Women's Sports & Swimwear Market by Product Type (Bikini, One Piece, Swimdress), Distribution Channel (Hypermarkets Supermarkets, Online, Specialty Stores), Price Tier, Sport Type, Material - Global Forecast 2025-2032
Description
The Women's Night & Underwear Market was valued at USD 108.85 billion in 2024 and is projected to grow to USD 115.36 billion in 2025, with a CAGR of 5.90%, reaching USD 172.22 billion by 2032.
Framing the shifting consumer expectations, product innovation, and omnichannel behaviors that are redefining competitive advantage in women's nightwear and underwear
The contemporary women’s nightwear and underwear landscape reflects a convergence of functional innovation, aesthetic experimentation, and channel evolution. Consumers now expect garments that bridge comfort and performance while satisfying stronger personal and social identity cues. This shift has accelerated product diversification across categories and rendered traditional segmentation less predictive on its own. Manufacturers and retailers must therefore align assortment strategies with nuanced consumer journeys that emphasize discovery, trial, and personalization.
Simultaneously, distribution models continue to fragment. Brick-and-mortar remains influential for tactile discovery and fit validation, yet digital channels dominate discovery and convenience-driven purchases. Omnichannel experiences that remove friction between research, trial, and purchase are emerging as a critical competitive advantage. In addition, materials science and production techniques are enabling new combinations of comfort, sustainability, and affordability, which in turn influence procurement strategies and brand positioning.
Against this backdrop, pricing tiers and material choices now play an outsized role in signaling quality and value while also shaping margin dynamics. Age cohorts and lifestyle segments interact differently with brand narratives and product attributes, requiring more refined targeting. Overall, market actors that synthesize consumer insight with supply-side agility and channel orchestration are best positioned to capitalize on evolving demand patterns and to convert changing expectations into sustained commercial growth.
How evolving consumer values, omnichannel retail sophistication, demographic nuance, and real-time analytics have collectively redefined strategic priorities across the apparel value chain
Over recent years the landscape has undergone transformative shifts that have reweighted success factors across product, channel, and brand. First, consumer expectations have moved beyond basic fit and price to encompass comfort, performance, and ethical production. This change has pushed designers and sourcing teams to prioritize advanced fabrics and transparent supply chains. Consequently, material selection and vendor partnerships now play a strategic role in brand differentiation and risk management.
Second, retail channels have matured from a binary online/offline divide into a complex ecosystem where experiential physical spaces complement highly targeted digital touchpoints. Brands that integrate immersive retail formats with robust online platforms capture higher lifetime value by facilitating seamless returns, personalized recommendations, and loyalty-driven repeat purchase behavior. Third, demographic nuances, particularly among younger cohorts, have amplified demand for inclusive sizing, gender-neutral styles, and multifunctional pieces that blur the line between nightwear and everyday loungewear.
Finally, the role of data and analytics has escalated. Fast-cycle merchandising informed by real-time sell-through metrics enables more responsive inventory strategies and reduces the exposure to overstocks. Taken together, these shifts require leaders to rethink product roadmaps, distribution investments, and organizational capabilities to maintain relevance in a rapidly evolving marketplace.
Assessing the operational and strategic consequences of the 2025 United States tariff adjustments on sourcing footprints, cost structures, and retail pricing responses
The implementation of new United States tariff measures in 2025 has created a cascading set of operational and strategic implications for apparel supply chains, sourcing decisions, and pricing strategies across manufacturers and retailers. Immediate effects are visible in landed cost calculations, with procurement teams reassessing total cost of ownership for key supplier relationships. As tariffs raise the unit cost of certain imports, companies face pressure to either absorb margin impacts or pass increases to consumers, each choice carrying distinct implications for competitiveness and brand equity.
In response, many firms have accelerated supplier diversification and intensified nearshoring dialogues to mitigate tariff exposure and shorten lead times. These shifts have prompted capital investments in alternative manufacturing geographies and in digital supply chain traceability systems that enable rapid scenario analysis. At the same time, product design teams are re-evaluating material mixes and construction techniques to identify cost-saving opportunities without degrading perceived quality.
