Global Augmented Reality Technology Market by Size, by Type, by Application, by Region, History and Forecast 2020-2031

Summary

Augmented Reality Technology is a new technology that calculates the position and angle of camera images in real time and adds corresponding images. It is a new technology that integrates real world information and virtual world information seamlessly. The goal of this technology is to put the virtual world in the real world and interact on the screen. This technique was first proposed in 1990. With the improvement of the computing power of portable electronic products, the use of augmented reality is becoming more and more widespread

According to APO Research, The global Augmented Reality Technology market is projected to grow from US$ million in 2025 to US$ million by 2031, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Augmented Reality Technology is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Augmented Reality Technology is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The China market for Augmented Reality Technology is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Augmented Reality Technology is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Augmented Reality Technology include Microsoft, Magic Leap, Epson, Google, Toshiba, Vuzix, DAQRI, Everysight and ThirdEye Gen, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Includes


This report presents an overview of global market for Augmented Reality Technology, market size. Analyses of the global market trends, with historic market revenue data for 2020 - 2024, estimates for 2025, and projections of CAGR through 2031.

This report researches the key producers of Augmented Reality Technology, also provides the revenue of main regions and countries. Of the upcoming market potential for Augmented Reality Technology, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Augmented Reality Technology revenue, market share and industry ranking of main manufacturers, data from 2020 to 2025. Identification of the major stakeholders in the global Augmented Reality Technology market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2020 to 2031. Evaluation and forecast the market size for Augmented Reality Technology revenue, projected growth trends, production technology, application and end-user industry.


Augmented Reality Technology Segment by Company

Microsoft
Magic Leap
Epson
Google
Toshiba
Vuzix
DAQRI
Everysight
ThirdEye Gen
Realmax
HiScene
Vuforia (PTC)
Wikitude
ViewAR

Augmented Reality Technology Segment by Type

Hardware
Software

Augmented Reality Technology Segment by Application

Enterprises Use
Individual Consumer Use

Augmented Reality Technology Segment by Region

North America
United States
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Spain
Netherlands
Switzerland
Sweden
Poland
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Southeast Asia
South America
Brazil
Argentina
Chile
Middle East & Africa
Egypt
South Africa
Israel
Türkiye
GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Augmented Reality Technology market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Augmented Reality Technology and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Augmented Reality Technology.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Augmented Reality Technology in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Augmented Reality Technology industry.
Chapter 3: Detailed analysis of Augmented Reality Technology companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Augmented Reality Technologyrevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.


