
7.1 Global Heat-not-Burn (HnB) Tobacco Revenue by Region
7.1.1 Global Heat-not-Burn (HnB) Tobacco Revenue by Region: 2020 VS 2024 VS 2031
7.1.2 Global Heat-not-Burn (HnB) Tobacco Revenue by Region (2020-2025)
7.1.3 Global Heat-not-Burn (HnB) Tobacco Revenue by Region (2026-2031)
7.1.4 Global Heat-not-Burn (HnB) Tobacco Revenue Market Share by Region (2020-2031)
7.2 North America
7.2.1 North America Heat-not-Burn (HnB) Tobacco Revenue (2020-2031)
7.2.2 North America Heat-not-Burn (HnB) Tobacco Revenue Share by Country: 2020 VS 2024 VS 2031
7.3 Europe
7.3.1 Europe Heat-not-Burn (HnB) Tobacco Revenue (2020-2031)
7.3.2 Europe Heat-not-Burn (HnB) Tobacco Revenue Share by Country: 2020 VS 2024 VS 2031
7.4 Asia-Pacific
7.4.1 Asia-Pacific Heat-not-Burn (HnB) Tobacco Revenue (2020-2031)
7.4.2 Asia-Pacific Heat-not-Burn (HnB) Tobacco Revenue Share by Country: 2020 VS 2024 VS 2031
7.5 South America, Middle East and Africa
7.5.1 South America, Middle East and Africa Heat-not-Burn (HnB) Tobacco Revenue (2020-2031)
7.5.2 South America, Middle East and Africa Heat-not-Burn (HnB) Tobacco Revenue Share by Country: 2020 VS 2024 VS 2031
8 Company Profiles
8.1 Philip Morris International
8.1.1 Philip Morris International Comapny Information
8.1.2 Philip Morris International Business Overview
8.1.3 Philip Morris International Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.1.4 Philip Morris International Heat-not-Burn (HnB) Tobacco Product Portfolio
8.1.5 Philip Morris International Recent Developments
8.2 British American Tobacco
8.2.1 British American Tobacco Comapny Information
8.2.2 British American Tobacco Business Overview
8.2.3 British American Tobacco Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.2.4 British American Tobacco Heat-not-Burn (HnB) Tobacco Product Portfolio
8.2.5 British American Tobacco Recent Developments
8.3 Japan Tobacco
8.3.1 Japan Tobacco Comapny Information
8.3.2 Japan Tobacco Business Overview
8.3.3 Japan Tobacco Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.3.4 Japan Tobacco Heat-not-Burn (HnB) Tobacco Product Portfolio
8.3.5 Japan Tobacco Recent Developments
8.4 Imperial Brands
8.4.1 Imperial Brands Comapny Information
8.4.2 Imperial Brands Business Overview
8.4.3 Imperial Brands Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.4.4 Imperial Brands Heat-not-Burn (HnB) Tobacco Product Portfolio
8.4.5 Imperial Brands Recent Developments
8.5 Altria
8.5.1 Altria Comapny Information
8.5.2 Altria Business Overview
8.5.3 Altria Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.5.4 Altria Heat-not-Burn (HnB) Tobacco Product Portfolio
8.5.5 Altria Recent Developments
8.6 South Korea KT&G
8.6.1 South Korea KT&G Comapny Information
8.6.2 South Korea KT&G Business Overview
8.6.3 South Korea KT&G Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.6.4 South Korea KT&G Heat-not-Burn (HnB) Tobacco Product Portfolio
8.6.5 South Korea KT&G Recent Developments
8.7 China Tobacco Group
8.7.1 China Tobacco Group Comapny Information
8.7.2 China Tobacco Group Business Overview
8.7.3 China Tobacco Group Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.7.4 China Tobacco Group Heat-not-Burn (HnB) Tobacco Product Portfolio
8.7.5 China Tobacco Group Recent Developments
8.8 Compaq
8.8.1 Compaq Comapny Information
8.8.2 Compaq Business Overview
8.8.3 Compaq Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.8.4 Compaq Heat-not-Burn (HnB) Tobacco Product Portfolio
8.8.5 Compaq Recent Developments
8.9 Smoke Frog Technology
8.9.1 Smoke Frog Technology Comapny Information
8.9.2 Smoke Frog Technology Business Overview
8.9.3 Smoke Frog Technology Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.9.4 Smoke Frog Technology Heat-not-Burn (HnB) Tobacco Product Portfolio
8.9.5 Smoke Frog Technology Recent Developments
8.10 Avi Badi
8.10.1 Avi Badi Comapny Information
8.10.2 Avi Badi Business Overview
8.10.3 Avi Badi Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.10.4 Avi Badi Heat-not-Burn (HnB) Tobacco Product Portfolio
8.10.5 Avi Badi Recent Developments
8.11 Korea Tobacco & Ginseng Corporation
8.11.1 Korea Tobacco & Ginseng Corporation Comapny Information
8.11.2 Korea Tobacco & Ginseng Corporation Business Overview
8.11.3 Korea Tobacco & Ginseng Corporation Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.11.4 Korea Tobacco & Ginseng Corporation Heat-not-Burn (HnB) Tobacco Product Portfolio
8.11.5 Korea Tobacco & Ginseng Corporation Recent Developments
8.12 American electronic cigarette company
8.12.1 American electronic cigarette company Comapny Information
8.12.2 American electronic cigarette company Business Overview
8.12.3 American electronic cigarette company Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.12.4 American electronic cigarette company Heat-not-Burn (HnB) Tobacco Product Portfolio
8.12.5 American electronic cigarette company Recent Developments
8.13 VMR Products
8.13.1 VMR Products Comapny Information
8.13.2 VMR Products Business Overview
8.13.3 VMR Products Heat-not-Burn (HnB) Tobacco Sales, Price, Revenue and Gross Margin (2020-2025)
8.13.4 VMR Products Heat-not-Burn (HnB) Tobacco Product Portfolio
8.13.5 VMR Products Recent Developments
9 Value Chain and Sales Channels Analysis
9.1 Heat-not-Burn (HnB) Tobacco Value Chain Analysis
9.1.1 Heat-not-Burn (HnB) Tobacco Key Raw Materials
9.1.2 Raw Materials Key Suppliers
9.1.3 Manufacturing Cost Structure
9.1.4 Heat-not-Burn (HnB) Tobacco Production Mode & Process
9.2 Heat-not-Burn (HnB) Tobacco Sales Channels Analysis
9.2.1 Direct Comparison with Distribution Share
9.2.2 Heat-not-Burn (HnB) Tobacco Distributors
9.2.3 Heat-not-Burn (HnB) Tobacco Customers
10 Concluding Insights
11 Appendix
11.1 Reasons for Doing This Study
11.2 Research Methodology
11.3 Research Process
11.4 Authors List of This Report
11.5 Data Source
11.5.1 Secondary Sources
11.5.2 Primary Sources
11.6 Disclaimer
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