Retail pricing strategies have adapted through more dynamic markdown optimization and targeted promotional activity aimed at preserving full-price sell-through where possible. Importantly, procurement and merchandising functions must now collaborate more closely to align assortments with evolving cost structures by region and channel. Over the medium term, tariffs have catalyzed a reconfiguration of sourcing footprints and a renewed emphasis on operational resilience, driving firms to integrate tariff-sensitivity into their strategic planning and financial stress-testing frameworks.
An integrated segmentation framework that links product subcategories, channel ecosystems, price tiers, materials science, and demographic cohorts to sharpen strategic prioritization
A rigorous segmentation lens reveals how distinct product types, channels, price tiers, materials, and age cohorts interact to shape purchasing dynamics and product development priorities. Product segmentation differentiates between nightwear and underwear, with nightwear spanning nightgowns, pajamas, and sleep shirts, and underwear encompassing bras, briefs, panties, and shapewear; within bras, further variation exists across sports bras, T-shirt bras, and underwire bras. These product nuances drive design complexity, fit engineering needs, and inventory planning because each subcategory engages different fit criteria and lifecycle rhythms.
Distribution channel segmentation highlights the continued relevance of offline retail-comprising convenience stores, department stores, specialty stores, and supermarkets-for fit verification and impulse purchases, while online retail-spanning brand websites, e-commerce portals, and marketplaces-dominates discovery, personalization, and subscription models. This dichotomy shapes logistics, return policies, and marketing investments. Price tier segmentation, which ranges from economy through mid-range, premium, and luxury, governs material choices and marketing positioning and directly influences customer acquisition strategies and lifetime value models.
Material segmentation across cotton, lace, silk, and synthetic fibers-where synthetics further break down into nylon, polyester, and spandex-affects sourcing complexity, sustainability credentials, and performance characteristics such as breathability and stretch. Finally, age-group segmentation covering adults, seniors, teens, and young adults requires tailored messaging, sizing ranges, and style direction because each cohort has distinct aesthetic preferences and functional priorities. Integrating these segmentation layers enables firms to prioritize investment where margin opportunity, demand elasticity, and brand fit converge.
How distinct regional demand drivers and supply chain dynamics across the Americas, Europe Middle East & Africa, and Asia-Pacific shape sourcing, assortment, and go-to-market choices
Regional dynamics continue to exert a powerful influence on strategic choices across product design, sourcing, and go-to-market execution. In the Americas, consumer emphasis on fit, convenience, and performance fabrics drives demand for hybrid loungewear and technically enhanced undergarments, prompting brands to emphasize rapid replenishment and omnichannel fulfillment. Cross-border trade policies and regional manufacturing capacity also factor into decisions about nearshoring and inventory buffers.
Across Europe, the Middle East and Africa, diverse regulatory environments and cultural preferences require more granular assortment localization. Sustainability regulation and consumer demand for responsible production are particularly pronounced in many European markets, which elevates traceability and certification as competitive differentiators. Retail formats in this region vary widely, and partnerships with local specialty retailers often enable more effective market entry and resonance with culturally specific silhouettes.
In the Asia-Pacific region, manufacturing density, mature textile supply chains, and rapidly digitizing retail ecosystems create both sourcing advantages and intense competitive pressure. Consumer trends in many Asia-Pacific markets favor fashion-forward design and value-driven propositions, and digital-first adoption rates accelerate product discovery and social commerce influence. Across all regions, companies must calibrate product, pricing, and channel strategies to regional demand patterns while maintaining operational flexibility to respond to policy shifts and logistical disruptions.
How market leaders and agile challengers deploy fabric innovation, fit engineering, and channel orchestration to convert evolving consumer needs into sustainable competitive advantage
Leading companies in the women's nightwear and underwear space are consolidating strengths in product innovation, channel orchestration, and operational resilience. Market leaders strategically invest in fabric technology and fit engineering while deploying data-driven merchandising to reduce inventory inefficiencies. These firms pair centralized product platforms with localized assortments to balance scale economies and regional relevance. They also prioritize partnerships across logistics and material suppliers to shorten lead times and improve responsiveness to seasonal and promotional demand.