1 Market Overview
1.1 Product Definition
1.2 Market Analysis by Type
1.2.1 Global Augmented Reality Technology Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Hardware
1.2.3 Software
1.3 Market Analysis by Application
1.3.1 Global Augmented Reality Technology Market Size Growth Rate by Application: 2020 VS 2024 VS 2031
1.3.2 Enterprises Use
1.3.3 Individual Consumer Use
1.4 Global Market Growth Prospects
1.5 Global Augmented Reality Technology Growth Trends by Region
1.5.1 Global Augmented Reality Technology Market Size by Region: 2020 VS 2024 VS 2031
1.5.2 Augmented Reality Technology Market Size by Region (2020-2025)
1.5.3 Augmented Reality Technology Market Size by Region (2026-2031)
1.6 Assumptions and Limitations
1.7 Study Goals and Objectives
1.8 Years Considered
2 Global Augmented Reality Technology Market Dynamics
2.1 Augmented Reality Technology Industry Trends
2.2 Augmented Reality Technology Industry Drivers
2.3 Augmented Reality Technology Industry Opportunities and Challenges
2.4 Augmented Reality Technology Industry Restraints
3 Competitive Landscape by Company
3.1 Global Augmented Reality Technology Revenue by Company (2020-2025)
3.2 Global Augmented Reality Technology Players Revenue Ranking, 2023 VS 2024 VS 2025
3.3 Global Augmented Reality Technology Key Company Head office and Area Served
3.4 Global Augmented Reality Technology Company, Product Type & Application
3.5 Global Augmented Reality Technology Company Establishment Date
3.6 Market Competitive Analysis
3.6.1 Global Augmented Reality Technology Market CR5 and HHI
3.6.2 Global Top 5 and 10 Augmented Reality Technology Players Market Share by Revenue in 2024
3.6.3 2024 Augmented Reality Technology Tier 1, Tier 2, and Tier 3
4 Augmented Reality Technology Market by Type
4.1 Global Augmented Reality Technology Market Size by Type (2020 VS 2024 VS 2031)
4.2 Global Augmented Reality Technology Market Size by Type (2020-2031)
4.3 Global Augmented Reality Technology Market Size Share by Type (2020-2031)
5 Augmented Reality Technology Market by Application
5.1 Global Augmented Reality Technology Market Size by Application (2020 VS 2024 VS 2031)
5.2 Global Augmented Reality Technology Market Size by Application (2020-2031)
5.3 Global Augmented Reality Technology Market Size Share by Application (2020-2031)
6 Company Profiles
6.1 Microsoft
6.1.1 Microsoft Comapny Information
6.1.2 Microsoft Business Overview
6.1.3 Microsoft Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.1.4 Microsoft Augmented Reality Technology Product Portfolio
6.1.5 Microsoft Recent Developments
6.2 Magic Leap
6.2.1 Magic Leap Comapny Information
6.2.2 Magic Leap Business Overview
6.2.3 Magic Leap Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.2.4 Magic Leap Augmented Reality Technology Product Portfolio
6.2.5 Magic Leap Recent Developments
6.3 Epson
6.3.1 Epson Comapny Information
6.3.2 Epson Business Overview
6.3.3 Epson Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.3.4 Epson Augmented Reality Technology Product Portfolio
6.3.5 Epson Recent Developments
6.4 Google
6.4.1 Google Comapny Information
6.4.2 Google Business Overview
6.4.3 Google Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.4.4 Google Augmented Reality Technology Product Portfolio
6.4.5 Google Recent Developments
6.5 Toshiba
6.5.1 Toshiba Comapny Information
6.5.2 Toshiba Business Overview
6.5.3 Toshiba Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.5.4 Toshiba Augmented Reality Technology Product Portfolio
6.5.5 Toshiba Recent Developments
6.6 Vuzix
6.6.1 Vuzix Comapny Information
6.6.2 Vuzix Business Overview
6.6.3 Vuzix Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.6.4 Vuzix Augmented Reality Technology Product Portfolio
6.6.5 Vuzix Recent Developments
6.7 DAQRI
6.7.1 DAQRI Comapny Information
6.7.2 DAQRI Business Overview
6.7.3 DAQRI Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.7.4 DAQRI Augmented Reality Technology Product Portfolio
6.7.5 DAQRI Recent Developments
6.8 Everysight
6.8.1 Everysight Comapny Information
6.8.2 Everysight Business Overview
6.8.3 Everysight Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.8.4 Everysight Augmented Reality Technology Product Portfolio
6.8.5 Everysight Recent Developments
6.9 ThirdEye Gen
6.9.1 ThirdEye Gen Comapny Information
6.9.2 ThirdEye Gen Business Overview
6.9.3 ThirdEye Gen Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.9.4 ThirdEye Gen Augmented Reality Technology Product Portfolio
6.9.5 ThirdEye Gen Recent Developments
6.10 Realmax
6.10.1 Realmax Comapny Information
6.10.2 Realmax Business Overview
6.10.3 Realmax Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.10.4 Realmax Augmented Reality Technology Product Portfolio
6.10.5 Realmax Recent Developments
6.11 HiScene
6.11.1 HiScene Comapny Information
6.11.2 HiScene Business Overview
6.11.3 HiScene Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.11.4 HiScene Augmented Reality Technology Product Portfolio
6.11.5 HiScene Recent Developments
6.12 Vuforia (PTC)
6.12.1 Vuforia (PTC) Comapny Information
6.12.2 Vuforia (PTC) Business Overview
6.12.3 Vuforia (PTC) Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.12.4 Vuforia (PTC) Augmented Reality Technology Product Portfolio
6.12.5 Vuforia (PTC) Recent Developments
6.13 Wikitude
6.13.1 Wikitude Comapny Information
6.13.2 Wikitude Business Overview
6.13.3 Wikitude Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.13.4 Wikitude Augmented Reality Technology Product Portfolio
6.13.5 Wikitude Recent Developments
6.14 ViewAR
6.14.1 ViewAR Comapny Information
6.14.2 ViewAR Business Overview
6.14.3 ViewAR Augmented Reality Technology Revenue and Gross Margin (US$ Million) & (2020-2025)
6.14.4 ViewAR Augmented Reality Technology Product Portfolio
6.14.5 ViewAR Recent Developments
7 North America
7.1 North America Augmented Reality Technology Market Size (2020-2031)