Emerging challengers differentiate through brand storytelling, social engagement, and niche specialization-whether by focusing on inclusive sizing, sustainability credentials, or category-specific performance such as sports bras optimized for high-impact activities. These companies typically leverage digital-native distribution to scale efficiently and iterate product rapidly based on consumer feedback. In parallel, several incumbent retailers are partnering with direct-to-consumer startups to capture younger cohorts and to experiment with subscription and rental models that extend lifetime customer relationships.
Across the competitive landscape, the ability to translate innovation into reliable fit and consistent quality at scale separates top performers from laggards. Firms that combine agile product development, robust quality control, and sophisticated channel economics are most capable of converting macro trends into durable revenue streams and stronger brand affinity.
Actionable strategies for brands and retailers to strengthen product relevance, supply chain resilience, and omnichannel capabilities to protect margins and accelerate growth
Industry leaders should pursue a coordinated set of actions that strengthen product relevance, supply chain agility, and customer lifetime value. First, integrate materials strategy with sustainability and performance objectives so that fabric selection simultaneously addresses comfort, durability, and environmental impact. Doing so will reduce long-term material risk while enhancing brand trust. Second, accelerate omnichannel capabilities by creating seamless fulfillment and returns processes that allow consumers to move effortlessly between discovery, trial, and purchase across physical and digital touchpoints.
Third, diversify sourcing footprints to mitigate tariff and geopolitical exposures, focusing on modular supplier relationships that enable rapid capacity shifts. Coupled with that, invest in digital supply chain visibility tools that provide scenario planning capabilities and shorten response cycles. Fourth, design pricing and promotional mechanics that protect full-price sell-through by using personalized offers and loyalty-driven incentives instead of broad discounting. Finally, prioritize inclusive product development by expanding size ranges and creating gender-neutral and multifunctional designs to capture cross-demographic demand. Implementing these measures will strengthen resilience, protect margins, and create differentiated customer experiences that sustain growth.
A rigorous mixed-method methodology combining executive interviews, supply chain mapping, and cross-validated secondary evidence to underpin actionable insights and strategic recommendations
This research synthesizes qualitative and quantitative inputs drawn from primary interviews, supply chain audits, and secondary industry literature to ensure comprehensive coverage of product, channel, and regional dynamics. Primary data includes structured interviews with category leads, sourcing managers, and retail executives to capture practical operational insights and real-world responses to policy changes. Supplementing this, supplier mapping and trade flow analysis provide a clear view of manufacturing footprints and logistical constraints that inform scenario-based supply chain recommendations.
Secondary research encompasses public corporate disclosures, regulatory documents, material science publications, and market intelligence that illuminate trends in fabrics, consumer behavior, and retail technology. The methodology applies cross-validation techniques to reconcile differing data sources and prioritize high-confidence findings. Analytical methods include thematic coding for qualitative inputs and cohort analysis for behavioral segmentation, allowing robust linkage between consumer preferences and purchase outcomes. Together, these approaches enable a balanced synthesis of tactical implications and strategic recommendations for decision-makers across product, operations, and commercial functions.
Closing synthesis of how integrated product innovation, resilient sourcing, and omnichannel execution will determine winners in the evolving women's nightwear and underwear sector
In conclusion, the women's nightwear and underwear category is at a strategic inflection point where product innovation, channel intelligence, and sourcing flexibility determine market success. Consumer expectations now demand garments that harmonize comfort, performance, and ethical considerations, while distribution channels reward brands that deliver frictionless, personalized experiences. Policy shifts and tariff adjustments have heightened the need for agile sourcing and more sophisticated cost-to-serve analysis, prompting firms to rethink supplier relationships and inventory strategies.
Companies that invest in advanced materials, inclusive design, and end-to-end data integration will be better positioned to navigate uncertainty and seize growth opportunities. Equally important is the ability to translate insights into operational change-aligning merchandising, procurement, and logistics to respond quickly to consumer signals and regulatory developments. For executives and commercial leaders, the imperative is clear: adopt an integrated approach that combines product excellence with resilient operations and differentiated customer experiences to secure long-term competitive advantage.