7.2 North America Augmented Reality Technology Market Size by Type
7.2.1 North America Augmented Reality Technology Market Size by Type (2020-2025)
7.2.2 North America Augmented Reality Technology Market Size by Type (2026-2031)
7.2.3 North America Augmented Reality Technology Market Share by Type (2020-2031)
7.3 North America Augmented Reality Technology Market Size by Application
7.3.1 North America Augmented Reality Technology Market Size by Application (2020-2025)
7.3.2 North America Augmented Reality Technology Market Size by Application (2026-2031)
7.3.3 North America Augmented Reality Technology Market Share by Application (2020-2031)
7.4 North America Augmented Reality Technology Market Size by Country
7.4.1 North America Augmented Reality Technology Market Size by Country (2020 VS 2024 VS 2031)
7.4.2 North America Augmented Reality Technology Market Size by Country (2020-2025)
7.4.3 North America Augmented Reality Technology Market Size by Country (2026-2031)
7.4.4 North America Augmented Reality Technology Market Share by Country (2020-2031)
7.4.5 United States
7.4.6 Canada
7.4.7 Mexico
8 Europe
8.1 Europe Augmented Reality Technology Market Size (2020-2031)
8.2 Europe Augmented Reality Technology Market Size by Type
8.2.1 Europe Augmented Reality Technology Market Size by Type (2020-2025)
8.2.2 Europe Augmented Reality Technology Market Size by Type (2026-2031)
8.2.3 Europe Augmented Reality Technology Market Share by Type (2020-2031)
8.3 Europe Augmented Reality Technology Market Size by Application
8.3.1 Europe Augmented Reality Technology Market Size by Application (2020-2025)
8.3.2 Europe Augmented Reality Technology Market Size by Application (2026-2031)
8.3.3 Europe Augmented Reality Technology Market Share by Application (2020-2031)
8.4 Europe Augmented Reality Technology Market Size by Country
8.4.1 Europe Augmented Reality Technology Market Size by Country (2020 VS 2024 VS 2031)
8.4.2 Europe Augmented Reality Technology Market Size by Country (2020-2025)
8.4.3 Europe Augmented Reality Technology Market Size by Country (2026-2031)
8.4.4 Europe Augmented Reality Technology Market Share by Country (2020-2031)
8.4.5 Germany
8.4.6 France
8.4.7 U.K.
8.4.8 Italy
8.4.9 Russia
8.4.10 Nordic Countries
9 China
9.1 China Augmented Reality Technology Market Size (2020-2031)
9.2 China Augmented Reality Technology Market Size by Type
9.2.1 China Augmented Reality Technology Market Size by Type (2020-2025)
9.2.2 China Augmented Reality Technology Market Size by Type (2026-2031)
9.2.3 China Augmented Reality Technology Market Share by Type (2020-2031)
9.3 China Augmented Reality Technology Market Size by Application
9.3.1 China Augmented Reality Technology Market Size by Application (2020-2025)
9.3.2 China Augmented Reality Technology Market Size by Application (2026-2031)
9.3.3 China Augmented Reality Technology Market Share by Application (2020-2031)
10 Asia (Excluding China)
10.1 Asia Augmented Reality Technology Market Size (2020-2031)
10.2 Asia Augmented Reality Technology Market Size by Type
10.2.1 Asia Augmented Reality Technology Market Size by Type (2020-2025)
10.2.2 Asia Augmented Reality Technology Market Size by Type (2026-2031)
10.2.3 Asia Augmented Reality Technology Market Share by Type (2020-2031)
10.3 Asia Augmented Reality Technology Market Size by Application
10.3.1 Asia Augmented Reality Technology Market Size by Application (2020-2025)
10.3.2 Asia Augmented Reality Technology Market Size by Application (2026-2031)
10.3.3 Asia Augmented Reality Technology Market Share by Application (2020-2031)
10.4 Asia Augmented Reality Technology Market Size by Country
10.4.1 Asia Augmented Reality Technology Market Size by Country (2020 VS 2024 VS 2031)
10.4.2 Asia Augmented Reality Technology Market Size by Country (2020-2025)
10.4.3 Asia Augmented Reality Technology Market Size by Country (2026-2031)
10.4.4 Asia Augmented Reality Technology Market Share by Country (2020-2031)
10.4.5 Japan
10.4.6 South Korea
10.4.7 Taiwan
10.4.8 Southeast Asia
10.4.9 India
10.4.10 Australia
11 South America, Middle East & Africa
11.1 South America, Middle East & Africa Augmented Reality Technology Market Size (2020-2031)
11.2 South America, Middle East & Africa Augmented Reality Technology Market Size by Type
11.2.1 South America, Middle East & Africa Augmented Reality Technology Market Size by Type (2020-2025)
11.2.2 South America, Middle East & Africa Augmented Reality Technology Market Size by Type (2026-2031)
11.2.3 South America, Middle East & Africa Augmented Reality Technology Market Share by Type (2020-2031)
11.3 South America, Middle East & Africa Augmented Reality Technology Market Size by Application
11.3.1 South America, Middle East & Africa Augmented Reality Technology Market Size by Application (2020-2025)
11.3.2 South America, Middle East & Africa Augmented Reality Technology Market Size by Application (2026-2031)
11.3.3 South America, Middle East & Africa Augmented Reality Technology Market Share by Application (2020-2031)
11.4 South America, Middle East & Africa Augmented Reality Technology Market Size by Country
11.4.1 South America, Middle East & Africa Augmented Reality Technology Market Size by Country (2020 VS 2024 VS 2031)
11.4.2 South America, Middle East & Africa Augmented Reality Technology Market Size by Country (2020-2025)
11.4.3 South America, Middle East & Africa Augmented Reality Technology Market Size by Country (2026-2031)
11.4.4 South America, Middle East & Africa Augmented Reality Technology Market Share by Country (2020-2031)
11.4.5 Brazil
11.4.6 South Africa
11.4.7 Saudi Arabia
11.4.8 Turkey
11.4.9 Argentina
11.4.9 UAE
11.4.9 Egypt
11.4.9 Chile
12 Concluding Insights
13 Appendix
13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
13.5.1 Secondary Sources
13.5.2 Primary Sources
13.6 Disclaimer

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