Note: PDF & Excel + Online Access - 1 Year
Framing the shifting consumer expectations, product innovation, and omnichannel behaviors that are redefining competitive advantage in women's nightwear and underwear
The contemporary women’s nightwear and underwear landscape reflects a convergence of functional innovation, aesthetic experimentation, and channel evolution. Consumers now expect garments that bridge comfort and performance while satisfying stronger personal and social identity cues. This shift has accelerated product diversification across categories and rendered traditional segmentation less predictive on its own. Manufacturers and retailers must therefore align assortment strategies with nuanced consumer journeys that emphasize discovery, trial, and personalization.
Simultaneously, distribution models continue to fragment. Brick-and-mortar remains influential for tactile discovery and fit validation, yet digital channels dominate discovery and convenience-driven purchases. Omnichannel experiences that remove friction between research, trial, and purchase are emerging as a critical competitive advantage. In addition, materials science and production techniques are enabling new combinations of comfort, sustainability, and affordability, which in turn influence procurement strategies and brand positioning.
Against this backdrop, pricing tiers and material choices now play an outsized role in signaling quality and value while also shaping margin dynamics. Age cohorts and lifestyle segments interact differently with brand narratives and product attributes, requiring more refined targeting. Overall, market actors that synthesize consumer insight with supply-side agility and channel orchestration are best positioned to capitalize on evolving demand patterns and to convert changing expectations into sustained commercial growth.
How evolving consumer values, omnichannel retail sophistication, demographic nuance, and real-time analytics have collectively redefined strategic priorities across the apparel value chain
Over recent years the landscape has undergone transformative shifts that have reweighted success factors across product, channel, and brand. First, consumer expectations have moved beyond basic fit and price to encompass comfort, performance, and ethical production. This change has pushed designers and sourcing teams to prioritize advanced fabrics and transparent supply chains. Consequently, material selection and vendor partnerships now play a strategic role in brand differentiation and risk management.
Second, retail channels have matured from a binary online/offline divide into a complex ecosystem where experiential physical spaces complement highly targeted digital touchpoints. Brands that integrate immersive retail formats with robust online platforms capture higher lifetime value by facilitating seamless returns, personalized recommendations, and loyalty-driven repeat purchase behavior. Third, demographic nuances, particularly among younger cohorts, have amplified demand for inclusive sizing, gender-neutral styles, and multifunctional pieces that blur the line between nightwear and everyday loungewear.
Finally, the role of data and analytics has escalated. Fast-cycle merchandising informed by real-time sell-through metrics enables more responsive inventory strategies and reduces the exposure to overstocks. Taken together, these shifts require leaders to rethink product roadmaps, distribution investments, and organizational capabilities to maintain relevance in a rapidly evolving marketplace.
Assessing the operational and strategic consequences of the 2025 United States tariff adjustments on sourcing footprints, cost structures, and retail pricing responses
The implementation of new United States tariff measures in 2025 has created a cascading set of operational and strategic implications for apparel supply chains, sourcing decisions, and pricing strategies across manufacturers and retailers. Immediate effects are visible in landed cost calculations, with procurement teams reassessing total cost of ownership for key supplier relationships. As tariffs raise the unit cost of certain imports, companies face pressure to either absorb margin impacts or pass increases to consumers, each choice carrying distinct implications for competitiveness and brand equity.
In response, many firms have accelerated supplier diversification and intensified nearshoring dialogues to mitigate tariff exposure and shorten lead times. These shifts have prompted capital investments in alternative manufacturing geographies and in digital supply chain traceability systems that enable rapid scenario analysis. At the same time, product design teams are re-evaluating material mixes and construction techniques to identify cost-saving opportunities without degrading perceived quality.
Retail pricing strategies have adapted through more dynamic markdown optimization and targeted promotional activity aimed at preserving full-price sell-through where possible. Importantly, procurement and merchandising functions must now collaborate more closely to align assortments with evolving cost structures by region and channel. Over the medium term, tariffs have catalyzed a reconfiguration of sourcing footprints and a renewed emphasis on operational resilience, driving firms to integrate tariff-sensitivity into their strategic planning and financial stress-testing frameworks.
An integrated segmentation framework that links product subcategories, channel ecosystems, price tiers, materials science, and demographic cohorts to sharpen strategic prioritization
A rigorous segmentation lens reveals how distinct product types, channels, price tiers, materials, and age cohorts interact to shape purchasing dynamics and product development priorities. Product segmentation differentiates between nightwear and underwear, with nightwear spanning nightgowns, pajamas, and sleep shirts, and underwear encompassing bras, briefs, panties, and shapewear; within bras, further variation exists across sports bras, T-shirt bras, and underwire bras. These product nuances drive design complexity, fit engineering needs, and inventory planning because each subcategory engages different fit criteria and lifecycle rhythms.
Distribution channel segmentation highlights the continued relevance of offline retail-comprising convenience stores, department stores, specialty stores, and supermarkets-for fit verification and impulse purchases, while online retail-spanning brand websites, e-commerce portals, and marketplaces-dominates discovery, personalization, and subscription models. This dichotomy shapes logistics, return policies, and marketing investments. Price tier segmentation, which ranges from economy through mid-range, premium, and luxury, governs material choices and marketing positioning and directly influences customer acquisition strategies and lifetime value models.
Material segmentation across cotton, lace, silk, and synthetic fibers-where synthetics further break down into nylon, polyester, and spandex-affects sourcing complexity, sustainability credentials, and performance characteristics such as breathability and stretch. Finally, age-group segmentation covering adults, seniors, teens, and young adults requires tailored messaging, sizing ranges, and style direction because each cohort has distinct aesthetic preferences and functional priorities. Integrating these segmentation layers enables firms to prioritize investment where margin opportunity, demand elasticity, and brand fit converge.
How distinct regional demand drivers and supply chain dynamics across the Americas, Europe Middle East & Africa, and Asia-Pacific shape sourcing, assortment, and go-to-market choices
Regional dynamics continue to exert a powerful influence on strategic choices across product design, sourcing, and go-to-market execution. In the Americas, consumer emphasis on fit, convenience, and performance fabrics drives demand for hybrid loungewear and technically enhanced undergarments, prompting brands to emphasize rapid replenishment and omnichannel fulfillment. Cross-border trade policies and regional manufacturing capacity also factor into decisions about nearshoring and inventory buffers.
Across Europe, the Middle East and Africa, diverse regulatory environments and cultural preferences require more granular assortment localization. Sustainability regulation and consumer demand for responsible production are particularly pronounced in many European markets, which elevates traceability and certification as competitive differentiators. Retail formats in this region vary widely, and partnerships with local specialty retailers often enable more effective market entry and resonance with culturally specific silhouettes.
In the Asia-Pacific region, manufacturing density, mature textile supply chains, and rapidly digitizing retail ecosystems create both sourcing advantages and intense competitive pressure. Consumer trends in many Asia-Pacific markets favor fashion-forward design and value-driven propositions, and digital-first adoption rates accelerate product discovery and social commerce influence. Across all regions, companies must calibrate product, pricing, and channel strategies to regional demand patterns while maintaining operational flexibility to respond to policy shifts and logistical disruptions.
How market leaders and agile challengers deploy fabric innovation, fit engineering, and channel orchestration to convert evolving consumer needs into sustainable competitive advantage
Leading companies in the women's nightwear and underwear space are consolidating strengths in product innovation, channel orchestration, and operational resilience. Market leaders strategically invest in fabric technology and fit engineering while deploying data-driven merchandising to reduce inventory inefficiencies. These firms pair centralized product platforms with localized assortments to balance scale economies and regional relevance. They also prioritize partnerships across logistics and material suppliers to shorten lead times and improve responsiveness to seasonal and promotional demand.
Emerging challengers differentiate through brand storytelling, social engagement, and niche specialization-whether by focusing on inclusive sizing, sustainability credentials, or category-specific performance such as sports bras optimized for high-impact activities. These companies typically leverage digital-native distribution to scale efficiently and iterate product rapidly based on consumer feedback. In parallel, several incumbent retailers are partnering with direct-to-consumer startups to capture younger cohorts and to experiment with subscription and rental models that extend lifetime customer relationships.
Across the competitive landscape, the ability to translate innovation into reliable fit and consistent quality at scale separates top performers from laggards. Firms that combine agile product development, robust quality control, and sophisticated channel economics are most capable of converting macro trends into durable revenue streams and stronger brand affinity.
Actionable strategies for brands and retailers to strengthen product relevance, supply chain resilience, and omnichannel capabilities to protect margins and accelerate growth
Industry leaders should pursue a coordinated set of actions that strengthen product relevance, supply chain agility, and customer lifetime value. First, integrate materials strategy with sustainability and performance objectives so that fabric selection simultaneously addresses comfort, durability, and environmental impact. Doing so will reduce long-term material risk while enhancing brand trust. Second, accelerate omnichannel capabilities by creating seamless fulfillment and returns processes that allow consumers to move effortlessly between discovery, trial, and purchase across physical and digital touchpoints.
Third, diversify sourcing footprints to mitigate tariff and geopolitical exposures, focusing on modular supplier relationships that enable rapid capacity shifts. Coupled with that, invest in digital supply chain visibility tools that provide scenario planning capabilities and shorten response cycles. Fourth, design pricing and promotional mechanics that protect full-price sell-through by using personalized offers and loyalty-driven incentives instead of broad discounting. Finally, prioritize inclusive product development by expanding size ranges and creating gender-neutral and multifunctional designs to capture cross-demographic demand. Implementing these measures will strengthen resilience, protect margins, and create differentiated customer experiences that sustain growth.
A rigorous mixed-method methodology combining executive interviews, supply chain mapping, and cross-validated secondary evidence to underpin actionable insights and strategic recommendations
This research synthesizes qualitative and quantitative inputs drawn from primary interviews, supply chain audits, and secondary industry literature to ensure comprehensive coverage of product, channel, and regional dynamics. Primary data includes structured interviews with category leads, sourcing managers, and retail executives to capture practical operational insights and real-world responses to policy changes. Supplementing this, supplier mapping and trade flow analysis provide a clear view of manufacturing footprints and logistical constraints that inform scenario-based supply chain recommendations.
Secondary research encompasses public corporate disclosures, regulatory documents, material science publications, and market intelligence that illuminate trends in fabrics, consumer behavior, and retail technology. The methodology applies cross-validation techniques to reconcile differing data sources and prioritize high-confidence findings. Analytical methods include thematic coding for qualitative inputs and cohort analysis for behavioral segmentation, allowing robust linkage between consumer preferences and purchase outcomes. Together, these approaches enable a balanced synthesis of tactical implications and strategic recommendations for decision-makers across product, operations, and commercial functions.
Closing synthesis of how integrated product innovation, resilient sourcing, and omnichannel execution will determine winners in the evolving women's nightwear and underwear sector
In conclusion, the women's nightwear and underwear category is at a strategic inflection point where product innovation, channel intelligence, and sourcing flexibility determine market success. Consumer expectations now demand garments that harmonize comfort, performance, and ethical considerations, while distribution channels reward brands that deliver frictionless, personalized experiences. Policy shifts and tariff adjustments have heightened the need for agile sourcing and more sophisticated cost-to-serve analysis, prompting firms to rethink supplier relationships and inventory strategies.
Companies that invest in advanced materials, inclusive design, and end-to-end data integration will be better positioned to navigate uncertainty and seize growth opportunities. Equally important is the ability to translate insights into operational change-aligning merchandising, procurement, and logistics to respond quickly to consumer signals and regulatory developments. For executives and commercial leaders, the imperative is clear: adopt an integrated approach that combines product excellence with resilient operations and differentiated customer experiences to secure long-term competitive advantage.
Note: PDF & Excel + Online Access - 1 Year
Table of Contents
182 Pages
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Adoption of bio-based and recycled performance fabrics in women's swimwear to reduce environmental footprint
- 5.2. Growth of inclusive size ranges and adaptive designs in sports swimwear catering to diverse body types
- 5.3. Emergence of smart swimwear embedded with UV sensors and tracking technology for health-conscious swimmers
- 5.4. Rise of hybrid athleisure swim-to-sport garments for seamless transitions between water and land activities
- 5.5. Implementation of digital try-on and customization platforms enhancing online swimwear shopping experiences
- 5.6. Expansion of circular economy initiatives offering swimwear rental, resale and take-back recycling programs
- 5.7. Collaboration between female athletes and swimwear brands to co-create performance-driven design collections
- 5.8. Integration of temperature-regulating and antimicrobial textile technologies in performance swimwear lines
- 5.9. Utilization of 3D knitting and seamless manufacturing to deliver tailored low-waste swimwear production
- 5.10. Influence of social media body positivity movements driving marketing toward real bodies and diverse campaigns
- 6. Cumulative Impact of United States Tariffs 2025
- 7. Cumulative Impact of Artificial Intelligence 2025
- 8. Women's Sports & Swimwear Market, by Product Type
- 8.1. Bikini
- 8.1.1. Bandeau Bikini
- 8.1.2. High Waist Bikini
- 8.1.3. Triangle Bikini
- 8.2. One Piece
- 8.2.1. Adjustable Strap One Piece
- 8.2.2. Cheeky One Piece
- 8.3. Swimdress
- 8.4. Tankini
- 9. Women's Sports & Swimwear Market, by Distribution Channel
- 9.1. Hypermarkets Supermarkets
- 9.2. Online
- 9.2.1. Brand Website
- 9.2.2. Ecommerce Platform
- 9.3. Specialty Stores
- 9.3.1. Sports Specialty Stores
- 9.3.2. Swim Specialty Stores
- 9.4. Sports Retailers
- 10. Women's Sports & Swimwear Market, by Price Tier
- 10.1. Budget
- 10.2. Luxury
- 10.3. Mid Range
- 10.4. Premium
- 11. Women's Sports & Swimwear Market, by Sport Type
- 11.1. Competitive
- 11.2. Recreational
- 11.3. Training
- 12. Women's Sports & Swimwear Market, by Material
- 12.1. Nylon
- 12.2. Polyester
- 12.3. Spandex Elastane
- 13. Women's Sports & Swimwear Market, by Region
- 13.1. Americas
- 13.1.1. North America
- 13.1.2. Latin America
- 13.2. Europe, Middle East & Africa
- 13.2.1. Europe
- 13.2.2. Middle East
- 13.2.3. Africa
- 13.3. Asia-Pacific
- 14. Women's Sports & Swimwear Market, by Group
- 14.1. ASEAN
- 14.2. GCC
- 14.3. European Union
- 14.4. BRICS
- 14.5. G7
- 14.6. NATO
- 15. Women's Sports & Swimwear Market, by Country
- 15.1. United States
- 15.2. Canada
- 15.3. Mexico
- 15.4. Brazil
- 15.5. United Kingdom
- 15.6. Germany
- 15.7. France
- 15.8. Russia
- 15.9. Italy
- 15.10. Spain
- 15.11. China
- 15.12. India
- 15.13. Japan
- 15.14. Australia
- 15.15. South Korea
- 16. Competitive Landscape
- 16.1. Market Share Analysis, 2024
- 16.2. FPNV Positioning Matrix, 2024
- 16.3. Competitive Analysis
- 16.3.1. Nike Inc.
- 16.3.2. Adidas AG
- 16.3.3. Under Armour Inc.
- 16.3.4. Lululemon Athletica Inc.
- 16.3.5. Speedo International Ltd.
- 16.3.6. Arena S.p.A.
- 16.3.7. TYR Sport Inc.
- 16.3.8. Reebok International Ltd.
- 16.3.9. Puma SE
- 16.3.10. Sweaty Betty Ltd.
- 16.3.11. Outdoor Voices Inc.
- 16.3.12. Alo Yoga
- 16.3.13. Beyond Yoga LLC
- 16.3.14. Onzie LLC
- 16.3.15. Carbon38 LLC
- 16.3.16. Beach Riot LLC
- 16.3.17. Frankies Bikinis LLC
- 16.3.18. Solid & Striped LLC
- 16.3.19. Marysia LLC
- 16.3.20. Seafolly Pty Ltd.
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